Fujifilm Manager: The End of Entry Level (X-E line?), X100V Successor, APS-C and GFX Full Frame Alternative, Market Share and More

image courtesy: Phototrend
image courtesy: Phototrend

The French website Phototrend had the opportunity to interview Franck Bernard, Director of the imaging division at Fujifilm France. You can read the full interview here and the summary below.

  • Fujifilm GFX100II and the new GF lenses were well received
  • Fujifilm’s strategy is to grip full frame between their APS-C and Medium Format bodies
  • When asked if X-H2S is popular among sports photographers, the manager said that the road is long. It’s not only a question of having the best product, but also of having the entire ecosystem
  • Overall market share in France? As far as hybrid cameras goes (full frame excluded), Fujifilm is market leader with 26% over the last 12 months
  • X-T5 is the best seller followed by X-T30II and X-S20/X-S10
  • the photo market is sustainable and will always remain so
  • smartphones accelerate the demand for cameras because at some point people will want to use a real camera for better quality
  • it’s too early to talk about an X100V successor
  • It has now been 3 years since the X100V was released and Fujifilm does not have a fixed renewal cycle forcing them to change bodies every three years
  • the demand for X100V is still high
  • “If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market“
  • but Fujifilm wants to keep more affordable models in the lineup (see X-T30)
  • third party lenses can have negative effect on Fujinon lens sales, but Fujifilm thinks they have the quality to compete with Sigma, Tamron and Co
  • Fujifilm is neutral in regards to third party lenses. They don’t oppose nor push them and they respect them

I’d like to make some considerations.

Fujifilm X-E Line

The French manager hinted that they dropped the X-E line, but that pretty much does not fit with the hints recently a Japanese Fujifilm manager gave us here. And also Fuji Guy Billy mentioned here the X-E line as a line that would continue (unlike X-T***, X-A* lines, which btw were just Fujifilm branded Xacti cameras since a long time anyway, as we reported here).

Fujifilm X100V successor

No, it’s not too early to talk about it.

Third party Lenses

The French Fujifilm manager said they are neutral towards third party lenses. Although I remember Fujifilm managers inviting Sigma managers and talking about Sigma lenses for example here. So this gives me the impression Fujifilm is quite positive overall towards third party lenses.

The French manager said they think they have the quality to compete with third party lenses. This depends. The newest third party lenses from Viltrox & Co are quite phenomenal for the price. Maybe here and there they might not match the quality of the top of the line most modern Fujinon XF lenses, but there are quality options also from third parties.

The real and most important factors, for me, to use as much as possible native Fujinon lenses are two:

  • lots of third party lenses do not have an aperture ring
  • color consistency among Fujinon glass. And since a Film Simulation are a big deal for me, I like Velvia & Co to look consistent across the various lenses I use. There are for example third party lenses, like my manual focus Samyang 12mmF2, that are very lovely, but the colors they give me are not the ones I consistently get with my Fujinon lenses.

These are for me the two main reasons why I mostly stick with Fujinon XF and GF glass, although I own third party lenses for both systems, too.

My Personal Gear

Voigtländer NOKTON 50mm f/1.2 Available for Pre-Order

The Cosina Voigtländer 50mm f/1.2 is now available for pre-order at BHphoto here.

The Fujifilm cameras that support the electronic contacts with this lens are:

  • X-H2S
  • X-H2
  • X-Pro3
  • X-T5
  • X-S20
  • X-S10
  • X-H1
  • X-T4
  • X-T3
  • X-T2*
    *When using the X-T2, the aperture value can be displayed in Fno by changing the aperture value display setting from TNo to FNo in the body settings.
  • X-T30
  • X-T30II
  • X-E4

Not Supported Cameras

  • X-T1
  • X-T20
  • X-T10
  • X-T200
  • X-T100
  • X-Pro2
  • X-Pro1
  • X-E3
  • X-E2
  • X-E1
  • X-M1
  • X-A7
  • X-A5
  • X-A3
  • X-A2
  • X-A1

List of Voigtländer lenses for Fujifilm:

Additional Details

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 II Look Up Table (LUT) Input Device Transform (IDT) for F-Log for F-Log and F-Log 2 Now Available

Overview

This LUT file and IDT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

<F-Log 3D-LUT file / F-Log IDT file>
* F-Log movie data recorded with GFX100 II, GFX100S, GFX100, X-E4, X-S10, X-S20, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
<F-Log2 3D-LUT file / F-Log2 IDT file >
* F-Log2 movie data recorded with GFX100 II, X-H2S, X-H2, X-T5 and X-S20.

Download

F-Log 3D-LUT file / F-Log IDT file / F-Log Data sheet

Last updated: 9.12.2023
F-Log_LUT_E_Ver.1.26.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.26.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2023
F-Log_IDT_Ver.1.00.zip[8.0KB] 
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 IDT file / F-Log2 Data sheet

Last updated: 9.12.2023
F-Log2_LUT_E_Ver.104.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.04.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2022
F-Log2_IDT_Ver.1.00.zip[8.0KB]
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

The Latest GFX Gear

The Mystery of the Third Registered Fujifilm Camera for 2023 – A Possible Answer! (Speculation, not Rumor)

In 2023 we have so far spotted three Fujifilm registrations, with 2 items still to come

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

We know for sure that one of the yet to be released items will be the Fujifilm GFX100II.

So what could be the second one?

I’ve read all sorts of speculations, from the Fujifilm GFX50R successor, the Fujifilm X-Pro4, Fujifilm X-E5, Fujifilm X-T6, Fujifilm X-T40, Fujifilm X80, Fujifilm X-H3, Fujifilm X-H3S, Fujifilm X100VI or X200 and more.

But those “rumors” appeared also ahead of the X Summit on May 24, and of course none of it materialized.

Here on FujiRumors we avoid to share fakes for traffic and SEO. That’s why all we rumored so far for 2023 were the X-S20 (code name FF220002) and the Fujifilm GFX100II (probably the FF230001).

So yes, there is still one piece of gear, the FF230002, that should come this year. But which camera will it be?

Again, I have absolutely no rumors about other cameras coming in 2023, so an idea came to me:

What if it’s not a camera?

What if it’s something else?

Because keep in mind that these registrations don’t say anything about “cameras”, but about gear that uses some sort of WiFi/Bluetooth frequencies.

So here is the thing.

One of the gear registered in the past was the FF210004, which is not a camera, but the vertical file transmitter grip FT-XH, which unlocks the camera-to-cloud feature on these Fujifilm X-H cameras.

So, with that in mind, and given the lack of rumors for another camera coming in 2023, I see three options:

  1. Fujifilm will launch a new camera with the code name FF230002 in 2023, but FujiRumors simply does not know about it yet
  2. Fujifilm will launch a new camera with the code name FF230002 in 2024
  3. Fujifilm will launch an X-H alike file transmitter grip along with the GFX100II on September 12, and the grip has the code FF230002

Now, I don’t have rumors about any GFX100II file transmitter grip, but I have rumors about the GFX100II having an optional (and not integrated) battery grip, which could make option 3 likely.

Sure, also option 1 and 2 are still open. Especially if on September 12 the GFX100 II will come without any file transmitter grip.

But as we documented here it usually takes Fujifilm not more than 4 months (in two cases only it took them 6 months) to launch a camera after the registration has been spotted. And since the FF230002 registration appeared back in June here, the likelihood of a 2023 launch is very high.

And sure, there can always be a surprise camera. Maybe scheduled for launch later this year, maybe in November (X-T5 was launched in November too). I am just a rumor site and don’t claim to always know everything that will happen in the Fujifilm world. But maybe you remember the famous Fujifilm camera roadmap shared by Fuji Spain, in which they displayed two “disruptive” cameras coming for 2023. Well, if that roadmap was accurate, then the X-S20 and GFX100II would be those cameras and we can’t expect anything else coming this year.

But if that was the case, if nothing else would not come in 2023, then don’t worry, because as we already told you, the start into 2024 will be bombastic ;).

Digital Camera Market Share 2022: Canon Dominates Ahead of Sony and Nikon, Fujifilm 4th

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2022 global market share (compared to 2021) *Techno System Research

  1. Canon 46.5% (+0.7%)
  2. Sony 26.1% (-0.9%)
  3. Nikon 11.7% (+0.4%)
  4. Fujifilm 5.8% (-0.1%)
  5. Panasonic 4.2% (-0.2%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

And I wonder where Fujifilm would rank, if they just would have been able to ship the X100V and pretty much any other camera that was basically never in stock even if just recently announced (see X-E4).

For mirrorless only, sadly no data had been published so far and not even in 2021, but this is the data we had for 2020

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

I hope they will offer again a separate ranking for mirrorless cameras.

via digicame-info via Nikkei

Fujifilm Announces Plan to Deal with Parts Shortage Issue

Fujifilm seems to be trying to takle the parts shortage more seriously compared to that creative (and failed) solution of using blockchain for that purpose.

Now, down below you can read the google translated version of their plan, which is not 100% clear, but I guess it overall simply means: we’ll get more parts from more suppliers.

On the 6th, Fujifilm announced the goal of expanding the target to a total of 30,000 parts of 30 suppliers by the fiscal year for digital platforms that optimize parts inventories such as digital cameras. We have been conducting verification for 4300 items from 8 companies since October last year, but we have started full-scale operation as we have been able to confirm the cost reduction effect such as inventory management.

Oh well, better late than never I guess.

Let’s hope this will have positive effects also on the Fujifilm X100V, which in Japan is suspended since 8 months and as Fujifilm managers told us recently here, if the entire world would stop to order the Fujifilm X100V today, it would take Fujifilm still up to 3 months to manufacture and ship all the cameras already ordered until up to this point.

And quite frankly, there are plenty of other cameras that could benefit from a more stable parts procurement, maybe there could be even a revival for the Fujifilm X-E4, which was discontinued even though MANY of you had one on order. Fujifilm simply gave up on being ever able to ship it in a reasonable time.

via jiji via digicame-info via thisistanaka

Fujifilm Facebook Groups

EXCLUSIVE: Date of Next Fujifilm X Summit LEAKED

X Summit Date Leaked

Thanks to our amazing sources, we have now received the date for the next Fujifilm X Summit.

But before I share it, one important disclaimer.

You know better than me at this point, Fujifilm X Summit dates are nothing 100% sure, even if it’s Fujifilm itself to tell you the date. In fact, the officially proudly announced April X Summit has been canceled and on the last day of April Fujifilm announced its cancelation.

So, I am going to share the date with you today, but I can’t 100% exclude that there will be changes. And if there will be, I will let you know.

With that said, here is the date.

According to our trusted sources, the next Fujifilm X Summit will take place on September 12.

Yes, that’s still quite far away. And yes, that makes it even more “risky” for me to share, as there is lots of time until that date and changes can happen anytime.

But if I share the date anyway with you, it means that I have good reasons to be confident about this date. A confidence that is given to me by our trusted sources.

Déjà vu Anyone?

Some of you guys might have some Déjà vu now and remember that date from somewhere.

Well, I actually have reported about that date a while back here, when thanks to our reader, who digged in the depths of the registration, we spotted the registrations for two new cameras, the FF220002 on May 26 and the FF230001 on September 12.

In that article I warned you though that usually registrations don’t actually fit with the real announcement date. I’ve checked back and here are some examples:

  • X-S20: registrations says May 26 / reality May 24
  • GFX100S: registrations says January 29 / reality January 27
  • X-T200: registrations says January 24  / reality January 23

And in 90% of the cases registrations don’t even give any date at all (or even become public only AFTER the camera has already been announced, as it was the case of the X-E4 registration).

But this time around the registration could well fit the real announcement date according to our sources.

Don’t Miss Out on the Fun

Don’t miss out on the fun ahead of the X Summit, with LOTS (!!!) of rumors to come (I promise ;)) only here on FujiRumors and, if you want, also on my YouTube channel, where not only you will get all the rumors, but often also some travel tips as I will show you around one of the most beautiful places the world has to offer.

Because new gear is nice and good. But investing in experiences and travels is just as gratifying if not more. And it’s one of the best ways to make good use of our awesome gear.

Fujifilm Facebook Groups

New Firmware, Talking Velvia, New Camera Registrations, X100V Struggles, X-T5 Rise and More – Top June Articles and Videos

Here are the top 10 articles for June:

  1. New Firmware Updates for Fujifilm X-T5, X-H2, X-H2S, X-E4 and X-S10
  2. Welcome to the World of VELVIA Film Simulation
  3. Fujifilm FF230002 Registration Found – Expect X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) and GFX50R Successor Rumors to Magically Appear ;)
  4. Fujifilm X100V Orders Suspended at BHphoto, Blocked in Japan and What it Could Mean for the X100V Successor
  5. The Impressive Rise of the Fujifilm X-T5 (Despite X-H2 Competition) and Popularity of X Series Camera Lines – Poll Results
  6. It’s All About the Latest and Greatest (X-T5, X-H2, X-H2S, X-S20) – Roundup
  7. WANTED: New Fujifilm X Mount Roadmap Needed (and Why)!
  8. Fujifilm GFX100 Firmware 5.00 New Features Guide Leaked
  9. Viltrox 27mm f/1.2 PRO XF Lens “Coming Soon” – Teaser
  10. Fujifilm X-Pro4 Fantasies – Your Dreams Here!

And here are the June Youtube videos ranked by popularity. The 2nd and 4th video are from the Dolomites… they might be worth to watch just for the scenery ;).

Fujifilm X100V Orders Suspended at BHphoto, Blocked in Japan and What it Could Mean for the X100V Successor

X100V – A Success?

We know that the Fujifilm X100V has been an incredible success for Fujifilm.

A success that reflects also in the great feedback received from all over the web, for example:

Yep, you read it right: despite all the fantastic and super-hyped and hyper-popular gear Sony, Canon and Nikon have launched, the video that most people watched in all these years on DPRTV was the X100V review.

And not to talk of the great customer reviews it is getting all over the most popular stores:

But all this popularity and love came at a cost:

And, new today, even B&H Photo has given up at this point and has stopped to take any orders for the Fujifilm X100V.

On their website now, instead of an order button, you get a “Request Assistance” button and when you click on it it says:

Unfortunately, our supplier cannot provide an accurate timeframe so we have suspended backorders for this item.

X100V – A Failure?

Given the massive interest for the X100V and the inability for Fujifilm to deliver, the question that I now have is that this can be seen as a success or a failure for Fujifilm.

I mean, clearly Fujifilm can call it a success, as the demand is high. But they could have made so much more money, if only they were able to deliver the X100V.

And while to a certain degree it’s OK to have delays for a very popular camera, coming to a point where you totally block orders for over half a year with no outlook for the situation to improve, also signals a certain failure on Fujifilm’s side to demonstrate flexibility and creativity in adjusting plans and production properly.

Yes, they did try some curious solution like the use of Blockchain to optimize supply network of digital camera parts, but that was done 1 year ago and the results can’t be seen anywhere, with many Fujifilm cameras still not available or in some cases even discontinued, despite people having those cameras on order, as it was for example the case for the X-E4, a camera MANY of you guys ordered, but did not receive because Fujifilm stopped producing it.

And in fact, back in May, Fujifilm candidly admitted that they are still struggling with parts shortage.

So from this point of view we could see all this also as a failure, as Fujifilm can’t capitalize anywhere near to what they could have, if they’d have been able to organize a realiable parts supply for the X100V.

X100V Successor?

I know some will wonder what this means for the Fujifilm X100V successor (however they are going to call it).

I am working on the rumors and as soon as I have something reliable in my hands, I will let you know.

But imagine you are Fujifilm, you have an insanely popular camera in the house and all you have to do is to manufacture as many of them as possible to make lots of money.

If I was Fujifilm, then I would not be in any hurry to come out with a successor and just use every part I can get to make as many X100V as possible for as long as it will remain this popular. I mean, why keep aside parts for an eventual Fujifilm X200 or X100VI or however they are going to call it, if they can make great money with no need of further R&D investments today with the X100V already?

But again… that’s just my personal perception of this situation.

What matters is what our sources tell us in regards to the Fujifilm X100V successor. And for that, my friends, I invite you to stay tuned on FujiRumors.

The rumors… they will… drop… for sure.

Feeling Lucky?

“I feel lucky and will click the links to see if the X100V is in stock*” :)

*if you clicked, then really I’d love to have your kind of optimism

New Firmware Beats New Gear :: New Fujifilm Camera Registered for September :: XApp is Out :: Top on YouTube & More – Top May Posts

Here are the top 10 most read articles in May.

However, I have excluded all the X-S20 rumors from the list, as at this point it’s not a problem if you missed them, since the real thing is now out and you can get all the details and specs at the dedicated pages.

Interestingly, despite all the rumors and new gear, the most read article was about the new firmware updates, which shows that sometimes we want to get improved what we already have rather than new gear.

  1. New Firmware for 13 Fujifilm X/GFX Cameras: Huge Autofocus Boost for X-T5/X-H2, ISO on Command Dial of X-H2/S, XApp Support and More
  2. Two New Fujifilm Cameras Registered to be Launched Separately – May 26 and September 12 According to FCC
  3. Fujifilm X-T4 Discontinued (in Addition to X-Pro3, X-E4, X-T30II, GFX50R, GFX100)
  4. Fujifilm CEO Teiichi Goto: “We Have Found a New Gold Mine in the Photography Business”
  5. The 3 Biggest Fujifilm X Summit Disappointments
  6. New Fujifilm X App Available Now for iOS and Android
  7. TAMRON 11-20mm f/2.8 Announced: Compact, Lightweight Ultra Wide-Angle zoom lens for FUJIFILM X-mount APS-C
  8. LEAKED IMAGES of Five Yongnuo Autofocus Fujifilm X Mount Lenses Coming (including 11mm f/2.8 and 50mm f/1.8)
  9. ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount
  10. Is This Really All We Will Get? – FUJIFILM CAMERA ROADMAP 2023

May was also my most active month on YouTube so far.

In this case we will include also the rumor related videos, simply because  many of them are filmed while I was out on several locations around my home and you might enjoy to watch a bit of the Dolomites, the Road of Wine and so forth.