Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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Venus Optics Laowa Argus 33mm f/0.95 Coming Soon: Additional Specs and Product Images

A lot has leaked about the Venus Optics Laowa 33mm f/0.95 already.

The lens is scheduled to be released soon according to Polish store Foxfoto, who also shared a few product images as well as the specs.

  • Focal length: 33 mm
  • Luminous: f / 0.95
  • Field of View: 46.2 °
  • Focus from: 0.35 m
  • Maximum magnification: 0.125x
  • Maximum aperture: 16
  • Number of leaves at the aperture: 9
  • Focusing mechanism: MF
  • Construction: 14 elements / 9 groups (1 aspherical lens, 1 ED glass, 3 high refractive index)
  • Filter size: 62 mm
  • Available mounts: Canon EF-M, Fujifilm X, Nikon Z, Sony E
  • Dimensions: 71.5 x 83 mm
  • Weight: 590 g.

In addition, the lens is to be distinguished by a large rotation range of the focus ring, internal focusing, minimal “breathing” during sharpening and a “continuously working” aperture ring (google translated).

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

via optyczne

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Fujifilm Manager: XF18mmF1.4 Resolution Beast (Ready for Fujifilm X-H2?), Why No Focus Clutch, Better than XF16/1.4 and More

Fujifilm manager Ueno, who was in charge of the development of the brand new Fujinon XF18mm f/1.4 R LM WR, gave an interview in Japanese, where he talks about the development process of this lens, the difference from existing lenses, and how to use it properly.

Once again the challenge is represented by the automatic google translation tool on youtube. I went through this pain for you guys and you can find the summary down below.

I find it particularly interesting how the managers stressed the fact that one of the main goals of the XF18mmF1.4 focus was “resolution”, hinting that there would be higher megapixel cameras in future.

Now, FujiRumors told you exclusively that the Fujifilm X-H2 will come in 2022. I know, it’s only FujiRumors to tell you this, but it’s 100% accurate, trust me. Fujifilm itself has hinted several times that more megapixel will come in future, and may it have the 43 megapixel Sony sensor or something different, the Fujinon XF18mmf f/1.4 seems to be ready for that kind of resolution.

Another interesting aspect is why Fujifilm did not put the focus clutch on the XF18mm f/1.4 and what makes it better than the Fujinon XF16mmF1.4.

This and more you can find in the summary down below.

Summary

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Notice and Apology to Customers using FUJIFILM Pixel Shift Combiner

Regarding the FUJIFILM Pixel Shift Combiner release on Apr 22 2021

Apr 22, 2021
FUJIFILM Corporation

To our valued customers
Thank you very much for purchasing and using our products.

We have found that the Pixel Shift Combiner Ver.1.2.0 which was released on Apr 22 2021 was wrong software and already replaced it with the correct one. If you have already downloaded it, follow the procedure below.

  • For Windows
    If the software cannot be installed in a normal manner, download and install it again. Even if you have installed it, check if its version is 1.2.0.2 by right-clicking the “FUJIFILM Pixel Shift Combiner” in the white bar upper and checking the version shown in “About FUJIFILM Pixel Shift Combiner”
  • For Mac
    Start the software and then check if its version is 1.2.0.2 by clicking the “FUJIFILM Pixel Shift Combiner” in the menu bar and checking the version shown in “About FUJIFILM Pixel Shift Combiner”. If the version is 1.2.0.0, download and install it again.

We would appreciate it if you could understand this situation.

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This App Allows You to Save Your Own Film Simulation Recipes on Your Smartphone

The new Fuji Custom Recipe App allows you to build your own custom Film Simulation Recipes for Fujifilm cameras.

It also allows you to add photos to any recipe so you can remember the look it produces.

This app is different than what is currently available because it allows you to create your own recipes! A list of the other features can be found in the screenshots on either app store.

The iOS version can be found on the App Store here:

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UNBELIEVABLE: Fujifilm Launches a New App That Actually Works (for Instax Mini Link for Nintendo Switch)

At first I could not really believe it.

Fujifilm launched a new App for Instax Mini Link to connect with Nintento Switch.

The unbelievable part is this: it works flawlessly. Super easy to connect, fast, intuitive. Wonderful App. The total opposite of the experience we Fujifilm X and GFX series users have when trying to connect our cameras to the Fujifilm camera remote App.

If Fujifilm would put half the effort they put into developing this new Instax App also into redesigning the camera remote App, then I am sure they would drastically improve the experience for us X and GFX shooters.

The only thing that makes me confident: there is somebody at Fujifilm who actually can develop Apps properly. Maybe, one day, Fujifilm will pay him also to develop the new camera remote App.

But until then, the App remains a pain to use, which is reflected in horrible ratings in the App store.

Oh, right, the news. You find the press release and video down below.

Fujifilm launches new app for “instax mini Link”

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Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses

The Hidden X Mount Roadmap

Many people complain that Fujifilm is not updating its lens roadmap.

And since I love my community to be happy, let me take over the job that Fujifilm refuses to do.

Also, in the comments to our earlier posts some fellow FR-readers asked me if, in the light of the latest rumors, the timeline for other lenses is still confirmed or if something changed.

So let me sum it up clearly in a sort of unofficial roadmap today, by listing all future X mount lenses that we rumored so far on FujiRumors.

Of course I am working to add more lenses to the list. So definitely stay tuned on FujiRumors.

The Future Looks Good

It’s a couple of years that Fujifilm hasn’t been so active on the Fujinon X mount lens front.

Look at what we got in the last few months (late 2020 / early 2021)

And that’s not even all for 2021. In fact, surely we will get the XF33mm F1.4 R WR. But will there be even more in 2021? FujiRumors is investigating and will let you know.

Also 2022 seems interesting, thanks to two highly desired MKII lenses and an intriguing Fujinon XF150-600mm. Plus, also for 2022 I am working on more, so expect updates.

The Latest Fujinon Lenses:

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COMING 2022: Fujinon XF56mm f/1.2 MKII and XF23mm f/1.4 MKII

We reported that Fujifilm is working on:

I am working on more details, but for now all I can say is that both these lenses will most likely come in 2022.

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BREAKING: Fujifilm Working on Fujinon XF56mm f/1.2 MKII

According to our very helpful sources (THANKS!!!), along with the Fujinon XF23mm f/1.4 MKII, Fujifilm is right now working also on the Fujinon XF 56mm f/1.2 MKII.

To me, this comes rather surprising, as Fujifilm has just recently launched the Fujinon XF50mm f/1.0 WR, making, in my opinion, a refresh of the original XF 56mmF1.2 not an urgent matter.

As an owner of the XF56mmF1.2 myself, I can say that optically this lens is an absolute gem, but sure there are other areas, where it could need some improvements, like autofocus and weather sealing.

However, if I was to buy a portrait lens today, I’d probably just get together those extra $500 bucks and go for the XF50mmF1.0.

But that’s just me. I can totally understand if the XF56mmF1.2 MKII would be your personal top pick. Smaller price, more compact body and maybe even faster autofocus due to smaller glass elements.

As there are good reasons to go for the XF 50mm f/1.0, there are also many other good reasons to go for the XF 56mm f/1.2. It really comes down to personal needs and preferences, and hence there is no “right” or “wrong” answer.

Fujifilm is currently offering lots of good stuff in the 50mm prime range:

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