7Artisans AF 35mm F1.4 Listed for $169

The 7Artisans AF 35mm f/1.4 is now listed mpex for $169. There are also lots of product images there to check out here. This comes a few days after it was already listed in Europe.

I guess it is just a matter or days or even just hours until we will find it listed also at BHphoto here, Amazon here and Adorama here.

  • Focal Length: 35mm
  • Frame Type: APS-C
  • Aperture Range: F1.4-F16
  • Aperture Blade: 7 pcs
  • Angle of View: 43.5°
  • Lens Construction: 8 elements in 5 groups
  • Mount Available: E/Z/X
  • Focus Range: 0.35m~∞
  • Weight: ≈184g
  • Filter Diameter: φ62mm
  • Lens Type: Auto Focus Prime Lens
  • Dimensions: φ68mm × L61mm
  • Additional Features: Filter thread, Focus Ring, Lens Hood Mount, Upgraded USB port, Mount, Electronic Contacts

DUNE Cinematographer Greig Fraser Tests Fujifilm GFX Eterna

Greig Fraser, cinematographer of the Dune blockbuster movies and author of the highly rated Dune: Exposures book, is apparently already testing a working unit of the upcoming Fujifilm GFX Eterna filmcamera.

We can see that from an story shared by Greig on his Instagram page a few days ago here.

The Fujifilm GFX Eterna will be released this year, along with the first dedicated GF video-centric lens, the Fujinon GF32-90mmF3.5.

Speaking of Dune: Chiabella James, author of the book Dune Part 1 – The Photography took the behind the scenes images of the Dune movie with Fujifilm APS-C gear, as we reported here.

Fujifilm and Hollywood always had a special feeling.

From Avatar to Mission Impossible, from Oppenheimer to Dunkirk and Joker. Fujifilm gear is used at the biggest movie sets of this world.

Not enough? Then Fujifilm…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Amazon Spring Sales Started – Here are Selected Fujifilm Related Deals

Amazon has launched its big Spring Sales all over the world.

I have selected some Fujifilm related deals from Amazon USA, Amazon Canada, Amazon Germany, Amazon UK and quick access to Fujifilm deals also at Amazon Italy here and Amazon France here.

You can check out your local Amazon for deals here.

Amazon USA Deals

Amazon Canada Deals

Amazon DE Deals

Amazon UK Rebates

Amazon IT

Amazon FR

SmallRig Fujifilm (X100VI) Accessories Now Rebated

A couple of SmallRig accessories mainly for Fujifilm X100VI plus the 1934 hot shoe cover (founding year of Fujifilm).

Fujinon XF23mm Pancake Lens Coming in 2025 – Renderings and Wishes!

We recently reported that Fujifilm will launch the Fujinon XF23mm pancake lens.

This reminded me of a guest post we shared in the past by Pablo, who made rendering about how such a lens could look like.

I thought that given the rumor, we could re-share his renderings and trigger a discussion about how you guys would like the Fujinon XF23mm to be.

Should it be ultra-mega compact and have an f/2.8 aperture? Or make it a big bigger but give it an f/2 aperture as in the renderings above, making it more of a “muffin-lens” rather than a “pancake-lens”?

As reference, you can see how such a XF23mm muffin-lens version would compare in size to the current Fujinon XF23mmF2 R WR. Too close in size? Better make it even smaller and f/2.8, making it closer in size to the Fujnon XF27mmF2.8 R WR?

Let us now in the comments below.

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