FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

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Viltrox 56mm F1.4 XF Coming September 20

Viltrox has announced that the new Viltrox 56mm f/1.4 for Fujifilm X mount will be available on September 20.

You can pre-order it now at BHphoto here.

Good timing to announce it just a few days after the launch of the latest Fujinon-bomb, the Fujinon XF50mmF1.0.

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Fujinon XF50mmF1.0 R WR

4½ Great Reasons Why the Fujinon XF50mmF1.0 Exists (NOT Shallower DOF) and Differences to 56mmF1.2 (APD)

Fujinon XF50mm f/1.0

So, the Fujinon XF50mm f/1.0 R WR has just been announced:

Sure, the big eye-catcher is that “EFF-ONE-POINT-ZERO”, which makes it worlds first mirrorless f/1.0 lens with autofocus.

But what if I told you, that by focusing on the super-shallow DOF, we actually miss out on the probably even more exciting features of the brand new XF50mm f/1.0?

Because, in my opinion, beating the DOF of the 56/1.2 is not the point of this lens, or at least not the only one, and certainly not the main one.

The Beauty Beyond Shallow DOF

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Fujinon XF 50mm f/1.0 Announced – Reviews, Samples, Pre-Orders and More – LIVE BLOG

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XF50mmF1.0 Pre-order Options

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BREAKING: Fujinon XF 10-24mm f/4 Mark II Coming Soon

A Fujifilm manager said back in February 2020, that, within the next 12 months, there will be 4 new Fujinon X mount lenses.

One of them is the Fujinon XF50mmF1.0, which will be announced very soon, on September 3rd.

And thanks to our sources, we also already leaked the following lenses:

And today we are going to share the last one to come, the…

  • Fujinon XF 10-24mm f/4 MK II

So, the complete Fujifilm roadmap for the next few months is the following:

So, my job is done. FR unveiled it all for you. Now feel free to do what you can do best here on FujiRumors: commenting and letting us know what you think about it!

My opinion?

Well, the Fujinon XF10-24 is a great lens already (and I own it), but there were two things I never understood:

  1. why Fujifilm didn’t make it weather sealed (sure, there was no weather sealed Fujifilm X camera when the XF10-24 was launched, but the glorious Fujifilm X-T1 would have followed just 2 months after the XF10-24mmF4 release)
  2. why Fujifilm didn’t give it a marked aperture ring, since it has a constant f/4 aperture

I strongly hope that Fujifilm will implement those two features on the upcoming Fujinon XF10-24mm MK II.

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New Fujinon Premista Lens and More Coming September 2

A third Fujinon Premista lens will be annonuced on September 2, in addition to the 2 we already have:

More about Premista lenses:

  • fujirumors.com – Craftsmanship of Fujinon Premista Lenses Cine Lenses
  • fujirumors.com – FUJINON Premista PL Mount Cine Lenses Cover Fujifilm GFX sensor
  • fujirumors.com – Fujifilm Introduces the Zoom Cinema Lenses “Premista” Series

The press conference will feature a number of presenters and guests.

Presenters Include:

Marc Cattrall – Fujifilm United Kingdom
Stosh Durbacz – Fujifilm Canada
Thomas Fletcher – Fujifilm USA
Hideyuki Kasai – Fujifilm Germany & Japan

Special Guests
Marko Massinger – DoP, Germany
Matthew Duclos – Duclos Lenses, USA

Other Products that will be Introduced include:

  • An extremely long, fast, PL Mount FUJINON zoom lens developed in response to the unique needs of the Multi-Cam Cinema Style Production market.
  • A cost-effective solution to Blackmagic’s new URSA Mini 12K camera.
  • A variety of new Third Party Products that enhance FUJINON lenses for film crews.

Zoom Session RSVP

Two Zoom sessions are available and RSVP is required to receive the links.

FIRST SESSION – RSVP Link

10:00am – London – BST
11:00am – Central Europe – CEST
Noon – Moscow – MSK
2:30pm – India – IST
5:00pm – Beijing – UTC
6:00pm -Tokyo – UTC
7:00pm – Sydney – AEST

SECOND SESSION – RSVP Link

10:00am Los Angeles – PDT
Noon – Mexico City – CDT
1:00pm – New York – EDT
2:00pm – São Paulo – BRT
6:00pm – London – BST
7:00pm – Johannesburg – CEST
8:30pm – India – IST

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Fujifilm X-A7 Discontinued after Only 11 Months: Fujifilm X-A8 Coming or X-A7 Failure?

The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.

But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.

For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.

Don’t believe me, but check out the official Fuji-data leaked by FujiRumors here and other Fujifilm manager statements listed below.

Now the options are two:

  1. the camera is going to be replaced already and we will soon get a Fujifilm X-A8
  2. the X-A line lost its magic appeal in Thailand and sold terribly bad

Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.

More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.

Fujifilm X-A line success story:

  • Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
  • Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
  • in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
  • a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”

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LEAKED: Fujinon XF 50mm f/1.0 Specs and Coming Sep. 3 for $1,499

Now also nokishita leaked the Fujinon XF50mm f/1.0 specs, and they confirm what we already told you and add a few more details.

  • 12 elements in 9 groups (including 1 aspherical lens and 2 ED lenses)
  • minimum shooting distance 0.7m
  • maximum shooting magnification 0.08x
  • number of diaphragm blades 9
  • Filter diameter 77mm
  • size φ87mm×103.5mm
  • weight 845g

Nokishita does not tell us about the announcement date and also not the price, but FujiRumors leaked it for you guys exclusively already.

Make sure to follow our LIVE BLOG on September 3.

via nokishita

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Fujifilm X-T4 vs Sony A7R IV Comparison with Fujifilm Manager Warwick Williams

Josh from Georges compares two cameras the Fujifilm X-T4 and the Sony A7R IV to see what they are like for both stills and video.

The curious thing about this comparison, is that he is assisted by Warwick Williams from Fujifilm Australia.

The gear used, beyond the Fujifilm X-T4 (26 MP) and the Sony A7rIV (61 MP):

Of course, when zooming in a lot into the image, the 61 megapixel have an advantage in terms of resolution. But I guess if resolution is what you need, then why just be happy with 61 MP when you can get 102 megapixel with the Fujifilm GFX100 ;).

Then they compared the depth of field between the XF56mmF1.2 and the FE85mmF1.4 and the Sony blurs the background a bit more. Warwick says he should have used the XF56mmF1.2 APD version to get results even closer to the ones you get with the Sony 85mmF1.4.

Let me add a comment: get the upcoming Fujinon XF50mmF1.0 if you really want the ultimate background blur.

A bit more dynamic range for the Sony, but the APS-C sensor hold up very well.

APS-C systems are generally smaller and more affordable.

Georges ends up saying that after looking at the samples, there is a difference between FF and APS-C, but it is a lot smaller than he would have expected.

Warwick ends up saying that Fujifilm wants to keep the APS-C system smaller and lighter, and for that purpose APS-C is better as it allows for smaller lenses. He also speaks for X-Trans, which he says has advantages over Bayer (which FujiRumors explained here, but we also talked about disadvantages in the same post).

Warwick concludes that “smaller and lighter means you are going to use it also more“.

George ends up saying, it all comes down to personal preferences as each system as its Pros and Cons (which we highlighted in this article).

Nobody talks about the price difference ;).

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Fringer Nikon F to Fujifilm X Smart Autofocus Adapter Prototype – Video Sample

Fringer is currently developing the Nikon F to Fujifilm X smart adapter.

The first engineering sample is now ready and you can see a working prototype in the video above.

It supports electronic aperture control for D, G and E lenses and auto focus for AF-S and AF-P lenses. Like Fringer EF-FX adapters, PDAF works very well on newer X-Trans cameras like Fujifilm X-T3, Fujifilm X-T4, etc.

In the demo video, you will see:

The product is still under development. Time to market is yet unknown.

Make sure to follow FujiRumors to stay up to date and get instant notification as soon as there is any update.

We remind you that also Steelsring announced a Nikon F to Fujifilm X smart adapter development back in May 2018, but they still list it as “coming soon” and no updates have been given in a long while. What we got from Steelsring, though, is the Nikon F to Fujifilm GFX smart adapter, which also has the first customer review at AmazonUS.

List of Smart Adapters

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