Fujifilm Talks Future of X/GFX, Why First 10 Years were Very Difficult, Lens Design vs Production, Fujinon vs Third Party and More

A couple of days ago, Fujifilm managers and engineers have published an almost 20 minutes interview in Japanese.

The whole talk is in Japanese and a real pain to watch using the automatic youtube translator tool.

A pain FujiRumors readers should not go through, so I did what nobody else did: I rolled up my sleeves and put 1.5 hours of my time into making sense of the talk and summing it up for you guys with the greatest care and highest accuracy.

You’re welcome guys ;).

Fujifilm Mangers & Engineers Talk

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Fujifilm Wins 20 Red Dot Awards

Fujifilm has purchased won 20 Red Dot Awards, including an award for a camera that won it already last year, the Fujifilm GFX100S. Isn’t that amazing?

In terms of photographic gear, the winners are:

My opinion (and some facts) about these joke awards here (I guess that’s why Fujifilm published the news on April 1st).

Down below the press release, the full list of winners and more details about each awarded product.

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UPDATE: TTArtisan AF 32mm f/2.8 not Coming Today (March 28)

Just a few hours ago reported how the rumor was spreading that the TTArtisan AF 32mm f/2.8 would be launched today, March 28.

Well, I have checked it and can say that it will come only for Nikon Z mount and only be released in China mainland.

The wait for the Fujifilm X Mount version (and all other mounts) is therefore a bit longer.

Damn, I forgot my golden rule: only trust rumors shared by FujiRumors ;).

Anyway, I guess the price and specs of the X mount version won’t be any different than those for the Z mount version, hence you can check out our previous article to get some information on its specs.

It’s closest X Mount competitors are:

TTArtisan 32mm f/2.8 Autofocus Fujifilm X Mount Coming Tomorrow

UPDATE: only the Z mount version will come on March 28 and be released only in China mainlaind. All info here.

The long teased TTArtisan 32mm f/2.8 will be announced tomorrow, March 28, according to the Japanese website asobinet.

The price, always according to Asobinet, will be of 800 Yuan (converted in $125)

It’s closest X Mount competitors are:

Some main specs

  • Format: full size
  • Mount: Sony E, Nikon Z, Fuji X, Canon RF
  • Focal length: 32mm
  • Aperture value: F2.8-F16
  • Aperture blade: 7 pieces
  • Lens configuration: 9 elements in 6 groups
  • Shortest shooting distance: 0.5m
  • Maximum shooting magnification: Unknown
  • Filter diameter:
  • Size: φ63 × 50mm
  • Weight: 196g
  • Dustproof and splashproof:-
  • AF: Correspondence
  • Image stabilization:-
  • Other functions:

Charts & Specs

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Tokina to Increase Price on Fujifilm X Mount Autofocus Lenses Starting April 8

Given the times we live in, I can’t say this comes surprising.

Tokina has announced it will increase prices on its products on April 8. Affected products include also the Tokina Fujifilm X mount autofocus lenses.

As you can see below, price will increase by 12% to 14%.

I have no rumors about it, but I would not be surprised if Fujifilm itself would be forced to raise prices too in future on some of its products.

Press Release

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Top 10 Fujifilm Camera Flops (and Errors to Avoid in Future) :: Tons of Firmware Updates :: Sigma X Mount Lenses :: Top 10 February Posts

Pre-Orders

Here are the top 10 articles for February.

  1. Fujifilm Releases Firmware Updates for X-T4, X-T3, X-S10, GFX100S, GFX100 and GFX50S
  2. Top 10 Fujifilm X Camera Flops and 10 Errors Fujifilm Should Avoid in Future
  3. BREAKING: Sigma to Launch Three X mount Autofocus Lenses Soon
  4. BREAKING: Sigma X Mount Lenses to be Announced in February
  5. Sigma vs Zeiss Touit X Mount: Why Sigma is Not Making the Same Error Zeiss Did
  6. RUMOR: These are the First Three Sigma X Mount Autofocus Lenses
  7. Important Notice: Firmware Bug on Fujifilm X/GFX Cameras can Block Access to Files Saved on SD Cards (Fix Coming Shortly)
  8. Sigma 18-50mmF2.8 for Fujifilm X Currently Under Development
  9. Fujinon XF23mm f/1.4 R LM WR Reviews, XF70-300 vs XF100-400, Hands-on with XF33mmF1.4 and XF27mmF2.8 R WR and More
  10. Fujifilm Firmware Updates for X100V, X-E4, X-Pro3, X-T30II, GFX50R, GFX50SII

Also do not miss:

And last but not least:

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Full List of Third Party Autofocus Lenses for Fujifilm X Mount – Updated with Sigma X Mount and Voigtlander NOKTON 23mm F1.2

With the latest Sigma X mount releases, it’s high time for us to update the list of third party lenses with autofocus support for Fujifilm X series cameras.

We will include also the newly announced Voigtländer NOKTON 23mm F1.2 (as well as the already available Voigländer Nokton 35mm f/1.2 X), which are not autofocus lenses, but they have electronic contacts for EXIF data transfer and more.

Available Now or for Pre-Order:

Announced / to Come for Sure:

Rumored to Come Next:

We Don’t Forget:

Electronic contacts for software correction support, EXIF, etc, but no Autofocus

We Have It!

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Sigma X Mount Lenses Coming February 21 at 7AM New York Time (1 PM Berlin Time)

So, mark this time: Sigma will announce the new Sigma X mount AF lenses February 21 at

  • 7AM New York Time
  • 1PM Berlin Time

This is the time Sigma China gave officially via the Chinese social media Weibo here.

Here is what Sigma will announce:

Sadly this lovely Sigma APS-C mirrorless lens won’t be included in the X mount launch.

We have covered the upcoming Sigma lenses several times over the past few weeks:

For the full specs comparison, you can click the links below:

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Sigma X Mount Lenses Coming February 21: Low Profile Announcement with No Sigma Stage Online Event?

So, it’s out: according to information we have received, Sigma will announce its first autofocus X mount lenses on February 21.

Now, over the last few years, Sigma has launched new products at the so called “Sigma Stage Online” events. And some FR-readers made me notice that Sigma has not yet announced any Sigma event for February 21. As a consequence, some doubt that the rumor is correct.

Look, I am called FujiRumors, not FujiFacts, so there is always a possibility that I am wrong.

With that said, maybe the lack of “Sigma Stage Online” event does not mean necessarily that nothing is coming at all.

Maybe Sigma just decided to go more low profile with this announcement: a sober press release that announces the new X mount Sigma trinity and that’s it. That could explain why (at least until now) no Sigma Stage Online event has been announced.

One question I get often these days is: will Sigma make some design changes over the current versions (hence adding an aperture ring)?

Look, at this point in time, I have no answers to this questions. If I am able to get one, I will answer it on FujiRumors, otherwise I am afraid we will have to wait for February 21 to find out for sure.

Certainly Sigma had enough time to make design changes and put an aperture ring on them. But rationally speaking I believe for Sigma it is simply more convenient to keep the current design (hence no aperture ring). So while I hope in an aperture ring, I am not very optimistic about it. But maybe Sigma did put some effort into changing the design, knowing that Fuji X shooters generally love aperture rings on the lenses. Let’s hope so.

Here is what Sigma will announce:

Sadly this lovely Sigma APS-C mirrorless lens won’t be included in the X mount launch.

We have covered the upcoming Sigma lenses several times over the past few weeks:

For the full specs comparison, you can click the links below:

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MARK THIS DATE: Sigma X Mount Lenses to be Announced on…

Sorry, guys, I am late.

But I’ve received this information right while I was cooking my wife’s favorite dish for a Valentines Day dinner (*quick instructions below).

Anyway, now we are done, my little Fuji lover is going to bed with his mom, and I have time to share it with you.

The rumor is this one: Sigma will launch its first X mount lenses on February 21.

We also confirm that the lenses to be announced will be:

We have covered the upcoming Sigma lenses several times over the past few weeks:

For the full specs comparison, you can click the links below:

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Linguine/Spaghetti with shrimp and rocket salad (Rucola) and lemon and tomato

Time to prepare: 15/20 minutes – 2 people

Put the pasta… and let it cook while you prepare the sauce.

Sauce: Fry a bit of garlic and chili for a few minutes (low heat, don’t let the garlic turn brown). Then throw in some nice, fat shrimps (raise the heat). Let them fry 1 or 2 minutes with the garlic. Then put in a bit of decent white wine (about half a wine glass). Cook for 1/2 more minutes with rather hot flame. Then put in some tomato cut in smaller pieces (should be very mature tomato). Let it all cook for a few more minutes at medium heat (4/5minutes).

Drain the spaghetti/linguine and throw them in the sauce (keep a bit of cooking water in a glass, so if the sauce turns to dry, you can use the cooking water to make it more creamy). Then add the juice of half a lemon (for 200/250g of pasta), the skin of half a lemon and the rocket salad to taste (simply ripped in smaller pieces with your hands) and mix it all nicely.

Now you can serve the dish… and if you do so, feel free to send me the images via email at fujirumor@gmail.com. ;)

Mee the Film Simulation Noodles