Fujifilm has released firmware updates for lots of Fujifilm X and GFX series cameras. A highlight is definitely the Blackmagic RAW support for Fujifilm GFX100 and Fujifilm GFX100S.
Down below you’ll find all the details.
I own the Fujifilm GFX100S and it astonishes me every time with its image quality.
But so far I haven’t shot a single video with it, and quite frankly, I think I never will.
However, that sensor, 70% fuller than full frame, is also astonishing video performer. Philip Bloom for example shot an entire documentary with the original Fujifilm GFX100. Gosh, some of you even mount a GFX camera on a drone for some epic areal footage!
And since the GFX system is flexible enough also for video work, there GFX cages out there, for example from Smallrig.
Now we have a new addition, coming from LockCircle, and it’s made for the Fujifilm GFX100S. You can see some images above and you find the press release, details and links below.
This cage is designed for high end professional medium format cinematography. So if this is your thing, definitely check it out. And since the GFX50SII uses the identical body, I guess it would work on that one too. But I the GFX50SII does not shoot 4K video, so I guess it is not as an attractive video option as the GFX100S.
FUJIFILM X Series and GFX System Digital Camera Control SDK Ver.1.22 compatible with FUJIFILM GFX50S II is published.
The Fujifilm digital camera control software development kit was launched back in April here.
Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.
Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.
Let’s talk about it now.
Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above, click the play button).
GFX50SII
GF35-70mmF4.5-5.6
GF Roadmap
GF Firmware Updates
X Series Future
New X lenses
X Mount Roadmap
Concept is not only resolution. Future lenses should be designed for stills and movie
One More Thing
Last Second Leaks Below
Available now:
Here is a little weekend curiosity.
Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.
Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.
Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).
As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.
Well, that’s surely where the GFX system belongs: very high end professional work.
And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.
You can read the full article and see the images at CNN here.
The GFX Community
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Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.
And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:
Now the data for 2020 has been released by Techno System Research.
So what changed between 2019 and 2020? Let’s compare:
These top 5 camera companies took 93.8% of the global digital camera market.
Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.
The Fujifilm X and GFX summer deals are running. Some of them end today, some of them on July 23, and others on August 22. You can see the full details below.
In any case, if there is something you are interested in, it might be better to order today and not wait for the last second, for the reasons I’ve explained here.
With that said, I took a look at which Fujifilm X and GFX gear was selling best among the FujiRumors community, and here is what you guys picked most.
X Gear – Best Sellers
The Fujinon XF70-300mmF4-5.6 is not in offer, so it is sort of an intruder in this list, but it is selling good. I think Fujifilm hit many X shooters heart with this one. And while it might seem disappointing that the XF200 and XF8-16 are on the bottom of the ranking, the deals definitely helped to boost sales also for those lenses.
GFX gear – Best Sellers
The Nr.1 is taken by a lens that I myself am tempted to get, the compact GF50mmF3.5. I was hoping for a deal on it also here in Italy, but they went for other lenses, and I got myself the GF 32-64mmF4.
No surprise that the Fujifilm GFX50R does not sell strong, despite the $1,000 rebate, as this is a rebate we have already seen in the past and most people grabbed their sample back then.
GFX Gear
X Gear
BHphoto 4th of July deals are ending today, with more than 1,000 items on offer that you can check out here.
They include all current official X/GFX deals, but also some third party Fujifilm X lenses, Instax cameras and of course tons of accessories, bags and much more.
Down below a few selected deals for you.
Camera Bags
Third Party X lenses
GFX Accessories
SD Cards & Memory Storage Deals
Apple Products
Instax World
GFX Gear
X Gear
This is the last day to grab the discounted X and GFX gear in Europe.
Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).
European X Deals – ends June 30
European GFX Deals – ends June 30
GFX Gear
X Gear