In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.
The firmware included XF150-600mm f/5.6-8 compatibility for three Fujifilm cameras, the X-T4, X-T3 and X-S10.
This lead to the misunderstanding that the Fujinon XF150-600mm f/5.6-8 will work only with four cameras: the Fujifilm X-H2S, the X-T4, X-T3 and the X-S10.
However, that’s not correct.
The Fujinon XF150-600mm f/5.6-8 will work with all Fujifilm X series cameras. However, except for the four cameras mentioned above, the other cameras will have restrictions on some features and functions. The same is valid also for the brand new Fujinon XF18-120mmF4.
I find the App useful for very basic features like transfer images on my phone or updating my camera firmware, but it remains an overall rather disappointing experience. Please Fuji, copy Panasonic!
The Fujifilm House of Photography has been first launched in London here.
Apparently with big success, as Fujifilm Australia will now open its own Fujifilm House of Photography in Sydney at the 2 Park Street. The Grand Opening will be on 7th July, 2022. The dedicated website can be found here.
I hope more of these Fuji-only stores will open all over the world.
The latest Top Gun movie used a range of Fujinon cine lenses to capture acrobatic as well as low flying jets.
Claudio Miranda, ASC, the award-winning cinematographer behind “Top Gun: Maverick“, shares behind the scenes footage, stories from the set, and all the ins and outs of selecting and working with the gear used to create this history-making film.
This is not green screen nonsense. The whole point of the movie was “how much can we capture?” Top Gun is a movie about getting it in-camera. […] Some of the cameras were rigged in really impossible places. And all these things needed different kind of lens qualities.
I made a list of what can fit and have great range and still be IMAX-worthy.
Top Gun was more about long lenses, so we used the Premier 75-400mm T2.8-3.8 all over the place. […]
During the middle of the movie we actually had a chance to get a hold of the Premista 28-100mm T2.9. It was amazing. I wish we could have kept it but unfortunately it was only one in the world at the time. We loved the full frame aspect of it, it was sharp, it was straight, it was like you went to the wide end of the lens and there was no bowing, there was no barreling. One of the only full frame zooms I know that’s acutally decent enough to shoot with.
[…]
What I do love about the Fuji zooms, all of them, from the Premista to the Premiers, there is no oddball barrel distortion when you’re zooming, or there is no vignetting, there is no softening towards the edges, it’s all straight. .We just like how the Fujinon lens maintains its field of view througout the zoom range. If you get a flare in the zoom, it does not fog the lens. It’s a beautiful zoom, the coatings are great.
Fujifilm will use Blockchain to optimize supply network for digital camera parts. As reported by the Japanese site Newswitch here (google translated):
As risks such as natural disasters and international situations increase, we minimize procurement concerns and prevent situations such as tightening supply and demand (spurping) of parts just before delivery. Take advantage of the characteristics of the blockchain, which is difficult to illegally rewrite data, to ensure the reliability of transaction information. We will manage the plans and history related to production and distribution in real time to reduce the occurrence of inventory shortages and excess inventory due to delays in information sharing, which is an issue.
The ordering side will be informed of the arrangement schedule in advance, and the order side will be able to share the production situation, and even if unexpected situations occur, they can report it via chat immediately.
It also supports transaction automation. In the demonstration experiment, the period from ordering to the start of production was shortened. Because it is difficult to tamper with the data, there is no need to introduce dedicated software tailored to the ordering company or license it, which reduces the burden on business partners.
We developed a “digital trust platform” in-house by applying the research results of blockchain technology conducted at Fujifilm’s Informatics Research Institute (Kaisei Town, Kanagawa Prefecture). After full-scale operation, we will consider expanding the target product.
Every ever so creative idea to handle the supply issues better is very welcome. Let’s see how this one works out.