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Kipon Focal Reducer 0.8x for using Medium Format Lenses on Fujifilm GFX Cameras

Kipon has just announced their Kipon Focal Reducer 0.8x for using Medium Format Lenses on Fujifilm GFX cameras.

There are the various versions available

  • Pentax 645 – GFX
  • Pentax 67 – GFX
  • Mamiya 645 – GFX
  • Pentacon 6 – GFX
  • Hasselblad V – GFX

Shipping will start July 18.

Kipon products for Fujifilm can be found at AmazonUS here and BHphoto here.

This particular focal reducer is for now available directly at the Kipon store here (with 12% launch discount)

Focal Reducer 0.8x for using Medium Format Lenses on Fuji G Mount Camera

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Fujifilm GFX Roundup: Don’t Call GFX50SII Cheap, GFX50SII vs GFX100S, GF80mmF1.7 and GF35-70 Reviews, Medium Format vs Sony APS-C and More

High time to catch up with a massive Fujifilm GFX roundup.

We will mostly cover the Fujifilm GFX100S, GFX50SII, GF35-70mm and GF80mmF1.7, but there is also much more, from unfair comparisons APS-C vs Medium Format to technical tests by Jim Kasson and more.

GFX Gear – Buy within April 3 and submit your claim by May 3

GFX Roundup

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Fujifilm’s Biggest Mistake (Northrup): Medium Format Distraction and Lack of Fast APS-C Zooms to Compete with Full Frame

Tony and Chelsea Norhtrup posted a video about the biggest error the various camera manufacturers do.

  • they don’t offer full frame. You have to jump to medium format
  • they need better autofocus
  • Fujiiflm saw youtube channels comparing their APS-C cameras against FF cameras
  • as a consequence, Fujifilm became too obsessed about sensor size and launched a medium format system
  • but Fujifilm launched their MF system in a time when the whole camera market was going down due to the rise of smartphones
  • by launching a new mount, they split all their R&D and marketing
  • their mounts are not compatible
  • they should have just stick with APS-C at this point and focus all their R&D for their APS-C system, giving us more X mount cameras and lenses
  • Fuji wanted to become a big contender, but they ended up being a niche (a niche the Northrup’s appreciate)
  • but to get work done, they pick a full frame Sony, Canon or Nikon
  • he’d shoot Fuji if they’d offer an XF50-100mmF1.8, as he’d get similar results to a full frame 70-200mmF2.8
  • he wants focusing speed of Sony and Canon, background blur, low light capability
  • all that does not need a bigger sensor, just bigger and faster lenses
  • Fujifilm misunderstood reviewers, and gave us medium format sensor instead of faster APS-C lenses
  • instead of making huge lenses for medium format they should have made huge lenses for APS-C

My own two cents?

GFX – a Distraction?

Offering medium format was a brilliant long term move and I have elaborated why here.

But yeah, I can’t see the future. Nobody can. So Tony’s opinion is just as valid as mine. The future will tell.

Two System, Less Cameras and Lenses for APS-C due to limited R&D

Maybe I am not so much into other brands, but I don’t feel like Fujifilm is releasing less gear than other brands.

The real issue was more that so far not many third party brands released AF lenses for Fujifilm, but that has been solved in the meantime.

But in some way it is true. No GFX system could potentially mean more resources for X mount. But I think this is also why Fujifilm waited so long before offering a second sensor option. They did want to wait that their APS-C lineup is rich in lenses and once well covered, they can free up resources for other projects.

Lack of Fast Lenses

First off, let me say that there are many fast Fujinon XF lenses such as the XF200mmF2, XF8-16mmF2.8, XF50mmF1.0 as well as all the nice f/1.2 and f/1.4 primes.

But what about the f/1.8 zooms he’d wish for the X system? Well, that brings us to the next point.

High ISO

In the past, pushing your digital cameras to high ISO was something we absolutely wanted to avoid, as the performance was so bad. To avoid to go too high with ISO, we did indeed need fast glass for low light photography.

But that was the past. Today, ISO performance on digital cameras is vastly improved, which means you don’t need to try to desperately avoid high ISO with super fast and expensive glass. Nope, you can also push ISO up much higher than you ever could in the past.

What this means is that you can put smaller, lighter and more affordable lenses on your camera, as you can compensate the slower aperture with a higher ISO value.

Down below I will share a video of an extreme low light recovery I made of my wife overlooking the hills of Ronda in Andalusia, Spain (we made our honeymoon there). She basically went from almost invisible black to nicely visible in clean colors (thank you X-Trans for that high color fidelity) and in my eyes also very contained levels of noise, which make the image pleasing and usable.

But what about Bokeh? Let’s talk about it.


Not enough background blur? Well, this one is easy to answer. I’ll just share an image down below. And it’s not even the fastest lens Fujifilm has to offer (you can get even more radical with this one).

Autofocus (and Computational Photography)

True, Sony and Canon have better autofocus. But the point with autofocus is, that once it is near perfect, there is not much to improve anymore. Fujifilm just needs to catch up with Sony and Canon, and then the “autofocus war” will be basically over, since there will be little room for further enhancements.

Where there is much more room for improvement, is computational photography. And this is an area where smaller sensors simply are superior to bigger sensors. In fact, if done wisely, it could be even lead to a Renaissance of the M43 system (as the Panasonic GH6 shows with its terrific high res handheld mode). And certainly APS-C has a potential advantage here over full frame or medium format.


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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Medium Format: Not Worth it and Nothing Magical :: Fujifilm X-H2 in May :: From Full Frame to APS-C for Landscape :: Top 10 January Posts

Here are the top 10 articles for January.

  1. Avatar 2 First Official Photos Taken with Fujifilm X Series Gear
  2. Fujifilm GFX100S vs Canon R6: Is Medium Format Worth It? This Guy Says “No” (and My Thoughts)
  3. BREAKING: Fujifilm X-H2 with 26 Megapixel coming 2022 (and Now the Big Question is…)
  4. Fujifilm Confirms: Long Wait for Fujifilm X-H2 is Almost Over (Coming May 2022)
  5. BREAKING: Fujifilm Announces X Summit in May with 5th Generation X Series Camera (Fujifilm X-H2)
  6. DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)
  7. From FULL FRAME to Fujifilm APS-C: Six Years Later As a Full Time Landscape Photographer
  8. These Guys Sold their Canon Gear to Switch to Fujifilm X and Here is Why
  9. Fujifilm X-H2 Announcement in May and Celebrating 10 Years of Fujifilm X Series
  10. Fujifilm X-T3 (Silver) Marked as Discontinued: Let me Explain What’s Going on!

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DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)

DPRTV published a video with the title: “There’s Nothing Magical About Medium Format Depth Of Field“.

The video could also be perfectly titled “There’s Nothing Magical About Full Frame Depth Of Field“, but given how large their customer base shooting full frame is, I think they made a wise choice to avoid to put “full frame” in the title.

What DPRTV says is basically this: shallow depth of field does not depend on the sensor size, but on how fast your lens is combined with your sensor.


This is what we say since many years now here on FujiRumors, and I am happy that DPRTV is finally addressing this, too.

The Nr.1 reason why people think they need Full Frame over APS-C is to get shallower DOF. But by saying that a bigger medium format sensor does not necessarily give you shallower DOF over FF, this implies also that Full Frame does not give you necessarily shallower DOF over APS-C.

Fujifilm has some very fast APS-C glass to offer if you desire shallow DOF. For example you can put the Fujinon XF50mmF1.0 on any Fujifilm APS-C body to get a shallow DOF similar to an f/1.4 lens on full frame. Also the Fujinon XF200mmF2.0 gives you about the shallow DOF of a full frame 300mm f/2.8 lens. And then there is the XF8-16mmF2.8, the XF56mmF1.2 and more.

The reasons to pick APS-C, full frame or Medium Format is not shallow DOF, but others. But we won’t talk about it here today, as we covered this topic already in the past.

Fujifilm GFX100S vs Canon R6: Is Medium Format Worth It? This Guy Says “No” (and My Thoughts)

Alex Barrera wonders: is medium format worth it?

In an attempt to figure out the answer, he shared a blind test using the following gear:

In the blind test, all images marked with “A” belong to one camera and all images marked with “B” belong to the other camera.

I did my the test myself, and honestly, right at the very first image comparison (see image below) I thought “oh please let “A” be the the Fujifilm GFX100S“. And lucky me, camera “A” is indeed the Fujifilm GFX100S.

Megapixel had not much to do with my preference. It’s a compressed youtube video, how could that matter. Megapixel matter more when you work with the files in post, or when you print.

My preference had more to do with the output of the Fujinon GF80mmF1.7 lens itself, which is very similar in terms of shallow depth of field to the RF 50mm f/1.2 L, but the bokeh looked just more pleasing in my eyes. Then there are other subjective elements like the colors (Provia in this case) and so forth. Overall, I mostly picked A (GFX100S).

But what about Alex? Is medium format worth it?

No, it’s not worth it, and here is why:

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BHphoto Top 10 Mirrorless Cameras of 2021: the GFX Medium Format Consecration Continues

We are approaching the end of the year, hence we will be bombarded by 2021 top and flop gear posts and videos.

DPReview shared their top and flop gear already, and we reported about it here.

Now also BHphoto has put up their list for the top 10 mirrorless cameras of 2021.

Once again the latest GFX gear enters the ranking at the very high positions. But the GFX system gets its consecration not only in the year-end rankings, but also at the box office, where especially the Fujifilm GFX100S is causing headache to Fujifilm due to a high demand they simply can’t match.

And what about Fuji’s APS-C series? Well, things look good, very good for the X system in 2022.  Just keep an eye on the latest X-H2 rumors ;).

BHphoto Explora – Top 10 Mirrorless Cameras of 2021

  1. Nikon Z9
  2. Sony A1
  3. Fujifilm GFX100S
    Not too long ago, the thought of a 100MP camera sounded like very wishful thinking, considering 36MP was high-res and 24MP is still a go-to standard for many cameras today. FUJIFILM’s GFX 100S isn’t the first 100MP camera, it’s not even FUJIFILM’s first, but it represents the first time 100MP has been available sub $10K and in a camera body that’s portable and reasonable for walkaround shooting use. It redefines medium format and breaks down the barrier that’s made medium format, especially high-resolution medium format, so inaccessible for virtually everyone until now. What’s even more impressive about the GFX 100S is that it has also benefitted from full-frame and APS-C mirrorless development, too, and features many of the same imaging assets you’d expect from other current cameras, like IBIS, DCI 4K 30p video, and even phase-detection AF. Unlike medium format cameras of the past, which were notoriously slow and outdated in performance, but you’d suck it up for the amazing image quality, the GFX 100S doesn’t need these excuses anymore as it meshes high-resolution medium format quality with current mirrorless performance.
  4. Canon R3
  5. Sony A7IV
  6. Fujifilm GFX50SII
    Accessible and medium format are no longer mutually exclusive terms with the GFX 50S II; the second-gen compact medium format mirrorless with a new integrated design and the same 50MP sensor that put the GFX system on the map. Late summer saw FUJIFILM release the second generation of their first mirrorless medium format camera, the GFX 50S II. Compared to what a conventional second-gen camera is, though, this new GFX trended in a new way, with a focus on becoming even more accessible than the first generation of cameras, meaning medium format is now a realistic consideration for people shopping for full-frame systems. And with that in mind, the GFX 50S II presents a truly interesting choice for photographers who value image quality above all other camera specs. Beyond value alone, the GFX 50S II also saw some physical changes, bringing it in line with its 100MP sibling and featuring a fully integrated viewfinder and forgoing the more modular nature of the first GFX 50S.
  7. Nikon Zfc
  8. Sony ZV-E10
  9. Sigma fp L
  10. Panasonic Lumix GH6 (or GH5 II, for the time being)

You can read the full list here at B&H.

Leaving Phase One for Fujifilm GFX100, Hasselblad X1D II vs Fujifilm GFX50R Budget Medium Format Comparison & More

I was once on my Dolomites, when I met a professional landscape photographer, who had a rented Phase One (I posted it on my Instagram here).

We had a brief talk before my hike continued, and I just told him that he should enjoy his Phase One, as this might be one of his last trips with it. A few months from now Fujifilm might drop something that will finally allow him to actually own a 100 megapixel camera.

Now, I don’t know how the story ended. Did he get the Fujifilm GFX100? Well, I wouldn’t be surprised if he did.

For sure, some did, as you can see from the video down below, where a photographer left Phase One for Fujifilm GFX100. And for good reasons: much lighter, much more compact, much cheaper, much faster, much more versatile, still that medium format look and more.

And if the GFX100 is still a bit too high in price, for about 1/3 of the price, you get 1/2 of the megapixel with the Fujifilm GFX50R.

Fujifilm is slowly but surely building up an impressive and absolutely future proof system. A system, that, I am sure, will gain lots of followers in the years to come.

The GFX Community

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GFX roundup

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Astrophotography with Fujifilm: Get Stellar Results with Fujifilm APS-C and Medium Format Cameras

I have received an email from a fellow member of our Fujifilm Astrophography facebook group, which said:

I was thinking you could perhaps share some of the pics taken on the FB group “Astrophotography with Fujifilm” that you manage. Lots of awesome pictures there! We often hear you need an expensive full frame camera or big telescope, but that’s just wrong, as this group suggests.

That would be great to attract more Fuji shooters to this group, it’s a very nice community where we help each other and learn from our experiences.

Astro can be daunting for the newbie, but it shouldn’t. Also, there aren’t a lot of Fuji shooters in the astro community, so I’m sure it could spread the virus — the good one!

Oh well, here it is.

Have fun and may this post inspire you to try your luck with the stars, too :).

Images Roundup

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