Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

Half a year has passed.

Lots of rumors have been shared already (and many more will come ;) ).

However, there is something I never do: rank the rumors in a reliability ranking.

I hate to do that, as an anonymous rumor is not necessarily less reliable than a trusted rumor. There is much more that needs to be checked in order to determine if a rumor is reliable or not. And also, something that is rocksolid at some point, may become less sure later on as Fujifilm changes plans.

That’s why I hate to rank rumors.

However, it is something you request me to do, hence, 1 or 2 times a year I bend to your will and do just that.

So, you can find the rumor-ranking down below.

Also, we will check back and see which rumors FujiRumors got right and which wrong, so that you guys can judge my work and decide if your time on FR was well spent or not. I will be extremely brutal to myself and move in the wrong section every ever so minimal error I made, even though it was accurate at the time of sharing.

Two more things:

  • Included in the list some of the fake rumors circulating around that FujiRumors had to debunk.
  • If you want to get a timeline on when the products will come, check out this post.

One last note: Back in November 2020 we shared an article, where Sigma itself teased Fujifilm X mount lenses coming 2021. And as if that was not enough, they teased them again in February 2021. In between those Sigma teasers, on December 14, 2020, FujiRumors shared a rumor that Sigma has indeed plans to release Fujifilm X mount lenses. This rumor is not included in the list below, as it from 2020. If you want to check back the 2020 rumors, make sure to read this article.

So let’s start:

  • 49 rumors shared in 2021 so far (many more to come)
  • 27 rumors still to be verified
  • 21 correct rumors out of 22 verifiable rumors
  • 1 wrong rumor out of 22 verifiable rumors (I told you I’ll be brutal to myself ;))
  • 95,45% correct rumors

Rumor Overview with Rating

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New Firmware Features Guide for Fujifilm GFX100 (v 4.00), GFX100S (v 1.10) and X-S10 (v 2.00)

Earlier today Fujifilm has released a major firmware updates for Fujifilm GFX100 and X-S10, and also a new firmware also for Fujifilm GFX100S.

The changes are substantial and require Fujifilm to update the owners manual for these cameras.

Down below you can find the link to the “New Features Guides” published by Fujifilm.

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Fujifilm Releases Major New Firmware for GFX100, GFX100S and X-S10

Just 24 hours after the previous new firmware rollout for several cameras, Fujifilm has also released the long awaited and major firmware updates for the Fujifilm GFX100 and X-S10, as well as a new firmware for the Fujifilm GFX100S.

FujiRumors will provide all details and download links down below.

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PRICE ATTACK: Fujifilm GFX50SMKII and GF35-70mm for $4,499 (body $3,999 and lens $500)

Let’s recap some if the GFX rumors we shared:

The price of the Fujifilm GFX system is really falling down rapidly, attacking full frame more aggressively than ever.

Soon Fujifilm will offer a GFX camera with a sensor 70% larger than full frame along with a kit lens capable of resolving 100+MP for a price of $4,499 when purchased in a bundle.

Given the direction Fujifilm is so quickly taking with the GFX system, I can see why they see no need to go full frame. We are really reaching a price point, where you can get a high resolution GFX camera plus a lens for a cheaper price than a 50MP full frame body only camera or at the same price of the 45MP Canon R5.

Sure, those FF cameras have other strengths, like super high frame rates and and amazing AF tracking. But if you shoot mostly in single AF and don’t do crtical wildlife or sports photography, the current GFX system is more than capable.

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BREAKING: Fujifilm GFX50S MKII Price Leaked

Ok guys, as usual, when I share a rumor, I am confident that it is correct.

But lately the world has gone crazy and behind the scenes everything changes continuously due lack of parts, cyber attacks, global pandemic, alien invasion and what not.

With that disclaimer out of the way, today I’d like to tell you that, according to our sources, the Fujifilm GFX50SMKII will hit the market with a price tag of $3,999.

If I share it now, it means I am confident that price is not so likely to change anymore. But if that should happen, I will let you know on FujiRumors.

The Fujifilm GFX50SMKII will sport the good old 50MP sensor of current GFX50 cameras, have the same form factor of the GFX100S, it will have IBIS and come in the second half of 2021 (but not on August 27).

That’s all… for now ;).

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EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

 

Let me clarify one thing.

I recently told you that the Fujifilm GFX50SMKII will look exactly like the Fujifilm GFX100S.

Of course, being Fujifilm’s cheapest GFX camera to date, inside some things might be different compared to the GFX100S, for example, the GFX50SMKII will use the old 50MP CDAF only sensor of the current GFX50 cameras.

But I am glad to report, that, despite being substantially cheaper than the GFX100S, and even cheaper than any current GFX50 camera, the Fujifilm GFX50SMKII will still have IBIS.

So yes, it will have IBIS inside.

Fujifilm is really getting aggressive with this camera.

Last note: I might get my GFX100S this week. But no sign of the lens I ordered. It’s since late April that they keep telling me it should come soon. Now it’s late June, and nothing.

In Stock Check

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Fujifilm GFX50SMKII will Look Exactly Like the Fujifilm GFX100S

Thanks to FujiRumors sources we know already a few things about the Fujifilm GFX50SMKII:

Now we have one more detail to share, and I think it’s an important one.

You might remember how the great guys at Nokishita spotted a registration about a camera that has “almost the size” of the Fujifilm GFX100S.

Well, our sources reached out to us, saying we should replace “almost” with “exactly“.

In fact, we received information that the Fujifilm GFX50SMKII will have the same outer shell of the Fujifilm GFX100S.

More details to follow soon on FujiRumors.

In Stock Check

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Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…

FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.

We also told you months ago, that it will feature the very same sensor of the original GFX50S.

And now let’s move on and leak more about the Fujifilm GFX50SMKII.

According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.

This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.

That’s it for now.

Make sure to follow FujiRumors for more.

In Stock Check

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Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

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The Upcoming $500 (kit price) GF Zoom Lens is Going to Fix the True Anomaly in the GFX system

There is No Life in Perfection, or the Missing GF Glass

I once read a sentence of a buddhist monk, who said: “the too pure water does not contain any fish“.

Obviously the monk was referring to life, which can’t be lived fully if we pretend to live it in perfection and purity. If lived fully, then life is going to get “dirty” or “not perfect” sometimes.

So what has this to do with photography?

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Well, let’s apply this wisdom to a much more profane subject: camera gear. And let’s say “the too perfect system does not contain customers.” And “customers” are what keeps a system alive.

And now to the point of this article.

In the ZP productions video we recently shared, ZP says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases (GF80mmF1.7), Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lens.

He compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

Now, I get the point that ZP makes, but I can’t share his worry that Fujifilm is giving up on perfection.

In fact, I believe that so far the real anomaly in the GF lens lineup was that Fujifilm focused solely on perfection!

But if the GFX systems wants to survive, then it needs to offer a bit of everything, the absolutely perfect lenses, but also smaller, lighter and more affordable lenses. It’s this balance that will guarantee the success to Fujifilm and what will bring more and more new customers to the GFX system.

$500 GF Zoom – BRILLIANT MOVE

I am totally convinced that the upcoming $500 GF zoom lens (kit price) is a brilliant move!

Small, light, slower, affordable, but perfect for casual shooting and travel photography, while probably retaining the 102+MP resolving power.

The $500 GF zoom coupled with new affordable GF bodies has the potential to bring so many new customers to the system, that the GFX system as a whole will immensely profit from it, and Fujifilm will have more resources to develop more of those “prefect” lenses and high end bodies.

This is why I totally support Fujifilm’s move, and quite frankly I am tempted to buy the new zoom too. If I can have a versatile and small lens for my hiking tours in the Dolomites or to bring with on my travels, then that’s perfect for my needs.

In good light, the new GF zoom will be an excellent performer. And if you are like me, meaning once the sun settles down you put your camera on a tripod anyway to take your landscape shots at base ISO, little it matters if it is a slow lens. I rarely take handheld landscape images in low light anyway.

If Fujifilm wants more fish to swim in the GFX waters, then they have to give up on the proud goal of building up an optically 100% perfect and pure system with astronomical specs, and give us less perfect lenses, too.

Less perfect means also affordable, portable and compact, and that’s what the GFX system needs.

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