But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?
I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.
In the meantime, feel free to speculate, dream and wish in the comments :)
This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.
As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.
The Hunger for X-H2
It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.
The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.
The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.
I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.
Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!
Do you have wishes about the Fujifilm future, too? Well, then write me at firstname.lastname@example.org.
Yes I know, here on FujiRumors we already told you about the Fujifilm XF10, a camera, similar in size to the X70, and yet it can’t be considered an XF10 successor, because it has no X-Trans sensor and especially because it has not a Selfie Screen.
Considering the XF10 without Selfie screen a successor to the X70 would be like considering the X-Pro3 without hybrid viewfinder a successor to the X-Pro2.
And indeed, the fact that Fujifilm decided to give the camera an all new name and not X70s or X80, is indication that Fujifilm itself won’t market it as a real X70 successor.
I am sorry guys… for as much love I have for Fujifilm, I simply can’t understand this camera.
And since I am not at all part of Fuji’s marketing machine, but I write what I want when I want with the same freedom of when I started this blog 6+ years ago, I will use my freedom to criticise the XF10.
And while Kevin Mullins accidentally damaged his X70, there are people out there, who like the extra vintage look of scratched X70 and intentionally damage their X70, such as FujiGlitch at our forum here.
As you know, back in February our sources expected the X80 to be announced by the end of 2017.
However, I started getting reports of delays, and our sources told us an X80 is no longer scheduled for 2017. Everything has been postponed to 2018 (for now).
So why the delay?
A possible answer comes from Gordon from Cameralabs, one of the most respected and professional reviewers out there, who often test pre-production gear and has some great insights into plans of camera manufacturers.
While talking about the possibility of having an X70 successor (the Fujifilm X80) with X-TransIII sensor and X Processor Pro, he said at dpreview here:
“As a professional journalist of over 25 years I have close access to camera designers and manufacturers and when I asked Fuji’s engineers if we would see X-Trans III in an X70 successor, they told me the sensor and processor are too power-hungry for the smaller battery and form factor of the X70.
My personal take on that then is that it would be possible, but the battery life would be too short to be useful. A shame as I’d have liked an ‘X80’ with X-Trans III.”
So what will Fuji do now?
Fujifilm might have to think at other solutions such as making changes to the original X70 design to manage heat better and fit in a larger battery. However, that would go against the purpose of the X70 line, to have an ultra-compact APS-C camera.
Fujifilm could completely drop the camera line, if they realize too much R&D would be required make X-TransIII and X-Processor work on a compact X80, especially considering that the Fujifilm X70, despite being a little great camera, was a failure for Fujifilm and they might no longer be motivated to keep the series alive.
Thanks a lot for the reader, who send me the link to this 1 month old comment… you guys are great… what I miss, you find it for me :) .
But I have an update for you today…. Fujifilm decided to postpone the launch of the Fujifilm X80 to 2018.
I don’t have any details, and now I’m merely speculating, but to me it looks like Fujifilm is preparing one of their mega-announcements in 2018, with multiple gear to be announced all at the same time.
Fujifilm’s unreleased camera registered with overseas certification bodies The code name of Fujifilm’s unreleased camera was registered in China MIIT and Bluetooth SIG.
FF 170001 MIIT ID: 2017 DJ 4689 Registration date: July 24, 2017 Digital camera Wi-Fi · Bluetooth installed FF 170011 Bluetooth SIG Posted on: August 28, 2017 Digital camera Wi-Fi · Bluetooth installed
Two models of Fujifilm’s unreleased cameras were registered as overseas certification bodies. I think that FF 170001 is X – E 3 to be announced soon, but what will be the other model?
Time to retire (already) for the Fujifilm X70. I’m receiving several hints (thanks a lot for your help) that Fujifilm is already working on the Fujifilm X80 and plans to release it in the second half of this year (2017)!
The little Fujifilm X70 was Fujifilm’s first camera featuring a flippy selfie touch screen and was launched along with the X-Pro2 in January 2016. Sadly, the X70 was a failure for Fujifilm and is now already discontinued. The pre-orders were so low, that Fujifilm even lowered its price tag just 4 days after its announcement.
However, it seems that Fujifilm is convinced of the concept (super compact APS-C camera), and will give it a refresh quite soon with the Fujifilm X80.
So how will it look like? I’ll work on it… and if you can help me to find the right path, feel free to contact me via the anonymous rumor box (if you use a nick name, that would be great) or via email at email@example.com (use a fake email if you prefer).
Because it touches the wish expressed by Michel, Willy and Kenneth, I invite you to check out also our big Fujinon XF wildlife photography survey and other long telephoto primes articles we have previously shared (list below).
Overall, there seems to be a strong wish by the FR-community for longer primes.
But keep in mind, the XF200mmF2.0 comes with a 1.4x teleconverter designed specifically for this lens, which transforms the XF200mmF2 lens basically in a 280mmF2.8 lens. So, with 1 single lens, here is what you get:
XF 200mmF2.0 = full frame 280mmF2.8 (f/2.8 DOF equivalent)
XF 280mmF2.8 = full frame 420mmF4.2 (f/4.2 DOF equivalent)
If you want to, you can check out our previous “long telephoto primes” related articles.