BE READY: Sigma 17-40mmF1.8 DC ART Drops June 17 at 01:00 AM New York Time – Reviews and Pre-Orders

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If you are interested in the upcoming Sigma 17-40mmF1.8 DC ART, then we can tell you exactly when it will drop:

  • June 17 at 1AM New York time
  • June 16 at 10PM San Francisco time
  • June 17 at 7AM Berlin time

You will be able to pre-order it at that time, and of course we will have a live blog to cover the the first look reviews, press release and more.

Originally also the Sigma 12mmF1.4 DC DN (which we leaked already) should have been announced on that day, but there was a last second delay.

So, we are not yet done with awesome announcements in June. There is (at least) one more to come, and it might be the best one for many: the Sigma 17-40mmF1.8 DC ART.

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Fujifilm X half Firmware Update and PDF Owners Manual Released

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A few weeks ago Fujifilm uploaded the X half owners manual in html. Well, now it is available also in PDF here.

Fujifilm X half firmware ver.1.01 – download here
The firmware update Ver.1.01 from Ver.1.00 incorporates the following issues:

  1. “FILM CAMERA MODE” is unintentionally deactivated when the shutter release button is held down fully for about 1 second after “AUTO POWER OFF” is activated with “FILM CAMERA MODE”.
  2. The thumbnail image of the recorded image may become abnormal in rare cases if the “Frame Advance Lever” is operated so quickly after shooting with the “GRAIN EFFECT” setting ON in “FILM CAMERA MODE”.
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Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

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Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders

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Wandrd Launched their New PRVKE V4 Camera Bag on Kickstarter and it’s Selling Hot!

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Today Wandrd launched their new PRVKE V4 camera bag on Kickstarter (Click here). And within the first hours it already had 1,000 backers! This bag is the result of over 10 years of constant development. Check out what’s new in this video:

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Sigma 17-40mmF1.8 Press Text Leaked

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SonyAlphaRumors leaked is the press text for the new Sigma 17-40mm f/1.8 APS-C E-mount lens that will be announced on June 17.

Remember, according to our information, the Sigma 12mmF1.4 launch, which also already leaked, has been postponed. So all we get on June 17 is the Sigma 17-40mmF2.8 DC ART.

You can read the full press text below.

Sigma 17-40mm F1.8 DC | Art

Overview

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