How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2025

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Some asked us how much gear Fujifilm releases every year.

So we decided to check back the last 3 years (2024 included, since there won’t be any more announcements) to see what the current pace at Fujifilm is. Below are the results.

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

So, overall we see: we get 4 lenses a year for X/GFX system combined.

2024 was more focused on the X series with 3 lenses for the X system and only one lens for the GFX system.

As far as cameras goes, we can get 2 to 4 cameras a year.

What does it mean for 2025?

CAMERAS in 2025:

As of today, the state of the rumors as far as cameras coming in 2025 goes is the following:

If Fujifilm maintains the pace it set in 2024, there could be room for one or maybe even two more camera releases in 2025, considering that the 1″ sensor camera might not be counted in the lineup we discussed earlier, which focused solely on APS-C and medium format models.

LENSES in 2025:

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models.

So far I have no rumors about future lenses, which means you have four slots you can fill in with your wishes. :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2025 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

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Pal2Tech Fujifilm X-M5 Autofocus Test Update: Improved, but Impressed?

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Pal2Tech shared a follow up video to the original Fujifilm X-M5 autofocus performance. You can see it above.

While we can see the Fujifilm X-M5 being better than the X-T5, I confirm what I wrote in pretty much every other article so far: it’s not at Sony and Canon level. Which is why personally I applaud the improved autofocus, but I’ll call myself impressed only when I see it on par with Sony and Canon.

Also, we have to see how much the improved performance over the X-T5 is to attribute to the AF algorithm on the X-M5 (which is in Beta on Pal2Tech’s camera) or it is simply due to the general faster readout speed of the 26MP sensor.

So far the most convincing autofocus demo I saw is the one of Thomas B Jones, with a 2.5 minutes non-stop live eye tracking during a talking head video, and especially when showcasing product mode the transition  between product and face is smooth without stepping to acquire focus.

Look, even the toughest Fujifilm AF haters out there show video clips on much much better AF tracking works on X-T4 for example (or on early 5th generation firmware). So while Fujifilm is not at Sony or Canon level, they have already shown that they can do much better than what they are currently offering on the 5th generation cameras.

As I always said: Fujifilm, just downgrade the firmware! You did it in the past with the flawed X-T1 firmware, so you can do it also now.

Anyway, in November the new firmware will drop. We will see and judge there.

If everything goes well, these are the last days in which AF haters can make clicks with Fuji AF hate videos.

On the other hand, if nothing is fixed, FujiRumors will be the first to share tons of AF hate videos like we did here and here.

Just expect us the be balanced and fair in reporting, giving you multiple sources and feedback so you can judge yourself.

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Fujifilm X-M5 vs X-T5 Autofocus Test: No Competition, the X-M5 Wins Hands Down

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Pal2Tech was one of the guys, who addressed the latest Fujifilm 5th generation gear autofocus issues in his videos.

That’s why he was particularly interested to test the autofocus of the Fujifilm X-M5 versus the one of the Fujifilm X-T5.

You can see with your own eyes his comparison in the video above (just click and it will start at the right point).

This is what Pal2Tech has to say about:

  • the focus square on the X-M5 was able to keep with up with him (moving fast around the yard) in a noticeable way
  • when he starts to run, the X-T5 box is behind him whereas the X-M5 autofocus box is sticky on his face
  • when jumping into frame, the X-M5 locks focus faster than the X-T5
  • when moving very very fast all over the frame like crazy, the X-M5 locked focus better than the X-T5
  • he track running dogs and and people, and it keeps up with them fairly reliably
  • the X-T5 would not have nailed that many images in that order in AF-C for stills
  • tracking cars the X-M5 handled very well. Every shot was in focus
  • tracking bicycles also worked very well
  • the autofocus performance is great and definitely better than the X-T5, even before the X-T5 experienced the AF issues with the May firmware
  • Pal2Tech is very impressed by what he saw and he hopes firmware updates will come with same AF to other models

Look guys, Chris from Pal2Tech did put lots of effort into this test.

It’s up to you now to trust him, or maybe trust YouTubers who did not hold the X-M5 in their hands for a single second and looked hours of launch videos to find 2 seconds in which the AF of the X-M5 failed.

Is it at Sony and Canon level?

Well, I feel confident to say very likely not. But according to the most in depth test we could see so far, it is the best autofocus Fujifilm has yet offered on any its cameras.

It seems to be a step into the right direction.

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Size & Specs Comparison: Fujinon XF16-55mmF2.8 II vs I vs Sigma 18-50mmF2.8

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Life was easy until October 13.

At least for those looking to purchase a standard f/2.8 zoom lens.

Because the two options we had, the Fujinon XF16-55mmF2.8 I and the Sigma 18-50mmF2.8 DC DN, were so different to each other that people did not have much to think about: if you want compactness, go for the Sigma. If you want a wider range and an aperture ring, go for the Fujinon.

But with the arrival of the new Fujinon XF16-55mmF2.8 II, decision making has become a bit more complicated.

As shown in the size comparisons above, the new Fujinon XF16-55mmF2.8 II falls between the older XF16-55 and the Sigma 18-50 in terms of size. So, if your primary reason for choosing the Sigma was compactness, the decision between the two lenses has now become a bit more challenging.

While the Sigma is still a bit smaller, the new Fujinon will give you a wider range (16-55 instead of 18-50), an aperture ring (which can be de-clicked), likely better weather sealing (as the one of the Sigma is rather basic), and something that is often overlooked: Fujifilm colors.

Look, I own third party autofocus and manual focus lenses. They are some fantastic offerings out there. But one of the main reasons I prefer my Fujinon’s, is that I get consistent Fujifilm colors. That’s for example also why I bought the Fujinon XF10-24mmF4. I did love my Samyang 12mmF2, but the colors just did not look like the ones I was used to when using my Fujinon glass.

However, there is still one huge argument for the Sigma 18-50mmF2.8: the price! If you look for best value for money, the Sigma might be the best option.

Which one would you pick?

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