Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.
The idea turned out to be extremely successful.
Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.
Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.
Anyone out there who wants to team up with to create an award?
In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades recoded live at the House of Photography in London.
The firmware included XF150-600mm f/5.6-8 compatibility for three Fujifilm cameras, the X-T4, X-T3 and X-S10.
This lead to the misunderstanding that the Fujinon XF150-600mm f/5.6-8 will work only with four cameras: the Fujifilm X-H2S, the X-T4, X-T3 and the X-S10.
However, that’s not correct.
The Fujinon XF150-600mm f/5.6-8 will work with all Fujifilm X series cameras. However, except for the four cameras mentioned above, the other cameras will have restrictions on some features and functions. The same is valid also for the brand new Fujinon XF18-120mmF4.
But here is one important thing that should not pass unnoticed: the official list of supported Fujifilm cameras.
So I think it is worth to highlight them in its own article. Accroding to Tamron, the new Tamron 17-70mm f/2.8 will work fine with the following Fujifilm cameras (see below):
The Fujifilm X-T line was never supposed to be a flagship camera.
Let me explain why.
When Fujifilm launched the Fujifilm X-H1, they called it their flagship camera, giving it top of the line features that no other camera had at that time (like IBIS) and in part still no other camera, except for X-Pro3, has (like the ultra-tough body). The Fujifilm X-T2 was positioned under the X-H1.
However, since it took Fujifilm so long to release the Fujifilm X-H1 successor, the Fujifilm X-T line had to take over the “flagship-role” for a couple of years.
But now, with the the release of the Fujifilm X-H2S and the pre-announced Fujifilm X-H2, everything is going back to normal so to say.
X-H is the flagship, and X-T is the mid-range.
And that’s not me saying it, but Fuji Guy Billy, who went through the “what is what” in the Fujifilm camera lineup with Bigheaedtaco, who then shared Billy’s list with us in the video below (starts 9:59).
X-S series:
Refinement: Base Level
Interface: DSLR design with PSAM interface
X-T** series:
Refinement: Base Level
Interface: classic SLR design with classic interface
X-E series
Refinement: Base Level
Interface: Rangefinder design with classic interface
Who REMAINS and who is OUT
I agree with Bigheadtaco when he speculates that all those camera lines mentioned in the list will see a successor at some point. Otherwise I believe Fuji Guy Billy would not have mentioned them
if correct, this means that also the X-E line will continue, hence there is hope for a Fujifilm X-E5
this means little hope for Fujifilm X-A8, Fujifilm X-T300, X-A30
the “new” entry level (or base line) is considered the X-T** and X-S line
PSAM PANIC
there will be 3 lines with a more classic interface, and 2 lines with PSAM dials
Non-PSAM dial camera lines will remain the majority in the Fuji lineup (4 non PSAM lines vs 2 PSAM lines)
Fujifilm has not lost its soul! Classic control lovers like me will have plenty of cameras to pick from also in the future
By getting rid of a few lines and separating more clearly the remaining ones, Fujifilm has addressed one of the major concerns that was confusing Fujifilm X shooters: too many camera lines positioned too close to each other without sufficient differentiation.
In short we could say that every line will have a higher end and a lower end version
HIGH: X-H line – LOW: X-S line
HIGH: X-T* line – LOW: X-T** line
HIGH: X-Pro line – LOW: X-E* line
P.S.: It was just so much more fun when Fujifilm used other terms to identify their camera lines, like when they said the X-T** line for hipsters :).
In addition to a steady sales recovery of color photographic paper and broadcast and cinema lenses from the impact of COVID-19, strong sales of newly launched instant photo systems and digital cameras led revenue to increase by 16.9% year-over-year to ¥333.4 billion, and operating income to increase 2.4 times year-over-year to ¥37.0 billion.
In the consumer imaging field, steady sales of instant photo systems, color photographic paper and dry minilabs and materials drove revenue higher. New products launched in 2021 include the instax mini 40, a new entry-model compatible with mini-format film, in April, the instax Link WIDE, a smartphone printer for wide-format, in October and a flagship model instax mini Evo in December. All new products were well received in the market and boosted sales.
In the professional imaging field, we launched the large-format mirrorless digital camera FUJIFILM GFX100S, which realized a high resolution of 102 million pixels, the FUJIFILM GFX50S II equipped with 50 million-pixel image sensor, released in September 2021 as a brother model, and the FUJIFILM X-T30 II mirrorless camera, which is the latest model from the X Series released in November 2021. All products gained high reputations and sales remained strong. Revenue was significantly higher year- over-year as sales of broadcast and cinema lenses, which had been hit by a decline in demand due to the COVID-19 pandemic, turned upward, and sales of lenses in the monitoring /measurement field, including long-range surveillance cameras and machine vision lenses, fared fell.
