Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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Fujifilm Manager X-T4 Interview: Vary Angle Screen has Advantages also for Still Photographers, APS-C is Sweet Spot

10 days ago, the Japanese youtube channel カメラのキタムラ published two interviews with a Fujifilm manager talking about the Fujifilm X-T4.

Each video is 13 minutes long, and I didn’t understand a single word, so I had to rely on the automatic google translator tool, which also had its struggles.

But I went through it, and here are the things I think I could understand.

If some Japanese FR-reader has time, you can do a summary and share it in the comments below.

Video 1

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Iridient X-Transformer 1.6.4 adds Fujifilm X-T4 Support and More

Iridient X-Transformer 1.6.4 is now available with support for the Fujifilm X-T4 and updates for other recently released models (X100V, X-Pro3, X-T200) to sync them up with the very latest Adobe DNG Converter 12.2 (and CC) versions for color profile and white balance calibration metadata.

This update also modifies the Lightroom plug-in so that normal (JPEG, TIFF, etc) images can be used for selection of images for conversion to DNG, as long as the associated RAF is present along side the standard image. This makes selection of images with old versions of Lightroom that may lack support for newer models RAF much easier, particularly if shooting JPEG+RAW mode as you can just import the JPEGs and use them for selects right from Lightroom.

You can download Iridient X Transformer here.

Fujifilm X-T4: BHphoto / AmazonUS / Adorama / FocusCamera

→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

Meet Fujifilm Experts at BHphoto Demo Zone on March 11 and Touch & Try Fujifilm X-T4, X100V, GFX100 and More

BHphoto will host a Fujifilm Demo Zone Event on Wednesday, March 11, where you can touch and try the latest and greatest Fujifilm gear and chat with Fujifilm experts.

So, if you want to put your hands on the Fujifilm X-T4, X100V, X-Pro3 and more, you can register for the event here.

  • Wednesday, March 11, 2020 11:00 AM ET – 4:00 PM ET
  • Speakers: Fujifilm
  • Event Type: Photography
  • Skill Level: Basic, Intermediate, Advanced
  • Location: B&H Superstore – Second Floor Photo Department
  • Address: 420 9th Avenue New York, NY 10001

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BHphoto Deal Zone with Samyang 12mm f/2 Deal

Fujifilm Manager: “The Fujifilm X-T4 is Bashing the Door Down Hard on Sony A7III users”, X-H2 and More

Kevin Mullins and Neale James published episode 55 of the Fujicast. Once again, they host Fujifilm manager Andreas Georghiades.

Of course the main course of the meal is the Fujifilm X-T4, but they cover much more in a 1:23 hour podcast.

Here on FujiRumors we will highlight only what the Fujifilm manager said in regard to the Fujifilm X-T4. You can read it down below (in the podcast starts at min. 1:06:31)

Question: How many more cameras will Fujifilm launch this year?

  • If Fujifilm Japan will release more cameras this year, the marketing team will resign. Fujifilm marketing UK had the busiest 6 months he can remember. X-Pro3, X-Summit, House of Photography, X-T200, a few lenses, X100V, X-T4…

Question: What does the Fujifilm X-T4 bring, for those who might have been waiting for Fujifilm X-H2, that perhaps the X-H2 doesn’t bring

  • No comment on future no existent products
  • The X-T4 ticks all boxes people required when X-T3 was launched (IBIS, selfie screen, bigger battery)

Question: Sony is a strong among wedding photographers. Is the X-T4 a statement “look, there is Fuji now!”

  • He won’t dis on Sony, the manager used to work for Sony
  • Sony is a great electronic company
  • But for him Sony feels a bit soulless
  • on paper the specs add up, but they do not seem a well rounded package overall
  • The X-T4 is bashing the door down hard on Sony A7III users: the autofocus performance, the fast and quiet mechanical shutter, the 6.5 stops, it is the complete solution for everybody shooting stills and video
  • feedback from photographers and journalists is really positive so far

Question: When will the Fujifilm X-H2 come?

  • ……… silence ………

X-T4: BHphoto / AmazonUS / Adorama / FocusCamera

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Fujifilm Japan Updates Camera Manufacturing Pages and Lists Fujifilm X-T4 as Made in China Only

Fujifilm Made In

There was some confusion lately, as we saw Fujifilm X-T4 beta samples marked as “made in Japan” and also “made in China”.

Now, I don’t know if this clarifies or further confuses things, but Fujifilm Japan updated its official “made in” pages, and the Fujifilm X-T4 is listed as made in China only.

On the other hand, Fujifilm X100V and Fujifilm X-Pro3 are listed as made in Japan.

This is the official list of Fujifilm Japan at their Q&A page.

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24 Things You Missed About Fujifilm X-T4: Fujifilm Confirms X-H2, Fuji X-T4 vs X-T3 Autofocus Tracking Demo & More

The Fujifilm X-T4 has just been officially announced.

I would like to thank all FujiRumors sources, as we were able to share 80% of the specs ahead of launch, and awesome nokishita kindly provided us with the 20% remaining specs later on.

So, our sources just topped themselves this time! Thanks for helping me to create excitement around this fantastic camera, and feel free to keep it up in future.

With that said, there are things, that no specs sheet showed, and hence might have passed unnoticed.

So I went through all the Fujiflm X-T4 first looks we have shared in our massive X-T4 live blogging (I have never seen youtubers so happy with a Fujifilm camera ;) ), and picked out 24 points you might have missed about the Fujifilm X-T4.

Ready?

24 Things You Missed about the Fujifilm X-T4

  1. X-T4 much better rolling shutter than X-T3, probably because of the IBIS, says Cinema5D. I guess this means it has the same rolling shutter, but less visible due to IBIS
  2. there are 3 IBIS mode: IBIS only, IBIS + OIS and IS Boost Mode, that mimics a tripod, hence very steady shot. Better don’t use this last option when panning
  3. Jonas Rask writes: “That stabiliser is one amazing piece of tech! I cannot get over how I could handhold my XF35mm f/1.4 at 1 sec and still get a sharp picture!” This falls right in the middle of what people experienced, so it’s a realistic data
  4. 4K60p still has a very slight 1.18x crop. 240fps Full-HD has always a 1.29x crop.
    Digital image stabilization has always crop: 1.1x at 4K30 and 1080p and 1.29x at 4K60 and 240fps full hd.
    You can lock the 1.29 crop in all video modes if you want
  5. EVF is the same, but Fujifilm says they have tweaked the optics in there (says DPRTV)
  6. F-Log also has a F-Log assist function, that gives you a film simulation preview
  7. ‘Focus Check Lock’ option maintains the magnified ‘Focus Check’ view when you start recording, so that it doesn’t immediately jump back out to the whole-image view
  8. dual video recording on separated SD-Cards for back-up
  9. Movie Silent mode has now been renamed “Movie Optimized Control”. Movie Optimized Control because it takes the exposure settings away from the dedicated dials, meaning that you can maintain separate settings for movie and stills shooting.
  10. Battery Charging: if you use the vertical grip, you can charge all three batteries through the USB-C connection on the camera (down below you can see the charging times). Jonas writes: “When using the DC adapter via the USB-C and charging the batteries in camera, you will have a high-speed charging mode. I charged a flat battery from 0%-100% in 24 minutes!”
  11. the mount is reinforced to handle bigger lenses (source – Adorama)
  12. the menu has been updated so you can check the age of the battery (see image below)
  13. new compressed RAW option that makes files even smaller, but it’s a lossy option (not lossless compressed). But saves lots of space. Fujifilm says the quality is ‘about the same as uncompressed’ but there may rarely be a quality difference in the shadow regions of the image
  14. expanded multi exposure modes that allows you to shoot up to 9 frames
  15. below you see a chart on how effective the X-T4 IBIS is on the various lenses
  16. dedicated HDR mode on the sub-dial. Takes 3 shots and creates a RAW file for you with expanded dynamic range
  17. there is “reset” option that is independent for photo and for video. Also, video and stills menu are independent
  18. Gordon from Cameralabs confirms that Fujifilm told him the Fujifilm X-H line will continue and there will be a Fujifilm X-H2 in future. As you know, FujiRumors always told you this, and we also told you back in 2019 that the X-H2 won’t come in 2020… so it’s still a long wait.
    And to be precise I quote Gordon:
    “it would be easy to assume the X-T4 is simply a merger between X-T and X-H line. But Fujifilm is keen to point out that the X-T4 is very much an evolution of the X-T series and that the X-H series will continue.”
  19. We saw samples of the X-T4 is made in China as well as Japan, which suggest it is made in both countries. Like some XF lenses, that are made in China and also Philippines
  20. you still can not navigate the menu with touch interface
  21. the front dial is still clickable (it’s no longer on the X-Pro3 for example)
  22. White Balance – Jonas writes ““White Priority” and “Ambience Priority” options in addition to “AUTO” White Balance. The new modes have different ways of processing the pure white. The “White Priority” mode reproduces a stronger white, while the “Ambience Priority” produces a warmer tone. I found the “White Priority” to be really well balanced outside in harsh sunlight, while the “Ambience Priority” worked wonders round the dinner table in more subdued indoor lighting.
  23. Still no AF Tracking option in video – it’s all area, specified area or face-detection
  24. lockable and 40% more rigid eye-cup
  25. BONUS from the comments: the dual charger is an extra, and the little flash is no longer included in the box
  26. BONUS: tone curves adjustements in half stops (no longer full stops)
  27. BONUS: you can select the autofocus box size in video (previously you had to deal with a fixed size)
  28. BONUS: new video file format MP4/H.264 AAC. Better video format for uploading to the internet
  29. BONUS: when used with vertical grip, the X-T4 is actually about the same size of X-H1 with vertical grip

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5 Reasons Why FujiRumors just Pre-ordered the Fujifilm X-T4 and Won’t Wait for Fujifilm X-H2

So I did it. I placed my pre-order for the Fujifilm X-T4.

I hope it will come in time for the wedding I will be shooting.

So why did a rangefinder lover like me buy a SLR-styled camera with selfie flippy screen? And why not wait for Fujifilm X-H2? Here are 5 reasons:

  1. I love dials: the Fujifilm X-H2 will have a top LCD screen. I prefer to have an exposure compensation dial… as many dials as possible. That’s what brought me into the Fujifilm X system, and that’s why I remain there. And I don’t care if the Fujifilm X-H2 has 43 megapixel and new processor. Ergonomics are more important than megapixel to me.
  2. I love compactness: the Fujifilm X-H2 will have a massive grip. That’s great for many of you, but I like my cameras to be smaller (which is why I shoot also the amazing X-E3)
  3. there is no hiding, I would have preferred a 3 way tilt screen. But then I thought, that I use the screen maybe 10% of the time, as I am total viewfinder fan. And in those 10% of the times, I will get used to flip that screen out. It still allows for portrait orientation (which the X-T100 screen does not). And it still allows for low and high angle shots. But again… my thought… I use the EVF anyway all the time. For the rest I will just keep it flipped inwards, like the “hidden screen” of the X-Pro3.
  4. As you know I am a teacher, and I love making more and more videos with my students, as this is an extremely motivating activity for me and for the students. So far I filmed with my X-E3, or X-E2 (which I destroyed). Now it’s time to step up my game and get a camera with IBIS and serious video specs. At the beginning of June I will be on a 1 week school trip abroad called “settimana azzurra”, and I hope to have the X-T4 to document it.
  5. The X-H1 was close to make it into my camera bag. But looking at the massive autofocus improvements on the X-T4, I just had to pass and get the Fujifilm X-T4.

So yes, I am in. I pre-ordered the Fujifilm X-T4. Now the long waiting begins, just like all of you guys, as I have absolutely no privileged contacts with Fujifilm.

Wait… you want to know which color? Well, make your guess in the comments. I will let you know later on ;).

CP+ 2020 Show Canceled and Fujifilm Pulls Out from WPPI Show

The CP+ in Japan has just been canceled due to the coronavirus. You can read more here.

Also, a FR-reader informed me (thanks), that after many years, Fujifilm will not be at the WPPI wedding & portrait show in Las Vegas. I checked, and indeed they do not show up in the exhibitors list. There will, though, a Fujifilm rep at the B&C Camera booth.

I remind you that Fujifilm will skip Photokina, too.

Get ready to see Fujifilm less at big trade shows, and more on dedicated Fujifilm X Summit events.

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