RUMOR: Fujifilm GFX100 Replacement is Next GFX Camera coming in 2023 (Trusted Source)

The Rumor

Many asked me if a new Fujifilm GFX camera would come in 2023.

Well, yes, definitely!

In fact, trusted sources (THANKS) told us that the next Fujifilm GFX camera to come will be the replacement to the Fujifilm GFX100.

So, not the replacement to GFX100S, or the GFX50R or anything else. What we will get is the successor to the Fujifilm GFX100.

That’s 100% sure and solid!

You know I’d never trick you with fake rumors to make traffic. I simply respect you guys too much to do that.

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The GFX100

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

I did go hands on with the Fujifilm GFX100, but these are the three main reasons I did not buy it:

  1. too expensive
  2. too big
  3. I didn’t find it intuitive to use. I much prefer Fujifilm cameras with dedicated dials or at least dedicated PSAM dial.

Fujifilm fixed all these three issues two years later with the Fujifilm GFX100S, a camera that I now own and enjoy using especially for landscape photography but also to document family life.

Personally I’d have looked more forward to a Fujifilm GFX100S with 5th generation goodness or a GFX100R. But I know also the Fujifilm GFX100 has its loyal fellowship and I am working on all the details.

So definitely stay tuned on FujiRumors if you want to know more about it.

Fujifilm GFX100 Discontinued at Some Stores in Japan

Fujifilm GFX100 Discontinued

In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.

The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.

But then…

… on January 27, 2021…

… just one day after the birth of my son…

… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.

The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))

Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.

Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.

Fujifilm Managers Interview: Talking Fujifilm X-Pro4, Autofocus, Fujifilm X-T5 Sales, 5th Generation GFX, X100V Demand and More

The French website Phototrend interviewed a couple of Japanese Fujifilm managers at CP+.

You can find the full interview in French linked down below as well as a summary.

Interview

** CLICK HERE to Read the Rest of the Article **

Fujifilm X100V Stock in Fall 2023? The Bad (X100V, X-E4, X-Pro3), the Good (X-T5, X-H2S, GFX) and the Struggling (X-H2)

It’s true, the Fujifilm X100V is hard to find these days.

But it’s actually much worst than that.

I took a look at all Fujifilm camera lines (the ones that survived, not the ones axed by Fujifilm), and we can see that the X100V enjoys great company when it comes to long waiting times.

What’s easy to find in stock are the higher end high profit margin top tier mainstream cameras.

This gives us two options on what is going on:

  1. Fujifilm gear has suddenly become terribly popular, except for the X-T5 and X-H2s which don’t sell and hence are easy to find in stock
  2. Fujifilm is struggling with parts procurement and is prioritizing high profit margin cameras that sell well and are crucial for Fujifilm’s future

I don’t know you, but I’d go for Nr.2.

Now let’s look at the situation today.

The Bad

X100V silver is expected to be in stock in fall 2023 at BHphoto. No time indication for the black X100V. You find only overpriced marketplace X100V cameras on Amazon. Out of stock pretty much everywhere.

X-Pro3 dura silver is expected in 2 to 4 weeks. No time indication for all other colors. Given that the X-Pro3 is slowly being discontinued, I am not very opmtistic about its future stock status.

X-E4 black is expected to ship in 6 to 10 weeks at BHphoto. No time indication for the other colors and kit combinations. We remind you the X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021. Not even the X100V has such a bad shipping record as the X-E4.

The Good

The Fujifilm X-T5 (both colors) is expected in 7 to 14 days at BHphoto. You can find it in stock at Amazon US and Adorama. There is 1 to 2 weeks waiting at Moment only for the black version.

The Fujifilm X-H2s is easy to find in stock. And you even get Capture One 23 for free if you buy it at Adorama.

The Fujifilm X-S10 is easy to find in stock.

The Fujifilm X-T30II is in stock in silver and the black one is expected in 7 to 14 days at BHphoto. It is in stock in both colors at Adorama here. You can find it in stock also via third party sellers at Amazon, and if you buy sold by Amazon it will ship in late February.

The Struggling

The Fujifilm X-H2 is expected in 7 to 14 days at BHphoto. Out of stock with no time indication given at AmazonUS, Adorama and Moment. I guess the huge chunk of 40MP sensors Fujifilm has available are used for the Fujifilm X-T5, so this inevitably means that it prolongs the waiting for the Fujifilm X-H2.

The GFX

All good on the GFX front, with all cameras being easily available.

These are Your Top X and GFX Camera Wishes for 2023 – and They are Quite Clear on What You Want!

I’ve looked at the results of your future X camera wish and future GFX camera wish.

Here they are… and what they tell us.

X series

  1. X-Pro4 with 40MP
  2. X100V with 40MP
  3. X-Pro4 with 26MP stacked

GFX gear

  1. GFX100R with 102 MP BSI stacked sensor
  2. GFX100T with 102 MP BSI stacked sensor (the X-T styled GFX concept)
  3. GFX100S with 102 MP BSI stacked sensor

Conclusion for X series

There is a tendency to prefer more megapixel over more speed. And as a Fujifilm X-T5 owner myself, I can understand why: the X-T5 is plenty of fast enough for most of us thanks to the brand new processor. Plus, the 40MP sensor gives us the best dynamic range on any X series camera.

But most importantly, the list is dominated by rangefinder cameras.

So, after a year full of DSLR styled cameras (X-T5, X-H2 and X-H2s), people are hungry to see something happening on the rangefinder front… and I am totally with you guys!

Conclusion for GFX series

Stacked sensor makes the top of the list. Which means that contrary to the X series, for the GFX series people desire more speed rather than more resolution.

List of Fujifilm Related Gear launched in 2022

Ronaldo, Messi and GFX :: Fujifilm X-T5 :: The Revenge of the X-T4 :: Fix This Fuji :: X-Pro3 Class Action & More – Top 10 November Articles

Here are the top 10 articles for November.

  1. Fujifilm X-T5 – FULL SPECS and PRICE LEAKED – Same EVF of X-T4 and More Details
  2. The Revenge of the Fujifilm X-T4: Declared Best Mirrorless Camera by Germany’s Most Prestigious Consumer Organisation (and X100V Best Compact)
  3. I am Sorry Fujifilm, but You MUST fix This NOW (a Firmware Request and a Workaround)
  4. Size Comparisons: Fujifilm X-T5 vs X-T4 vs X-T3 vs X-H2/s
  5. LEAKED: First Fujifilm X-T5 Images
  6. Sigma 18-50mm f/2.8 for Fujifilm X mount Listed at Stores – Announcement Imminent?
  7. National Geographic Top 10 Travel Cameras 2023: Fujifilm X-T5 “Reigning Champion” and X100V (3rd), X-S10 (7th)
  8. After Summit Wishlist: Fujinon XF70mmF2 and XF23mmF2 MKII Mock-ups
  9. Fujifilm X-Pro3: Class-action Lawsuit Filed for Falsy Advertising ‘Reliable Durability’
  10. SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

You Voted:

Must Know

For Fun

The Latest Gear

Fujifilm X-T5 Stock Check

Fujinon XF30mmF2.8 Macro Stock Check

→ USA: BHphoto / AmazonUS / Adorama
→ Worldwide: AmazonCA / Amazon of Your Country
→ UK: AmazonUK / WexUK / ParkCameraUK
→ EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

X-T5 Other Countries

Astrhori 105mm f/2.8 Tilt Shift Macro lens for Fujifilm GFX

Astrhori contacted me and would like me to share the news with you, that they are going to release the Astrhori 105mm f/2.8 Tilt Shift Macro lens for Fujifilm GFX (and other mounts).

  • Focusing range: 0.115m~∞
  • Aperture range: F/2.8~22
  • Optical total length: 110mm-197mm
  • Lens construction: 13elementsin10groups
  • Optical back focus: 45mm-81mm
  • 2x macro/360 degree rotation/pan/tilt/
  • Mount: Sony E, Canon RF, Fuji GFX, Sigma L mount.

Astrohori lenses are available at Amazon here.

Fujifilm has already announced two tilt-shift lenses for 2023, the Fujinon GF110mmF5.6 Tilt Shift Macro  and the Fujinon GF30mmF5.6 Tilt Shift. We have shared hands on images of the Fujinon tilt-shift lenses here.

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RUMOR, NEWS and COMMUNITY

Vote the Top Fujifilm GFX Camera You Want in 2023

Just as we did for the top X series camera wish for 2023, we now launch the same survey for the GFX series.

Sure, there are not so many options in this case, since at the moment we have 3 different camera bodies: the GFX100 with integrated battery grip, the GFX100S/50SII and the GFX50R.

And considering that Fujifilm has even stated that they no longer see the need for a GFX50R successor (although later on other managers expressed their wish for that line to continue), we risk to remain with even less options in future.

But this is our space. Here we can wish whatever we want. So I will add a few options that are not impossible for Fujifilm to manufacture (leaving out the modular GFX, as that one needs the global shutter, and that seems to be still far away to become a regular feature in digital cameras).

So we will vote on the following cameras, assuming Fujifilm would use the latest generation sensors (which are the 26MP stacked and 40MP non-stacked sensors we find on our APS-C cameras, just the bigger MF version of it)

  • Fujifilm GFX100S with stacked sensor and PSAM Dial
  • Fujifilm GFX150S with non-stacked 150MP sensor and PSAM Dial
  • Fujifilm GFX100T with stacked sensor and RETRO Dials (basically an X-T* with GFX sensor, as shown by Fuji’s own mock-up here)
  • Fujifilm GFX150T with non-stacked 150MP sensor and RETRO Dials (basically an X-T* with GFX sensor, as shown by Fuji’s own mock-up here)
  • Fujifilm GFX100R with stacked sensor (rangefinder styled)
  • Fujifilm GFX150R with non-stacked 150MP sensor (rangefinder styled)
  • Fujifilm GFX100 with stacked sensor and integrated battery grip
  • Fujifilm GFX150 with non-stacked 150MP sensor and integrated battery grip

In 2023 I want the following Fujifilm GFX camera

View Results

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And because it fits with our wishlist article today, I will share a mock-up made by Aperture Value on how he imagines the next Fujifilm GFX camera. You can see his video that includes the mock-ups down below.

Fujifilm Lays Out its Digital Camera Range without Fujifilm GFX50R and X70 (So What About Successor – SPECULATIONS?)

DO NOT GET ME WRONG!!!!

THIS IS NOT A RUMOR and NOTHING FUJIFILM HAS OFFICIALLY ANNOUNCED

All the below are my thoughts, guesses and speculations based on an slide Fujifilm showed and on hints dropped in past Fujifilm statements.

At no point Fujifilm said that both lines are 100% axed. And a slide shown by a regional outlet of Fujifilm has less value than what the official Fujifilm headquarter in Japan says.

None… I repeat, NONE of my sources has told me the Fujifilm GFX50R or X70 won’t get a successor.

Fujfiilm Digital Camera Range

You might remember how a few months ago, Fuji Guy Billy explained the digital camera range of Fujifilm.

The list Billy made gave us indication on which lines are very likely to see a successor and which ones not.

However, in the list Billy did GFX cameras and fixed lens cameras were not included.

And this brings us to today’s article.

I have received the slide you can see above that Fujifilm used during a press meeting.

Just like with Billy’s list, also here we see no entry level X series camera anymore.

In addition to that, this slide contains the Fujifilm X100V, which means it’s a solid part of the family and will get a successor at some point.

The new Fujifilm X-H2 is missing, but only because the slide was shown to press before the launch of the Fujifilm X-H2.

Totally missing though are the Fujifilm X70/XF10 and the Fujifilm GFX50R.

So what does this mean?

Well, the fact that neither the GFX50R nor the X70 are in the list certainly shows that those cameras do not play an important role in Fuji’s lineup anymore.

Regarding the Fujiifilm GFX50R, Fujifilm managers made some conflicting statements: the first one said that they see no need for a GFX50R successor due to the reasons we explained here, and the second manager clearly expressed his wish for this line to continue. So I guess not even in Japan the final word on the GFX50R successor has yet been spoken.

As far as the Fujifilm X70 goes, Fujifilm should not blame the camera for its failure. It was destined to fail due to horrible (can I say “stupid”?) decisions Fujifilm made and that we explained in this article. And to make things worst, they tried to fix it with the Fujifilm XF10, which is just another error in planing. I believe this could be a very successful line… if Fujifilm finally decides to treat it with dignity!

But sure, in times where camera companies struggle, I would not be totally surprised if those cameras, that are not vital for the system, get dropped. It would save R&D to focus on other more popular models.

Also, APS-C is marked as “X-Trans”, so this might indicate that there is no space anymore for Bayer in the APS-C lineup (which so far was reserved for lower end models).

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Rumors and Discussions

Fujifilm Managers Interviews: About Competition and Alliances, Dreams of Modular and Fixed Lens GFX and More

image courtesy - phototrend
image courtesy – phototrend

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.

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