BCN Ranking for Cameras and Lenses – the 5.9% Fujifilm Niche

BCN has published their rankings for 2022 sales in Japan.

Cameras:

Fujifilm is out of every ranking except for fixed lens cameras, where it snaps the third position.

Lenses:

Fujifilm had a sales share of 5,9% in terms of lens sales.

Remember:

Biggest market research data available on the internet so far says that Fujifilm’s overall camera market share in 2021 was of 5,9% (if we include sales of DSLR cameras). So far no data for mirrorless cameras only has been published.

Surprised?

Anyone surprised? Well, I am not. Fujifilm has always played the niche game and while they did grow significantly when one looks at the mirrorless market only (third largest manufacturer ahead of Nikon in 2020), the way Fujifilm approached the camera market with the design of their cameras kind of “forced” them into a niche.

The Future

The very recently launched Fujifilm X-T5 will have the main responsibility in 2023 to push sales for the X series and possibly grow the market share. Although I believe the Fujifilm X-H2s has such a big potential (as the latest firmware has shown) that if Fujifilm covers is further with firmware Kaizen love, it could become (if it isn’t already) a very serious option for all those looking for an ultra-performing stacked sensor camera with PSAM layout.

And sure there will be more cameras and lenses coming in 2023, which I hope will contribute to expand Fujifilm’s market share.

But while there is surely still some growth potential, Fujifilm will very likely never get to the crazy numbers of Sony and Canon (which btw are the two companies manufacturing their own sensors and Fujifilm called this their strategic advantage).

But personally I have never had any problem to be part of a niche. Because I have lots of fun in this niche. We might be only 5.9%, but we have 100% love for photography. A love, that Fujifilm can support better than any other brand thanks to the way they design their cameras.

BCN Ranking Camera – BCN Ranking Lenses

The Latest and Greatest Roundup (at least until April X Summit 2023) – X-H2s Snaps DPR Reader’s Award 2022 and More

Here is a roundup about the latest and greatest Fujifilm gear.

It will be the latest and greatest only for a few more months, as the next Fujifilm X Summit has been announced for April 2023. And we know Fujifilm launches new gear on those summits.

But until then, let’s enjoy what it available now in terms of 5th generation Fujifilm cameras and latest lenses:

So here is a roundup.

** CLICK HERE to Read the Rest of the Article **

IN STOCK: Fujifilm TG-BT1 Tripod Grip

The brand new Fujifilm TG-BT1 Tripod Grip is right now in stock at BHphoto, Amazon and Adorama.

The TG-BT1 allows you to record movies, take photographs, or adjust zoom on compatible power zoom lenses (XF 18-120mmF4 + XC 15-45mmF3.5-5.6) while holding this Bluetooth tripod grip.

It is compatible with the following cameras: Fujifilm X-T5 and X-T4, X-T3, X-T30 II, X-T30 and X-S10

Fujifilm Firmware Updates for X-H2s (Improved Subject Detection and Tracking), X-H2, FT-XH File Transmitter Grip and XC15-45


Fujifilm has released firmware updates for the following gear:

Down below all the details and download links.

Rumors and Discussions

Firwmare Details

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EXPLAINED: How the Fujifilm X-H2S Predictive Autofocus Works and Why 20fps Will Give You Higher Accuracy than 40fps

I see myself in need to share this follow up article to our previous follow up article to this original article.

If you missed the previous episodes, here is an ultra compressed summary:

  • guy gets 61% sharp images at 40fps shooting birds when testing the Fujifilm X-H2s – read here
  • people complain that 61% is not that much, as Sony cameras tested by the same guy get 85-90% accuracy
  • FujiRumors explains that 61% of 40fps results in more sharp images than 85% at 20fps – read here
  • FujiRumors claims that at 20fps the hit rate on X-H2s would be even higher
  • people call me out on this and say:
    – it’s BS: slower frame rates won’t improve accuracy, as the AF calculations speed remains the same (120fps)
    – people say I speak random stuff and ask me to prove it

So let’s get nerdy ;)

** CLICK HERE to Read the Rest of the Article **

Tricky Numbers, or How 61% AF Accuracy on Fujifilm X-H2s are Better than 85% Accuracy on Sony A9

I posted an X-H2s autofocus test made by a German guy specialised in Wildlife photography, and translated it for you here.

The particular thing about his test: he set up a dedicated “bird tracking test track“, which basically allows him to compare the various cameras for bird tracking under comparable conditions.

On his test track, he got the following results for the Fujifilm X-H2s.

  • 30 out of 49 = 61% tack sharp images
  • 33 out of 47 = 70% tack sharp images

Some people were disappointed by those numbers, especially when compared to the 85-90% hit rate of stacked Sony cameras.

But percentage alone is not the whole story. You have to factor in the frames per second into the equation.

So let’s do just that (taking the worst results he got with X-H2s – 61%)

  • Fuji X-H2s: 61% of 40 images per second = 24 sharp images per second
  • Sony A9: 85% of 20 images per second = 17 sharp images per second
  • Sony A1: 90% of 30 images per second = 27 sharp images per second
  • Sony A7IV: 50% of 10 images per second = 5 sharp images

Conclusion:

In his test, when every camera is shot at its maximum burst, the X-H2s will give you more sharp images than any other camera, except for the Sony A1.

If you want to get 3 additional sharp images per second (27 instead of 24), then you have to spend $4,000 more and get the very expensive Sony A1.

My take:

I want Fujifilm to beat any other brand in terms of sharp images per second. So I am not happy with the result of the X-H2s. I want a hit rate of 80%+ at 40fps.

And I also want an even smarter autofocus and the camera to match in terms of AF smartness in this case is the new Sony A7rV.

That’s why I am not completely satisfied and I want firmware, Fujifilm… more firmware in 2023!

Tracking Birds with Fujifilm X-H2S vs Sony Stacked Cameras (Best Test I Have Seen so Far)

The German Youtube channel AmazingNature Alpha (who shoots a lot with Sony cameras), tested the Fujifilm X-H2s autofocus with the XF200mmF2 and the XF150-600mmF5.6-8.

Now, there are lots of autofocus tests for wildlife out there. But what sets this one apart from all the others? Well, I’ll tell you below.

Before we dive into it, here are few considerations he makes.

NOTE: it’s in German, so you get it “Patrick-translated” below.

Gear Used

General Considerations:

** CLICK HERE to Read the Rest of the Article **

TESTED: Sirui 1.25x Anamorphic Adapter on Fujifilm X-H2 and XF33mm f/1.4

Let’s catch up with a piece of gear that I can’t remember I have ever talked about: the Sirui 1.25x Anamorphic Adapter.

As far as I can see it is available at Amazon since October 2022, but the Japanese guys at Mapcamera, who have now shared a test of the adapter on a Fujifilm X-H2 with XF33mmF1.4 lens, say that it will be available only this month.

Anyways, it’s something I have not talked about so far, so here is how it works.

** CLICK HERE to Read the Rest of the Article **

This LEAKED Internal Fujifilm X-H2 Document Confirms Fujifilm’s Plan to Advertise X-H2 as Having Improved Low/High ISO Performance

If you have seen our big yearly rumor roundup, you’ll have noticed that out of 85 rumors, I’ve listed 2 as wrong and 83 as correct.

And I was extremely severe to myself, as one of the wrong rumors was that I said Fujifilm would advertise the X-H2 40MP as having better low and high ISO performance.

But here is the thing:

When the X-H2 was launched, Fujifilm did not use the words “better low and high ISO performance“, but they talked about “better Signal to Noise Ratio” and “better Dynamic Range” and “wider pixel saturation” and “new base ISO 125” and more of this stuff.

That’s close, very close. But not 1:1 identical to what I said. So I decided to move it into the wrong section.

Well, it seems that our sources wanted me to start the year by being not too harsh on myself and they’ve forwarded me a slide of the internal Fujifilm training material, that said exactly that: X-H2 has “improved Low/High ISO“.

So, first and foremost huge thanks to all our sources, including the one who helped me out today. Without you, FujiRumors would be just half as fun as it is and being a Fuji shooter would be so more boring.

Also, I’d certainly I would make many more errors without you, as I would have no reliable guidance through the think jungle of fake rumors I receive every week.

Second, I will not correct my original rumor check, as at the end what matters is what Fujifilm said in public, and not the marketing material that circulates behind closed doors.

But at least you guys know that I am not following the sad trend to make up stuff for traffic. That’s not who we are and I leave these things to others.

What we share is what we trust in. And sure, even then I can be wrong sometimes. But I know I’ve tried all I can to be as accurate as possible.

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Fujifilm X-Pro3 Discontinued :: Can 2023 Beat the Amazing 2022 :: Our Top X Mount Lens Wishes :: AVATAR Loves Fujinon – Top 10 December Articles

Here are the top 10 articles for December 2022.

  1. Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT
  2. Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for
  3. VOTE :: The Ultimate Fujifilm APS-C Lens Poll – Let Fuji know What You Want
  4. Viltrox 75mm f/1.2 Officially Announced
  5. Avatar: The Way of Water: These Unbelievably Good Fujinon APS-C Lenses were Used to Film Large Parts of the Movie
  6. Firmware Updates for Fujifilm X-T5, X-H2 and X-S10
  7. Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Viltrox 75mm f/1.2 Sample Images and Announcement Around Christmas
  10. Fujifilm X-T5, X-H2 and X-H2s – The Higher End Trinity Review Roundup