Fujifilm GFX50SII Marketing Materials to be Released September 2/3

Back in May, Nokishita spotted that the marketing material (suer manual, pictures, etc) for the FF210001 camera will be released on August 27.

However, we immediately told you that nothing will happen on August 27. Later on we told you it will happen on September 2.

Now the date for the release of the materials has been changed at the FCC [located in USA] to September 3 and Nokishita noticed this and writes:

The release date of FCC materials such as the appearance and manuals of Fujifilm “FF210001” has been changed to September 3, 2021. It should be announced by 23:59 on September 2nd

There will be a Fujifilm X summit. It has not yet been announced, but Fujifilm will do it shortly. Of course we will live stream the event here on FujiRumors.

There won’t be “just” the Fujifilm GFX50SII. Down below a list of what we can expect:

  • Fujifilm GFX50SII
  • Fujinon GF35-70mmF4.5-5.6
  • Fujifilm X-T30II
  • Fujinon XF23mm F1.4 II
  • Fujinon XF33mm F1.4
  • to be continued… ?

via nokishita

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The GFX 50 Series is an ISO-less Classic

The sensor in the GFX 50 series is certainly not the fastest. Nevertheless, you should not underestimate this ISO-invariant classic with its 50 megapixels. In terms of sharpness and dynamic range, it can still hold a candle to newer developments.

by Rico Pfirstinger

Virtually all cameras of the Fujifilm X series are ISO-less (also known as ISO-invariant). This refers to cameras with sensors for which the ISO setting doesn’t matter in terms of image quality. Only the set aperture and exposure time (shutter speed) are decisive. It’s all about the actual amount of light that reaches the sensor. I have written about this before (German version, English version).

Is My Camera ISO-less?

You can find out yourself to what extent the sensor in your camera is ISO-less. Here’s an example with a GFX 50S: I first shot a consistently lit test subject at f/13, 1/50 sec. and ISO 1600. The result was a correctly exposed image. I then shot the same subject again at aperture 13 and 1/50 sec., but this time I reset the ISO to ISO 100. This is the base ISO value of the GFX 50 series, i.e. its baseline sensitivity. Of course, the second image appears four stops darker. After all, it was taken at an ISO setting that was four stops lower than the first shot, with otherwise the same exposure. To make our second image (captured at ISO 100) appear as bright as the first, we need to boost it four stops in the RAW converter (in our case, that’s Adobe Lightroom). This we do by moving the converter’s exposure slider 4 EV to the right from its zero position.

The same subject shot twice with f/13 and 1/50 sec. – on the left with ISO 1600, on the right with ISO 100 and a subsequent brightening in the RAW converter by 4 EV.

Please click on the image for a larger version.

To better assess whether the GFX 50S used in this example really works ISO-less, let’s take a closer look at enlarged details of the two test shots:

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TTArtisan Fujifilm X/GFX Lens Roadmap with Autofocus Lenses for Fujifilm, 23mmF1.4 FX, 90mmF1.25 GFX and 40mmF2.8 FX

TTArtisan informed me that they plan the following lenses for Fujifilm to come next:

  1. September: APS-C 40mm f2.8 macro lens with Sony/Fuji/Canon/M43/Z/L mount.
  2. September: 90mm f1.25 lens with Sony E/Fuji GFX mount.
  3. October: APS-C 23mm f1.4 lens with Sony/Fuji/Canon/M43 mount.
  4. November/December: 28mm f5.6 lens with Leica M mount.
  5. Future: Autofocus lens for FUJI

As this information has been passed to me directly from TTartisan (whom we are affiliated with), don’t take it as a rumor, but as a news.

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Fujifilm Announcement September 2: What We Expect (Fujifilm GFX50SII and More) and What Not

FujiRumors has informed you that there will be announcements on September 2.

Surprisingly many FR readers wondered what will come.

Well, first off, it is important that you regularly check our rumor section, so you won’t be that surprised anymore.

Second, down below you find a recap and summary of what will come on September 2, what could come and what will sure not come on September 2.

What Will Come

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Fujifilm GFX100S: Kaza Leather Case, Reviews, Fuji Guys How-To, Comparisons, Stabilization Tests and More – Roundup

In honor to the Fujifilm GFX100S, which I own and made me break my “likes” record on Instagram, with the very first GFX100S image I’ve shared, today FujiRumors is going to dedicate to this wonderful camera, whose only issue is that it lacks of X-T alike dials, a roundup.

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Roundup

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Tamron for X Mount, FujiRumors First Wedding and GFX100S Experience, Big Error Fixed, 2021 Rumors Check – Top 10 July Posts

I am a man on a mission: making being a Fujifilm X and GFX shooter even more fun than it already is!

How?

Well, by keeping you guys informed, entertained and possibly even excited about all things Fujifilm X/GFX using this humble blog called FujiRumors.

I hope I was able to do that in July, but I will work even harder in August in trying to make a hot summer even hotter with lots of breaking news and rumors.

And now let’s take a look at what happened in July with the top 10 posts of the past month.

  1. Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D for Fujifilm X Mount Announced
  2. IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)
  3. Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek
  4. Fujifilm X-T4, X-Pro3 and X-E4 Firmware Flawed and Removed from Fujifilm’s Website
  5. Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request
  6. Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)
  7. The Non-Love Story between DPReview and the Fujinon XF50mmF1.0 Continues – Silver Award
  8. Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap
  9. Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images
  10. Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)

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BREAKING: Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap

So how the heck am I going to share this one?

I mean, worldwide chip shortage, Fujifilm announcing delays for lots of gear and unable to deliver products they announced many months ago and what not.

So telling you when the Fujifilm GFX50SII will ship is a rumor rocksolid at the moment,  but at the same time don’t be mad at me when at the date I’ll give you know there will be like 3 Fujifilm GFX50SII shipping, and then yet another biblical waiting will begin for the rest of the cameras to ship.

With that disclaimer out of the way, here is the rumor:

We haven been informed, that the Fujifilm GFX50SMKII will start shipping in September.

We also confirm once again, the the announcement itself will not take place on August 27.

Make sure to follow FujiRumors, because:

  • we have to talk more about the Fujifilm GFX50SMKII
  • we need to have discussions about more unreleased gear (to get an idea what, check out this unreleased gear timeline)
  • you might want to know about gear that has never been rumored before ;)

Fujifilm GFX50SMKII Rumor Recap:

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Fujifilm to Launch Fujinon GF35-70mmF4.5-5.6 for $500 kit price in 2021

Here is an important update regarding the rumors we have shared about the upcoming affordable Fujinon GF zoom.

Now we can share the aperture range of it, and hence tell you that it will be a Fujinon GF35-70mm f/4.5-5.6 lens.

We confirm the kit price of $500 and that it will come in 2021.

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Animal Autofocus Already Available on Fujifilm Cameras, just not X/GFX! A Kaizen Request to Fujifilm!

These are crazy firmware days, great joys thanks to massive new firmware and some worries due to faulty firmware.

So let’s talk firmware today.

One of the autofocus features where Sony and Canon are running away to the competition is “animal autofocus“.

And while it is probably not a feature that most of us would massively use, it would be definitely still nice to have.

Now, the FujiRumors community often asked me if Fujifilm plans to ever such a feature in future.

Well, let me say this first.

Among all camera manufacturers, Fujifilm was actually the very first company to offer something like that, with the Fujifilm FinePix F80EXR.

As you can read in the product description here:

For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

So, considering that Fujifilm already had a similar feature, I am confident that they will offer that in future also on X and GFX series cameras, maybe extended to birds and other animals. Sure, it’s not a rumor, but looking at Fuji’s history makes me confident this is going to happen in future.

For more details about the Fujifilm FinePix F80EXR:

Characteristics of Dogs & Cats with Detection Difficulties (via fujifilm.com)

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Fujifilm X-H2 Price Indications, GFX50SII Price Leak, New Firmware Updates, GF30-75mm and More – Top 10 June Posts

June was another month rich of breaking rumors and news

Let’s hope our sources will help us to make June just as exciting as the whole 2021 was so far in terms of breaking rumors.

Now let’s look at what you should not have missed in May.

  1. Why I am Staying with APS-C, Myths of Primes over Zooms, 3 Areas where Fujifilm Needs to Improve, X-H2 Wishlist and More
  2. Fujifilm Releases New Firmware Updates for X-T4, X-T3, X-E4, X-Pro3, X-T200 and X-A7
  3. Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…
  4. BREAKING: Fujifilm GFX50S MKII Price Leaked
  5. Fujifilm X-H2 with 8K to Cost Less than Panasonic GH6 with 6K
  6. DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…
  7. Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup
  8. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  9. BREAKING: Upcoming Fujinon GF Zoom Kit Price Leaked on FujiRumors
  10. Fujifilm X-H2: Getting 8K for Less than $2,500 and Price Comparison with Sony A1 and Canon R5

Top 3 Bonus Rumors

  1. Fujifilm GFX50SMKII will Look Exactly Like the Fujifilm GFX100S
  2. Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)
  3. EXCLUSIVE: Fujifilm GFX50SMKII will Have IBIS

All top 10 Posts so Far

  • Top 10 in May – Fujifilm X/GFX Timeline 2021/22, Fujifilm X-H2 Rumors, End of X-TransIV, Can Fuji X Lenses Cover Full Frame Sensor
  • Top 10 in April – Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More
  • Top 10 in March – Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More
  • Top 10 in February – Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More
  • Top 10 in January – What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

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