Here on FujiRumors we try to be as accurate as possible.
We multiple check, we verify, we investigate, we don’t speculate, we don’t share fakes and by doing so we reach a 90%+ rumor accuracy.
But why am I so careful with the rumors?
Well, because I know that some of you make buying decision based on our rumors, and, true story, some even cancel their holidays based on our rumors (as a well-known youtuber recently told me, who canceled a family holiday after I’ve shared the rumor of the May 31 announcements).
So, that’s quite some responsibility I have to deal with, that I try honor by being as accurate as possible.
But for one time today…
… let’s just start the week by having some fun!
I’d like to launch a survey that is totally hypothetical, has no rumor-foundations and is merely something to satisfy my curiosity and have fun to speculate about.
Let’s launch a survey, based on the assumption (not rumor, a mere speculation) that just as Fujifilm will launch a 26MP stacked sensor X-H2S and a 40MP non stacked sensor X-H2, they will also release one day a Fujifilm X-T5 with 40MP non stacked sensor and a Fujifilm X-T5s with 26MP stacked sensor.
Between these 4 cameras, which one is the one that interest you most?
And yes, I know it’s just speculation. And I know we don’t know the price of each of these hypothetical cameras (which we don’t know if/when they will come). And we also don’t know the specs. But you guys can make educated guesses and estimates on this, I am sure of that. And you also have your design and ergonomic preferences.
So, just roughly, just for fun, feel free to vote the survey below and let us know your thoughts in the comments.
This series is all about your wishes about future Fujifilm cameras, lenses, firmware features and whatever you desire to see in Fuji’s future.
As I did receive tons of emails last time, I will focus this FR-readers wishlist corner mainly on cameras… lenses and firmware will follow at a later point.
The Hunger for X-H2
It’s interesting to note that most of the wishes gravitate around the Fujifilm X-H2, proving that there is a huge “hunger” for a Fujifilm X-H1 successor.
The (now discontinued) Fujifilm X-H1 was initially a disaster in terms of sales. However, X-H1 sales revived later on thanks to terrific deals that gave it a sales-glory-moment.
The reason for the overall failure of the Fujifilm X-H1 was not its concept, but its timing: a few months later the Fujifilm X-T3 followed with new sensor and processor. I never understood this move by Fujifilm.
I am strongly convinced that with the Fujifilm X-H2, Fuji is sitting on a potentially big winner.
Many X shooters would like a Fujifilm X-H2 right now, but as FujiRumors always told you, you have to be patient. Fujifilm is not going to repeat the errors made in the past. When the Fujifilm X-H2 will hit the market, it will be the right moment, have the right features and give the X-H line the position it deserves: right on the top of the high end X series line-up!
What’s Next?
Do you have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.
So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.
If we were to group it in lines, these are the results.
X-T* = 32.21%
X100* = 15.20%
X-E* = 14.61%
X-H* = 9.98%
X-Pro* = 8.56%
X-T** = 8.41%
X-S** = 4.18%
X-M* = 2.25%
X70 / XF10 = 1.24%
X10/X20/X30 = 1.18%
X half = 0.64%
X-A* = 0.56%
Other = 0.51%
X-T100/200 = 0.47%
The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.
Is this a success?
That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.
The orders for the X-E5 with 23/2.8 kit lens were so high at MapCamera, that they had to stop taking pre-orders on it. The situation is a bit better for the X-E5 body only, but also that one keeps selling out fast, too.
Quite surprisingly though the Hasselblad X2D II 100C made it in the ranking at the 10th spot. I’m impressed. It looks like DJI landed a big hit with the new Hasselblad.
Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.
What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.
Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.
Mirrorless Cameras Shipments
Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.
The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.
Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.
Only Ricoh and Fujifilm are able to grow in the compact camera segment.
DXO Film Pack 7* *needed in have access to Fujifilm film simulations profiles in DxO PhotoLab
New in PhotoLab 9
Al Mask: for advanced selections
Accelerate your editing with Al-driven subject detection and selection.
Automatically select key subjects such as sky, people, clothes, background, hair, vehicles, and more. You can also use click or bounding box to manually select your subject.
Al masks can be combined with all other masking tools for the most challenging needs
Refined Local Adjustments with vastly improved masking system
Enjoy greater flexibility and precision in localized edits with a unified and intuitive masking structure.
Combine all masking tools together (Al Mask, Control Points, Control Lines, Gradients, Brushes…).
Sub-masks let you create more precise masks for each image.
Easily access actions such as Invert Mask Effect and Duplicate Mask.
Gizmo displays have been redesigned for clarity and usability.
A one-time engine migration is required to edit local corrections created in earlier DxO PhotoLab versions.
Localized Noise Reduction and Lens Sharpness capabilities
Target specific areas for denoising and lens sharpness using masks.
With the Local Denoising and Local Lens Sharpness Optimization, it’s now easier than ever to fine-tune your most challenging images.
Images stacking in the Filmstrip
Organize your images more efficiently through stackable thumbnails.
Virtual copies are automatically grouped into collapsible stacks.
Manual controls include: create, group, ungroup, sort by date, and re-stack virtual copies.
Stack display states (collapsed/expanded) are preserved across filtering and project navigation.
Advanced Batch Renaming Tools
Rename images (inputs and outputs) consistently and efficiently using a flexible token-based system.
Leverage metadata tokens (e.g. EXIF, IPTC, shot date, counter) and custom text to build naming schemes.
Create, save, and reuse custom renaming presets.
A Find & Replace function is now available in the export dialog, with optional case sensitivity and live preview.
Support for Apple ProRAW and HEIF/HEIC Image Formats
PhotoLab 9 offers full compatibility with Apple ProRAW and HEIF/HEIC
ProRAW images from iPhones can now be opened and processed, with built-in tone mapping enabled by default.
HEIF/HEIC image formats are now fully supported.
Enhanced Noise Reduction with DeepPRIME 3 & DeepPRIME XD3 X-Trans
DeepPRIME 3, introduced in PhotoLab 8.5, takes our machine-learning based approach to RAW conversion one step further: our new neural network performs denoising, demosaicing and the correction of chromatic aberrations all simultaneously and with unprecedented efficiency.
DeepPRIME XD3 X-Trans follows the same approach but utilizes a significantly larger model and more training data. As a result, it retains eXtra Detail, while also delivering silky-smooth bokeh at the same time.
After 6 months of public beta, PhotoLab 9 contains the final version, which is faster and produces cleaner images than the beta. The older DeepPRIME XD was removed.
The original PRIME denoising, revolutionary when introduced back in 2013, but now obsolete, was removed.
A live preview option allows you to visualize both global and local denoising effects at any zoom level.
Lens Sharpness Optimization V2
Experience enhanced image detail thanks to the latest improvements in DxO’s lens correction engine.
The calibration process and the sharpening algorithm were reworked from the ground up to ensure homogenous results across all camera gear and shooting conditions (feature will roll out progressively).
The intensity slider now runs from 0 to 200, with 100 being our recommendation of “just the right” amount of sharpening for the given image.
Quick Access with Favorites
Add folders, projects, or drives to your favorites for quick access. This makes navigating to your most-used destinations faster and more efficient.
U Point feathering control
Diffusion slider has been added to fine tune your masks using U Points.
Projects accessible in Customize tab
In this version you can access your Projects directly from the “Customize” tab. With this improvement, managing and switching between Projects is easier than ever, streamlining your entire workflow.
Known Limitations
Bayer RAW files are not supported yet by DeepPRIME XD3 (X-Trans only).
HEIF/HEIC SUPPORT
Lightroom IPTC tag not read
GPS coordinates are displayed as 0 in Samsung HEIC image
On MacOS 15.6 and Tahoe beta 6, predefined Al masks are not returning any result in GPU/ANE modes.
Current workarounds are to switch to CPU mode or to use MacOS 15.5 or earlier.
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