Fujifilm X-E5 and XF23/2.8 Official Teaser: “An Essential X Series Rangefinder-Style Camera is Coming”

Fujifilm has just released a teaser video (see below) for the upcoming Fujifilm X-E5, set to be officially announced on June 12 at 5AM New York time. In the video, Fujifilm says:

there is another rangefinder-style series that’s just as essential when telling the story of our X series history

I am so happy to hear these words from Fujifilm. The Fujifilm X-E line is my favorite in the lineup, and the fact that they now call it “essential” for the X series somehow touches me, especially considering how close it once came to being discontinued.

I think I’m emotional about this video because it feels like a promise: a sign that Fujifilm is committed to continuing the X-E series going forward. And the X-E line is a huge reason why still I shoot Fujifilm today.

Sorry for this little rush of emotions. Let me recollect myself and focus on rumors.

And what we can see based on the underexposed image shared by Fujifilm is… well, actually not much.

  • I guess we can see a command dial on the front
  • maybe there is an X100VI alike viewfinder selector on the front, just as the Fujifilm GFX100RF has it. If that’s true, then it will probably work like on the GFX100RF
  • if that’s the XF23mmF2.8 pancake lens mounted on the X-E5, then we can say it is really super compact. Probably weighting around 80 gram, so more or less like the Fujinon XF27mmF2.8

These are not rumors, just speculation based on the image shared by Fujifilm.

And yes, we rumored it has a film simulation dial in addition to existing X-E4 dials. But on these images we can’t notice anything. But it has to be somewhere on the Fujifilm X-E5.

→ feel free to join the X-E5 Live Blog on FujiRumors on June 12 at 5AM EDT

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Made-in-Japan Fujifilm X100VI, X-T5, X-T50, and X-M5 Now Available to Order at B&H Photo

To avoid steep U.S. tariffs on Chinese-made goods, Fujifilm is relocating production of the Fujifilm X100VI, X-T5, X-T50 and X-M5 for the U.S. market from China to Japan.

This is why now B&H photo is listing the Japan made Fujifilm X100VI, X-T5, X-T50 and X-M5 on their website, and they are marking the Chinese versions as discontinued.

Interestingly they say all this made in Japan gear will be available in 7-14 days (X100VI included).

Fujinon XF23mm f/2.8 Lens Coming in Black and Silver

At a time when Fujifilm continues to discontinue silver-colored lenses, the upcoming Fujinon XF23mm f/2.8 pancake lens will buck the trend by launching in both black and silver versions.

Discontinued Silver XF/XC Lenses

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RUMOR: Fujifilm GFX Eterna Full Announcement in September

Back in 2024 Fujifilm has announced the development of the following gear

Since then Fujifilm has released several tidbits about the Fujifilm GFX Eterna at the various trade shows.

But when will we get the full announcement?

Well, back in January 2025 an anonymous source told us it could happen June 5-8 at the Cine Gear Expo.

I did warn you to take it with a grain of salt, and I did tell you I’d give you an update on this as soon as I can.

Well…. now I can give you an update. :)

According to our trusted sources, the Fujifilm GFX Eterna should be announced in September.

We are talking of full announcement, with full specs, pre-orders and all that stuff.

But this does not mean we won’t get more details soon, and Cine Gear Expo could be a good opportunity to showcase more of the upcoming Fujifilm GFX Eterna.

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Fujifilm GFX100RF, X-M5 and X100VI Orders Resumed, but Demand is “Incredibly High”

Due to US tariff policy, Fujifilm stopped to take orders on the Fujiiflm GFX100RF, black Fujifilm X-M5 and the Fujifilm X100VI, as we reported here.

However, it looks like stores are now opening pre-orders again, since you can pre-order it again at most stores.

At the time of this post B&H Photo has still the “request assistance notice on all of these cameras, but that should be gone any moment now.

You can place your order other stores such as at Adorama for GFX100RF here, for black X-M5 here and for X100VI here and at Moment for GFX100RF here, X-M5 here and X100VI here.

Adorama expects to have stock for all of this gear in August 2025.

Moment writes for all of them:

As of June 2nd, 2025, orders for the Fujifilm GFX100RF have resumed. Due to incredibly high demand, there is still a significant Pre-order wait.

Don’t ask me how long this will last. I know some tariffs have been lowered significantly, and that definitely helped to give shipping a chance.

But I have no idea for how long this time window will remain open.