To sum it up for you: 102 Megapixel, a modern BSI sensor 70% “fuller” than full frame, phase detection, IBIS. All this in a package that costs $5,999. That’s just very aggressive pricing! Well done, Fujifilm.
Now more details about this camera leaked from the registration spotted by nokishita.
Fujifilm’s unreleased digital camera “FF200003” has also passed FCC certification. Equipped with Wi-Fi (802.11b / g / n) and Bluetooth. The release date of materials such as appearance and instructions is January 29, 2021
So, the release date for the FF200003 camera is January 29 according to the registration file.
But trust me, nokishita will soon spot a second registration, because FujiRumors told you already that we can expect two cameras for early 2021.
The Fujfilm GFX 100S is currently scheduled for 2019 (and not 2020). A source told me it expects to cost like the Hasselblad X1D ($9,000), so there will be a rather significant bump in price.
Moreover, a rumor that you should take with a grain of salt, I hear it might have IBIS, which would be awesome, since photographers love to adapt old third party glass on it, and they would all have it stabilized :)
Keep in mind… these are all long term rumors, and so take it with a grain of salt. And especially the IBIS rumor is to double confirm.
Back in March and April 2017, Sony officially presented to the world their future medium format sensors. There were three sensors, but relevant for Fuji Medium Format users, is the IMX461, a new 100 Megapixel 44x33mm medium format back illuminated sensor that will be ready for 2018.
Now more details have been disclosed by Sony about the next generation 44×33 MF sensor, which will very likely be the core of the new Fujifilm GFX100S.
Sony says it will be capable of 4K video at 30fps and 8K video at 18fps. It remains to see how much heat will be generated by the sensor/processor and if the Fujifilm GFX100S body can properly dissipate it.
And hopefully Fuji’s processor will be powerful enough to process the huge amount of data properly.
So what can we expect from the Fujifilm GFX100S?
100 Megapixel
BSI sensor
4K (maybe even 8K) video
less moiré due to the higher megapixel count
sharper than Japanese steel*
faster sensor readout allows…
… faster AF speed
… faster continous shooting
… better EVF refresh rate
*Fujifilm said that the GF lenses are designed to support 100MP resolution… so, even if it’s hard to believe given how sharp the GFX files already are, the GF lenses currently underperform on the GFX 50S.
The fact that the sensor will be ready for 2018, does not necessarily mean that the Fujifilm GFX100S will also hit the market in 2018.
Whatever Fujifilm’s medium format future brings, the best place to instantly get the news, is our Fujifilm GFX facebook page. And if you want to interact with 16,000 GFX owners and fans, feel free to join our immense GFX facebook group.
Today’s roundup is entirely dedicated to the Fujifilm GFX system.
And you know what? I can proudly call myself a convinced GFX owner too — I actually own this camera along with these two lenses!
Of course, every system, every camera, and every lens involves some level of compromise.
But if the one area where you refuse to make any compromise is image quality, then the Fujifilm GFX system is the way to go.
And yet, as much as I admire the sheer power of the GFX, I can’t help but wonder why Fujifilm never gave us the ultimate GFX camera — the one they already teased back in 2019 with that X-T–style GFX mock-up. That camera would have instantly become Fujifilm’s best-selling GFX ever and a serious threat to full frame.
With that said, what we have today is already much loved and highly appreciated by many. So time to dedicate it an own roundup.
Some used it for weedings. Other for bike races. Others scanned film and other used it with the Laowa 100mm F2.8 tilt shift.
I have this little habit: whenever I’m tidying up the chaos my two kids leave behind in the apartment, I put on a podcast.
Today, I came across one that I found particularly fascinating and wanted to share with you.
In the Double Exposure Podcast, Hugo Burnand talks about creating his portrait of King Charles—covering everything from location scouting and preparations, to the actual shoot, the lighting setup, his interactions with the king, the post-processing, and more.
Interestingly, Hugo drew inspiration from a painting of Prince Philip by Ralph Heymans. The painting depicted the Prince in the very same corridor where Hugo would later photograph King Charles.
The catch? That corridor is notoriously dark, making it a real challenge for Hugo and his team.
For this challenge, he chose just one camera: the Fujifilm GFX100 II—the camera he always turns to when he needs to capture a truly important image.
You can watch the video to see the clever techniques and setups his team used to overcome the challenges. The result is a portrait with a striking, almost painterly quality.
Of course Huge credits his team for the amazing results, but at some point he says:
full praise to my team […] because I think it looks like natural daylight thourghout and it also has a painterly feel to the photography.
Now, I warmly invite you to listen to the full podcast. But since I know many of you are particularly interested in what Hugo had to say about the Fujifilm GFX100 II in this context, I’ve extracted the key points below:
painterly feel in the image
fantastic dynamic range
great tonal gradation
if he’d have taken the image on a phone, it would be quite contrasty and harsher
it’s not about reproducing the image in big prints that he needs GFX, because even when reproduced small it has a greater quality intensity
the image was shot at ISO 3200
in a regular Canon he might risk shooting at ISO 800, and then he starts losing comfort
the Fujifilm GFX is amazing in low light
you can see the details of the king’s eyelashes in the image, even at ISO 3200
(Quick pause: some “smart” commenters will argue he used the wrong ISO and should have gone lower with flashes. I strongly suggest they actually watch the video before making that judgment)
the image looked like a painting by someone like Velázquez (personal note: I never thought I’d stand mesmerized in front of a painting for 15 minutes, but it happened to me in Madrid with Las Meninas of Velazquez… what a masterpiece)
And when Hugo saw the finished portrait of King Charles, he admitted that, for the first time, he felt intensely proud of his own work
(Another pause for the quick critics: some might say there is too much space above the king’s head. That’s intentional. There’s actually a rule in royal portraiture: you must leave enough room above the head to fit a crown.)
Editing?
no photoshop
Hugo explained that his adjustments were no different than what could have been done in the darkroom on a wet print
Finally, if you’d like to see this portrait (and others), Hugo has set up a dedicated website: crownportraits.co.uk.
Earlier today we reported how Fujifilm said to some news outlets that prices for certain Fujifilm gear will go up on August 30.
Well, I think we can now share the full list of price increases that will come into effect August 30.
Not all X cameras and lenses will get a price increase. What’s not in the list below is safe.
On the GFX front, pretty much everything will get a price bump.
The biggest price jump (+30%) will go to all sorts of Fujifilm accessories, which I guess are still all made in China.
Of course that’s for now just a rumor. All I can say is that last time we were spot on with the list of price increases. It does not mean that we will be also this time, but it might explain why I am confident enough to share it.
Also interesting: professional imaging (mainly X and GFX) is growing much stronger than consumer imaging (mainly Instax).
In the latest report, consumer imaging sales (mainly Instax) reached ¥77.3 billion, while professional imaging sales (mainly X and GFX) brought in ¥68 billion.
It’s quite astonishing that X/GFX sales are now making Fujifilm almost as much money as Instax sales, which the Fujifilm CEO called their new goldmine. I guess that’s a promising trend for our beloved X/GFX series.
In short:
Strong demand for instant photo systems and digital cameras drove revenue by 11.2% year-over-year to JPY145.3 billion and operating income surged by 28.4% year-over-year to JPY41.8 billion.
In the Consumer Imaging business, consistent demand for instax™ instant photo systems contributed to higher revenue.
In the Professional Imaging business, revenue growth was supported by the strong performance of the X Series and GFX Series cameras.
Fujifilm’s imaging forecast remains the same as the one issued in May 2025, with no updates in the latest report.
Fujifilm Announces Financial Results for the First Quarter Ended June 30, 2025
We told you that Fujifilm will soon increase prices.
We have now additional details (not yet official, so take it as a rumor).
Price increase should start August 1st (same day when the new tariff-wave comes to effect).
Good news: the Fujifilm X-E5 seems to be safe from any price increase (despite our reader getting a notice about the X-E5 price increase). According to first info shared to us by FR-reader readers, this is because the note from Fujifilm came before the trade deal with Japan (thanks).
Bad News: the list might not be complete yet, though, because there are for example only 9 GF lenses on the list, but I suspect all 20 of them will get a price increase of about 10%. So let’s hope the X-E5 is so far not on the list, because no increase is planed.
Please keep in mind that everything below is still a rumor until Fujifilm makes an official announcement. That said, I wouldn’t share this if I weren’t confident that the price increases are indeed coming on August 1.
Hopefully, this gives some of you the chance to save a few bucks by buying your gear before the deadline.
With that said, here are the new prices starting August 1st (roughly about 10% price increase – some more, some less):
NOTE: all GF lenses will likely get a price increase. I just don’t have the details, so I won’t share them below. But if you are interested in other GF lenses, grab them now too, as price will very likely go up also for those.
