Fujifilm X-T4: D-Pad or No D-Pad? The Answer in This Article!

I still remember, when back in August 2017, I shared a rumor, that many of you thought is wrong, but it turned out correct: Fujifilm will remove the D-Pad from the Fujifilm X-E3.

Since then, many Fujifilm cameras saw the loss of the D-Pad:

Even the huge Fujifilm GFX100, that definitely has enough real estate to host a D-Pad, didn’t get one.

Well, I am happy to report, that the Fujifilm X-T4 will remain a welcome exception to this trend and keep the D-Pad, just as the X-T3 did.

The Fujifilm X-T4 will be announced February 25/26. You can find the precise X-T4 announcement time in your country here.

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Fujifilm X-T4 will NOT shoot 6K Video

Fujifilm X-T4

Back in November, Fujifilm X-T group member J. shared details he heared about the Fujifilm X-T4. You can see the full list here.

One of the features he gave us was 6K 60p video recording.

That rumor took off like crazy, and I saw many giving 6K for a fact already.

However, I have to tell you that this is not correct.

The Fujifilm X-T4 will shoot 4K video, but not 6K.

The Fujifilm X-T4 will be announced February 25/26. You can find the precise X-T4 announcement time in your country here.

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Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

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Sigma CEO: “Our Mission is to Support as Many Systems as Possible, But Fujifilm X Mount….”

Sigma & Fujifilm

One of the burning questions in the Fujifilm community, is if Sigma (and other third party lens manufacturers), will at some point in time offer Fujifilm X mount lenses.

Sigma CEO Kazuto Yamaki touched this topic a couple of times, and here is what he said among the others:

  • read here – Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

So it seems Sigma passed the ball to Fujifilm. It’s up to Fujifilm to offer cooperation. But Fuji’s official response is:

  • read here – Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

So, Fujifilm isn’t making things easier for Sigma, to offer X mount glass.

Now, in an interview published a couple of days ago, the Sigma CEO was asked the Fujifilm X mount lens question again. And his answer is as follows:

I am aware of this kind of demand from customers. One of our missions is to support as many systems as possible, so I’d like to support also Fujifilm X mount, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customers. I’d like to make Fujifilm X mount lenses, but right now I have many other projects I need to prioritize.

It would be nice if Fujifilm would make life to Sigma easier, by sharing their protocols. But as the situation is now, I think we can put any dreams for Sigma X mount glass aside.

The only hope I see, is that Fujifilm hugely increases its market share (by at least 20% as we rumored here), and then Sigma might be motivated to go through the effort to reverse-engineer the lenses, just as Viltrox is doing with their X mount lenses.

Down below you can see the video, which starts at min. 5:10, so you don’t lose time to get to the point you want to hear :).

Fujifilm Removes Tatsuo Suzuki from X Photographer Program after his Controversial Street Photography Shooting Style in X100V Video

The Controversy

At the launch of the Fujifilm X100V, Fujifilm released lots of X100V promo videos, some of them made by their talented X photographers. One of those videos, though, raised a huge controversy, so much, that Fujifilm removed the video just a few hours after it went online.

However, here on FujiRumors, we shared a link where you can still find the video.

The video raised a massive debate, with currently over 730 comments in our original post. Is this a legit way to make street photography or is Tatsuo Suzuki’s style to intrusive and aggressive?

Over 4,000 people voted a survey on this subject, and you can see the results here. Spoiler: it’s an extremely divisive topic.

The Update

** CLICK HERE to Read the Rest of the Article **

There Will Be Rumors… but First a BIG THANK YOU to Everybody Helping me with the Rumors

From my classroom during lunch break: a big THANK YOU!
From my classroom during lunch break: a big THANK YOU!

It’s not easy.

Even after 8 years of blogging and rumors, it’s not easy to keep up being able to share accurate information.

It’s always a puzzle. Every time.

But after the recent Fujifilm X Summit, where 100% of all our exclusive rumors have been confirmed, including the Fujifilm X-T4 announcement date, I really want to stop just a second the usual rumors and news flow, to express a MASSIVE thanks to everybody, who is helping me out with the rumors.

And it doesn’t matter if trusted, new or anonymous. This thank you goes to everybody, who ever shared correct information with FR.

In January also new sources (who use the rumor box), helped me out quite a bit. I can’t contact you back, but also to you, a big thanks.

You all sailed me with accuracy through the stormy rumor waters, helping me to find the right path in the thick rumor jungle.

Feel free to keep it up, so together we can keep up injecting fun and excitement into the worldwide Fujifilm community.

And of course…

… if anyone out there would like to help me out with the rumors, feel free to contact me at fujirumor@gmail.com, via rumor box, or via social media personal message.

With all that said…

… get ready, as more rumors are coming ;).

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Fujinon XF50mm f/1.0 Available by the End of 2020: Fastest Autofocus Lens in Production Bokeh Sample and New Product Images

One of the most anticipated lenses, coming for Fujifilm X mount, is surely the Fujinon XF50mm f/1.0.

At the recent Fujifilm X Summit, Fujifilm showed us a working sample including an autofocus demo at minute 43:07 in the live stream video, but that works with CDAF only. The final version will support PDAF.

But even with CDAF only, the live demo showed a rather confident focusing lens.

Fujifilm also showed a sample image of the bokeh, and you can find the screenshot of it down below.

They also disclosed some details:

  • XF 50mm f/1.0 is coming this year
  • more beautiful bokeh than the XF56mm f/1.2
  • XF50mm f/1.0 rear lenses work for autofocus
  • they show a protoype, which currently works only in contrast AF
  • 77 mm filter size

Also, the folks at digitalcameraworld had a post launch private meeting with Fujifilm, where they could handle the Fujinon XF50mm f/1.0, and they have been told:

The 50mm f/1.0 will not just one of the fastest lenses ever, but will be THE fastest autofocus lens in production. It will also share the record as the fastest autofocus lens ever with the legendary Canon EF 50mm f/1.0 L USM lens which was produced for film SLRs during the 1990s.

this innovative prime will be available to buy by then end of the year.

Also, dpreview says here:

  • weight under 1 kilo
  • minumum aperture f/16

So, we must arm ourselves with a little bit more of patience.

I remind you that Fujifilm will release 3 more lenses this year. We launched the discussion in this article.

I am working on this. Expect updates on fujirumors.com…. :).

images via digitalcameraworld – via weibo camerabeta  – via dpreview

Fujifilm Starts Discontinuing Fujicolor 100 and Fujicolor Superia Premium 400

Fujifilm will stop shipping the following film by the end of March 2020.

From now on, Fujifilm will sell the film only separately, and no longer in packs. Not a good sign for future of these films.

Notice of end of sales of some photographic film products

February 7, 2020

Fujifilm Imaging Systems Co., Ltd.

Thank you for using Fujifilm products regularly.

FUJIFILM Imaging Systems Corporation (President: Toru Nishimura)
will discontinue the sale of some photographic film products due to a long-term decrease in demand, which has made it difficult to provide a stable supply.

I am very sorry, but I would appreciate your forgiveness after careful consideration of the situation. We look forward to your continued patronage of Fujifilm products.

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New Fujifilm NP-W235 Battery for Fujifilm X-T4 Registered

Nokishita just spotted the registration for a new Fujifilm battery, the Fujifilm NP-W235.

What is this for?

Well, as FujiRumors already told you several weeks ago, the Fujifilm X-T4 will come with a complete new battery, so not the current NP-W126 and not even the GFX NP-T125 battery.

Now you know the name: Fujifilm NP-W235.

We will know, see and read everything about the Fujifilm X-T4 on this date.

Looks like we were spot on with yet another rumor (thanks to the source!!!).

And don’t worry… more is coming on FujiRumors, so definitely stay tuned and follow us on Facebook, Instagram, RSS-feed and Twitter.

via Nokishita

Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4
Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4