New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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Fujinon XF 70-300mm F4-5.6 Hands On Reviews

We have published follow up coverage to the GFX100S here, the GF80mmF1.7 here, X-E4 and XF27mmF2.8 R WR here.

There is only one missing from the big annoucnements we had on January 27: the lovely Fujinon XF70-300mm f/4.5.6.

So far it seems Fujifilm has crafted a very fine, small and affordable lens. And since I get this questions often: yes, it works with the Fujifilm XF Teleconverters!

Remember, another long superzoom is coming in 2022: the Fujinon XF150-600mm!

  • williamchua – XF 70-300 mm f4-5.6 R LM OIS WR lens.. ( great quality for an affordable price)
  • bjornmoerman – First Look Review – Fujifilm XF70-300mm F4-5.6 R LM OIS WR
  • fujilove – Telephoto Zoom Life: The New XF70-300mm F/4-5.6 R LM OIS WR
  • dc.watch – Fujifilm XF70-300mmF4-5.6 R LM OIS WR
  • fujifilm-x – FUJINON XF70-300mmF4-5.6 R LM OIS WR Impression

Fujinon XF70-300mmF4-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

VIDEOS

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Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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Fujinon GF80mmF1.7 King of All Portrait Lenses (vs GF110mmF2): “Usually Gear Does Not Matter, but in This Case, It Matters”

ZP Productions published his review about the Fujinon GF80mm f/1.7 on his youtube channel. Since he owns the GF110mmF2, he also compares to that lens.

Down below is a summary, but the 12 minutes video linked below is well worth watching.

  • very good lens, but not a perfect lens
  • the GF110mmF2 is more perfect in terms of optical quality, chromatic aberration, sharpness to the corner
  • GF80mmF1.7 is a lot easier to use outdoors than the GF110mm. It’s lighter and shorter
  • the rendering on the GF80mm is smoother than the GF110mm most of the time, because of smoother bokeh balls
  • GF110 is optically more corrected than the GF80mmF1.7. There is a very slight chromatic aberration on the GF80mm (you must zoom in a lot to notice a very slight aberration). It’s not obvious and also not distracting, but when it happens, you can remove it in post
  • GF80mmF1.7 mantains sharpness in the center and also in the corners. However, in the extreme corners it’s still sharp, but not tack sharp like the GF110mmF2
  • sometimes, when you try to focus on something in the very corner of the frame, the lens seems to not always nail the focus and it can result in softer images
  • it’s overall a very sharp lens
  • works great outdoors but also indoors, where the GF110mm might be a bit too long sometimes
  • unique lens that gives you a unique look in your portraits
  • Unique rendering
  • fantastic lens for night photography
  • easier to shoot handheld and get sharp images at slower shutter speeds
  • for night portraiture, available light and led lighting photography, it is definitely easier to sue than the GF110mmF2
  • he enjoys this lens a lot
  • this lens is not too expensive. It’s cheaper than the GF110mm and some equivalent FF lenses
  • it is pre-production sample/firmware, and that bit of chromatic aberration might be fixed with the final firmware. But he repeats it is very minor chromatic aberration, almost non-existant and visible in case only at 200% magnification
  • it is the nicest portrait lens you can get on medium format today

To certain degree, it’s just inevitable to see CA in such super fast lenses. Some show more if it, some less, and from what I could see in the sample in the video, the Fujinon GF80mmF1.7 shows a very reasonable and acceptable amount of CA in some conditions.

Look for example at the just announced Sony FE 35mm f/1.4 GM lens. Right now some people are actually quite impressed by how much chromatic aberration it shows wide open (DPR highlights it as the main flaw of this lens) and they hope that the shipping delay announced for the Sony 35mmF1.4 GM means that Sony is somehow trying to quickly fix it.

In some situation in life you just have to come down, stop down, and all will be good again ;).

Another review has been published by Patrick Tomasso (video below). Here are his thoughts about the Fujinon GF80mmF1.7.

  • if you are a portrait photographer shooting full frame right now and you consider to go medium format, the GF80mmF1.7 is the definition of “bokeh beast lens”
  • every sensor size has its bokeh beast lens, but the GF80mmF1.7 is the king of all of them. Nothing comes close to this lens in terms of DOF, detail, sharpness
  • if you are portrait photographer and try this lens, it will be hard to you go back to anything else
  • the reviewer does not shoot much portraits, but if he did, he’d just drop his full frame gear to get this lens
  • you can back up, get a wider shot, but still separate the subject from the background in a way you can’t with full frame or APS-C
  • he used the lens to shoot landscape and street, and even if you’d usually not use it for that, it’s a lens that changes your entire perception of photography, the way you see and frame things
  • GFX camera + GF80mmF1.7 gives you a look that will set you apart from almost everybody else that’s shooting right now
  • in an oversaturated market, the GFX gear can separate you from the pack
  • usually gear does not matter, but in this case, gear matters
  • it’s difficult to pull off that GFX look with any other combination that’s out there in the camera market
  • for video, as this lens is focus by wire, it is almost impossible to manually focus this lens during video, and AF is not good enough for video use
  • moving forward, medium format might become a system that is just affordable and attainable as full frame
  • everyday people are now starting to get access to medium format

Enjoy the videos down below.

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Video Reviews Below

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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New Fujifilm NP-70S Battery Registered – Not for X or GFX Series Cameras

Nokishita spotted the registration for a new NP-70S battery.

Fujifilm’s unreleased battery “NP-70S” has been registered with an overseas certification body. The nominal voltage is 3.6V and the capacity is 680mAh

It’s a refresh of the original NP-70 battery used on Finepix cameras.

Other batteries used on X and GFX cameras are:

  • Fujifilm NP-W235 (7.2V – 2200 mAh) – used on X-T4 and GFX100S
  • Fujifilm NP-W126(S) (7.2V – 1260 mAh) – used on all X-series cameras except for X-T4 and on X100F and X100V
  • Fujifilm NP-T125 (10.8V – 1230 mAh) – used on GFX100, GFX50S and GFX50R
  • Fujifilm NP-95 (3.6V – 1800 mAh) – used on X100 series cameras except X100F and X100V and X70/XF10
  • Fujifilm NP-45S (3.7V – 740 mAh) – used on various Finepix cameras

via nokishita

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Fujinon GF80mm f/1.7: First Looks and Strong Pre-Orders!

GF80mm f/1.7

On January 27, Fujifilm announced three lenses, the Fujinon GF 80mm f/1.7, the XF 70-300mm and the XF27mmF2.8 MK II.

Guess which one enjoyed the strongest pre-orders on FujiRumors?

It’s the most expensive one, the GF80mmF1.7! The lens is marked as top seller at BHphoto and AmazonUS stopped taking pre-orders on it!

We have already seen in our big live blog, that the feedback on this lens is spectacular. Now we add a few more first looks to it.

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Top 10 January Articles: What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

Here are the top 10 articles for January.

The little X-E4 beats the GFX100S in terms of most read rumors. But there is one non-rumor article in the list… can you find it? ;)

  1. Fujifilm X-E4 Leaked: Images, Price and Press Release
  2. Fujifilm X-E4 with Tilt Up Screen Similar to X70 and Flush to the Camera Body like X100V screen
  3. What We Expect to See from Fujifilm in 2021… and What Not!
  4. Fujifilm GFX100S, GF80mmF1.7, X-E4, XF27mmF2.8II, XF70-300mmF4-5.6, New Film Simulation Coming JANUARY 27
  5. LEAKED: This is the Price of the Fujifilm GFX100S… and You’ll LOVE it!
  6. Leaked Price, Press Release and Release Date of GFX100S, Fujifilm XF70-300mmF4-5.6, XF27mmF2.8 MKII, GF80mmF1.7
  7. Next Fujifilm Film Simulation to be Called NOSTALGIC NEGATIVE
  8. There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!
  9. LEAKED Images of Fujinon XF70-300mmF4-5.6, XF27mmF2.8 MKII and GF80mmF1.7
  10. BREAKING: Fujifilm Working on Fujinon XF 150-600mm Lens

New January Products

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