With the Fujifilm X-E4 now discontinued after 2 years only and hardly available at all over the last 2 years, it’s time to talk quickly about the future of the Fujifilm X-E line.
Is there any hope that the line will continue.
In the video above I will list you two reasons why we should be optimistic about a Fujifilm X-E5, but also mention a few points that could induce Fujifilm to cancel the line.
For us long time Fujifilm lovers, Fujifilm manager Toshihisa Iida (the manager who said Fujifilm will NEVER go Full Frame) was arguably the most representative face of the Fujiflm X/GFX series of the last 10 years.
Sadly for us (but congratulations to him), Toshi left the electronic imaging division once he got promoted to President and Managing Director at Fujifilm Europe back in 2020.
I must admit I was a bit worried when the Toshi left, as I felt that the Fujifilm X/GFX series was in safe hands as long as he was in charge.
He did run the business with huge dedication, passion and vision, as can also be seen in this in this brilliant documentary (MUST WATCH !!!), that gives an intimate look into his life and work as imaging director.
I honestly thought it would be hard to replace a manager like Toshihisa Iida.
But if I look at all the crazy stuff Fujifilm has released in 2022, all my worries dissipate.
Under the new management, Fujifilm has not only continued to work hard and believe in its imaging division, but they also gave us the most release intense year I can remember, with three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.
In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.
The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.
But then…
… on January 27, 2021…
… just one day after the birth of my son…
… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.
The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))
Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.
Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.
Here are the top 10 articles for February grouped in two categories:
In the second category, only those articles will by linked, that were not already in the first list.
Most Clicked Articles for February
Most Commented Articles for February
Samyang has announced the lovely and compact Samyang AF 75mm f/1.8 X earlier today
But attention: while it is an X mount autofocus lens, it won’t work with all X series cameras.
Samyang says it is will work with X-Trans cameras, but not with Fuji’s Bayer cameras (X-T***, X-A*, X-A** lines).
But that’s not entirely correct, as not all X-Trans cameras are actually compatible. In fact, the X-Trans Fujifilm X-M1 is also not on the list of compatible cameras.
Maybe it would be more correct to say: all the cameras not made by Fujifilm (hence the ones outsourced to the Xacti Corporation), will not worked with the new Samyang.
Coming Soon
Samyang has announced the Samyang 75mm f/1.8.
Down below you’ll find the full detailed page for the new lens.
Nokishita spotted a new Fujifilm camera registration with the code name FF220002.
The Fujifilm “FF220002” supports 5GHz Wi-Fi, which lets digicame-info speculate that it may be a higher end model.
Anything goes, from the Fujifilm X-Pro4 to a new X100 camera, a new GFX or even a mid-range camera (such as the rumored Fujifilm X-S20 or a Fujifilm X-E5 or Fujifilm X-T40) considering that Fujifilm is using 5GHZ WiFi also in sub $1,800 cameras.
What it is certainly not is all that entry level stuff like Fujifilm X-A8, Fujifilm X-M2 or Fujifilm X-T300, which Fujifilm declrared dead.
It usually takes 1 to 6 months for a camera to become public after a registration has been spotted.
NOTE: Sometimes registartions are even spotted AFTER the camera has been launched, so for example the X-E4 registration. But this does not seem to be the case with the FF220002.
via digicame-info
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Rumors and Discussions
Have you noticed that cameras like the Fujifilm X100V, X-E4, X-T30/II, X-Pro3, X-S10 are out of stock in many places?
And why is that?
A sudden brilliant influencer marketing campaign by Fujifilm?
Nope. ;)
You have to blame the Fujifilm X-T5 for that!
In 2022, Fujifilm has launched three crucial cameras for their future: Fujifilm X-T5, Fujifilm X-H2s and Fujifilm X-H2.
And why are they so crucial for Fujifilm?
So what Fujifilm did is simple: they knew that by March 2023, when the Japanese fiscal year ends, they absolutely must ship out as many X-T5, X-H2 and X-H2s cameras as possible. And given the parts shortage, they had to reserve most of the remaining parts for those three cameras.
And especially the Fujifilm X-T5, Fuji’s most important camera, is one that can not fail on the shipping front.
That’s why Fujifilm is extremely well prepared with the Fujifilm X-T5, and that’s why B&H Photo will be able to ship out all pre-ordered X-T5 cameras on day 1 (and they still have X-T5 left in the warehouse).
That’s valid also for other vendors, who will very likely also have a decent stock (but I did not talk to other vendors, so this is just my guess). Except for certain retails for the reasons I explained in the comments to this article.
In short: if you are looking for an X-Pro3, and X100V, X-T30II and X-E4 or any other camera you can’t find in stock, then blame the Fujifilm X-T5 for that.
X-T5 USA Pre-Orders
Fujinon XF30mmF2.8 Macro Pre-Orderrs
X-T5 Other Countries
X-H Cameras
If I am looking for unbiased, objective and competent reviews about anything electronics related, I often look at recommendations of Stiftung Warentest, a “German consumer organisation and foundation involved in investigating and comparing goods and services in an unbiased way. It was founded on 4 December 1964 by the Federal Republic of Germany as an independent foundation under civil law*”
Stiftung Warentest even gets €3.5 million a year from the German state as “compensation for the fact that it does not carry any advertisements in its publications because this could compromise its independence*“.
In short: those guys are not been flown around the world by companies in order to possibly get favourable reviews ;).
And now let’s come to today’s story, which we start with the easy one, the X100V.
Stiftung Wartentest declared the Fujifilm X100V the best fixed lens compact camera. That’s an easy one, as there is simply nothing that comes near to the X100V in terms of price, features and performance in this segment.
Out of all the mirrorless interchangeable lens cameras they tested, Stiftung Warentest declared the Fujifilm X-T4 their best allrounder camera, with a rating of 1.4 (max 1.0). You can read their test in German behind a paywall at their website here.
This is a nice “revenge” for the Fujifilm X-T4, a camera that has been a bit mocked by Fujifilm itself in their Fujifilm X-T5 launch promo ad.
Now, you know my take on this:
the Fujifilm X-T4 had to carry the flagship burden, hence it was forced to be exactly how it is (bigger, heavier, etc). But now that the X-H2/s finally came out, the Fujifilm X-T* line could go back to its roots again with the wonderful Fujifilm X-T5, hence it could become smaller, lighter, offer a 3 way tilt screen and overall just be more photography centric.
If it wasn’t for the selfie screen, I could have loved my Fujifilm X-T4 almost as much as I love my X-E3. But sadly even after years of use, I simply could not grow fond of it, even though I occasionally could appreciate the advantages of a fully articulating screen (even for photography only).
So I am happy to see the Fujifilm X-T4 getting this important recognition.
It is still a wonderful camera, and for some even preferable over the Fujifilm X-T5. And right now you can also get it with a discount.
Oh, and in the 12th position of this ranking we find the Fujifilm X-E4 ;).
* source – wikipedia
X-T5 USA Pre-Orders
Fujinon XF30mmF2.8 Macro Pre-Orderrs
X-T5 Other Countries
This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.
* F-Log movie data recorded with GFX100S, GFX100, X-E4, X-S10, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
* F-Log2 movie data recorded with X-H2S, X-H2 and X-T5.
F-Log 3D-LUT file / F-Log Data sheet
Last updated: 11.7.2022
F-Log_LUT_E_Ver.1.24.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.24.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]
F-Log2 3D-LUT file / F-Log2 Data sheet
Last updated: 11.7.2022
F-Log2_LUT_E_Ver.102.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.02.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]
X-T5 USA Pre-Orders
Fujinon XF30mmF2.8 Macro Pre-Orderrs
X-T5 Other Countries
