Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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FUJIFILM Releases New Digital Camera Control Software Development Kit for X and GFX Series Cameras

FUJIFILM Releases New Digital Camera Control Software Development Kit

TOKYO, April 22, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK), which will help software developers integrate the functionality of FUJIFILM X Series and GFX System cameras into any applications that are currently being developed. Available on April 22, 2021 the SDK will allow developers to initiate the automatic transfer of images, from a supported Fujifilm camera, to a computer using a Windows*1 or macOS*2 operating system. Remote access to the basic controls of any supported Fujifilm camera is also supported. Information regarding the conversion of the RAW image data contained in Fujifilm’s proprietary RAF file is not provided with this SDK.
*1 Windows is a registered trademark of U.S. Microsoft Corporation in the United States and other countries.
*2 Mac is a trademark of Apple Inc. registered in the United States and other countries.

Models supported by the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK)

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Fujifilm launches FUJINON Lens XF18mmF1.4 R LM WR

Fujifilm launches FUJINON Lens XF18mmF1.4 R LM WR

Pre-order Options

→ Fujinon XF18mm f/1.4: BHphoto / AmazonUS / Adorama / Focuscamera
→ LH-XF18 Lens Hood: BHphoto / AmazonUS / Adorama / Focuscamera

-New addition to the XF interchangeable lenses for the X series of mirrorless digital cameras
-Large-diameter wide-angle prime lens that boasts XF series’ highest resolution and maximum aperture of F1.4
-Compact design for excellent portability, perfect choice for landscape photography and snapshots

Press Release

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Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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Rocket Start: Fujifilm GFX100S Beats Them All and Success Beyond Fuji’s Dreams – NEW SURVEY INCLUDED

Here is the thing:

I keep getting feedback from FR-readers all over the world, about when their local stores will be able to ship the Fujifilm GFX100S. And they all tell me the same: best pre-orders for any GFX camera. Waiting time is long.

I have one on pre-order, too, and I can confirm this also from my local store.

And although waiting is the hardest part, I also know I have tons of X series gear to photograph the wedding of my friend in July (if COVID allows) and to take epic shots of my local mountains, the Dolomites in South Tyrol.

So, I am well equipped and I can wait for the GFX100S, as my X series gear is and will always remain the best balanced system of all systems out there.

So why GFX for me?

Well, because going full frame makes no sense for my needs.

It’s really a negligible difference compared to X-Trans APS-C (and I highlight “X-Trans!”). What I miss from current FF systems is certainly not image quality, but some features like animal AF for example, a feature Fujifilm was offering as first company ever with the Fujifilm F80EXR 12 MP Digital Camera. So Fuji, just take out those old algorithms and make them fit for Fujifilm X and GFX.

If I am looking for a camera that offers me a sensible jump in image quality for my landscape photography, then I better explore the world beyond full frame, with a sensor that is 70% fuller than full frame and camera that is smaller than the full frame Panasonic S1 series and cheaper than the Sony A1.

So, for me, it just makes sense to add the GFX system to my camera bag.

And it seems that many thought this way, as the Fujifilm GFX100S is, according to our latest survey, the most owned Fujifilm GFX camera among the FujiRumors community already

Yep, you heard it right: in just a few weeks the Fujifilm GFX100S surpassed all other Fujifilm GFX cameras in terms of sales here on FR.

This is something Fujifilm wasn’t even dreaming of. Now their Nr.1 challenge will be to ship that good thing.

And since we have so many new Fujifilm GFX100S owners, I was curious to know, which system you are coming from.

Of course, those who pre-ordered the GFX100S qualify as GFX100S owners and hence can vote the survey. You can tick more than 1 box if that applies to you.

Which camear system did you own before buying GFX100S (survey for GFX100S owners only)

View Results

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Latest GFX Gear

Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More – The Best of March

Here are the most read articles on FujiRumors for March 2021.

It was a month full of breaking rumors, so while this is a top 10 articles for the previous months, it also serves well as a summary of the most important you should not have missed.

  1. Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. Top 5 Forgotten Fujinon X Mount Lenses
  3. Fujinon XF33mmF1.4 R WR Coming 2021
  4. New Firmware Updates for Fujifilm X-T3, GFX50S and GFX50R Released (and for X-T4 Coming Soon)
  5. Why the Fujinon XF33mmF1.4 R WR is not the XF35mmF1.4 MK II
  6. Fujifilm GFX50S MKII Coming 2021 with Same 50 Megapixel Sensor of GFX50S
  7. Fujifilm Manager Interview: Future X/GFX lenses, Autofocus Improvements Coming, X-Trans Benefits, Beyond Full Frame and More
  8. Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware
  9. The Royal Choice – Kate Middleton Shoots Fujifilm :: The Leica Choice – Leica Store Films Q2 Monochrom Presentation with Fujifilm and More
  10. RUMOR: Fujinon XF18mmF1.4 R WR with 62mm Filter Size

The Fastest Growing Fujifilm Group

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Fujifilm X and GFX Savings

GFX Lens Deals

Important Note: The US-lens deals are not valid on backorders. If a lens runs out of stock, you place your order, and get it shipped after April 18, you won’t get the $500 rebate. For example, at the time of this post the GF45-100mmF4 is marked as “Usually ships within 1 to 2 months” at AmazonUS. If you place your order at AmazonUS, you might get it shipped too late and don’t get the deal.

This is why, if you are interested in any of the lenses below, you better grab it now.

USA

EUROPE

 

DxO

Ends today: 30% off on all DxO software and on the Nik Collection 3!

Fujifilm GFX100S Trade in Deal

Some Fujifilm Europe branches (like UK and IT) decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

The deal runs until April 30.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujiflm Deas in EU/UK

The following deals end March 31.

All Fujifilm Deals

Used Fujifilm Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Savings

Fujifilm GFX100S: 10 Thoughts on Using it for Weddings, 5 Things I Don’t Like and So Sensational, it Should not Exist

There is only one positive thing in having to wait so long for my Fujifilm GFX100S: I have more time to think on which GF lens I should get.

What does not make my waiting easier, though, are all the stellar reviews the Fujifilm GFX100S is getting by photographers all around the world.

Some, like Dollar Store Creative, say it is so sensational that it should not exist and they just cry in front of those amazing files, which can be mistreated to taste and yet keep holding up no matter what.

Others, like Joseph Ellis, used it also for weddings and share their initial thoughts about it (which we will sum up for you below).

And more down below.

If you are like me, hence waiting for yours to be shipped, I warmly invite you NOT to check them out. It won’t make the waiting easier.

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Fujifilm GFX100S Roundup

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BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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