It’s a Triumph: FUJIFILM Wins Top 2 World Press Photo Awards and Even More… Despite not Being Full Frame ;)

Forget TIPA… there are other awards that count!

And I must come back to talk about the World Press Photo Awards, because we missed to highlight something in our previous post here.

In fact, not only Yasuyoshi Chiba won the World Press Photo Award with an image he took with his Fujifilm X-H1.

But in the stories categories, it was Romain Laurendeau to win, with his Fujifilm X100 series cameras.

Hence, the top 2 World Press Photo awards go all to fellow Fujifilm X shooters!

  • World Press Photo of the Year – Yasuyoshi Chiba – Fujifilm X-H1
  • World Press Photo Story of the Year – Romain Laurendeau – Fujifilm X100, X100T, X100S

And if that’s not good enough, Fujifilm X shooters won the first, second and third prize also in other categories!

Hey Jared… are you really sure about that Fuji, LOL? ;)

General News

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Fujifilm Manager Talks X-T4 and More: “We Want to Continue Fujifilm X-H Line. Fujifilm X-T3 Firmware Update under Consideration”

Mapcamera interviewed one of Japanese top managers Mr. Takashi Ueno. They talk about Fujifilm X-T4.

The interview is quite long and in Japanese, so for your convenience I have summed it up all in English down below.

And just in case it was needed, he confirms that there will be a Fujifilm X-H2, as FujiRumors always told you and never doubted for a second, even when the whole universe was saying differently.

In fact, I tell you this: at no point in time, Fujifilm ever considered stopping the X-H line. The line they canceled is another one, and we told you here.

The only thing: the Fujifilm X-H2 is still very far away.

Trust me guys… I know what I talk about, and if you want to be the first to know and be guided accurately through the Fujifilm world, all you need to do is to follow FujiRumors.

In fact, I am working on further explosive rumors. Some will totally surprise you, others will probably disappoint you. When time has come, when things are double checked, when green light is given, you will get it all!

And now… the interview.

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Fujifilm Manager Interview

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BCN Sales Ranking: Fujifilm Grows 115% and Sony, Canon & Co Fall 30% to 50%

The latest BCN ranking has just been published. It collects data of about 40% of the Japanese electronics and online stores. Here is what they see:

  • in March, camera sales were down 49.5% compared to March last year
  • Sony dropped to 44.5%, Olympus to 54.9%, and Canon to 32.3%
  • Only Fujifilm grew 115.6%. It has the fourth largest market share

They write:

In the rankings by series, Canon’s “EOS Kiss M” beat the Olympus “OLYMPUS PEN E-PL9” by a small margin to gain the top position. Sony ranks No. 1 by manufacturer and ranks No. 3 at “α6400”. As for Fujifilm’s soaring rise, “FUJIFILM X-A5” ranked 6th, and “FUJIFILM X-E3” ranked 9th. (Daisuke Okura, BCN)

Nice to see the Fujifilm X-E3 doing well. And hence even more disappointing that Fujifilm decided to axe it!

Also, keep in mind that in the last 6 months Fujifilm was extremely busy and launched lots of cameras, from the X-Pro3 to the X-T200, X100V and ultimately the X-T4 (the latter one not included in the raking, though). All this, while other manufacturer were not nearly as active.

And yet, nice to see this sales performance boost. It’s well deserved for a camera company, that makes some of the most inspiring photographic tools out there.

via dc.watch via bcn

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Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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Fujifilm Manager X-T4 Interview: Vary Angle Screen has Advantages also for Still Photographers, APS-C is Sweet Spot

10 days ago, the Japanese youtube channel カメラのキタムラ published two interviews with a Fujifilm manager talking about the Fujifilm X-T4.

Each video is 13 minutes long, and I didn’t understand a single word, so I had to rely on the automatic google translator tool, which also had its struggles.

But I went through it, and here are the things I think I could understand.

If some Japanese FR-reader has time, you can do a summary and share it in the comments below.

Video 1

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Iridient X-Transformer 1.6.4 adds Fujifilm X-T4 Support and More

Iridient X-Transformer 1.6.4 is now available with support for the Fujifilm X-T4 and updates for other recently released models (X100V, X-Pro3, X-T200) to sync them up with the very latest Adobe DNG Converter 12.2 (and CC) versions for color profile and white balance calibration metadata.

This update also modifies the Lightroom plug-in so that normal (JPEG, TIFF, etc) images can be used for selection of images for conversion to DNG, as long as the associated RAF is present along side the standard image. This makes selection of images with old versions of Lightroom that may lack support for newer models RAF much easier, particularly if shooting JPEG+RAW mode as you can just import the JPEGs and use them for selects right from Lightroom.

You can download Iridient X Transformer here.

Fujifilm X-T4: BHphoto / AmazonUS / Adorama / FocusCamera

→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

Meet Fujifilm Experts at BHphoto Demo Zone on March 11 and Touch & Try Fujifilm X-T4, X100V, GFX100 and More

BHphoto will host a Fujifilm Demo Zone Event on Wednesday, March 11, where you can touch and try the latest and greatest Fujifilm gear and chat with Fujifilm experts.

So, if you want to put your hands on the Fujifilm X-T4, X100V, X-Pro3 and more, you can register for the event here.

  • Wednesday, March 11, 2020 11:00 AM ET – 4:00 PM ET
  • Speakers: Fujifilm
  • Event Type: Photography
  • Skill Level: Basic, Intermediate, Advanced
  • Location: B&H Superstore – Second Floor Photo Department
  • Address: 420 9th Avenue New York, NY 10001

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BHphoto Deal Zone with Samyang 12mm f/2 Deal

Fujifilm Manager: “The Fujifilm X-T4 is Bashing the Door Down Hard on Sony A7III users”, X-H2 and More

Kevin Mullins and Neale James published episode 55 of the Fujicast. Once again, they host Fujifilm manager Andreas Georghiades.

Of course the main course of the meal is the Fujifilm X-T4, but they cover much more in a 1:23 hour podcast.

Here on FujiRumors we will highlight only what the Fujifilm manager said in regard to the Fujifilm X-T4. You can read it down below (in the podcast starts at min. 1:06:31)

Question: How many more cameras will Fujifilm launch this year?

  • If Fujifilm Japan will release more cameras this year, the marketing team will resign. Fujifilm marketing UK had the busiest 6 months he can remember. X-Pro3, X-Summit, House of Photography, X-T200, a few lenses, X100V, X-T4…

Question: What does the Fujifilm X-T4 bring, for those who might have been waiting for Fujifilm X-H2, that perhaps the X-H2 doesn’t bring

  • No comment on future no existent products
  • The X-T4 ticks all boxes people required when X-T3 was launched (IBIS, selfie screen, bigger battery)

Question: Sony is a strong among wedding photographers. Is the X-T4 a statement “look, there is Fuji now!”

  • He won’t dis on Sony, the manager used to work for Sony
  • Sony is a great electronic company
  • But for him Sony feels a bit soulless
  • on paper the specs add up, but they do not seem a well rounded package overall
  • The X-T4 is bashing the door down hard on Sony A7III users: the autofocus performance, the fast and quiet mechanical shutter, the 6.5 stops, it is the complete solution for everybody shooting stills and video
  • feedback from photographers and journalists is really positive so far

Question: When will the Fujifilm X-H2 come?

  • ……… silence ………

X-T4: BHphoto / AmazonUS / Adorama / FocusCamera

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Fujifilm Japan Updates Camera Manufacturing Pages and Lists Fujifilm X-T4 as Made in China Only

Fujifilm Made In

There was some confusion lately, as we saw Fujifilm X-T4 beta samples marked as “made in Japan” and also “made in China”.

Now, I don’t know if this clarifies or further confuses things, but Fujifilm Japan updated its official “made in” pages, and the Fujifilm X-T4 is listed as made in China only.

On the other hand, Fujifilm X100V and Fujifilm X-Pro3 are listed as made in Japan.

This is the official list of Fujifilm Japan at their Q&A page.

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