RUMOR: New Fujifilm X Lens Roadmap Coming Soon

According to a new anonymous source (that uses a nickname, thanks for that), Fujifilm is going to soon announce a new lens roadmap.

TO THE SOURCE: if you want, we can have a more direct and confidential talk via email (fujirumor@gmail.com). Would be great if we could. Otherwise no problem, thanks a lot already for the help today and for using a nickname, which helps me a lot already.

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses within February 2021, and FujiRumors has already shared them all for you.

It’s unclear if there will be an update also for the G mount lens roadmap. But we have leaked Fujifilm’s internal long term G mount roadmap already.

  • see here – Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

Besides the already pre-announced Fujinon GF80mm f/1.7, here are the top 2 candidates to enter the G mount lens roadmap next:

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Fujifilm XF 50mmF1.0 vs Fujifilm 56mmF1.2 Portrait Session Comparion

John Branch has published a video, where he compares the brand new Fujinon XF50mm f/1.0 with the much loved Fujinon XF56mm f/1.2.

Down below are his findings, but keep in mind: the video was filmed BEFORE the important XF50mmF1.0 firmware update.

  • XF50mmf/1.0 has faster autofocus
  • he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
  • he prefers the 50mm focal length over the 56mm
  • XF50mmF1.0 has more contrast and is way sharper than the 56mm

Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.

Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:

My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.

The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.

The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.

In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!

Fujifilm has crafted a massive winner, and initial sales figures seems to confirm it!

Videos

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Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

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FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

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Viltrox 56mm F1.4 XF Coming September 20

Viltrox has announced that the new Viltrox 56mm f/1.4 for Fujifilm X mount will be available on September 20.

You can pre-order it now at BHphoto here.

Good timing to announce it just a few days after the launch of the latest Fujinon-bomb, the Fujinon XF50mmF1.0.

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Fujinon XF50mmF1.0 R WR

4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)

Fujinon XF50mm f/1.0

So, the Fujinon XF50mm f/1.0 R WR has just been announced:

Sure, the big eye-catcher is that “EFF-ONE-POINT-ZERO”, which makes it worlds first mirrorless f/1.0 lens with autofocus.

But what if I told you, that by focusing on the super-shallow DOF, we actually miss out on the probably even more exciting features of the brand new XF50mm f/1.0?

Because, in my opinion, beating the DOF of the 56/1.2 is not the point of this lens, or at least not the only one, and certainly not the main one.

The Beauty Beyond Shallow DOF

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Fujinon XF 50mm f/1.0 Announced – Reviews, Samples, Pre-Orders and More – LIVE BLOG

Fujifilm Launch Blog
(refresh for latest updates)

XF50mmF1.0 Pre-order Options

Official Fujifilm Info

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First Look Reviews

Samples

Videos

BREAKING: Fujinon XF 10-24mm f/4 Mark II Coming Soon

A Fujifilm manager said back in February 2020, that, within the next 12 months, there will be 4 new Fujinon X mount lenses.

One of them is the Fujinon XF50mmF1.0, which will be announced very soon, on September 3rd.

And thanks to our sources, we also already leaked the following lenses:

And today we are going to share the last one to come, the…

  • Fujinon XF 10-24mm f/4 MK II

So, the complete Fujifilm roadmap for the next few months is the following:

So, my job is done. FR unveiled it all for you. Now feel free to do what you can do best here on FujiRumors: commenting and letting us know what you think about it!

My opinion?

Well, the Fujinon XF10-24 is a great lens already (and I own it), but there were two things I never understood:

  1. why Fujifilm didn’t make it weather sealed (sure, there was no weather sealed Fujifilm X camera when the XF10-24 was launched, but the glorious Fujifilm X-T1 would have followed just 2 months after the XF10-24mmF4 release)
  2. why Fujifilm didn’t give it a marked aperture ring, since it has a constant f/4 aperture

I strongly hope that Fujifilm will implement those two features on the upcoming Fujinon XF10-24mm MK II.

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New Fujinon Premista Lens and More Coming September 2

A third Fujinon Premista lens will be annonuced on September 2, in addition to the 2 we already have:

More about Premista lenses:

  • fujirumors.com – Craftsmanship of Fujinon Premista Lenses Cine Lenses
  • fujirumors.com – FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor
  • fujirumors.com – Fujifilm Introduces the Zoom Cinema Lenses “Premista” Series

The press conference will feature a number of presenters and guests.

Presenters Include:

Marc Cattrall – Fujifilm United Kingdom
Stosh Durbacz – Fujifilm Canada
Thomas Fletcher – Fujifilm USA
Hideyuki Kasai – Fujifilm Germany & Japan

Special Guests
Marko Massinger – DoP, Germany
Matthew Duclos – Duclos Lenses, USA

Other Products that will be Introduced include:

  • An extremely long, fast, PL Mount FUJINON zoom lens developed in response to the unique needs of the Multi-Cam Cinema Style Production market.
  • A cost-effective solution to Blackmagic’s new URSA Mini 12K camera.
  • A variety of new Third Party Products that enhance FUJINON lenses for film crews.

Zoom Session RSVP

Two Zoom sessions are available and RSVP is required to receive the links.

FIRST SESSION – RSVP Link

10:00am – London – BST
11:00am – Central Europe – CEST
Noon – Moscow – MSK
2:30pm – India – IST
5:00pm – Beijing – UTC
6:00pm -Tokyo – UTC
7:00pm – Sydney – AEST

SECOND SESSION – RSVP Link

10:00am Los Angeles – PDT
Noon – Mexico City – CDT
1:00pm – New York – EDT
2:00pm – São Paulo – BRT
6:00pm – London – BST
7:00pm – Johannesburg – CEST
8:30pm – India – IST

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Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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