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Fujifilm sets its Highest Record with 24 Products Winning the Internationally Prestigious Red Dot Design Award

Fujifilm sets its highest record with 24 products winning the internationally prestigious Red Dot Design Award

Ultra-short throw projector and portable X-ray unit wins the highest ranked “Best of the Best Award”
In recognition of beautiful appearance and design to achieve outstanding functionality and performance in products of various business fields

Press Release – March 27, 2019

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Fujifilm Wins “iF Design Award” with 20 Products

iF Design Award 2019

News is news, so I share it. But I wrote a very informative piece about these awards last year. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 20 products:

Fujifilm wins the internationally prestigious “iF Design Award” with 20 products

-Recognized for design excellence, advanced performance and superior operability in products of various business fields
-Portable X-ray unit “CALNEO Xair” wins the highest ranked “iF Gold Award”

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Fujifilm Managers Interview: IBIS in Smaller X-T Body is Necessary, XF Video Lenses, Why No Full Frame, XF 33mm f/1.0 and More

Fujifilm Managers Interview

The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).

Hybrid Market

  • hybrid market had already reached 48% of annual sales (in value)
  • in the second half of 2019, the hybrid market has already exceeded the 50% mark
  • the managers think in 2020 year it we will be around 55 or 60%
  • Fujifilm launched first hybrid in 2012
  • now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products

Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)

  • we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept

XF Cine Lenses

  • when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
  • Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
  • maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
  • The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
  • Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses

Fujifilm X-H2, IBIS in Fujifilm X-T3

  • with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
  • IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
  • IBIS is currently not possible in cameras of size of Fujifilm X-T3
  • But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
  • Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style

Full Frame Fujifilm?

  • we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
  • we believe that the combination of medium format and APS-C is the best option
  • Canon, Nikon or Sony offer great full format products
  • Fujifilm had an internal discussion on the sensor format they had to use
  • they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
  • Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
  • we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
  • but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX

Fujifilm X-T30

  • Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30

Fujinon XF33mm f/1.0

  • the goal is to deliver a lens with the most beautiful bokeh effect
  • at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
  • we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens

Fujifilm GFX 100 Megapixel and GFX50R

  • the GFX100 will have much faster autofocus than current GFX50S and GFX50R
  • it will have IBIS
  • Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
  • 4K 30p without cropping
  • GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
  • Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography

Modular GFX (Report & Images & Videos Here)

  • The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
  • For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
  • Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product

Kaizen Firmware

  • software technologies evolve on a daily basis, and new features are developed
  • we are always looking for the benefit for the consumer, it’s our way of thinking
  • when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources

Market Trend

  • SLR market, each year this market will shrink, by 10 to 20%
  • Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers

A few product images from the interview below.

 

This Video Shows the Fujinon GF 110mm f/2 Autofocus Motor in Action

CP+ Japan

The CP+ in Japan started today, and FujiRumors will deliver you non stop 24×7 instant live coverage.

Let’s start with a bit of gear porn, by showing you the autofocus motor at work inside the Fujinon GF110mm f/2 (a stellar lens which we dedicated an own gear-detoxing image roundup here).

The Fujinon GF110mm f/2 is currently $150 off thanks to a gift card that comes bundled with it at BHphoto and Adorama. The full gift card deals overview below.

Follow FujiRumors on Facebook, RSS-feed, Twitter, Youtube and Instagram

Fujifilm GFX Zones

Gift Card Deals

ACT FAST: Fujifilm X-T30 with XF18-55 and XF35mmF2 now $1,099 only.. and More Fujifilm Deals to Save up to $1,000

Fujifilm Deals

AmazonUS has a super deal running on the Fujifilm X-T30. You can get the Fujifilm X-T30 in charcoal color with XF18-55 and XF35mmF2 for $1,099 only and with XF50mmF2 for $1,149 only! Check out the 35mm deal here and the 50mm deal here.

As far as I can see, the deal runs only with the X-T30 charcoal color and it is not listed under the official Fujifilm deals (list below). BHphoto and Adorama do not offer this deal, where the same combo is sold for $1,400.

I have no idea how long AmazonUS will still carry this deal, so if you are interested, you better act fast and get it now!

*** NEW ENTRY ***

PRIME LENSES

BHphoto Exclusive – get $50 gift card with:

More Lens deals

ZOOM LENSES

X CAMERA DEALS

GFX BUNDLE DEALS

All Fujifilm Camera Deals

All Fujinon Lens Deals

Third Party Lens Deals for Fuji X

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Accessories and Apple Deals

LEAKED: First Images of Fujifilm X-T30 Dark Gray and Hands On Images of XF 16mm F2.8, XF 16-80mm F4 and GF 50mm F3.5

Fujifilm X-T30 Leak

The Fujifilm X-T30, to be announced on February 14 along with the Fujinon XF16mm f/2.8, will come not only in the traditional black and silver, but also in a Fujifilm X-Pro2 graphite alike color. You can see the first images here on FujiRumors as well some images of the upcoming XF 16mm f/2.8, XF 16-80mm f/4 and GF 50mm f/3.5 shared by dpreview.

Personally I was never really a super fan of the Fujifilm X-T30 design, but I must say this new color raises its “sexiness” quite a bit.

There will be a huge live blogging on February 14 (bigger than you think ;) ), so stay tuned on FujiRumors and follow us on Facebook, Instagram, RSS-feed and Twitter.

Stay tuned on FujiRumors via Facebook, Instagram, RSS-feed and Twitter

X-T Rumors, News and Community

Fujinon X-T30 Images and Upcoming Lens Images

Fujinon Lens Deals

Prime Lenses

Zoom Lenses

Camera Deals

Don’t Be Lazy!!! FUJIFILM Needs Your Help to Chose Next Fujinon X and G Lenses – Maybe New Lens Roadmap Next Week

Fujifilm Lens and Firmware Future

I understand, that the big Fujifilm X Summit coverage happened right at the start of the weekend and fewer people read FujiRumors.

But for the first time ever, Fujifilm publicly asked us for help in deciding which lenses they should make next, and we have to answer in the best way possible.

Now let’s show to Fujifilm the unique power of FujiRumors and vote massively the polls down below.

Fujifilm top manager Toshi Ilda said during the Fujifilm X Summitafter seeing the results, maybe next week, you will see a new lens roadmap“, and we don’t want to miss our opportunity to impress Fujifilm with our feedback. ;)

Make me fly, guys, and vote, vote and vote!

Which Fujinon XF Lens Should Fujifilm Make Next? - max. 2 selections

View Results

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Which Fujinon GF Lens Should Fujifilm Make Next? - max. 1 selections

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Firmware Wishlist - Pick 1

View Results

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Fujifilm USA Deals

Special BH Deals

Prime Lenses

Zoom Lenses

Camera Deals

Fujifilm Camera Deals

Fujinon Lens Deals

Third Party Lens Deals for Fuji X

Used Fujifilm Gear

SD-Cards

Power Banks

Accessories and Apple Deals

EU DEALS

These are cashback deals, meaning you pay regular retail price, then head over to fujifilm-connect, select your country and claim back your money.

*Only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.

FUJIFILM Fiscal Year 2019/3 Results: One Million Instax Products sold Each Month and favorable FUJIFILM X-T3 sales

Fujifilm published the results of the 3rd quarter for fiscal year 2019, an important quarter, since it includes the Christmas season.

We will get the report for the full fiscal year 2019 (1 April 2018 – 31 March 2019) sometimes in April 2019.

It’s once again an Instax domination, with 8.5 million Instax products sold in 9 months. Sales for the FUJIFILM X-T3 were favorable. No other camera is mentioned.

The overall conclusion:

** CLICK HERE to Read the Rest of the Article **

Fujinon XF 10-24mmF4 vs XF 8-16mmF2.8 (rated F2.8 but more Likely T3.5), XF35/1.4 vs XF35/2 – Fujinon XF Lens Review Roundup

Fujinon XF Lens Roundup

Fujifilm is currently running huge deals on some XF lenses (full list below).

So I have collected a bunch of Fujinon XF lens reviews to maybe help you out to make your decision if to grab one of the discounted lenses or not.

But before we go to the reviews, here is the list of official Fujifilm deals.

Prime Lenses

Zoom Lenses

Camera Deals

Fujinon XF 8-16mm f/2.8 Reviews

** CLICK HERE to Read the Rest of the Article **

FUJIFILM Mega Lens Deals Now also in EUROPE

I was just about to make the papers to get a green card for USA and go living there, because USA has always the best deals, but there is no need for that anymore.

Fujifilm has launched the big lens cashback deals also in Europe*.

These are cashback deals, meaning you pay regular retail price, then head over to fujifilm-connect, select your country and claim back your money.

*Only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.

Fujifilm USA Deals

Prime Lenses

Zoom Lenses

Camera Deals