Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

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Fujifilm Starts Discontinuing Fujicolor 100 and Fujicolor Superia Premium 400

Fujifilm will stop shipping the following film by the end of March 2020.

From now on, Fujifilm will sell the film only separately, and no longer in packs. Not a good sign for future of these films.

Notice of end of sales of some photographic film products

February 7, 2020

Fujifilm Imaging Systems Co., Ltd.

Thank you for using Fujifilm products regularly.

FUJIFILM Imaging Systems Corporation (President: Toru Nishimura)
will discontinue the sale of some photographic film products due to a long-term decrease in demand, which has made it difficult to provide a stable supply.

I am very sorry, but I would appreciate your forgiveness after careful consideration of the situation. We look forward to your continued patronage of Fujifilm products.

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See the Controverisal Fujifilm X100V Promo Video Removed by Fujifilm – Offensive or Legit Street Photography?

At the launch of the Fujifilm X100V yesterday, Fujifilm published many promotional videos. Among the others the one of Tatsuo Suzuki you can see below.

It has been removed by Fujifilm, with apology for the shooting style of the photographer, that has been perceived as offensive by many in the comments, as the photographer has a rather “intrusive” style of shooting, they say. Others instead defended his shooting style as legit street photography.

But once things land on the internet, they remain there, and FujiRumors (thanks to his friends on Twitter), can provide you with the video.

I will let you debate on this. Just watch the video below, and let us know what you think.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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Regarding the X100V promo video:

View Results

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Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera

First Win: Fujifilm X100V Looks Sexier than X100F You Say :)

For a while I thought, that it could happen.

Maybe the internet would find the the ultimate harmony and bring the perfect balance into the camera world.

In fact, the various Fujifilm X100V vs Fujifilm X100F beauty surveys, showed a 50/50 preference for each camera.

And I was hoping, that maybe it could happen, like in the “neutral response” Futurama video clip on youtube, where humanity unites since 10+ years to keep the balance between upvotes and downvotes.

But at the end, the Fujifilm X100V turned out the slight favorite in all of our surveys:

So, at least according to the FujiRumors community, Fujifilm was able to make the sexiest camera in the Fujifilm world even sexier. That’s already a nice achievement.

  • fujirumors.com – “Don’t Touch that Camera!” and About the Inspiration Behind the Fujifilm X Series Design

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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Fujifilm X100V LIVE BLOG – Reviews, Samples, Pre-Orders and More

Fujifilm Launch Blog
(refresh for latest updates)

The Fujifilm X summit is over, and we covered earlier.

Now the Fujifilm X100V live blog starts. Enjoy it :).

Pre-order Options

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Official Fujifilm Info

Fujifilm X100V
Press Release / Product Page + Sample Images / Product Catalogue

First Look Reviews

Samples

Videos

** CLICK HERE to Read the Rest of the Article **

Fujifilm X100V is Weather Resistant if Used with Adapter Ring and Lens Filter – Full Translated X100V Brochure

Earlier today we shared the Fujifilm X100V brochure in here (we machine translated it from Japanese to English).

One aspect of the new Fujifilm X100V that passed unnoticed, but is mentioned in the catalog, is that the camera itself is not weather sealed, but if used with this adapter ring and this X100 lens filter, it becomes weather resistant.

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Fujifilm X100V Product Catalogue and Additional Images Leaked

Nokishita leaked the the Fujifilm X100V product catalogue (the original is Japanese, but you can see the machine translated version above or access the it on dropbox here).

Here is what we see:

Cool thing: despite the tilt screen, the screen fits totally flat to the body when tilted in.

The Fujifilm X100V will be announced today, during the Fujifilm X summit live stream at 3PM New York time.

We made the complete Fujifilm X100V with the Fujifilm X100F specs comparison already in this article.

→ Top X100 Community: Fujifilm X100 facebook group

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via nokishita

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Fujifilm launches “FUJIFILM X100V”

Fujifilm X100V – Press Release

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

-New evolution of the X100 Series, the origin of premium compact digital cameras
-Sophisticated design that exudes functional beauty
-The newly-developed high-performance lens for premium image quality
-The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Tokyo, February 5, 2020 ― FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”*1 sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only*2 viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

  • *1　X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.
  • *2　As of February 5, 2020. According to Fujifilm.

1.    Main product features

(1) Sophisticated design exuding functional beauty

This is the first X100 Series camera that uses aluminum for its top and bottom plates. Aluminum, highly shapeable metal, has been milled into shape to achieve sharp looks to the edges and fine blasting treatment produces smooth texture on the surface. The body has been further colored with alumite treatment to achieve a premium appearance.
For the first time in the X100 Series, this model features a two-way tilting rear LCD monitor that enables various shooting styles from high and low angles. The monitor’s excellent touch-response performance guarantees intuitive operability. The ultra-thin LCD monitor can be stored flush in the back panel to achieve an integral body design with a sense of style.
The X100V offers an ISO dial, built into the shutter speed dial, allowing users to check and adjust various settings without having to turn the camera on. When adjusting ISO sensitivity, users can pull the outer rim of the Built-In ISO Dial up to lock for added convenience.
The camera features a grip shaped for a comfortable hold and various buttons optimally positioned for easy operation, promising a great shooting experience.

2) Premium image quality achieved with the newly-developed high-performance lens combined with the latest image sensor and image processing engine

  • Using optical technologies developed through the industry-leading “FUJINON lenses,” including lenses for cinema cameras, Fujifilm has newly developed a bright prime lens with the focal length of 23mm (equivalent to 35mm in the 35mm film format) and the maximum aperture of F2. The lens, specifically designed for the X100V using two aspherical lens elements, delivers edge-to-edge sharpness in high resolution and high contrast.
  • The X100V uses the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor and the “X-Processor 4” high-speed image processing engine. They are combined with Fujifilm’s unique color reproduction technology, refined for over 80 years, to produce “memory colors,” i.e. vivid colors exactly as you remember.

(3) Evolved “Advanced Hybrid Viewfinder” in pursuit of the photography style of “shooting through the viewfinder”
  • The X100V features the world’s only “Advanced Hybrid Viewfinder,” allowing users to instantaneously switch between the optical viewfinder (OVF), which captures the photo subject exactly as it is, and the electronic viewfinder (EVF), which reflects exposure and other shooting conditions adjustments.
  • The EVF uses a high-resolution 3.69-million-dot organic EL panel for the first time in the X100 Series. It boasts the maximum luminous intensity of 1500 candelas and high contrast to display even intricate details in highlights and shadows, providing enhanced immersiveness in photography.
  • In the OVF mode, the viewfinder offers the Electronic Rangefinder function to display a small EVF window at the same time. The feature has been developed to bring out the maximum viewfinder potential, allowing users to capture the subject as it is while enlarging the focusing area in the small EVF. This function provides added convenience when taking snapshots.
(4) Expanded array of shooting functions
  • The use of the latest algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -5EV, which is close to pitch darkness. The performance of Face and Eye AF has also been improved. The Focus Limiter function, which limits the range of focal lengths for using AF, assists a smooth shooting experience with AF.
  • The X100V offers a total of 17 Film Simulation modes to provide versatile tonal variations. It enables a high contrast finish with three-dimensional definitions with the “CLASSIC Neg” mode, which simulates color negative film traditionally chosen for snapshots of day-to-day scenes. The “ETERNA” mode, which simulates the colors and tonality of Fujifilm’s motion picture film, allows users to record video in subdued colors and rich shadow tones.
  • The X100V also has the “Grain Effect” function for reproducing distinctive graininess seen in photographs taken with film cameras. Users can adjust size and strength settings to control the degree of grain.
  • The camera is capable of recording smooth 4K video at 30fps. In the Full-HD modes, video can be recorded at even smoother 60fps for premium video quality.
(5) Various optional accessories for expanding photographic enjoyment
  • The use of the adapter ring “AR-X100” and the protection filter “PRF-49” makes this camera dust and moisture resistant for users to enjoy shooting in light rain or dusty outdoor conditions.
  • Two conversion lenses are available to alter the camera’s focal length without compromising its optical performance or f-stop value, further broadening photographic pleasure.
    ① Wide conversion lens “WCL-X100 II”
    Mounting this conversion lens widens the focal length by 0.8x to 19mm (equivalent to 28mm in the 35mm film format), perfect for landscape photography.
    ② Tele-conversion lens “TCL-X100 II”
    Mounting this conversion lens extends the focal length by 1.4x to 33mm (equivalent to 50mm in the 35mm film format), ideal for portraiture taking advantage of a natural perspective.
  • The genuine leather case “LC-X100V” gives a premium appearance. A memory card or a battery can be replaced while the case is attached to the camera.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

HOT New Fujifilm Deals: Save Up to $1,000 on GFX50R, Fujinon GF50mm f/3.5 and Fujifilm X-T3 Sell-Out for Fujifilm X-T4 Arrival

I tell you this: I am lucky I don’t live in USA, because otherwise I could hardly resist to the mega offer on the one combo in the GFX medium format system, that is totally tempting me. In fact, both, the Fujifilm GFX 50R and the Fujinon GF50mm f/3.5 are now heavily discounted.

Take note: the Fujinon GF 50mm f/3.5 is 50% off!!!!

Also, the big Fujifilm X-T3 sell-out started, and you now can get the X-T3 body or kit with a $200 discount plus a free vertical X-T3 grip (worth $329). This adds up to a $529 saving!

And in addition to that, there is a nice deal also on the Fujifilm X-T30.

Fujifilm X100V with old NP-W126S Battery and Fujifilm X-T4 with Completely New Battery

Hey folks,

I just finished a dinner with friends, but before I go to bed, I thought I could publish a rumor that has just been confirmed to me, and answers one of the questions you had regarding the Fujifilm X100V.

Some of you asked in the comments to previous rumors, if the Fujifilm X100V will have the brand new battery of the Fujifilm X-T4.

Well, according to our sources, the Fujifilm X100V will have the classic old Fujifilm NP-W126S battery.

So, the brand new battery (which I remind will not even be the GFX NP-T125 battery) will be reserved for the Fujifilm X-T4 only, and of course only later find its way to future camera bodies.

Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4
Fujifilm X Shooter rejoices at the rumor of improved battery life on Fujifilm X-T4