The best I can do, is to share you my own struggles and thoughts, and hope that there is something among it, that you might find useful for your own decision.
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.
Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.
But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).
Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.
And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.
Disclaimer (read to avoid anger :) )
No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.
However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.
By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.
A Fujifilm patent now surfaced on the web, showing an LCD screen that has a split view for film simulations.
As dclife writes (google translated):
FUJIFILM has registered a design that enables image division on the rear monitor screen of the camera. The border of the divided screen can be changed by swiping. Basically, it seems that the colors of the film simulation can be compared.
[…] I think that you can use it in various ways, but there is a figure in which the film simulation PROVIA and Velvia are split and displayed, and the area is changed by swiping.
[…] I don’t know if this design will be put to practical use in the future, but the size of the rear monitor of the current “X-T4” is 3.0 type, and I am wondering how easy it is to use with this monitor size.
Well, looks like the future already happened, as this is the LCD screen of the Fujifilm X-T200 (see Fuji Guys video below starting from 2:41).
I wonder how this could even become news, but hey, FujiRumors is here to give you guys clarity ;).
Nokishita spotted the registration of a new Fujifilm camera, the FF200001.
Fujifilm’s digital camera “FF200001” has passed FCC certification. Equipped with Wi-Fi (802.11b/g/n) and Bluetooth (same RF module as X-Pro3 model number [WM-BN-BM-26 _A_ FF3 ]) .
he designated date for public disclosure of the certified material is October 16, 2020.
This is a list of model numbers of Fujifilm wireless parts, which is not very helpful
The Fujifilm X-A7 is actually a lovely little entry level camera launched just almost a year ago and hit the market about 11 months ago.
But now it is already marked as discontinued at BHphoto here, it’s on low stock or backordered at Adorama here and it’s unavailable also at AmazonUS here (where you might find some via third party only) and FocusCamera.
For a long time, the Fujifilm X-A line was an absolute best seller in Asia, especially in Thailand. In fact, pushed by the X-A line, Fujifilm was able to outsell all other camera brands (Canon included) and reach an incredible 50% mirrorless market share.
the camera is going to be replaced already and we will soon get a Fujifilm X-A8
the X-A line lost its magic appeal in Thailand and sold terribly bad
Looking at the Fujifilm X-A line release timeline, we can see that there was a successor about ever 16 to 18 months. If Fujifilm would stick with that, then the Fujifilm X-A8 should come in early 2021. So in my opinion, it’s a bit too early to discontinue the X-A7, but maybe Fujifilm doesn’t think so, or they are really going to replace the X-A7 earlier than expected.
More likely in my opinion is that the X-A line just lost its magic in Asia, especially in Thailand, and that it fell victim to the rise of smartphones and to COVID-19.
Fujifilm managers said in March 2018 to dpreivew: “In Thailand, our market share for mirrorless is over 40%.”
Fuji Guys Billy said in February 2017, that “Fujifilm is Nr.1 brand in Thailand“. He does not specify if DSLR is included, but it seems from the video he is including DSLR cameras, too.
in 2016 a source told me that “Fujifilm was the best-selling MILC in 2015, outselling all the Canon interchangeable lens cameras (DSLR and those EOS-M lines) combined“
a Manager said to Spanish website in 2016, that ““there is a little known fact: in Thailand, for example, X-A series outsells Canon!”
One of the main critics to the Fujifilm system, and that we often read here in the comments on FujiRumors, is that despite Fujiiflm cameras becoming great video tools, not all Fujinon lenses are suitable for video.
It seems that Fujifilm felt pressed enough by your critics that they now decided to release a dedicated video explaining which Fujinon lenses are best for video.
The criteria they consider are:
Autofocus
Breathing
Stabilization
And here are the lenses Fujifilm officially recommends:
Fujifilm also mentions that with those zoom lenses, you do not have to worry about AF motor noise.
But honestly, if you are seriously into video, you are probably going to use an external microphone anyway. For example, I filmed my online teaching lessons for my students (during COVID-19 lockdown) with the XF23mmF1.4, which isn’t the most silent, but I used my Rode Smartlav+ Mic Lav, so I couldn’t care less about how noisy the AF motor is.
For those wanting a unique look and feel, Fujifilm recommends to use primes, such as the:
The Fujinon XF80mmF2.8 Macro allows you to captures scenes with a different perspective.
That was it already. So you are basically best of with the 3 zooms mentioned above. Although I feel that the list could have extended and included the XF16-55mmF2.8.
I feel that the currently most comprehensive “Fujinon lenses for video” testing has been made by Philip Bloom. You should definitely check it out here, but keep in mind he used an older firmware, and not firmware 1.02, which, as FujiRumors reported exclusively, improved AF with lenses using DC motors (such as the XF56mmF1.2).