Full List of X and GFX Price Increases Starting August 30

Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.

Well, I think we can now share the full list of price increases that will come into effect August 30.

Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.

On the GFX front, pretty much everything will get a price bump.

The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.

Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

Accessories

There could be typos in the list, but I tried to put it down as good as I can in the short time I have right now.

Fujifilm X and GFX Sales Surge in Q1/2025 — Now Close to “Goldmine” Instax Revenue

The latest Fujifilm financial results are out (Q1/2025 – April to June 2025).

Interestingly, Fujifilm makes an estimate of the impact of U.S. tariffs for each segment, except for the imaging division

  • health care = – 4.0 billion yen
  • electronics = – 1.0 billion yen
  • business innovation = – 1.0 billion yen
  • imaging = no information

A positive mention (strong sales) goes to the Fujifilm X100VI, Fujifilm X-T50, Fujifilm GFX100SII and Fujifilm X-M5 and as far as Fujifilm GFX100RF and X half goes, they just say they “contributed” to the results. In the Instax world sales were strong for instax WIDE 400 and instax WIDE Evo.

Also interesting: professional imaging (mainly X and GFX) is growing much stronger than consumer imaging (mainly Instax).

In the latest report, consumer imaging sales (mainly Instax) reached ¥77.3 billion, while professional imaging sales (mainly X and GFX) brought in ¥68 billion.

It’s quite astonishing that X/GFX sales are now making Fujifilm almost as much money as Instax sales, which the Fujifilm CEO called their new goldmine. I guess that’s a promising trend for our beloved X/GFX series.

In short:

  • Strong demand for instant photo systems and digital cameras drove revenue by 11.2% year-over-year to JPY145.3 billion and operating income surged by 28.4% year-over-year to JPY41.8 billion.
  • In the Consumer Imaging business, consistent demand for instax™ instant photo systems contributed to higher revenue.
  • In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.

Fujifilm’s imaging forecast remains the same as the one issued in May 2025, with no updates in the latest report.

Fujifilm Announces Financial Results for the First Quarter Ended June 30, 2025

** CLICK HERE to Read the Rest of the Article **

List of Fujifilm Price Hikes Revealed – Nearly All X/GFX Gear Affected, But X-E5 Might Be Safe

We told you that Fujifilm will soon increase prices.

We have now additional details (not yet official, so take it as a rumor).

Price increase should start August 1st (same day when the new tariff-wave comes to effect).

Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).

Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.

Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.

Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.

With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):

X Series Camera Bodies

GFX Series Camera Bodies

X Series Lenses

GF Lenses

NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.

Accessories

DUNE Cinematographer Greig Fraser Tests Fujifilm GFX Eterna

Greig Fraser, cinematographer of the Dune blockbuster movies and author of the highly rated Dune: Exposures book, is apparently already testing a working unit of the upcoming Fujifilm GFX Eterna filmcamera.

We can see that from an story shared by Greig on his Instagram page a few days ago here.

The Fujifilm GFX Eterna will be released this year, along with the first dedicated GF video-centric lens, the Fujinon GF32-90mmF3.5.

Speaking of Dune: Chiabella James, author of the book Dune Part 1 – The Photography took the behind the scenes images of the Dune movie with Fujifilm APS-C gear, as we reported here.

Fujifilm and Hollywood always had a special feeling.

From Avatar to Mission Impossible, from Oppenheimer to Dunkirk and Joker. Fujifilm gear is used at the biggest movie sets of this world.

Not enough? Then Fujifilm…

  • won the world wildlife photography award (story here)
  • made the cover of the TIME magazine (story here)
  • won the World Photography Arts&Culture Award 2015 (story here)
  • won the First Prize of the World Press Photo Category “Stories (stroy here)
  • made the front page of the Wall Street Journal (story here)
  • were good enough for God’s work (story here)
  • captured America’s most hated man (story here)
  • distracted a French presidential candidate during his interview (story here)

Fujifilm GFX100RF Officially Recommended UHS-II SD Cards

Down below is the list for the UHS-II type memory cards validated by Fujifilm for the Fujifilm GFX100RF (as well as for GFX100II, GFX100SII, X-H2S and X-H2).

For the best cards for X-T5 check out this article.

Brand Series Model number *1 Capacity
Angelbird AV PRO SD V90 MK2 AVP064SDMK2V90 64GB
Angelbird AV PRO SD V90 MK2 AVP128SDMK2V90 128GB
Angelbird AV PRO SD V90 MK2 AVP256SDMK2V90 256GB
Angelbird AV PRO SD V90 MK2 AVP512SDMK2V90 512GB
Angelbird AV PRO SD V60 MK2 AVP064SDMK2V60 64GB
Angelbird AV PRO SD V60 MK2 AVP128SDMK2V60 128GB
Angelbird AV PRO SD V60 MK2 AVP256SDMK2V60 256GB
Angelbird AV PRO SD V60 MK2 AVP512SDMK2V60 512GB
Angelbird AV PRO SD V60 MK2 AVP1T0SDMK2V60 1TB
Delkin Devices BLACK V90 DSDBV9032 32GB
Delkin Devices BLACK V90 DSDBV9064 64GB
Delkin Devices BLACK V90 DSDBV90128 128GB
Delkin Devices BLACK V90 DSDBV90512 512GB
Delkin Devices POWER V90 DDSDG200032G 32GB
Delkin Devices POWER V90 DDSDG200064G 64GB
Delkin Devices POWER V90 DDSDG2000128 128GB
Delkin Devices POWER V90 DDSDG2000256 256GB
Exascend CATALYST EX128GSDV60 128GB
Exascend CATALYST EX256GSDV60 256GB
Exascend CATALYST EX512GSDV60 512GB
Exascend CATALYST EX64GSDU2 64GB
Exascend CATALYST EX128GSDU2 128GB
Exascend ESSENTIAL EX64GSDU2-S 64GB
Exascend ESSENTIAL EX128GSDU2-S 128GB
Exascend ESSENTIAL EX256GSDU2-S 256GB
HOMAN UHS-II SD Card HM64GBSDV90 64GB
HOMAN UHS-II SD Card HM128GBSDV60 128GB
KIOXIA EXCERIA PRO KSDXU-A256G 256GB
Lexar Professional 1667x SILVER LSD64GCBG1667 64GB
Lexar Professional 1667x SILVER LSD128CBG1667 128GB
Lexar Professional 1667x SILVER LSD256CBG1667 256GB
Lexar Professional SILVER PRO LSDSIPR064G-BNNNG 64GB
Lexar Professional SILVER PRO LSDSIPR128G-BNNNG 128GB
Lexar Professional SILVER PRO LSDSIPR256G-BNNNG 256GB
Lexar Professional SILVER PRO LSDSIPR512G-BNNNG 512GB
Lexar Professional SILVER PRO LSDSIPR001T-BNNNG 1TB
Lexar Professional 1800x GOLD LSD1800064G-BNNNG 64GB
Lexar Professional 1800x GOLD LSD1800128G-BNNNG 128GB
Lexar Professional 1800x GOLD LSD1800256G-BNNNG 256GB
Lexar Professional 1800x GOLD LSD1800512G-BNNNG 512GB
Lexar Professional 2000x GOLD LSD2000064G-BNNNG 64GB
Lexar Professional 2000x GOLD LSD2000128G-BNNNG 128GB
Lexar Professional 2000x GOLD LSD2000256G-BNNNG 256GB
Nextorage NX-F2PRO NX-F2PRO64G/INE SYM 64GB
Nextorage NX-F2PRO NX-F2PRO128G/INE SYM 128GB
Nextorage NX-F2PRO NX-F2PRO256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE128G/INE SYM 128GB
Nextorage NX-F2SE NX-F2SE256G/INE SYM 256GB
Nextorage NX-F2SE NX-F2SE512G/INE SYM 512GB
OWC Atlas Pro OWCSDV60P0064 64GB
OWC Atlas Pro OWCSDV60P0128 128GB
OWC Atlas Pro OWCSDV60P0256 256GB
OWC Atlas Pro OWCSDV60P0512 512GB
OWC Atlas Pro OWCSDV60P1000 1TB
OWC Atlas Ultra OWCSDV90U0064 64GB
OWC Atlas Ultra OWCSDV90U0128 128GB
OWC Atlas Ultra OWCSDV90U0256 256GB
OWC Atlas Ultra OWCSDV90U0512 512GB
ProGrade Digital COBALT 300R V90 PGSD64GBCKNA 64GB
ProGrade Digital COBALT 300R V90 PGSD128GBCKNA 128GB
ProGrade Digital COBALT 300R V90 PGSD256GBCKNA 256GB
ProGrade Digital COBALT 300R V90 PGSD512GBCKNA 512GB
ProGrade Digital Gold 250R V60 PGSD64GBKNA 64GB
ProGrade Digital Gold 250R V60 PGSD128GBKNA 128GB
ProGrade Digital Gold 250R V60 PGSD256GBKNA 256GB
ProGrade Digital Gold 250R V60 PGSD512GBKNA 512GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V90 SDSDXDK-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-064G-xxxxx*2 64GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-128G-xxxxx*2 128GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-256G-xxxxx*2 256GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-512G-xxxxx*2 512GB
SanDisk Extreme PRO UHS-II V60 SDSDXEP-1T00-xxxxx*2 1TB
SONY SF-E V60 SF-E64 64GB
SONY SF-E V60 SF-E128 128GB
SONY SF-E V60 SF-E256 256GB
SONY TOUGH SF-G V90 ‎SF-G32T 32GB
SONY TOUGH SF-G V90 ‎SF-G64T 64GB
SUNEAST Ultimate Pro V90 SE-SDU2064GA300 64GB
SUNEAST Ultimate Pro V90 SE-SDU2128GA300 128GB
SUNEAST Ultimate Pro V90 SE-SDU2256GA300 256GB
SUNEAST Ultimate Pro V90 SE-SDU2512GA300 512GB
SUNEAST Ultimate Pro V60 SE-SDU2064GC280 64GB
SUNEAST Ultimate Pro V60 SE-SDU2128GB280 128GB
SUNEAST Ultimate Pro V60 SE-SDU2256GB280 256GB
SUNEAST Ultimate Pro V60 SE-SDU2512GB280 512GB
SUNEAST Ultimate Pro V60 SE-SDU2001TB280 1TB
Wise SD-S SD-S128 128GB
Wise SD-N SD-N128 128GB
Wise SD-N SD-N256 256GB
Wise SD-N SD-N512 512GB

*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.

New Fujifilm GFX100RF Teaser Launched: Shows X100VI and GFX Fusion

Fujifilm has just released yet another teaser showing a heavily underexposed camera.

But this time it comes with a hint: they show an Fujifilm X100VI first, then a Fujifilm GFX100SII, and ultimately the silhouette of e new camera.

That’s so far the best hint we got that our rumors were right: a medium format X100 is on the way, and it will be called Fujifilm GFX100RF.

Fujifilm GFX100(S) II Trade-In Bonus in Europe and New Kit with GF35-70mm

There are GFX Trade-In offers spreading in Europe with the purchase of a Fujifilm GFX100S II or GFX100 II. Down below I will share the Trade-In conditions for UK. But make sure to check the conditions in your country.

Maybe even more interestingly, now Fujifilm is offering also a Fujifilm GFX100S II with GF35-70mm kit in Europe. Maybe I’ve missed it so far, but if I am correct, previously you could purchase the GFX100SII only as body only and not bundled with a lens.

There are no kit versions still in USA for the GFX100SII and GFX100II. I hope such an offering will come to the US too at some point.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E5 Wishes, Fujicaflex TLR GFX, X-M5 Hopes, X50 Revival, GFX 50S III Needs – FR-readers Wishlist Corner

FR-Readers Wishlist Corner

It’s time to dedicate some space here on FujiRumors to your wishes and ideas as far as future Fujifilm cameras goes.

Hence, down below are a few emails with Fujifilm camera wishes I have received.

And yes, I have also received lots of non-camera wishes, which I will share in another future FR-reader wishlist roundup.

As for the rumors… guys, don’t worry… there will be plenty of them. ;)

Oh… and the Fujifilm X-E5, Fujifilm X-M5 and Fujifilm X50 you see above are all just renderings I made. But if somebody out there has the real images (of any upcoming camera or lens) and wants to share the joy with the FR-community, feel free to drop me a message.

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX Zone: Reviews, Experience… and Dreams in a World Fuller than Full Frame!

Today I wanted to share a roundup dedicated to the Fujifilm GFX system.

The roundup will cover the latest and greatest, from the cameras like the flagship Fujifilm GFX100II and the brand new Fujifilm GFX100S II, to G mount lenses such as the (back-ordered) Fujinon GF20-35mmF4 and the new Fujinon GF30mmF5.6 Tilt Shift.

And we will include also “dreams” or “wishes” about a Fujifilm GFX180 and GFX250.

As you know I am a Fujifilm GFX shooter myself, and last year I made one of my best hikes in the Dolomites with it. You can read my experience below.

  • fujirumors.com – A Tale of a Hiking Fuller than Full Frame, a Sony Shooter Lusting after Fujifilm Colors

GFX Zone

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX50S II Kits Start to be Discontinued – The End of 50MP GFX?

The first stores in Japan are now marking the Fujifilm GFX50SII as discontinued, as reported by the Japanese website asobinet.

In the US we can see the kit version is out of stock at BHphoto (with the “request assistance” note) as well as unavailable at Adorama.

Given that it is now discontinued in Japan, I don’t have high hopes for at least the kit version to be back in stock anywhere else.

The Fujifilm GFX50SII was announced back in September 2021.

Fujifilm did lots of things right with the GFX50SII, but one thing wrong.

They did give us a nice and relatively compact body, with IBIS and 4th generation processor. The price was quite good back than in 2021. But the one thing they got wrong is the sensor. They used the identical 50MP sensor in use in the original Fujifilm GFX50S and also in the even older Pentax 645Z of 2014.

Make no mistake: the sensor itself delivers wonderful files. But the readout is slow. And you can put in the best processor in the world, but in terms of autofocus speed and rolling shutter performance there is only that much you can do when your true bottleneck is in the sensor (non-BSI and contrast detection AF only).

Now, I get it. For many GFX50SII shooters “autofocus speed” might not be the top priority. I think at all those who shoot landscape photography for example. But for many, like me, who also document family life with GFX, a decent autofocus is definitely welcome. That’s why I went for the GFX100S (with BSI and phase detection).

I get it that Fujifilm can only use Sony sensors, and that there is no 44×33 BSI 50MP sensor out there. So Fujifilm has to use what Sony offers. But at the end I think that the life-cycle of that ancient 50MP sensor should have ended with the GFX50R in 2018. Re-proposing it again in 2021 in the GFX50SII was just one iteration too much for that sensor.

Where do we go from here?

Well, I don’t know if this is the end of 50MP GFX. I still hope (not rumor) that somehow a 44x33mm 50MP BSI and Phase Detection sensor will appear one day. Or maybe something in between 50 and 100 megapixel. But that is more in the hands of Sony semiconductors rather than in Fujifilm.