Fujifilm Releases Firmware Updates for 11 Fuji X Cameras

11 Fujifilm X series cameras just got an update to support the Fujinon XF80mm 1:1 macro. The lens itself will be released on November 30

The compatibility is added with XF80mmF2.8 R LM OIS WR Macro. The accuracy of AF function is improved when the lens is attached.

Not included in the updates are the Fujifilm X-T2 and X-T20 (which will get an update in “late November”), X-Pro2 (to be updated “late December”) and X-E3 (X-E3 Firmware Rumors here).

FUJIRUMORS RECOMMENDS: update your camera in any case, even if you do not plan to get the XF80mm. Fujifilm often implements “undocumented fixes“, which can be as small as a typo in the menu, but also more significant bug fixes and improvements.

Fujinon XF 80mmF2.8 Macro: BHphoto, Adorama, AmazonUS, FocusCamera

Facebook Fuji X Communities

Tips for Updating your Firmware

Fujifilm X-E3: Impressive AF Tracking… Small, but Fujifilm Needs More “Fujicake” Pancake Lenses!

LivingVertical had a long Fujifilm X-E3 live stream Q&A (1:26 hours). Check out the video above.

But since I know that many of you might not have the time right now to watch it all, and I’m in bed on my 9th day of antibiotics anyway ;), I took my time and made summary of his main points below.

Overall he is seriously impressed with the camera, especially with the autofocus. Just two major complaints: the EVF eye piece does not protrude enough to block light properly and given the small size of the camera, he would like to have more pancake options from Fujifilm, besides the XF27mm and XF18mm, in order to make it really pocketable.

Do you agree? Would you like to have more “Fujicake” or “Fujimarit” options in the Fuji X lens line-up, in the addition to the F2 “Fujicron” and the fast F1.2 or F1.4 “Fujilux” lenses?

I certainly would love them. A nice 23 pancake prime and why not, maybe even a pancake zoom, something like the Panasonic 14-42mm OIS pancake (35mm equiv. to 28-84) that I owned in my early mirrorless life, before my love story with Fujifilm started.

So… here is the summary:

** CLICK HERE to Read the Rest of the Article **

Instax Boom: Fujifilm Sold 6.6 Million Instax Cameras in 2016. Expected 7.5 Million Sales in 2017…. and Instax Square SP-3 Reviews

Instax Boom

The rise of Instax seems unstoppable.

Fujifilm keeps up fueling its imaging division with money coming from all possible kind of Instax camera, printer and film sales.

And a few weeks ago, during the presentation of the brand new Instax Share SP-3 square printer, Fujifilm disclosed some numbers (via dc.watch – translation):

“Cheki [Japanese name for Instax cameras] also expanded its lineup according to lifestyle, and from the release in 1998, the cumulative sales volume worldwide is 25 million units. Last year it sold 6.6 million units, the highest ever. In fiscal 2017 we aim for 7.5 million units.”

As we reported here, in 2004 Fujifilm sold 100,000 instax camera and in 2015 they sold 5 million instax cameras. Regarding digital cameras, Fujifilm expected to sell 1.4 million digital cameras in 2015.

There are Instax cameras and film for all tastes out there, from the Hello Kitty Instax camera to the Star Wars Instax Film, Comic Instax Film, Candy Pop, Rainbow and a lot more. And as a Fujifilm manager said in this dedicated Fujifilm reportage, the Instax factory can’t keep up with the demand.

Still very surprising, though, that Fujifilm has no Instax Share SP-W wide printer to offer, in addition to the popular Instax SP-2 and the brand new Instax SP-3. Probably their biggest gap in the Instax line-up, along with the film only Instax SQ, which we already leaked (images included) here on FujiRumors, but still has to hit the market.

Anyway, a big success… also considering that with every Instax camera/printer Fujifilm sells, they keep up making money afterwards thanks to the (not cheap) instant film customer have to keep up buying.

But Instax is fun, as we lately reported also here, it can be a cool idea to use at weddings (or any party), it makes beer tastier (not kidding) and I use it a lot on my travels, because it’s a perfect tool to help to create connection with the locals and get a nice picture of them :) . Check out our Instax for Travels forum thread.

Instax Share SP-3 Square Printer Reviews

Older links, shared already in the SP-3 Live blogging

On my travel through Bali 2 years ago… kids loved to get a little print. :)

 

Debunking Fujifilm X-Trans Myths: Purple Flare, Wormy Artifacts, High ISO Cheating, Waxy Skin Tones & More

Fujifilm X-Trans… Myths and Truth

Fujifilm X-Trans sensor is the evil, its design is seriously flawed and it causes all kinds of issues. That’s at least what every now and then pops up on the internet.

Since some of these “X-Trans sucks” comments and articles keep up appearing on the web and are sent to me via email, I decided to invest a few minutes of my time to address this here on FujiRumors and let you guys discuss about it in the comments.

Ok… let’s start!

X-Trans III Causes Purple Flare with Grid Artifacts

** CLICK HERE to Read the Rest of the Article **

Fujifilm Keeps On Booming: Fiscal Year 2018/3 2nd Quarter Report is Out… Revenue up 13.3%!

I know, after the Fuji Xerox scandals in New Zeland, some sites tried to create alarmistic clickbait headlines, saying that the issue might be so serious to really endanger Fujifilm’s existence. But here on FujiRumors we like to be a tiny bit more factual and to look at the real numbers when they are so easily available… and those numbers are, once again, positive.

Hence, no panic… as we always said here on FujiRumors, Fujifilm is healthy, and especially its imaging division is growing and growing, quarter after quarter… or as Fujifilm writes: “revenue up 13.3% from the same period of the previous fiscal year“.

We already reported that things seem to go quite well for Fujifilm. Some managers even dream of 50% market share, and Fujifilm’s declared goal is to become Nr.1 mirrorless premium camera manufacturer within 2019. Moreoever, at lensrentals, the rental of Fujifilm lenses saw a 96% increse in 2017.

One more interesting little quote to highlight is that Fujifilm says they are “leading the mirrorless digital camera market“.

Down below I have copied all passages that talk about Fuji’s imaging division. Enjoy :)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Instax Share SP-3 Printer Announced – First Look and Top Features

Fujifilm just announced the Fujifilm Instax Share SP-3 square printer.

Pre-orders start soon and it will be available on November 17. As repored earlier today, Fujifilm also launched the Fujifilm Instax Wide Monochrome film, available at BestBuy (and soon also at BHphoto, Adorama and AmazonUS)

Instax Share SP-3: AmazonUS, BHphoto, Adorama
Instax Square Film: AmazonUS, BHphoto, Adorama

First Look Reviews

Full Press Release

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Fujifilm Abandons ACROS Large Format Film & more

Over the last few years, we have seen Fujifilm discontinuing more and more of their good old film. And 2018 won’t be any different. Down below you can find the list of film they are going to discontinue in 2018.

In a very interesting Fujifilm documentary I have shared here, about how Fujifilm survived the digital age with an unexpected makeover, at min. 35:00 the Fujifilm boss is asked why they keep up producing photo film, even if it counts less than 1% of its profits. The Fuji boss answers:

“I had announced that we would protect the photograph culture. No matter how small it gets… we might downsize production, but we would keep the culture alive and protect it. The culture of photographs is one that mankind can’t do without… No matter what we will not get rid of photography.”

March 2018

Fujicolor Superia X-Tra 400, 24 exposure, 3 packs
Fujicolor Superia X-Tra 400, 36 exposure, 3 packs
Fujichrome Velvia 50, Professional, 36 exposure, 5 packs
Fujichrome Velvia 100, Professional, 36 exposure, 5 packs
Fujichrome Provia 100F, Professional, 36 exposure, 5 packs

May 2018

Fujicolor Natura 1600, 36 exposures, individual rolls
Fujicolor 1600 Single Use Cameras (39 and 27 exposures)
Neopan 100 Acros 4×5 (20 pieces)
Neopan 100 Acros 8×10 (20 pieces)

Fujifilm recommends other film instead

Future recommendations
** CLICK HERE to Read the Rest of the Article **

Fujifilm X-E3 Freezes, Touch Screen and Thoughts :: Fujinon XF80mm Macro Samples & More (X-E3 and XF80 Zone)

Fujifilm X-E3 FREEZES!! And first thoughts… at oramandor Youtube

Fujifilm X-E3

USA: BHphoto, Adorama, AmazonUS, FocusCamera EU: AmazonDE, AmazonUK, WexUK, PCHstore

Fujinon XF 80mm F2.8 1:1 Macro

  • The XF 80mm Macro is in the table for MCEX-tubes. With MCEX-16 magnification will be x1.27 at minimal 8cm distance between lens and object. Check it this Fujifilm PDF.
  • Fujifilm XF 80mm f/2.8 R LM OIS WR Macro Sample Images at photographyblog
  • Fujifilm Fujinon XF 80mm f/2.8 R LM OIS Macro Sample Photos at ephotozine
  • First Impressions: Fujifilm 80mm f2.8 R LM OIS WR Macro (Sample Images Included) at thephoblographer
  • XF80mmF2.8 R LM OIS WR Macro x Dewandra Djelantik / FUJIFILM Global Youtube
  • X-T2: XF80mmF2.8 R LM OIS WR Macro x JR Miller at Fujifilm Youtube

 USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore

Switching from Nikon, Canon (and iPhone) to Fujifilm :: PhaseONE vs Fuji X-T2 vs iPhone7 & More (miXed zone)

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Fujifilm X-T2 & More

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