Fujifilm GFX100RF “The Enemy of Art is the Absence of Limitations” – Opinion Piece

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image courtesy: Scott Reither - thecuratedlandscape
image courtesy: Scott Reither – thecuratedlandscape

Scott has written an article where he reasons about the upcoming Fujifilm GFX100RF based on the rumors we have shared.

Besides sharing some wonderful images, the article also explores the creative challenges and overall potential of the Fujifilm GFX100RF, emphasizing how limitations, such as a single focal length, can sharpen creative instincts and lead to more intentional, expressive work. The piece suggests that embracing constraints in equipment can enhance artistic vision and freedom.

And he quotes Orson Welles, who said: “The enemy of art is the absence of limitations”

I thought it might be interesting to share this as a way to shift focus from the technical rumors and specifications and instead highlight what a camera like the GFX100RF can bring to our photography through its fixed-lens concept. This aspect might actually be the most significant feature of this camera, even if it doesn’t appear on any spec sheet. After all, an inspirational boost can do more for the growth of our photography than a megapixel boost.

You can read the full article at thecuratedlandscape.

Fujifilm GFX100RF Rumors

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Laowa Tilt-Shift Macro Lenses for Fujifilm G Mount now at BHphoto

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Late last year Venus Optics launched the Laowa 55mm f/2.8 Tilt-Shift 1x Macro and the e Laowa 100mm f/2.8 Tilt-Shift 1x Macro.

Now you can purchase them also at BHphoto (previously only at Venus Optics).

For first looks and launch videos check out our original article of December 2024.

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Viltrox AF 28mm f/4.5 XF First Images

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The ultra-thin Viltrox AF 28mm f/4.5 is definitely nothing new, since it already exists for Sony E mount.

But now it’s coming also for Fujifilm X mount and you can see the first images of it mounted on the Fujifilm X-M5 in this article, as shared by the Chinese Weibo account 独立摄影师联合会 here.

If you have the budget, then I still recommend the Fujinon XF27mmF2.8 R WR, which has an aperture ring, is weather sealed, faster aperture, better ergonomics, still extremely compact, optically fantastic and capable of resolving 40MP… and the list of loves for this lens could actually go on forever.

Sure, it costs about $300 more than the Viltrox AF 28mm f/4.5, but it’s worth every penny if you ask me.

The only real downside: even several years after its announcement, the Fujinon XF27mmF2.8 R WR is still quite compilcated to find in stock: BHphoto says they should get some units soon, on Amazon you can find some second hand units (often overpriced), Adorama has also none available, it’s on backorder at Moment and good luck finding it anywhere else.

But hey, we are at just a humble 4 years after its announcement… we can’t expect Fujifilm to give us stable stock on gear so quickly ;).

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TTArtisan AF 23mmF1.8 and 35mmF1.8 II Available

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The TTArtisan AF 35mmF1.8 II is now available at BHphoto here, Amazon here and Adorama here.

The TTArtisan AF 23mmF1.8 is now available for at BHphoto here and Amazon here.

Personally I am not interested in any of these lenses due to the lack of aperture ring. But besides that, the value for money ratio is definitely good on these ones.

But for me, photography isn’t just about “value for money”. It’s primarily about “fun for money.” The tactile experience of using a lens with a dedicated aperture ring is far more enjoyable and inspiring to me, making lenses without one much less appealing.

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Fujifilm’s Instax Business to Break All Time Sales Records in 2024

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Well, there seems to be no end to the success of Instax.

In a recent press conference centered around Fujifilm Instax, Fujifilm reported sales of 150 billion yen in fiscal 2023.

And commenting on the outlook for 2024, Masato Yamamoto, Managing Director of Imaging Solutions, stated that he feels that sales in 2024 will be the highest ever.

Fujifilm is undoubtedly attracting many younger people to photography with a camera, even if it’s just an Instax, rather than relying solely on their smartphones. Over time, some of them may consider upgrading to a more advanced camera. Fujifilm should explore ways to encourage this transition from Instax to Fujifilm’s digital cameras.

If you have any recommendation to Fujifilm on how such an encouragement could look like, feel free to share your ideas in the comments.

via dc.life

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