When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction

When I shared my Fujifilm 2024 – What’s Coming overview, many readers asked why the Fujifilm X-T6 was missing from the list.

In this article, I tried to explain why I believed a Fujifilm X-T6 would not launch in 2024 — and indeed, it didn’t.

But shortly after publishing that video, more questions rolled in — including ones like what about the Fujifilm X-H3 or X-H3S?

And since the same questions keep coming in my inbox, I thought it might be time to discuss it here on FujiRumors.

First of all, instead of asking when this or that specific camera might come, I think there’s a more important question we should be asking:
When will Fujifilm launch its 6th generation platform?

Assuming future models like the Fujifilm X-T6, X-H3, X-H3S, X-T60, X-Pro4, X-S30 and others will all be based on this 6th generation platform, the real question becomes:
How long does Fujifilm typically take to refresh its sensor/processor platform?

Let’s look at the historical data:

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Last-Second Fujifilm Best Sellers – Before Prices Go Up in 2 Days (in USA)

A few days ago, we informed you that Fujifilm will raise prices on almost all X and GFX gear, and we also shared the full list of upcoming prices here.

I’ve now checked on what’s been selling best through FujiRumors affiliate links—and here’s the current top-selling gear, just two days before the price hike takes effect.

If there’s anything you’ve been thinking about getting, now’s the time to grab it at the current lower price.

NOTE: All the price increases listed below apply – obviously – only to the U.S. market. That’s why I’m sharing prices in U.S. dollars only—not in euros, yen, or any other currency. Will other regions see increases too? I don’t know. I have no info so far. My guess (not rumor) is that so far price increases are planed only for USA.

  1. Fujifilm X-T5
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  2. XF70-300mmF4-5.6 R LM OIS WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Moment / Paul’s Photo
  3. NP-W235
    BHphoto / Amazon / Adorama / Moment
  4. XF18mmF1.4 R LM WR
    BHphoto / AmazonUS / Adorama / Focuscamera / Paul’s Photo
  5. X-S20 body
    BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo
  6. XF16-55mmF2.8 R LM WR II
    BHphoto / AmazonUS / Adorama / Moment / Nuzira / Paul’s Photo
  7. NP-W126S
    BHphoto / Amazon / Adorama / Moment

Of course the list is heavily influenced by the disastuous stock situation with Fujifilm gear – availability is tight, and many people are simply snapping up whatever they can still find in stock. For example, I bet that if the X100VI would be available anywhere, it would be on top of the list.

If you can’t find what you’re looking for at the usual retailers like BHphoto or Adorama, be sure to check Amazon as well. Several official Fujifilm dealers also sell through Amazon and may still have stock available.

X Cameras – New Price Starting August 1

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Viltrox AF 15mm F1.7 Now Available Worldwide + Reviews Drop

The Viltrox AF 15mm f/1.7 has now been officially announced.

You can get it at Amazon here, BHphoto here and other stores linked below.

You can check out price and specs here and see reviews below.

Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

How to Avoid Dubious AI Fujifilm Camera Guides – and Some Great Fujifilm Books You Can Trust

Dubious Guides are Spreading

We’ve already exposed how completely fake, AI-generated Fujifilm rumors are spreading like wildfire on YouTube.

Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.

Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.

Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.

To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.

  • Fujifilm X-E5 Master Guide
    The book was published on June 18, just six days after the announcement of the X-E5. It spans hundreds of pages, produced in only a few days. The cover features a fake image of the X-E5, with the typical AI-generated flaws—like distorted lettering on the lens. So either the author has put all the effort into writing a genuine X-E5 guide by himself, but then went lazy with the cover and used an AI generated image, or the entire book is just AI generated
  • Fujifilm X-E5 User Guide
    The author claims to have used the X-E5 on assignment, yet the book’s cover features a fake, AI-generated Fujifilm camera image. Same as before: either he tells the truth and used the X-E5 and wrote the guide and only the image is AI generated, or the whole book is AI-generated

Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:

The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.

But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.

There are countless examples like this out there, so please be cautious. When in doubt, do not buy.

Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.

The Truly Good Stuff

In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:

Then there are 3 free ebooks published by Fujifilm (requires to join Fujifilm newsletter).

  • How to make better travel photos – see here
  • Picture Perfect Portraits –  see here
  • Six Speedlite Techniques to Create better Photos – see here

If you have any Fujifilm related ebook to recommend, feel free to drop it in the comments down below.