Lightroom Classic now supports native tethered capture for Fujifilm cameras. Select File > Tethered Capture.
FR-reader Dave sent me his feedback:
I’ve got it working on my X-H2 and GFX100 – full control of the camera, live-view, transfer. Very happy as the Fuji plugin was awful.
There was a time, when Fujifilm was only offering rangefinder X series cameras.
Well, that’s if you don’t consider this camera here, which I guess we’ll never know why Fujifilm called it an X series camera.
But anyway, rangefinder was Fujifilm’s quiet re-entry in the mid-higher end digital camera market (their previous attempt was this one).
And silently, on tiptoes, Fujifilm carved out its very small niche of truly passionate photographers.
The Fujifilm X-E1 was definitely one of the best expressions of this understated approach into the mirrorless camera market: no thunders, no specs brags, just beauty and joy encapsulated in a wonderful camera body.
But the Fujifilm X-E1 would become the last X-E camera with a relatively quiet and tranquil life.
Because Fujifilm’s priorities started to shift, their ambitions to grow, and the X-E line started to be on the edge of survival.
Let’s begin our tale of struggles with the Fujifilm X-E2, which btw I owned and destroyed when I had to jump into the Mekong river to avoid getting smashed by the Li Phi waterfalls.
Fujifilm had the brilliant idea to launch the Fujifilm X-E2 just 3 months before they announced the Fujifilm X-T1, which came in the more popular SLR styled package and offered superior specs like weather sealing, UHS-II card slot and the largest EVF on any mirrorless camera.
The X-T1 was Fujifilm’s statement to the photography world: we want to go more mainstream now! And as a consequence it stole the show (and sales) to the X-E2.
The Fujifilm X-E2 was followed by the Fujifilm X-E2S, which is basically an X-E2 with an auto button. So we can ignore that one.
So we know, Fujifilm has currently registered three unreleased cameras:
Recently, the Chinese weibo account E8M claimed he received information that two new Fujifilm cameras will be announced within the next three weeks – see here.
Well, to my knowledge that’s not correct.
From what I know, only one X/GFX camera will be announced in that timeframe: the Fujifilm X-E5.
E8M also reported that both FF250003 and FF250001 have appeared in the Bluetooth certification database – see here -, and that this implies both cameras are launching soon.
But again — to my knowledge — that’s not the case.
I have huge respect for E8M, because he is the best in spotting camera registrations that are made public on the internet for everyone and this is why I follow him with great dedication.
However, when it comes to rumors, I’d take them with a grain of salt.
As a reference in regards to E8M rumors, check out this list of rumors here and the rumors about the new X-Trans V sensor.
So, I invite everyone to follow E8M since he is fantastic, but take his “rumors” with a grain of salt.
But of course take also my rumors with a grain of salt. It’s all just rumors and I can be wrong too. With that said… just trust me ;).
Bottom line: in terms of X and GFX gear, only the X-E5 will be coming in the next few weeks.
As for other gear like a new Instax camera — maybe. That’s possible. But Instax models usually don’t appear under “FF…” registrations, so that’s a different story.
More interesting, however, is a question raised by FR-reader Mistral:
Could it be that FF250003 (with single-band Wi-Fi) is actually the Fujifilm X-E5, and FF250001 (with dual-band Wi-Fi) refers to an entirely different, possibly higher-end camera?
That’s a possibility. If that’s the case, then FF250001 might not be the Fujifilm X-E5 after all — and that could open the door again for exciting high-end cameras like the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3, or Fujifilm X-H3S to arrive later in 2025.
But as of now, my best bet is that the FF250001 is the Fujifilm X-E5.
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Once again Fujifilm has published very positive sales figures as far as their imaging division goes.
However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.
The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.
Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).
For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.
In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.
Look, Fujifilm as a company will survive this. I am not worried about them.
But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.
23 Fujifilm products have won the Red Dot Design Award 2025.
As far as photography related gear goes, these are the winners:
This might cost Fujifilm at least 100K+ USD.
And I am not making this number up randomly.
In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).
The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.
But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.
So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.
And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.
Last year we investigated how much gear Fujifilm launches every year (see list below). The result: between 2 to 4 cameras a year and 4 lenses a year.
So let’s see at which point we are in 2025 so far.
Gear (to be) released in 2025
So we have 4 cameras coming for sure in 2025, which matches Fujifilm’s best years in terms of number of cameras released. And while we can always hope for a 5th camera, it is also possible that in terms of cameras, this is all we get. What is sure: the Fujifilm X-Pro4 will not come in 2025.
If you look at lenses, Fujifilm has pretty much consistently released 4 lenses a year. So far we know of one coming for sure, the Fujinon GF32-90mmF3.5, and one being rumored, the Fujinon XF23mm pancake. If Fujifilm were to match the previous years, then there could be still 2 more lenses coming in 2025.
At this point in time, I have no idea which additional lenses could come, but I hope that maybe sources will reach out to us and give us a hint of what’s to come. And if that happens (and if sources agree), I will share it will all of you here on FujiRumors.
In the meantime, these are the lenses the FR community wants based on Fujifilm’s suggestions, and these are the most wanted lenses based on our own mega survey.
Gear released in 2024 – 4 cameras and 4 lenses
Gear released in 2023 – 2 cameras and 4 lenses
Gear released in 2022 – 3 cameras and 4 lenses
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A total of 26 Fujifilm products have won the iF Design Award 2025.
This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.
That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.
The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.
We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.
But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.
Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)
Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)
In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.
In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.
You can access all charts and details at the Fujifilm page here.
A “rumor” surfaced, that Fujifilm will launch a new non-stacked X-Trans CMOS 5 sensor with 26 megapixel. That’s at least according to information that appeared first at the Chinese Weibo social media account of E8M.
In short:
While I respect E8M because he is a great source when it comes to spotting camera registrations that are publicly available and visible for everybody online, I can tell to all fellow Fujifilm shooters that this rumor is 100% wrong.
I know you might question FujiRumors at this point. But I remind you just about when E8M leaked a very long list of Fujifilm rumors back in 2023.
I told you that the list of rumors he shared was wrong, even the ones he claimed were coming from super-reliable sources: for example he said the GFX100SII has retro controls, the X-Pro4 would come, the X100VI would have IBIS and OIS, the GFX25 megapixel camera is coming, the X-E5 coming is scheduled for summer 2024 and more.
I have no doubt E8M is not making up random rumors just to grab attention. I believe he shares them, because he trust somebody. But now I find myself in the uncomfortable situation to have to correct a person who I actually like to follow because it finds publicly available registrations in China often faster than others.
I will share the full rumor below, but I can tell you that it is wrong and it won’t happen.
Fuji may announce the X-Trans CMOS 5 image sensor for the next generation of mid-end video cameras (such as X-S), which is basically an evolved version of the speed and focus of X-Trans CMOS 4.
The PDAF density reaches the X-Trans CMOS 5th generation standard, and the video reading speed reaches 12bit full-pixel 60fps and 4K point-to-point 120fps, which can be regarded as a stackless version of 26M BSI stacked X-Trans 5 CMOS HS.
Compared with X-Trans CMOS 5 HR, it is more suitable for video shooting and continuous shooting.
Again, all of it is 100% wrong.
But I know this will spread around as if it was true (just as the wrong 2023 rumors did), because people don’t know the truth so they tend to believe whatever is published. But FujiRumors knows. So we stand alone, once again, trying to stop wrong information from spreading around without control.
If you want to know the truth, then better stay tuned. We have lots to talk about in 2025 ;).
Time to check how accurate our rumors were in 2024 and get an outlook on the remaining rumors for 2025 (and beyond) with reliability ranking.
As usual, I will be brutal and merciless in my rumor accuracy rating.
How brutal?
Well, here are two examples.
I told you the X100VI would be basically same in size of X100V despite having IBIS. The difference is 1mm. Well, turns out it is 2mm thicker. So while it is substantially an accurate rumor, I list it as wrong.
Also, we misunderstood a source regarding the X100VI silver color. We needed only 3 hours to clarify this misunderstanding and correct it. But still, for 3 hours only, an inaccurate info was online.
WIth that said, here is how things went: