Fujifilm X-H1: New Film Simulation “Eterna”, Top LCD Panel and Shipping in February

We know alerady a lot about the Fujifilm X-H1, but here are a few more titdbits.

The Fujfilm X-H1 will ship in February and have a new film simulation called Eterna. It will also have a top LCD panel like the GFX.

Priced around $2,000.

Make sure to join our Fujifilm X-H group.

that’s it for now…. stay tuned on Fujirumors,
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Fujifilm X-H1 Rumor Recap

Fujifilm Keeps On Booming: Fiscal Year 2018/3 2nd Quarter Report is Out… Revenue up 13.3%!

I know, after the Fuji Xerox scandals in New Zeland, some sites tried to create alarmistic clickbait headlines, saying that the issue might be so serious to really endanger Fujifilm’s existence. But here on FujiRumors we like to be a tiny bit more factual and to look at the real numbers when they are so easily available… and those numbers are, once again, positive.

Hence, no panic… as we always said here on FujiRumors, Fujifilm is healthy, and especially its imaging division is growing and growing, quarter after quarter… or as Fujifilm writes: “revenue up 13.3% from the same period of the previous fiscal year“.

We already reported that things seem to go quite well for Fujifilm. Some managers even dream of 50% market share, and Fujifilm’s declared goal is to become Nr.1 mirrorless premium camera manufacturer within 2019. Moreoever, at lensrentals, the rental of Fujifilm lenses saw a 96% increse in 2017.

One more interesting little quote to highlight is that Fujifilm says they are “leading the mirrorless digital camera market“.

Down below I have copied all passages that talk about Fuji’s imaging division. Enjoy :)

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APS-C vs Full Frame – Does it Make a Difference to You?

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Write Your Articles Directly On FujiRumors!

Guest post by theoverratedphotographer – website / instagram @theoverratedphotographer

Preface

On the back of Nikon’s comments that “No professionals use Fuji” and “Full frame is the trend”, I decided it was only appropriate to explore the difference between full frame and APSC, largely from an enthusiasts/amateurs perspective.

Despite what it may look like this is not intended as a click bait article but it will probably will be construed as one and result in the wrath of many full frame owners.

The problem is photographers get defensive when you tell them they don’t need something. Our egos tell us we are better than we are. That’s why we buy the best bicycles, golf clubs and everything else conceivable. We buy ultralight tour de france bicycles that will shave seconds off our ride to work for no apparent reason at all.

This article is not intended to be an APSC vs Full Frame argument from the perspective of trying to prove that APSC is better than Full Frame. The question isn’t whether, it’s better, it’s whether it’s “good enough” to make a difference to you. I can’t make that call, only you can.

We could argue Medium Format has better image quality than Full Frame which has better image quality than APSC. If that was the case, why isn’t every photographer using medium format? The truth is when looking at Medium Format vs Full Frame vs APSC, the argument of “what is better” comes down to a number of different requirements including purpose, size and budget. A DSLR isn’t much help if you are hiking 90km’s with a 40kg backpack and a medium format doesn’t help you much if you are shooting sports. In the absence of budget, one could argue that having all 3 would be the ideal outcome, but very few people live in an environment where budget is not a constraint.

Before the arguments start, what I would like to make clear is that:

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Fujinon XF 8-16mm F2.8 Available Mid 2018 (New Source)… and Now, Dear Fujifilm, We Want an XF 16-80mm F4 :)

According to a new source, the Fujinon XF 8-16mm F2.8 WR will be available mid 2018. Take it with a grain of salt for now. We have already shared the first images of the XF 8-16, XF 200mmF2 and GF 250mmF4 in this Fujirumors article.

And which one should be the next X mount zoom lens after the XF 8-16mm F2.8 WR?

In our gigantic X mount lens poll request to Fujifilm, where over 14,000 of you guys voted, dropping a total of 34,431 preferences, a lens like an XF 16-80mm F4 became the most wanted zoom lens after the XF 8-16mm F2.8.

So, dear Fujifilm, the FujiRumors community worked very hard to collect for you free market investigation data, and we decided for something like a Fujinon XF 16-80… thank you very much for listening :) .

Where is the Fujinon XF 18mm F2 MK II ? … and About Fujifilm Lens Roadmaps

Where is the Fujinon XF18mm F2 MK II

In these days, I’m getting the following question very often via email, and I thought it would be better to dedicate it an own article: why is there no Fujinon XF18mmF2 MK II on Fuji’s new X-mount lens roadmap?

The answer: it is on Fujifilm’s internal roadmap, but not yet on the public one.

Interal Roadmaps Vs. Public Roadmaps

In the past, Fujifilm publicly shared comprehensive long term lens roadmaps. But as you know, Fujifilm tends to change plans rather often, also based on feedback from the community. So it happened that lenses promised in the public roadmap were scrapped or changed (remember how Fuji cancelled the 120mm, which was on the roadmap?)… changes, some people did not like.

So, in order to avoid to annoy some people by roadmap changes, Fujifilm decided to share only those lenses in the public roadmap, that are 100% sure, final and next to be released.

But, of course, long term internal roadmaps still exist, like the G-mount roadmap we have leaked here on FujiRumors back in April 2017, where you can see many GF lenses, including the GF250, which is now officially part of the roadmap since September 2017.

The long rumored XF18mmF2 MK II reminds me a bit to the XF 8-16 rumor story.

We shared the first rumor of the 8-16/2.8 back in May 2016. But it took Fujifilm 17 months (!!!), to finally put it in the roadmap, in September 2017.

So keep in mind, that when you read a lens rumor (or any rumor) here on Fujirumors, it does not mean the lens is just around the corner and we will 100% see it in the next roadmap update. It might take some time to see it become real… if ever ;)

Fujinon XF 18mm F2, Where is the Love ?… While Waiting for the XF18mm MK II

have a GREAT day,
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What’s Next from Fujifilm? Big 2017 / 2018 Rumor Overview and Check

Ok guys… after the major announcement a few days ago, it’s time to see what is left, and what was correct (or not).

but first….

Huge Thanks!

Fujirumors is not only a great source for Fujifilm to get feedback about their products and early feedback thanks to rumors, but also a place that keeps the whole community excited and informed. And none of this would be possible without everybody, who helped me with the rumors and the news. Huge thanks to all of you for guiding me safly through the stormy Fuji waters.

The Facts

  • 670 blog post published so far in 2017
  • 84 rumors shared in 2017
  • 14 rumors still to be verified (and 1 out of ranking)
  • 65 correct rumors out of 69 verifiable rumors
  • 4 wrong rumors out of 69 verifiable rumors
  • 94% correct rumors

What To Expect From Fujifilm…
… and 2 Notes

The Ultimate Fuji X: I know that this camera was in Fuji’s plans, and I know they scrapped it in favor or the Fujifilm X-T2S (which is basically an “ultimate X light”). However, I decided to already move the ultimate X rumors in the wrong rumor section, because I need a public statement of Fujifilm that such plans existed to share it as a correct rumor (as it happened with the X-Pro1s)… and also because otherwise the wrong rumor section would have been empty :)

Fujinon 33mmF1: In January, I reported that the 33/1 has been scrapped. As a consequence, I launched a huge lens request poll, where the 33/1 became the most voted prime lens by the FR-community. The results might have convinced Fujifilm to think about it again, as a rumor recently suggested. Hence you will find 2 rumors down below… the one that says the 33/1 has been canceled, and the one that says there is a little bit hope again.

HIGH RATING*
* 75% to 99% correct

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Fujifilm Unveils New G and X Mount Lens Roadmap!

Fujifilm erroneously published the new lens roadmaps a few hours before the official embargo ends… and FujiRumors is happy to break the news for you :).

The X-mount roadmap includes the long rumored XF200/2 and the XF8-16, as well as the Fuji X mount version of the Fujinon MK18-55mm F2.9 and MK50-130mm T2.9, which launch, as Fujifilm said, has been postponed from 2017 to 2018.

The G-mount roadmap inlcudes the GF250mmF4 OIS and the GF 1.4x Teleconverter. The GF 250 (as well as other lenses) has been already rumored on FujiRumors back in April.

As I told you, you can’t expect major updates on the roadmap anymore. Why? Because in the past Fujifilm made long term lens roadmaps, but then, when they changed plans, they had to cancel lenses they officially promised to deliver (remember the XF120 for example?), and some customers got really angry about it. That’s why Fujifilm will launch only minor updates.

But hey… there is still FujiRumors for the unofficial long term roadmaps :)

You’re welcome to follow the FR Live blogging at 02:00 AM New York time.

1. Ultra Wide Angle Zoom Lens “XF8-16mmF2.8 R LM WR”

“XF8-16mmF2.8 R LM WR” is an ultra-wide angle zoom lens with a focal length equivalent to 12-24mm (on a 35mm format) and maximum F2.8 aperture. It is a lens most suited to shooting dynamic landscapes, night views and architecture. With the “XF16-55mmF2.8 R LM WR” and “XF50-140mmF2.8 R LM OIS WR”, Fujifilm’s XF lenses will cover F2.8 across the entire zoom range of Wide/Standard/Telephoto shooting areas.

2. Telephoto Prime Lens “XF200mmF2 R LM OIS WR”

“XF200mmF2 R LM OIS WR” is a telephoto prime lens with a focal length equivalent to 305mm (on a 35mm format) and maximum bright F2.0 aperture. It is a lens most suited to shooting sports, nature, or wild-birds. Both the existing “FUJINON Teleconverter XF1.4X TC WR” and “FUJINON Teleconverter XF2.0X TC WR” are compatible, so it can be used as an ultra-telephoto lens.

Fujifilm will continue to expand the lens line-up from ultra-wide to telephoto to support a wide range of photography styles and requirements. The release date of the “MK Series for X Mount version” will now be 2018 rather than 2017, as previously communicated.

1. Telephoto Prime Lens “GF250mmF4 R LM OIS WR”

“GF250mmF4 R LM OIS WR” is a telephoto prime lens with a focal length equivalent to 198mm (on a 35mm format) and maximum F4 aperture, enabling a beautiful bokeh effect for shooting portrait and landscapes images.

2. Tele Converter “GF1.4X TC WR”

The “GF1.4X TC WR” is a high-performance teleconverter capable of multiplying the focal length by 1.4x. Compatible with “GF250mmF4 R LM OIS WR”, its focal length will be 350mm (equivalent to 277mm on a 35mm format).

FUJINON “GF Lenses” are high quality lenses featuring rich tone reproduction, unique color reproduction and high resolving power, designed to incorporate Fujifilm’s optical technology. These lenses will be designed to the highest standards to allow photographers the ability to create the best images possible. Fujifilm has already released the “FUJIFILM GFX 50S” (hereinafter “GFX 50S”), the first camera in the “GFX Series,” as well as six “GF Lenses”. All of which have proved popular among professional photographers and photo enthusiasts, who praise it for its ability to capture high levels of detail, giving the atmosphere a three-dimensional feel, and its compact, lightweight body for easy operation.

With the addition of the two lenses, “GF250mmF4 R LM OIS WR” and “GF1.4X TC WR”, the GF range will now cover telephoto needs. The GF lens line-up will be expanded total of eight lenses, covering 18mm – 277mm (on a 35mm format). Fujifilm will continue to produce technology for the “GFX Series” Which reinvigorates passion for photography.

… and now let me grab another coffee :)
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Fujifilm X-E3: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

Fujinon XF 80mmF2.8 Macro: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

Fujinon GF 45mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro

 

Fujifilm X-E3 Announced: Full Press Release, Product Catalogue, Sample Images and More!

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Fujifilm X-E3: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon XF 80mmF2.8 1:1 Macro: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro
Fujinon GF 45mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro

Fujifilm X-E3 Links

Full Press Release

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Fujinon XF33mm F1.0… there is (a Tiny Bit) Hope Again for the “Full Frame Killer”

Fujinon XF33mmF1.0

The Fujinon XF 33mm F1.0, or as some of you guys call it here on FujiRumors, the “Full Frame Killer“, has such a long rumor story, that it’s better to make super-quick summary for all new FR-readers, before we move on to the next chapter.

If you’ve followed the 33/1 story since its start and are familiar with it, then scroll down to “The Hope” section.

The Rise

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