Catch the Fujifilm X-E5, Sigma 17-40mm F1.8 & More at B&H Bild Expo Tomorrow

The B&H Photo Bild Expo NYC is staring tomorrow, June 17 (ends June 18).

It is 100% confirmed that the Fujifilm X-E5 and XF23mmF2.8 will be for display at the Bild Expo and it will therefore be your first chance to go hands on with Fujifilm’s latest gear.

And I think you’ll also have the chance to play around with the new Fujifilm X half.

But since also Sigma sponsors the event, I am pretty confident that you’ll also be able to go hands on with the brand new Sigma 17-40mmF1.8 DC ART, since the lens will also be announced tomorrow, June 17 at 1AM New York time, so right before BH Bild Expo opens its doors.

If you are in the area, definitely go and check out the BHphoto Bild Expo. Register for free here.

BHphoto BILD Expo Special Savings on Viltrox XF Lenses, Nextorage Cards and Much More

BHphoto has launched special deals to celebrate their upcoming Bild Expo.

You can access the dedicated Bild Expo Deal page here.

BE READY: Sigma 17-40mmF1.8 DC ART Drops June 17 at 01:00 AM New York Time – Reviews and Pre-Orders

If you are interested in the upcoming Sigma 17-40mmF1.8 DC ART, then we can tell you exactly when it will drop:

  • June 17 at 1AM New York time
  • June 16 at 10PM San Francisco time
  • June 17 at 7AM Berlin time

You will be able to pre-order it at that time, and of course we will have a live blog to cover the the first look reviews, press release and more.

Originally also the Sigma 12mmF1.4 DC DN (which we leaked already) should have been announced on that day, but there was a last second delay.

So, we are not yet done with awesome announcements in June. There is (at least) one more to come, and it might be the best one for many: the Sigma 17-40mmF1.8 DC ART.

Fujifilm X half Firmware Update and PDF Owners Manual Released

A few weeks ago Fujifilm uploaded the X half owners manual in html. Well, now it is available also in PDF here.

Fujifilm X half firmware ver.1.01 – download here
The firmware update Ver.1.01 from Ver.1.00 incorporates the following issues:

  1. “FILM CAMERA MODE” is unintentionally deactivated when the shutter release button is held down fully for about 1 second after “AUTO POWER OFF” is activated with “FILM CAMERA MODE”.
  2. The thumbnail image of the recorded image may become abnormal in rare cases if the “Frame Advance Lever” is operated so quickly after shooting with the “GRAIN EFFECT” setting ON in “FILM CAMERA MODE”.

Fujifilm Confirms X-Pro is on Roadmap, Immersive X-E5 Experience, Film Simulation Dial Success, Firmware Updates and More

Yuji Igarashi, General Manager of Professional Imaging Group, gave an interview to Petapixel. In short:

  • with Fujifilm X-E5, Fujifilm wanted to create a camera with which users can truly enjoy the immersive experience of making a photo
  • recently there is resurgence of interest in photography especially among younger generations
  • camera design is never complete, since Fujifilm tries to make improvements in every generation for every model
  • features often carry over from models aimed at the same users
  • X-E5 has single piece aluminum top plate of GFX100RF and the film simulation dial was added—like on the X-T50 and X-M5—but more subtly, to preserve the X-E series’ clean design
  • the film sim dial proved successful on other models, so Fujifilm brought it to the X-E5 for enthusiasts to enjoy
  • Fujifilm added the command dial for better handling, responding to X-E4 user feedback
  • user feedback also led to a better grip and upgraded body finish
  • Rangefinder-style cameras appeal to those who value a discreet, immersive, and deliberate shooting experience. That’s why Fujifilm believes the X-E5 lets photographers truly enjoy the process of image-making
  • Fujifilm constantly assess which features work well to consider them for other models
  • higher resolution enhances creative options through cropping and gets the most out of X Series lenses
  • XF23mmF2.8 is the result of a public survey that Fujifilm launched
  • it made sense to announce the XF23mmF2.8 along with the X-E5
  • X-Pro remains on the roadmap (admin note: but not for 2025)
  • a dedicated camera makes you more deliberate. It shifts you from reacting to actively seeking moments—that’s what makes photography so fun and rewarding
  • technology evolves daily, so new devices drive big leaps. But firmware improvements and algorithm updates also matter, and Fujifilm will keep enhancing both current and future cameras

Pre-Orders