Fujifilm’s Instax Business to Break All Time Sales Records in 2024

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Well, there seems to be no end to the success of Instax.

In a recent press conference centered around Fujifilm Instax, Fujifilm reported sales of 150 billion yen in fiscal 2023.

And commenting on the outlook for 2024, Masato Yamamoto, Managing Director of Imaging Solutions, stated that he feels that sales in 2024 will be the highest ever.

Fujifilm is undoubtedly attracting many younger people to photography with a camera, even if it’s just an Instax, rather than relying solely on their smartphones. Over time, some of them may consider upgrading to a more advanced camera. Fujifilm should explore ways to encourage this transition from Instax to Fujifilm’s digital cameras.

If you have any recommendation to Fujifilm on how such an encouragement could look like, feel free to share your ideas in the comments.

via dc.life

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RAW FILE CONVERTER EX 3.0 Update Adds X-M5 Support, Reala Ace for X-H2/S, X-T5, X-S20 and Adds MacOS 15 Compatibility

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RAW FILE CONVERTER EX 3.0 powered by SILKYPIX ver. 8.1.17.0 – download here
The software update Ver.8.1.17.0 incorporates the following issues:

  1. Applicable model for the “RAW FILE CONVERTER EX 3.0 powered by SILKYPIX” are added.
    Applicable Model: FUJIFILM X-M5
  2. “REALA ACE” RAW development is now supported.
    Applicable Models: FUJIFILM X-H2S, X-H2, X-T5, X-S20
  3. Compatible with macOS 15 (Sequoia).
    ⋆macOS is trademarks of Apple Inc. in the U.S.A. and other countries.

In Stock Check

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Fujinon XF500mmF5.6 Firmware Update Released

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There is a new firmware update for the Fujinon XF 500mm f/5.6 R LM OIS WR. All details below

XF500mmF5.6 ver. 1.01 – download here
The firmware update Ver.1.01 from Ver.1.00 incorporates the following issue:

  1. A firmware bug is fixed that AF focusing is not stable when the focus area setting is not centered at shooting with a teleconverter lens (XF2X TC WR, XF1.4X TC WR and XF1.4X TC F2 WR)

In Stock at:

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Fujinon XF16-55mmF2.8 II in Stock at BHphoto and Adorama

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The Fujinon XF16.55mmF2.8 R LM WR II is now in stock at BHphoto here and Adorama here.

I got reports from readers of it being in stock also at Amazon here, but so far I can’t find them, so probably the lens was in stock just very shortly and just sold out quickly again.

Not available at the moment at Moment and Nuzira.

Luca Petralia has a great video about it, which I will share below.

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Limited Edition Instax Mini EVO Pink Launched along with New Instax Wide EVO

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Earlier today Fujifilm launched the Fujifilm Instax Wide EVO (along with its own protective case and a new wide Brushed Metallics film).

What passed unnoticed, is that Fujifilm also launched a limited edition Fujifilm Instax Mini EVO Pink color. Down below the press release.

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