A few hours ago I have been contacted by a source, who uses a nickname (thanks!!), who confirmed some of our previous Fujifilm X-S10 rumors, and added a few more details:
To the source: if you want, you can also contact me at fujirumor@gmail.com, so we can have a more direct talk, and it would also give me the opportunity to ask you some questions. But if you don’t want, that’s fine too of course. It’s already great that you gave yourself a nickname :).
So guys, I think you noticed that something is happening in the rumor world. If you would like to stay on top of it, make sure to follow us on Facebook, Twitter and RSS-feed.
Today I have a bit of mixed feelings, sad and happy at the same time.
Let me explain.
Fujifilm manager Toshihisa Iida is arguably the most representative face of the Fujiflm X/GFX series.
As general manager for Fujifilm electronic imaging products, he was the guy, who stood on the stage to introduce the most important new Fujifilm X/GFX gear, he lead the Fujifilm X summits, and his interviews were always the ones we read with the biggest care, as he was the guy, who, at the end of the day, had to take the final decision in which direction the Fujifilm X/GFX series should go.
For us Fujifilm lovers he was definitely a point of reference and one of those high ranked Japanese Fujifilm managers we loved most for his dedication, vision and passion for photography and the X/GFX series.
Toshihisa Iida has just been promoted, and he is now the new President and Managing Director at Fujifilm Europe.
And while I am happy that such a competent person gets a step higher into his career, I am also a bit sad that he is now no longer dedicated to Fujifilm’s camera/lens development only.
In fact, in his new role as Fujifilm EU CEO, he will take care of Fuji’s medical systems, photo imaging, instax, electronic imaging, optical devices, graphic systems, recording media, industrial products, document solutions and more.
It goes without saying, that when you are in charge of the development, production, distribution, marketing, customer service and more for a total of 55 companies in 43 countries and 4.500 employees, than the time to dedicate to the Fujifilm X/GFX series will be limited.
Well, I guess I can speak for all of you, when I wish Toshihisa Iida (who is a FujiRumors “lover” ;) ) all the best for his new professional chapter.
The new electronic imaging general manager is Mark Yamamoto, who will also take up a new assignment as a Board Director for FUJIFILM Holdings Corporation in Tokyo, hence he’ll have a dual role within Fujifilm.
We wish Mark Yamamoto all the best, and may his guidance through this “mirrorless war” be as wise and illuminated as the one of Toshihisa Iida.
Fujifilm X-S10 mock-up by fujirumors (not the real camera)
Quick rumor update: the upcoming Fujifilm X-S10 will have an SLR styled body. Hence, it’s not a rangerfinder alike camera such as X-E3, X100 or X-Pro3.
As you might know, in 2020 I added new gear to my Fujifilm X collection: the Fujifilm X-T4 and the XF56mmF1.2.
The Fujifilm X-T4 turned out to be a great investment already just for the COVID-19 online teaching I had to do.
I am not he biggest fan of the selfie screen (for the reasons I elaborated here), and for my needs the 3-way tilt screen is clearly superior, but other than that it’s such a powerful machine, that sometimes I find myself grabbing it over my X-E3, just because of sheer performance-boost it gives me.
As for the XF56mmF1.2, it was supposed to get heavy use at my friends’ wedding, but due to COVID-19, it has been postponed to next year. And since overall we try to be careful and avoid crowded events and gatherings of people, where the XF56mmF1.2 would shine to take some candid portraits, I used it less than I would have wanted. But I use it, even if just for taking pictures of my old dog in a lonely forest, and I love its output. Although, I must admit, the XF50mmF1.0 is my new forbidden dream already.
Damn, life with GAS is complicated :).
Anyway, with new gear joining my X arsenal, other gear had to go.
The reason is simple: since I own my travel go-to lens, the XF18-135mmF3.5-5.6, the 18-55 and 55-200 didn’t get as much use anymore. And yes, the 18-55 and 55-200 might still be optically a bit superior to my 18-135, but my XF18-135 sample is also very good, giving me a super-zoom range that is more than enough for my needs, basically replacing them both, the 18-55 and 55-200.
And then there is my X-T1.
I put it up for sale for €290, but that’s hard to sell. It’s an X-T1 without mushy buttons, with super-sticky rubber, no light-leak… a perfect X-T1. But while the lenses sold like hot cakes within 24 hours, the X-T1 is still there for sale.
But more gear will be put on sale I guess. Why? Down below the list of gear I own, and what will probably be sold next… and what I will keep.
X-T4 (keep)
X-E3 (keep)
X-T1 (currently for sale)
XF23mmF1.4 (keep)
XF27mmF2.8 (I will probably sell it before the new XF27mmF2.8 MK II is announced, and get the new one, in the hope it has an aperture ring)
XF35mmF1.4 (keep forever)
XF56mmF1.2 (must resist to XF50mmF1.0 siren songs)
I am 100% sure that the XF10-24mmF4 MK II and the XF27mmF2.8 MK II are coming. After the announcement of those lenses, Fujifilm will probably drop prices on the MK I versions, just as they significantly dropped the price on the XF56mmF1.2 right after the XF50mmF1.0 announcement.
Hence, if you are considering to get the MK II version, you might be better off selling the MK I sooner rather than later.
Also, I am in the market for at least one more lens. And I will ask you a clear and specific recommendation. But not now. Time will come pretty soon, when you’ll be able to guide me through my buying decision, just as you did with the X-T4 and XF56mmF1.2.
Until then, take care, stay safe, and have fun with whatever gear you use.
I know, the leaked registration says October 16. I don’t know, maybe it has to do with time zones or so. But for most of us it will happen on October 15.
he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
he prefers the 50mm focal length over the 56mm
XF50mmF1.0 has more contrast and is way sharper than the 56mm
Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.
Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:
My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.
The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.
The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.
In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!
When we first published that Fujifilm would launch a new mid-range camera called Fujifilm X-S10, many of you thought this could be the successor to the forgotten Fujifilm X-S1.
But it’s not!
The Fujifilm X-S10 will be an APS-C mirrorless interchangeable lens camera.
And most interesting, the Fujifilm X-S10 will be Fujifilm’s first camera in that mid-range segment to feature IBIS, a privilege until now reserved only to the high-end Fujifilm X-T4 and Fujifilm X-H1.
I hope this dissipates some of the confusion I was perceiving about it. :)
Back in June we told you Fujifilm would launch two new mid-range cameras within March 2021.
Later on, in early August, we told you that at least one of the two cameras will be a completely new line (the other one could be a new one too, or a successor to an already existing line).
Today we will talk about the mysterious new camera and unveil its name: Fujifilm X-S10.
Could this be a successor to the forgotten Fujifilm X-S1? Well, according to preliminary information I have, it’s not.
Soon more details will be shared. Stay tuned on FujiRumors.
Back in July, Fujifilm announced significant changes in their Fujifilm X Photographers program, including an explanation on the 3 step on how you can become an official Fujifilm X photographer.
Down below you’ll find all the details officially shared by Fujifilm.
The main course of the meal is improved support for the Fujinon XF50mmF1.0 R WR. for “enhanced AF speed and enabling Color Shading Correction to mitigate subtle color casts when images are made at the lens’ maximum F1.0 aperture“.
I wish Fujifilm would specify, which bugs are fixed. For example, as FujiRumors found out for first, the recent X-T4 “minor bug fix” was actually a major one, as it fixed the exposure stepping issue.
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