I don’t know if there was any year in Fujiifilm’s history, in which they have sold as many cameras as they did in 2024.

Sure, the sales have largely been pushed by the Fujifilm X100VI, which broke all sales records among all brands in the history of mirrorless camera sales.

But there are even more cameras that enjoyed a huge success.

If you look at the MapCamera 2024 sales ranking (one of the largest Japanese camera stores), we can see that the Fujifilm X-T50 placed 2nd. And the two year old Fujifilm X-T5 still holds the 5th spot.

This is surprising, since Fujifilm struggled throughout the year to ship their cameras, especially in Japan (and Asia in general), where the situation was even worst than on other continents.

1. Fujifilm X100VI
2. Fujifilm X-T50
3. Sony A7CII
4. Nikon Zf
5. Fujifilm X-T5
6. Nikon Z6III
7. Sony α7IV
8. Canon EOS R6 Mark II
9. Canon EOS R5 Mark II
10. Nikon Z8

As far as the other brands goes, I am very happy to see the Nikon Zf so high in the ranking, although we listed 9 reasons why the Fujifilm X-T5 is just the much better pick over the Nikon Zf, with one of them being the lack of lenses with aperture ring, which is a quintessential part of the manual control shooting experience. And sure, no joystick, no dual UHS-II, bigger, heavier, more expensive, no film simulations and other reasons that made the Nikon Zf a no-go for me.

And yet, I hope this will motivate also Canon and Sony to create their own vintage camera versions.

via MapCamera

Fellow FujiRumors readers,

I hope with all my heart that 2025 will be a year full of beautiful moments for you.

A year in which you’ll enjoy your relationships as never before. A year in which you’ll travel, see, meet, discover, enjoy. A year full of precious moments that you’ll be able to capture with your camera.

And I’ll be happy if on your wonderful 2025 journey you’ll sometimes stumble also on this little blog.

So, thanks for everything to…

• to all our sources, from trusted to new or anonymous ones. Without your guidance I’d be lost in a jungle of fake rumors
• to you, who decide to dedicate some time to read FujiRumors. Thanks for the trust and time you place in me. I will always try to honor that by putting my best into this blog
• to everybody who dropped me a message, may it be for informing me about a certain news, or to share some constructive criticism or just to have a quick chat about photography and Fujifilm

Love you all… and I wish you an absolutely fantastic 2025.