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RUMOR UPDATE: Upcoming Third Party Autofocus X Mount Lens is NOT from Chinese Manufacturer

We told you recently here that a new third party autofocus lens is about to come for the X system.

Well, now we have an important update that rules out quite some options.

According to information we have received, the upcoming third party AF lens will not be from a Chinese manufacturer.

So which are the brands left?

From those, who already offer AF lenses, we have Tokina, Tamron, Sigma, Samyang and Zeiss.

Let’s discuss the options:

Tamron

There is the lovely Tamron 11- 20mm F / 2.8 Di III-A RXD that Tamron itself hinted here would come also for the X mount in future.

Sigma

I think whatever Sigma has in terms of mirrorless DC lenses (DC = APS-C lenses), is already offered for X mount. But they could adapt an FF lens to the X mount. So if it is coming from Sigma, then it must be something new, or maybe adapted from their Full Frame glass, as for example Tamron did with their Tamron 150-500mm f/5-6.7.

Tokina

Tokina has until now only the Viltrox-clones for X mount. However, they have launched a dedicated mirrorless APS-C lens (for Sony) last year, the Tokina 11-18mm f/2.8. However, when they launched that lens Tokina has not hinted that it would come also for the Fujifilm X mount.

Samyang

I know Samyang offers the Samyang 12mm F2 AF lens for X mount. But I am not aware of Samyang having any other APS-C autofocus lenses available for other mounts.

Zeiss

I feel we can rule out Zeiss, as they are virtually dead in regards to AF X mount lenses. They could have been very successful, as they entered the AF X mount market when Fujifilm hardly had any lens available. But they did so by offering lenses that Fujifilm already offered at a lower price than the Zeiss Touit lenses. Such a missed opportunity.

Surprise

Will a new brand join? Well, I can’t rule that out either for now.

Your Guess

Just for fun, a little survey where you can make your guess on who will offer the next X mount AF lens ;).

The Next Autofocus X mount lens will be coming from...

View Results

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Full List of Third Party AF X Mount Lenses

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Fujifilm Financial Results for Q3 FY2022: Imaging Division 80.8% YOY Operating Income Increase (24.4% YOY Revenue Increase)

Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.

We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.

These are the results for the imaging division:

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Best XF Lens Deal of the Year Just Dropped in USA (Hopefully Coming to EU)

When readers ask me when we can expect Fujifilm’s best deals of the year, I usually reply “right before the Japanese fiscal year ends in March“. That’s when Japanese companies try to push sales to show up in front of investors with the best possible numbers.

Well, what Fujifilm just launched today are some of the best deals I have seen this year (Japanese Fiscal year of course), as. for the first time, they include huge savings on Fujifilm’s new 40MP capable f/1.4 lens trinity, a hefty $250 rebate on Fuji’s fastest lens ever and a few more deals.

Just 2 days ago I’ve expressed to you my plan to upgrade to the new XF23mmF1.4 and told you I will wait 1/2 months to see if a deal shows up and if not buy at full price. Well, I hope that the deal in USA is a prophetic sign that such deals are about to drop also in Europe. If it will, then it has to happen before the Japanese Fiscal Year ends. Crossing fingers.

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Surprising Price Drops on Selected Fujinon XF Lenses (Not Listed on New Official Fujifilm Deals)

Official Fujifilm Deals

There is some confusion right now, which might need to be addressed.

Earlier today we reported how Fujifilm has launched some huge XF lens deals.

Some readers noticed that I separated the lens offers in two lists: “official Fujifilm deals” and “price drop“.

My fault is that I did not elaborate on why I did that, so I’ll do it now.

The official Fujifilm USA promotion page does not mention any deal on the XF200mmF2 and XF8-16mmF2.8. However, BHphoto lists those lenses as having a “price drop”. Also Adorama and Amazon list them with a lower price.

I don’t know how long this  “price drop” will last, as those rebates do not appear listed as official deals on any of the official Fujifilm channels. And that’s why I put them on a dedicated “price drop” section.

What is official, though, is the deal on the other XF lenses, which will end on March 26 and we share in the list “official Fujifilm deals”.

I will work to find out what exactly is going on with the XF200mmF2 and XF8-16mmF2.8 and how long that rebate will last.

Price Drops

Official Fujifilm Deals

X Camera Deals

GFX Deals

HOT: Huge Savings on Some of Fujifilm’s Best Lenses (XF 18/23/33mm F1.4 Included)

Fujifilm has launched new deals and they include huge rebates on some of Fuji’s finest lenses, including the new 40MP capable f/1.4 trinity of lenses.

Here is the list:

Official Fujinon XF Deals

Price Drops

GFX Deals

X Series Deals

Fujinon XF150-600mm Factory Tour – See how This Lens is Made

CineD gives us a look inside the Fujifilm factory and shows us how the Fujinon XF 150-600mm f/5.6-8 R LM OIS WR is made.

It’s one of the first factory tours we get after a long time, as during the pandemic no media was allowed into the Sendai factory about 2.5 hours north of Toyko.

There is not much new to learn, except for the fact that it takes 480 parts in order to assemble a single lens. But it is always nice to take a look inside the factory and see how much work and also care goes into the manufacturing of our gear.

Here on FujiRumors the XF150-600mm was a huge hit making it in the top three positions of the best selling lenses of 2022.

Full List of List of Fujifilm Related Gear launched in 2022

Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

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DPRTV and Ted Forbes 2023 Predictions: Fujifilm X-Pro4 and Dedicated Video Camera

DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.

They predict two cameras:

  • Fujifilm X-Pro4 with 40MP
  • dedicated video camera

I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.

So for now take their predictions as what they are: fun speculations and wishes.

The FujiRumors community has a clear idea on what they want for 2023.

For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).

For the GFX series, the top wish could be summed up with one word: speed!

List of Fujifilm Related Gear launched in 2022