Here are the top 10 articles for January.

This time we will have two categories: the most clicked and the most commented articles. In the second category, only those articles will by linked, that were not already in the first list.

Most Clicked Articles for January

1. The Terrific Potential of X Processor 5 and Non-Stacked 26MP Combo (FR-Readers Wish, not Rumor)
2. Fujifilm Firmware Updates for X-T5, X-T4, X-T3, X-T30, X-T30II and X-S10
3. Notice and Apology to Customers using Fujifilm X-T5, X-T4, X-T3, X-S10, X-T30II and X-T30 – Do NOT Use APP to Update Firmware!
4. RUMOR: This Will be Fujifilm’s Next X Series Camera
5. Fujifilm X-Pro Line Discontinued? Let’s Clarify it in View of a Possible Fujifilm X-Pro4
6. Fujifilm Announces X Summit in April 2023, Massive New Firmware for X-H2S and Promises More Firmware for other Cameras in 2023
7. Fujifilm Promises Major Firmware Updates also for X-T5 and X-H2: New AF System of X-H2s? (and Where the Catch is)
8. Fujifilm X-H2s New Autofocus Firmware Tested (Huge Improvement)
9. Tricky Numbers, or How 61% AF Accuracy on Fujifilm X-H2s are Better than 85% Accuracy on Sony A9
10. Fujifilm X Summit in April: What’s Coming? Drop Your Guess!

Most Commented Articles for January

1. The Terrific Potential of X Processor 5 and Non-Stacked 26MP Combo (FR-Readers Wish, not Rumor)
2. RUMOR: This Will be Fujifilm’s Next X Series Camera
3. Fujifilm X Summit in April: What’s Coming? Drop Your Guess!
4. Fujinon XF 500mmF8 OIS Patent Found
5. Fujifilm X-Pro Line Discontinued? Let’s Clarify it in View of a Possible Fujifilm X-Pro4
6. Tracking Birds with Fujifilm X-H2S vs Sony Stacked Cameras (Best Test I Have Seen so Far)
7. Fujifilm Promises Major Firmware Updates also for X-T5 and X-H2: New AF System of X-H2s? (and Where the Catch is)
8. EXPLAINED: How the Fujifilm X-H2S Predictive Autofocus Works and Why 20fps Will Give You Higher Accuracy than 40fps
9. Watch Out, Sony: Fujifilm X-H2s Firmware 3.0 Tracking Tests Show 95% Hit Rate in Tough Condition
10. Tricky Numbers, or How 61% AF Accuracy on Fujifilm X-H2s are Better than 85% Accuracy on Sony A9

The brand new Fujifilm TG-BT1 Tripod Grip is right now in stock at BHphoto, Amazon and Adorama.

The TG-BT1 allows you to record movies, take photographs, or adjust zoom on compatible power zoom lenses (XF 18-120mmF4 + XC 15-45mmF3.5-5.6) while holding this Bluetooth tripod grip.

It is compatible with the following cameras: Fujifilm X-T5 and X-T4, X-T3, X-T30 II, X-T30 and X-S10

• TG-BT1 Tripod Grip: BHphoto / Amazon USA / Amazon of Your Country / Adorama
• Fujifilm X-T5: BHphoto / AmazonUS / Adorama / Moment

Another year is over. And these are the numbers:

• 832 blog posts written in 2022
• 88 rumors shared
• 97.6% correct rumors (rumor check here)
• 59,586 comments (average of 72 comments per article)
• 100% Free ;)

And which one was the day with most contacts? The launch of the X-T5, right?

Well, I’d have bet on it too, but it wasn’t the X-T5 launch.

There was another day that generated significantly more traffic and we will unveil it below.

Most Read Article

Have you noticed that cameras like the Fujifilm X100V, X-E4, X-T30/II, X-Pro3, X-S10 are out of stock in many places?

• X100V: BHphoto* / AmazonUS* / Adorama*
• X-S10: BHphoto* / AmazonUS* / Adorama*
• X-E4: BHphoto* / AmazonUS* / Adorama*
• X-Pro3: BHphoto* / AmazonUS / Adorama*
• X-T30 II: BHphoto* / AmazonUS / Adorama*
  * out of stock

And why is that?

A sudden brilliant influencer marketing campaign by Fujifilm?

Nope. ;)

You have to blame the Fujifilm X-T5 for that!

In 2022, Fujifilm has launched three crucial cameras for their future: Fujifilm X-T5, Fujifilm X-H2s and Fujifilm X-H2.

And why are they so crucial for Fujifilm?

• X-H line can potentially bring more new customers into the Fujifilm X system
• the X-T* line is Fuji’s bread and butter
• higher end cameras have more profit margin than cameras that cost $1,400 or less
• niche cameras like X-Pro3 don’t make nearly as much money as more mainstream cameras

So what Fujifilm did is simple: they knew that by March 2023, when the Japanese fiscal year ends, they absolutely must ship out as many X-T5, X-H2 and X-H2s cameras as possible. And given the parts shortage, they had to reserve most of the remaining parts for those three cameras.

And especially the Fujifilm X-T5, Fuji’s most important camera, is one that can not fail on the shipping front.

That’s why Fujifilm is extremely well prepared with the Fujifilm X-T5, and that’s why B&H Photo will be able to ship out all pre-ordered X-T5 cameras on day 1 (and they still have X-T5 left in the warehouse).

That’s valid also for other vendors, who will very likely also have a decent stock (but I did not talk to other vendors, so this is just my guess). Except for certain retails for the reasons I explained in the comments to this article.

In short: if you are looking for an X-Pro3, and X100V, X-T30II and X-E4 or any other camera you can’t find in stock, then blame the Fujifilm X-T5 for that.

X-T5 USA Pre-Orders

• Fujifilm X-T5 Black Body
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver Body
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Black with XF18-55
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver with XF18-55
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Black with XF16-80
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver with XF16-80
  BHphoto / AmazonUS / Adorama / Moment

Fujinon XF30mmF2.8 Macro Pre-Orderrs

1. USA: BHphoto / AmazonUS / Adorama
2. Worldwide: AmazonCA / Amazon of Your Country
3. UK: AmazonUK / WexUK / ParkCameraUK
4. EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

X-T5 Other Countries

• Worldwide: AmazonCA / Amazon of Your Country
• UK: AmazonUK / WexUK / ParkCameraUK
• EU:AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

X-H Cameras

• Fujifilm X-H2: BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-H2S: BHphoto / AmazonUS / Adorama / Moment

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

* F-Log movie data recorded with GFX100S, GFX100, X-E4, X-S10, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
* F-Log2 movie data recorded with X-H2S, X-H2 and X-T5.

X-T5 USA Pre-Orders

• Fujifilm X-T5 Black Body
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver Body
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Black with XF18-55
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver with XF18-55
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Black with XF16-80
  BHphoto / AmazonUS / Adorama / Moment
• Fujifilm X-T5 Silver with XF16-80
  BHphoto / AmazonUS / Adorama / Moment

Fujinon XF30mmF2.8 Macro Pre-Orderrs

1. USA: BHphoto / AmazonUS / Adorama
2. Worldwide: AmazonCA / Amazon of Your Country
3. UK: AmazonUK / WexUK / ParkCameraUK
4. EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

X-T5 Other Countries

• Worldwide: AmazonCA / Amazon of Your Country
• UK: AmazonUK / WexUK / ParkCameraUK
• EU:AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.