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LAST WEEK of Fujifilm Summer Offers: Save up to $1,000 on X/GFX Gear

This is the last week of Fujifilm summer savings.

Lenses

X Bodies

GFX Bodies

Software Deals

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here). Here is the list of products and bundles:

Two Weeks Left: Fujifilm Summer Savings with Up to $1,000 Savings on X/GFX Gear

Down below is the full list of Fujifilm Summer Savings.

Lenses

X Bodies

GFX Bodies

Software Deals

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here). Here is the list of products and bundles:

Hungry for Fujifilm X-H2, Visions for X-T5, Hopes for X80, Modular Fujifilm GFX, Monochrome and More – FR Readers Wishlist Corner

Fujifilm Wishlist Corner

In response to the terrific response to our first FR-readers wishlist corner article and the massive feedback I have received via email by fellow Fuji X/GFX shooters, here is the second episode of this series.

This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.

As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.

The Hunger for X-H2

It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.

The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.

The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.

And yet, there is absolutely nothing wrong with the Fujifilm X-H1, which, I remind you, snapped the top winning image at the World Press Photo awards.

I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.

Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!

What’s Next?

Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.

Have a wonderful weekend,
Patrick

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Wishlist Roundup

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Global Shutter: 120+ MP for Fujifilm GFX120 and 31 MP for Fujifilm X-H2?

the modular Fujifilm GFX - could a global shutter make it become real? - VIDEO BELOW
the modular Fujifilm GFX – could a global shutter make it become real? – VIDEO BELOW

We are talking since a long time, about the global shutter revolution coming to photography, and even Fujifilm itself talked about it, for example:

Inspired by an email of a reader, I went back to check which kind of global shutter sensors Sony has currently to offer.

Worth to mention and possibly of interest for Fujifilm shooters, are the following two:

  • IMX342LQA-C: 31.49 MP APS-C global shutter sensor and max. 35.4 fps – already reported here
  • IMX661LQA-C: 127 MP Type 3.6″ global shutter sensor and max. 15 fps

Clarifications & Reminders

Now, we know that the Fujifilm X-T4 and the Fujifilm GFX100 use the same sensor, just the one in the GFX100 is about 4 times bigger, hence it has 4 times the megapixel.

We also know that the current Fujifilm GFX sensor is a type 3.4″, hence slightly different than the IMX661LQA-C type 3.6″ listed above.

If we would take the 31 MP APS-C global shutter sensor and make a 3.4″ type of it, we would end up with about 123 megapixel on medium format Fujifilm GFX.

And as a reminder, Sony also released a 43 megapixel stacked APS-C sensor. The same sensor used on the GFX system would result in a 162 MP sensor.

Speculations: Fujifilm GFX120 and Fujifilm X-H2?

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Fujifilm Summer Savings: Best Selling Deals on FujiRumors and Save Up to $1,000 on X/GFX Gear

Down below is the full list of Fujifilm Summer Savings.

In case you wonder, which ones are selling best among the FujiRumors community, here is the answer:

  1. XF 10-24mmF4
  2. XF 16mmF1.4
  3. Fujifilm X-T3
  4. XF 18-135mmF3.5-5.6

Lenses

X Bodies

GFX Bodies

Software Deals

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here). Here is the list of products and bundles:

EISA Awards: Fujifilm X-T4 Best Camera of the Year and X100V Best Compact Camera

EISA AWARDS

Let’s start with the news. The following photography products won the EISA award 2020/2021.

Cameras

Lenses

Others

The Awards Business Exposed

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New Fujifilm Financial Results: X-T4/X100V Sales Increasing Despite Severe Market Challenges, but Imaging Solution Down 33%

Fujifilm has just published the financial results for the first quarter of this fiscal year (1 April 2020 to 30 June 2020).

Here is what Fujifilm writes in its report about the imaging solution:

Imaging Solutions

In the Imaging Solutions segment, consolidated revenue amounted to ¥49.8 billion (down 33.2% from the same period of the previous fiscal year). The sales of products and services in general decreased due to impacts of stay-at-home orders, business shutdowns including temporary closure of retailers, and self-restraintor cancellation of events worldwide under the spread of COVID-19 pandemic. Consolidated operating loss amounted to ¥3.0 billion. […]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and less opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The sales of FUJIFILM X100V, a high-end model of compact digital camera launched in February 2020 and FUJIFILM X-T4, a mirrorless digital camera highly known for its high-speed AF and high video performance, launched in April 2020, are steadily increasing, despite the digital camera industry is facing severe challenges. We will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting a decline in demand for broadcast and cinema lenses, as well as reduced sales in vehicle-mounted lenses due to stagnation in automotive industry. With an aim to accelerate business growth, we are expanding business fields by developing and launching innovative products that satisfy changing needs of the market, such as ultra-short throw projectors and long throw security cameras.

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A Midsummer Night’s Dream: Should Fujifilm put a Full Frame Sensor in the GFX G-Mount?

waste of space or good idea? small full frame sensor in big G mount
waste of space or good idea? small full frame sensor in big G mount

Full Frame Fujifilm?

There are many ways to define what I am going to write about today: a wish, a dream, an idea… or just simply delirium!

A delirium, that was born during a very hot and sleepless summer night, as if somebody would have filled my room with overheating Canon EOS R5 cameras.

So I did pass the extra time my insomnia decided to donate me by thinking at the most fun thing I can think of: gear! ;)

And especially one thought was tormenting me: full frame!

Why?

Well, because, despite Fujifilm being used by tons of professional photographers, despite winning the most prestigious awards and hence despite being proven by reality that you can get any job done perfectly with Fujifilm cameras, I did stumble on yet another influencer’s youtube video, who repeated the usual marketing phrase, that only full frame is really for professional use.

Now, if you take all images that influencer ever shot in his life, he would not reach 1/10th of the beauty of one single Fujifilm image that won the World Press Photo award, but you know, these days having tons of followers makes you more credible in the eyes of people than actually having no followers, but a stunning portfolio and a list of prestigious photography awards.

Hence, despite me being one of those guys, who couldn’t care less about Fujifilm going full frame, I did catch myself thinking at Fujifilm and full frame in my hot sleeping room.

The question: how could Fujifilm go full frame?

X Mount Full Frame

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