Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.
And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.
Digital camera 2022 global market share (compared to 2021)*Techno System Research
Canon 46.5% (+0.7%)
Sony 26.1% (-0.9%)
Nikon 11.7% (+0.4%)
Fujifilm 5.8% (-0.1%)
Panasonic 4.2% (-0.2%)
This is the data for the entire digital camera market.
I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.
And I wonder where Fujifilm would rank, if they just would have been able to ship the X100V and pretty much any other camera that was basically never in stock even if just recently announced (see X-E4).
For mirrorless only, sadly no data had been published so far and not even in 2021, but this is the data we had for 2020
Sony: about 35%
Canon: about 30%
Fujifilm: about 12%
Nikon: about 7%
I hope they will offer again a separate ranking for mirrorless cameras.
Fujifilm seems to be trying to takle the parts shortage more seriously compared to that creative (and failed) solution of using blockchain for that purpose.
Now, down below you can read the google translated version of their plan, which is not 100% clear, but I guess it overall simply means: we’ll get more parts from more suppliers.
On the 6th, Fujifilm announced the goal of expanding the target to a total of 30,000 parts of 30 suppliers by the fiscal year for digital platforms that optimize parts inventories such as digital cameras. We have been conducting verification for 4300 items from 8 companies since October last year, but we have started full-scale operation as we have been able to confirm the cost reduction effect such as inventory management.
Oh well, better late than never I guess.
Let’s hope this will have positive effects also on the Fujifilm X100V, which in Japan is suspended since 8 months and as Fujifilm managers told us recently here, if the entire world would stop to order the Fujifilm X100V today, it would take Fujifilm still up to 3 months to manufacture and ship all the cameras already ordered until up to this point.
And quite frankly, there are plenty of other cameras that could benefit from a more stable parts procurement, maybe there could be even a revival for the Fujifilm X-E4, which was discontinued even though MANY of you had one on order. Fujifilm simply gave up on being ever able to ship it in a reasonable time.
So, I am going to share the date with you today, but I can’t 100% exclude that there will be changes. And if there will be, I will let you know.
With that said, here is the date.
According to our trusted sources, the next Fujifilm X Summit will take place on September 12.
Yes, that’s still quite far away. And yes, that makes it even more “risky” for me to share, as there is lots of time until that date and changes can happen anytime.
But if I share the date anyway with you, it means that I have good reasons to be confident about this date. A confidence that is given to me by our trusted sources.
Déjà vu Anyone?
Some of you guys might have some Déjà vu now and remember that date from somewhere.
Well, I actually have reported about that date a while back here, when thanks to our reader, who digged in the depths of the registration, we spotted the registrations for two new cameras, the FF220002 on May 26 and the FF230001 on September 12.
In that article I warned you though that usually registrations don’t actually fit with the real announcement date. I’ve checked back and here are some examples:
X-S20: registrations says May 26 / reality May 24
GFX100S: registrations says January 29 / reality January 27
X-T200: registrations says January 24 / reality January 23
And in 90% of the cases registrations don’t even give any date at all (or even become public only AFTER the camera has already been announced, as it was the case of the X-E4 registration).
But this time around the registration could well fit the real announcement date according to our sources.
Don’t Miss Out on the Fun
Don’t miss out on the fun ahead of the X Summit, with LOTS (!!!) of rumors to come (I promise ;)) only here on FujiRumors and, if you want, also on my YouTube channel, where not only you will get all the rumors, but often also some travel tips as I will show you around one of the most beautiful places the world has to offer.
Because new gear is nice and good. But investing in experiences and travels is just as gratifying if not more. And it’s one of the best ways to make good use of our awesome gear.
And here are the June Youtube videos ranked by popularity. The 2nd and 4th video are from the Dolomites… they might be worth to watch just for the scenery ;).
Yep, you read it right: despite all the fantastic and super-hyped and hyper-popular gear Sony, Canon and Nikon have launched, the video that most people watched in all these years on DPRTV was the X100V review.
And not to talk of the great customer reviews it is getting all over the most popular stores:
Unfortunately, our supplier cannot provide an accurate timeframe so we have suspended backorders for this item.
X100V – A Failure?
Given the massive interest for the X100V and the inability for Fujifilm to deliver, the question that I now have is that this can be seen as a success or a failure for Fujifilm.
I mean, clearly Fujifilm can call it a success, as the demand is high. But they could have made so much more money, if only they were able to deliver the X100V.
And while to a certain degree it’s OK to have delays for a very popular camera, coming to a point where you totally block orders for over half a year with no outlook for the situation to improve, also signals a certain failure on Fujifilm’s side to demonstrate flexibility and creativity in adjusting plans and production properly.
Yes, they did try some curious solution like the use of Blockchain to optimize supply network of digital camera parts, but that was done 1 year ago and the results can’t be seen anywhere, with many Fujifilm cameras still not available or in some cases even discontinued, despite people having those cameras on order, as it was for example the case for the X-E4, a camera MANY of you guys ordered, but did not receive because Fujifilm stopped producing it.
And in fact, back in May, Fujifilm candidly admitted that they are still struggling with parts shortage.
So from this point of view we could see all this also as a failure, as Fujifilm can’t capitalize anywhere near to what they could have, if they’d have been able to organize a realiable parts supply for the X100V.
X100V Successor?
I know some will wonder what this means for the Fujifilm X100V successor (however they are going to call it).
I am working on the rumors and as soon as I have something reliable in my hands, I will let you know.
But imagine you are Fujifilm, you have an insanely popular camera in the house and all you have to do is to manufacture as many of them as possible to make lots of money.
If I was Fujifilm, then I would not be in any hurry to come out with a successor and just use every part I can get to make as many X100V as possible for as long as it will remain this popular. I mean, why keep aside parts for an eventual Fujifilm X200 or X100VI or however they are going to call it, if they can make great money with no need of further R&D investments today with the X100V already?
But again… that’s just my personal perception of this situation.
What matters is what our sources tell us in regards to the Fujifilm X100V successor. And for that, my friends, I invite you to stay tuned on FujiRumors.
The rumors… they will… drop… for sure.
Feeling Lucky?
“I feel lucky and will click the links to see if the X100V is in stock*” :)
However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.
Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.
May was also my most active month on YouTube so far.
In this case we will include also the rumor related videos, simply because many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.
As reported by Nikkei, the initial monthly production for the Fujifilm X-S20 is planned to be 15,000 units.
I have no idea if that’s a high number or not.
What I know is that so far the Fujifilm X-S20 has not received the almost traditional “shipping delay due to high demand” notice, so let’s hope Fujifilm planed well ahead and they have enough stock to ship out all pre-orders on day 1 and to assure stable stock going forward (a rare thing in the Fujifilm world these days).
