Let’s Be Clear: Fujifilm’s Next X Series Camera will be Fujifilm X-H2 and There Won’t be Fujifilm X-T40 or X80 Before that

Let’s talk Fujifilm X-T40.

And let’s talk about it, because, I am receiving emails asking me if it is true, like some wrote, that protoype Fujifilm X-T40 cameras with IBIS are right now being tested and the X-T40 will be released in 2021.

Short answer: fake rumor clickbait ;).

If you’ve read FujiRumors recently, you’ll know the answer already. In fact, we told you that:

The sum of all these rumors gives you the answer already: there is no Fujifilm X-T40 coming in 2021. And not even a Fujifilm X80 or any other Fujifilm X camera.

ATTENTION: I am not saying there won’t ever be an X-T40. What I say is:

  • there won’t be any 26MP X-Trans IV Fujifilm X-T40 or X80 (the X-E4 was the last one)
  • if an X-T40 or X80 will come, then it will have a new sensor/processor and it would come at the same time or after the X-H2 release sometimes in 2022

Look, here is what you can do, to avoid to be mislead in future: only trust Nokishita or FujiRumors. That’s it.

Nokishita has access to press releases and specs sheets once Fujifilm sends them to stores and media, hence it’s a fantastic source for very short term rumors a few days ahead of announcements. FujiRumors on the other hand is here to guide you through the long-, mid- and short term rumors, so that you don’t get many surprises once Nokishita starts to leak, as you’ll already have a pretty clear idea on what is coming and how the specs look like.

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Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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Engadget 2021 Camera Buying Guide: Fujifilm X-T4, X-T3, Fujifilm GFX100S and Fujifilm X-T200 Get Promoted

Engadget has published its 2021 camera buying guide. Here are their top picks:

Under $750

  1. Sony A6100
  2. Fujifilm X-T200
  3. Canon EOS M200

Under $1,500

  1. Fujifilm X-T3: good detail, pleasing skin tons, great handling, great video. No IBIS and only tilt display
  2. Nikon Z5
  3. Panasonic GH5
  4. Canon EOS RP
  5. Olympus OMD EM5 III
  6. Sony A6600

Under $2,500

  1. Canon EOS R6
  2. Panasonic S5
  3. Fujifilm X-T4: costs considerably less than the other options. Best APS-C camera you can buy. IBIS and flip out screen. Fast shooting speed. Class leading 4K features. Autofocus not on par with Sony and Canon
  4. Nikon Z6II
  5. Sony A7C
  6. Sony A7III

The Sky is the Limit

  1. Sony A1
  2. Canon EOS R5
  3. Sony A7sIII and Sony A7rIV
  4. Panasonic S1H
  5. Fujifilm GFX100S: top pick if image quality is paramount

The Gear

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Fujifilm X-T4 New Features Guide for Firmware 1.20

Earlier today Fujifilm released firmware 1.20 for Fujifilm X-T4. You can read what it brings and access the download link in our previous article here.

The new firmware comes along with an updated features guide for the X-T4. Something we X-T4 should make sure to check out.

It’s available in the following languages:

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Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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DPReview Studio Test Scene: 150MP Phase One XF IQ4 vs Fujifilm GFX100(S) vs Sony A7RIV vs Panasonic S1R vs Fujifilm X-T4

A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.

So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?

Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.

At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).

This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.

I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.

Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.

Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.

Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.

As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.

Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.

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