Fringer Nikon NF to Fujifilm FX Smart Autofocus Adapter Released

The Fringer NF-FX smart autofoucs adapter has been officially released.

It’s world’s first smart adapter that support Nikon F mount lenses working on Fujifilm X cameras while keeping all the auto functions.

Close to 100 lenses or lens & TC combinations have been tested and optimized. They all support fast and accurate phase detection AF on latest X cameras. Please see this list for detailed models. More lenses would be added to the list in the future through adapter firmware updates.

You can see an autofocus tracking demo video in this article.

You can pre-order the Fringer NF-FX smart adapter at AmazonUS here, the Fringer Store as well as eBay here and soon also at AmazonUS here, BHphoto here and Adorama here.

Full List of Supported Lenses and Cameras and Product Images

Supported lenses

Supported cameras

None X-Trans & X-Trans I CMOS (PDAF not working, Poor performance)

  • X-A1, X-A3, X-A5, X-A7
  • X-E1
  • X-Pro1
  • X-M1
  • X-T100
  • X-T200

X-Trans II CMOS (PDAF enabled)

  • X-E2
  • X-T1
  • X-T10

X-Trans III CMOS (PDAF, Good performance)

  • X-H1
  • X-T2
  • X-T20
  • X-Pro2
  • X-E3

X-Trans IV CMOS (full sensor covered PDAF. Better performance)

  • X-T3
  • X-T30
  • X-Pro3
  • X-T4
  • X-S10

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Fujifilm X-S10 First Look and Comparison with Sony A7C

Bigheadtaco posted his Fujifilm X-S10 first impressions and compares it to the Sony A7C, but also adds some comparison thoughts with the Fujifilm X-T30, Fujifilm X-H1 and X-T200.

Also, he shared an X-S10 shooting impression as well as a more detailed comparison of X-S10 vs Sony A7C for vlogging.

You’ll find the first video in summary format below, as well as all the videos.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-T200 Discontinued After Just 9 Months at Some Stores – is This The End of Fujifilm’s Entry Level Line?

 

Fujifilm X-T200 Discontinued

The Fujifilm X-T200 was announced on January 23, 2020 and started shipping in February 2020.

Now, just about 9 month after its release, some stores marked it as discontinued (see image above for example – google translated)

To my knowledge, this is not happening because an X-T300 is on the way (at least I have not heard about it). The reason is probably very simple: it did not sell well at all.

The Fujifilm X-T200 is a very fine camera for its price, but it failed in its purpose: attack the best selling camera in this price segment, the rather old and yet still strong selling Sony A6000, which was released in 2014 and is still in top selling raking at AmazonUS (currently 22th).

In the entry level segment, the Sony A6*** line is apparently unbeatable, and Fujifilm was not able to break through with excellent products like the Fujifilm X-T200 or even the X-A7.

That’s unfortunate.

The Unbeatable Sony A6000

But what could be the reason for the failure of the X-T200 and the ongoing success of the Sony A6000?

Well, in part it could be quite simple: people in the market for such a camera are usually not big photography enthusiasts and have not a huge photographic culture. They mostly just buy a camera because they want to have something that takes better pictures than their smartphones.

Those people know the Sony brand very well from their TV’s, their PlayStation’s and other electronic products that they use in their daily lives already. It’s a brand they know and associate with quality electronic products, and they therefore grab a Sony A6*** rather than a Fujifilm, which is for them a rather unknown brand they can’t relate to at all.

The Future for Fuji’s Entry Leve Line

Is this the end of the entry level line-up of Fujifilm?

Well, as we discussed in an earlier article, that shows Fujifilm’s own 2020 Fujifilm camera range pyramid, I believe that sooner rather than later the whole entry level line of Fujifilm will be dropped. It’s not a rumor, to be clear, but just my evaluation after seeing how this segment has developed over the last few years.

The only entry level line that did sell strong for a while, was the X-A line. But it looks like also that one is suffering, forcing Fujifilm to discontinue the X-A7 just 11 months after its release.

I am very pessimistic about Fuji’s entry level line, which, as we also told you already back in 2017 here, is no longer developed by Fujifilm anymore, but by the Xacti corporation. This means that already in 2017 Fujifilm struggled to justify that line any longer, and outsourcing its development was a last move to try to safe the line.

With the Fujifilm X-T200 and X-A7 failing to meet their sales targets, I am just becoming even more pessimistic about the future of those lines.

It’s a pity, I have personally recommended the X-T200 to a few of my friends, and they are all happy with it. But the market is not rewarding the best cameras for the reasons we told you above.

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Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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Fringer EX-FX (Pro) II Smart Autofocus Adapter Firmware 1.90 Released

Fringer has released firmware 1.80 for the Fringer EF-FX Pro II and Fringer EF-FX II smart autofocus adapters.

Fringer EX-FX (Pro) II – Version 1.90

  1. Added following lenses to the tested and optimized lens list:
    – EF 400mm f/2.8L IS II USM
    – EF 400mm f/2.8L IS II USM + 1.4X
    – EF 400mm f/2.8L IS II USM + 2X
    – EF 70-210/3.5-4.5 USM
  2. Fixed PDAF issues for some lens of the following models: Lens didn’t get recognized by the adapter due to different lens firmware version.
    – Sigma 24-105/4 ART
  3. Fixed a compatibility issue with X-T3 firmware 4.0: under certain circumstances, contrast AF may fail. This issue may also affect other cameras like X-T4 and X-S10.
  4. Fixed camera freeze issue on cameras equipped with X-Trans IV CMOS. When
    – In bright environment,
    – Adapting telephoto, ultra-fast or macro lenses,
    – Aperture is NOT wide open,
    – Subject is far away from current focus point and is so blur that phase detection doesn’t work,

Auto focus may fail. Sometimes, especially when using AF-ON button or touch screen to AF, it may freeze the camera. Even the power switch doesn’t work. This problem has been fixed. Affected cameras include X-T3 (firmware 2.0 or later), X-T30, X-T4, X-Pro3, X-S10.

As the bug fixes are important, upgrading is highly suggested.

Please visit the Fringer website here to download the new firmware and its release notes. Follow the instructions in the release notes to upgrade your adapter.

Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10: Attack on SONY (& Co), Why it is NOT an X-T40/X-H10 and VOTE NOW if You Like it or Not

The Vintage Departure

The debate initially fired up when I accurately described you the Fujifilm X-S10, and was then fueled up again when the X-S10 images leaked.

In short: that ain’t’ really that retro-feel we all fell in love with, right?

Indeed, if you are one of those, who grabbed a Fujifilm because of its vintage manual control layout, with dedicated ISO, shutter and exposure compensation dial, then the X-S10 ain’t for you.

But I really believe Fujifilm needed this camera, and it’s a brilliant move that they made it exactly like this.

Why the X-S10 was Urgently Needed

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10 Additional Specs (Size and Weight) and Product Images Leaked

Nokishita shared additional specs about the Fujifilm X-S10 (size and weight) and more product images:

  • X-S10: 126 x 85.1 x 65.4
    X-T4:    134.6 x 92.8 x 63.8
    X-T30: 118.4 x 82.8 x 46.8
  • X-S10 weights  465g
    X-T30 weights 383g
    X-T4 weights 607g

Join our brand new Fujifilm X-S10 facebook group.

Follow us on October 15 at 9AM New York time for the big Fujifilm X Summit and X-S10 announcement.

via nokishita

Fujifilm X-S10 Specs Recap

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Fujifilm X-S10 IBIS Unit Significantly Smaller than X-T4 IBIS Unit

Some guys out there think that the Fujifilm X-S10 will have the same IBIS of the Fujifilm X-T4.

I contacted my sources about it, and this is the answer I’ve just received:

The IBIS unit on the X-S10 is NOT the same we find on the X-T4. It is actually significantly smaller than the one we find on the X-T4. As a matter of fact, it’s Fuji’s smallest IBIS unit ever made (ok, if we don’t count this one ;) )

Remember, shrinking IBIS is one of the top priorities identified by top Fujifilm manager Toshihisa Iida (who now left the imaging division) in a recent interview. And they seem to proceed very well with this.

Fuji really went a long way from that day back in 2016 when they said IBIS is not compatible with Fujifilm X mount to 2020, when they are able to squeeze a 5axis 6 stops IBIS in a camera as small as the Fujifilm X-S10.

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