Godox iT30Pro TTL Mini Flash Launched

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Godox has launched the new Godox iT30Pro TTL Mini Flash.

It is available in black here and in silver here.


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Fujifilm X Half Climbs Best Seller Rankings at Amazon and BHphoto – but With a Surprise

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The Fujifilm X half is having a great start it seems.

In fact, it is marked climbing the mirrorless camera best seller ranking at Amazon US and it is also marked as top seller at BHphoto.

Interestingly, the silver X half and charcoal X half are marked as best seller at both, Amazon US and BHphoto, whereas the black version not.

This comes quite surprising, as it’s almost always the black version to get the most sales. But I guess some of those who’d normally grab the black one, now went for the charcoal version.

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Is the Fujifilm X half Made by Canon (Sort of…) ?

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FR-reader Mistral contacted me and passed me an interesting tidbit of information shared on Chinese social media Weibo by 独立摄影师联合会 and 相机笔记et

Apparently the Fujifilm X half is manufactured by ‘Canon’.

To be more specific, it is made by Dongguan Nengshuai Technology Co., Ltd., which is based in Dongguan City – Guangdong Province, China.

This company is wholly owned by 佳能股份有限公司, the Chinese name of Canon.

However, this ‘Canon‘ is not the one we know. In fact, its English name is Ability Enterprise Co., Ltd. It’s a Taiwanese company that was originally Canon’s sales agent in Taiwan. It is controlled by Pegatron, a contract manufacturer that split off from Asus in 2010 and is best known for producing 10% of iPhones.

So, that’s (maybe) the story behind the Fujifilm X half manufacturing.

Now, it is not the first time that Fujifilm outsources parts of R&D and/or manufacturing to other companies. For example for the most part, the entry level Fujifilm cameras were made by the Xacti Corporation, who still makes lots of cheap cameras and accessories. This cooperation has ended with the Fujifilm X-T200 and now Fujifilm makes the X-M5 again in its own factories.

It’s interesting to see that Fujifilm is once again outsourcing the manufacturing of its X series cameras (if the reports are accurate).

That said, while the X-Half technically belongs to the X series lineup, I see it more as a bridge between the Instax and X series. It’s a fun and approachable option for current X series users, while also serving as an appealing step-up for Instax users—offering the same simplicity and playful experience, but with enhanced image quality and expanded creative controls.

Fujifilm X Half Pre-Orders

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