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Fujifilm Announces Development Roadmap for Latest Interchangeable Lenses for GFX Series

Fujifilm Announces Development Roadmap for Latest Interchangeable Lenses for GFX Series
-Medium Format Mirrorless Digital Cameras Incorporating Large Sensors

Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS

Three new lenses bring the total lineup to 11 products, supporting photographers with a diverse range of style

September 25, 2018
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Fujifilm GFX 100S Final Announcement 2nd Quarter 2019

Fujifilm GFX 100S

According to our sources, the final announcement (with full specs & price) of the Fujifilm GFX 100S is currently scheduled for the 2nd quarter of 2019 (April to June). This is a long term rumor, so from here to spring 2019 Fujifilm might change date. I’ll make sure to inform you if this happens.

My guess is that it will be around April/May, hence shorty ahead (or exactly at) photokina 2019, which will take place from May 8 to 11.

As we told you recently, there will be a “development annoncement” of the Fujifilm GFX 100S already on September 25, 2018 at 07:30 AM New York time. We won’t get the full specs nor the price, but we will see mock-ups and maybe even working prototypes of the Fujifilm GFX 100S.

On the same day (September 25) Fujifilm will announce the Fujifilm GFX 50R.

Make sure to follow us on Facebook, Instagram, RSS-feed and Twitter and to join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only

Fujifilm GFX 50s body (save $650): BHphoto, Adorama, AmazonUS

Fujifilm GFX 50R – Front View
Fujifilm GFX 50R – Back View

Fotodiox Canon EF to Fujifilm GFX Fusion Smart AF Adapter

Fotodiox Smart AF Adapter for Fujifilm GFX

Fotodiox just announced their Canon EF to Fujifilm GFX Fusion Smart AF Adapter.

You can buy at BHphoto, AmazonUS and Adorama.

We remind you that the Fujifilm GFX 50R will be announced September 25 at 07:30 AM New York time and at the same time there will be also the development announcement of the Fujifilm GFX 100.

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Fujifilm GFX facebook group
Fujifilm GFX facebook page

Fujifilm GFX 50s body (save $650): BHphoto, Adorama, AmazonUS

Press Release

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BREAKING: Fujifilm GFX 100S Development Announcement on September 25 at 07:30 AM New York Time

Fujifilm GFX 100S

Trusted sources just told to FujiRumors, that the Fujifilm GFX 100S development announcement will take place on the same day of the Fujifilm GFX 50R announcement, hence September 25 at 07:30 AM New York time.

Development announcement” means we won’t get the specs (but we already know it will feature the BSI 100MP Sony sensor), however, you will see mockups and maybe even working prototypes of the Fujifilm GFX 100S.

As we already told you back in December 2017, the Fujifilm GFX 100S is rumored to be definitely more expensive than the Fujifilm GFX 50S.

So, this rumor ends here, but it’s not over yet :)

Make sure to follow us on Facebook, Instagram, RSS-feed and Twitter and to join our Fujiflm GFX facebook group as well as our Fujifilm GFX page for 100% GFX news and rumors only

Fujifilm GFX 50s body (save $650): BHphoto, Adorama, AmazonUS

New Fujinon GF lenses

I have no rumors about it, but I guess that along with the Fujifilm GFX 100S and Fujifilm GFX 50R, we might also see some new GF lens announcements and maybe even a new GF lens roadmap.

In fact, according to the internal Fujinon GF lens roadmap we leaked back in April 2017, Fujifilm has still the following lenses in the pipeline:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5

The leaked roadmap says, that Fujifilm had to decide between the GF 100-200 or the GF 20-36mm for 2018, and at this point I believe GF 100-200 is more likely, with the GF 20-36 to be postponed to 2019. But that’s still my guess, more than a solid rumor.

And speaking of GF lenses, we also shared the following rumors:

Fujifilm GFX 50R

Recently here on FujiRumors we published a major Fujifilm GFX 50R specs leak. We also wrote a follow up article about the crazy dreams and realistic expectations about the Fujifilm GFX 50R.

Fujifilm Manager: “Medium Format Fujifilm GFX Much Better than Full Frame. We Work hard to Release XF 8-16 This Year”

Fujifilm Manager Interview

The Thai youtube channel กล้องกล้วยกล้วย had a talk with Fujifilm manager Mr.Udono. It’s a 40 minutes talk in Thai and English, so you have to listen to the Thai question, than the English translation of the question, then the English answer of the manager, and then again the Thai translation of the Manager’s answer.

Too cumbersome?

Well, then you are lucky to read FujiRumors… because since we love you guys, we decided you should not suffer and waste your precious time. So I listened it all for you and here are the managers’ answers in English.

You are welcome :).

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Phase One Medium Format Camera with 44×33 100 MP BSI Sensor Coming June 2018. Same Sensor of Fujifilm GFX 100S

Phase One is currently marketing an industrial Medium Format camera, that will use Sony’s IMX461 medium with 44×33 backside illuminated sensor.

It seems that delivery is expected for June 2018.

This sensor is the first medium format sensor with BSI technology, and it will be very like the core of the Fujifilm GFX 100S. The Fujifilm GFX 100S itself is expected for 2019.

Before that, Fujifilm will launch the Fujifilm GFX 50R, a very affordable rangefinder alike medium format camera with 50 megapixel.

thanks for the link P. :)

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via phase one via dpreview

Canon Sponsors “Next Top Model” TV Show and Fujifilm GFX 50S Shoots It :)

Canon Sponsors, Fuji GFX Shoots

Just a little weekend curiosity :)

You might remember how Canon recently used part of a Fujifilm image to promote their own cameras.

Today we have another example of marketing gone probably not exactly the way Canon hoped… and it’s spotted by Ulf from ukphotography (thanks).

Canon is this years sponsor of the big German TV show “Germany’s next Top Model“.

The sponsorship’s officially declared goal is to promote the Canon EOS M100, a camera that can be considered a competitor to the Fujifilm X-A series, which is extremely successful amongst young women (especially in Asia).

Since this is a “Top Model TV show“, there are some celebrity photographers taking pictures of the aspiring models. Ulf told me that you basically see only Canon cameras in the show, and rarely a Hasselblad (no surprise, given the money Canon pumps into the show). [UPDATE: German FR-readers say that also Nikon appeared in the show, but logo gets blurred]

But well, there is one photographer, Marcus Schäfer (websiteexhibitions), who entered the show with the best camera for this kind of job, the medium format Fujifilm GFX 50S :).

The “FUJIFILM” logo is taped (probably in order not to annoy Canon?), but we know it’s that beast.

One more curiosity: the show is moderated by former Top Model Heidi Klum, who is the ex-wife of superstar Seal Samuel, who is a GFX shooter and member of our Fujifilm GFX facebook group :) .

And remember, a HUGE LIVE BLOGGING will be here on FujiRumors for the GF250mmF4 announcement on April 12.

Ulf provided screenshots for us below.

Fujifilm GFX 50S : BHphoto, Adorama, AmazonUS

Must Follow for GFX Lovers:

BREAKING: Fujifilm X-T3 and GFX 100S will Have Interchangeable FULL FRAME, APS-C and Monochrome Sensor Similar to Ricoh GXR/S10

Fujifilm X-T3

Do you like Full Frame? Do you prefer APS-C? Is X-Trans your thing or do you want a Bayer sensor? Or maybe you always dreamed of a monochrome sensor?

Don’t worry, to get all of this, you will need just one camera, the Fujifilm X-T3.

Our top trusted Japanese source just told us that the Fujifilm X-T3 will have an interchangeable lens/processor/sensor.

The concept is similar to the one used by the Ricoh GXR/S10, where basically lens, sensor and processor will be integrated into 1 single unit, that you can switch how you prefer.

Our trusted source told us, that at the Fujifilm X-T3 launch in September 2018, the Fujifilm X-T3 will be offered with:

  • 24MP APS-C X-Trans sensor
  • New X-Trans sensor with less than 30MP
  • 24MP BSI Bayer Full Frame sensor of Sony A7III
  • Monochrome 24MP Full Frame Sensor of Leica M Monochrom
  • organic APS-C sensor with global shutter

Along with the Fujifilm X-T3, Fujifilm will also launch the first two Full Frame lenses:

  • XFF 35mm F1.8
  • XFF 70-200mm F2.8

I asked our Japanese source if it will have also the option of a Medium Format sensor, but the source said MF sensor would make the Fujifilm X-T3 chassis too big, and Fujifilm wants to keep it smaller than the X-H1.

Fuji’s idea is to offer a Fujifilm X-T3, where you guys can still perfectly use all your current APS-C lenses, but if you want, you can slowly transition to full frame and finally spend more money on bigger FF glass.

The source also told us, that the new system is the real reason, why the Fujifilm X-T3 will not have IBIS: it is just technically too complicated at the moment to make an interchangeable sensor system with IBIS incorporated.

The price of the Fujifilm X-T3 will be “extremely agressive” said the source and “lower than current X-T2 price“.

You can check out the Ricoh GXR/S10 to get more details on how it works.

Fujifilm GFX 100S

The source also told us that the Fujifilm GFX 100S will also have a completely interchangeable sensor/processor unit, and in this case Fujifilm will offer a monochrome medium format sensor as well as an APS-C X-Trans sensor, so that people, upgrading from APS-C to Medium Format, will be able to use all their Fujinon XF glass on the GFX 100S without needing any adapter

No Full Frame sensor will be offered for the Fujifilm GFX 100S.

On the other hand, the Fujifilm GFX 50R will remain with a fixed MF sensor. The goal of this camera is to make it as cheap as possible.

Stay tuned on FR, not only on April 1st ;) … via Facebook, RSS-feed, Instagram, Youtube and Twitter

all the best,

Sony A7rIII Vs. Fujifilm GFX 50s: “GFX Best IQ of Any Mirrorless. Speaking from the Heart, there is Something Special About the GFX”

Sony A7r III vs Fujifilm GFX 50s

Mirrorlessons shared their Sony A7rIII Vs. Fujifilm GFX 50S image quality comparison.

As usual, it is a very comprehenisve and well done test, so make sure to check it out here. From the conclusions:

Certainly the Fujifilm GFX 50s delivers the best image quality I’ve seen from a mirrorless camera to date. Landscape, portrait, architecture or still life photographers who seek the ultimate sharpness, dynamic range and colours can find in the GFX the perfect companion.

However it is also true that the A7r mark III’s performance comes close and retains a few advantages such as the better high ISO output. So if you add in the additional versatility (fast AF, 4K video, etc.) as well as the lens choice and price, it is hard not to see the A7r III as the best option on the table.

But speaking purely from the heart, I admit that there is something rather special about the GFX. The distinctive look produced by the sensor, lenses and colour profiles working together is second to none in the mirrorless category. Yes, it is niche product and I would probably never buy one, but I can understand why some photographers wouldn’t hesitate to do so.”

Again, don’t miss the whole thing, and jump over to mirrorlesscomparisons.

And if the price point of the GFX 50S scares you, just wait a bit, and get the Fujifilm GFX 50R, which will be annonced very likely within 2018, but might hit the market only in 2019.

On the other hand, if what you need an overall snappier camera, wait for the GFX 100S in 2019, but that one will cost you quite a bit.

And make sure to join our terrific GFX facebook group as well follow our GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm GFX 50S Vs. Blizzard? No Problem :: Sony A7RIII Vs. Fuji GFX Dynamic Range :: Sports with GFX :: Nikon User Shoots GFX

Fujifilm GFX 50S Faces the Elements

Check out the Josselin Cornou video blog at untitledshot Youtube and some images at Instagram here and here.


  • Fujifilm GFX50s – Kipon EF-GFX – Tamron 15-30mm survived -15C (5 Fahrenheit) with 110km/h (70 mph) wind. It stayed out in the cold for 40min+ when the setup was literally frosting (2 times 15mn exposure, few 30s exposures).
  • Tamron 15-30mm is behaving really well with the Fujifilm GFX. From 18mm-30mm it’s really sharp and still really usable in the corner. I found it sharper in the center than with the Fuji 32-64mm@32mm.
  • So yes I definitely recommend using High definition lenses full frame for the GFX. Most of them are upscaled design to get the extras sharpness – which means that they fit Medium format.
  • And the GFX just behaved really well at those conditions, impressively well actually! (no bug, no crash, no shutdown, etc.). Having up to 60mn exposure is definitely a plus.

GFX Reviews

The Witches – Photoshoot Trailer – Fujifilm GFX 50S at Jorge De Silva youtube

Sony A7R3 Vs Fujiflm GFX Dynamic Range Test at PhotonsToPhotos

The Fujifilm GFX still beats the Sony A7RIII, but as reported by SonyAlphaRumors here, things change when using pixel shift, which makes the A7rIII gain extra dynamic range.

The data:

While Fujifilm will release an IBIS camera soon, it won’t have (at least for its start) sensor shift technology.

But it’s Fuji’s first generation of IBIS… give it time, and I’m confident we will get also pixel shift, on both, APS-C and MF cameras.

GFX Deals

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF 120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama


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