IN CROP WE TRUST: The Lens I Chose to Start my GFX System Adventure and Talking 102 Megapixel Crops & Prints

My First GF Lens

So guys, the decision has been made.

In the last second, I took advantage of the €500 rebate on selected Fujinon GF lenses and I bought the Fujinon GF32-64mmF4, which was your most recommended G mount lens for landscape photography. Thanks for helping me out with the decision :).

I still don’t own it, as like everywhere on the world, Fujinon G mount lenses are a rare good.

In fact, when I went to my local store, the store owner told me that since Fujifilm launched the GFX100S, sales for GFX gear went through the roof.  He also told me that for many of his customers, the Fujifilm GFX100S is their first GFX camera and this also pushes sales for G mount lenses. That’s why they run out of stock constantly.

So I had to put myself in line, and now I wait for a lens that is harvesting 5 star reviews all over the web:

In Crop we Trust

Now, if you have read my GF lens help article, you’ll know that over the last few years, I somehow shifted from privileging dramatic wide angle shots to focusing more on compressed landscape shots.

This is why I was hesitant between getting the GF32-64mmF4 or the GF45-100mmF4 to start with.

But here is the thing: I can’t get into my frame parts of a landscape scenery that are too wide for my lens (unless I stich). On the other hand, thanks to the power of the Fujifilm GFX100S and its 102 megapixel, I can crop the heck out of my images and still get usable and printable results.

Therefore, afraid to miss out on something beautiful on the wide end, I decided to go with the wider zoom, trusting the crop-power of my GFX100S to get a more compressed look.

In fact, I am now thinking that as a second lens, I’ll probably go for the Fujinon GF100-200mmF5.6, which I got my hands on in store, and it actually surprised me how light it is for its size. “Definitely portable” I thought. It will fit well and be easy to carry in my Photohiker trekking backpack.

But of course one step after another.

In early 2021, I already supported Fujifilm by buying the XF27mmF2.8 R WR (which you can see here), the XF80mm Macro, the Fujifilm GFX100S and the GF32-64mmF4. One more 2K lens right now would mean deciding between gear and marriage. ;)

But in not too distant future, I imagine my GF lens arsenal to look like this:

Yep, no fast lenses in the lineup for now, but I have a couple of f/1.2 and f/1.4 primes on the X system, so I’ll get plenty of bokeh out of that system when I need it.

So, the Fujifilm GFX100S and the GF32-64mmF4 will mark my first steps into the G mount system. Now all I need is to get those nice packages shipped, and I hope that maybe this summer I can already hike on the Dolomites with it.

Crop & Print

I love to print. From photobooks to single images.

And sometimes I print rather big.

But even my biggest print at my home (90x60cm / 35×23 inches) looks absolutely fantastic when taken with 24 MP.

So why the heck do I need a Fujifilm GFX100S, if my APS-C gear does a great job already?

The answer is: crop!

In fact, I assume that not only for me, but also for many of you, cropping is a very fast and effective post production step we sometimes take to improve our images.

So you get it: I don’t need to print bigger. But what the GFX system allows me to do better than any other system out there, is to still print big even images that are significantly cropped.

For example, this image I took at the Gardena mountain pass with my X-T4 and XF10-24mmF4 looks great on the web. But truth is that I had to crop quite a bit to get it how I wanted, hence mostly focused on the Sasslong. And while on Instagram it still looks great, I doubt I could print it as big as I sometimes like to print.

But if my starting point would have been 102 Megapixel instead of 50MP or 26MP, then I’d know I’d still retain so much information in my cropped image, that I could still make a huge epic print out of it.

With that said, every system has its Pros and Cons. The balance Fuji’s APS-C system offers remains unmatched to me compared to full frame of medium format. But the GFX shines in an area where I love to take pictures and to print: landscape photography.

This is why I bought the Fujifilm GFX system, and I look forward to finally capture the lovely Dolomites with it ;).

Fujifilm GFX100S

Fujinon GF80mmF1.7

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All GF Lenses

Fujifilm GFX100S: I Came, I Saw, I Conquered!

What you see above is my son checking the settings of the GFX100S and wondering why the heck it’s set on SEPIA.

What you see above is my X-T4 next to the GFX100S.

What you see above is even my beer next to the GFX100S.

But what you see above, is not my Fujifilm GFX100S.

Nope, it’s the GFX100S of a very close friend*, who sold his Nikon Z gear as soon as the GFX100S was announced.

Now, we haven’t met for 5 months due to the pandemic and therefore 99% of our time we just spent it in his garden to drink a few beers (in safe distance) and talk about stuff like me and also him becoming fathers in the meantime.

But of course I also took a little bit of time to play around with his Fujifilm GFX100S (while waiting for mine).

Not much time, but enough time to understand why people go crazy about it!

As the Romans would have said: Veni, Vidi, Vici…. or I came, I saw, I conquered!

And in fact, the Fujifilm GFX100S conquered overnight the top spot as most owned Fujifilm GFX camera on among the FujiRumors community and is so far an outstanding success for Fujifilm.

The magnitude of the success goes beyond the most optimistic estimates inside the Fujifilm HQ in Tokyo. And, trust me, this is not rhetoric. Once (if) I get green light from sources, I’ll let you know more on what is happening.

So how do we celebrate Fujifilm’s biggest GFX hit ever?

Well, those who own it, celebrate by taking tons of amazing images and also sharing them in our Fujifilm GFX facebook group.

As for those, who are waiting to get their camera shipped, may this roundup help you to pass some time and looking forward to get your GFX100S even more :).

*NOTE: I was finally able to meet him after 5 months of isolation and lockdown. We met in his garden, with social distance, no hugs and kisses. Infection numbers are so low right now, that we are allowed to meet close friends and family if we do it carefully, and so I did. It was the first time he saw my son and I saw his daughter. Also consider that me and also him are both vaccinated, because we are both teachers.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujifilm GFX100S Roundup

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Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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FUJIFILM Releases New Digital Camera Control Software Development Kit for X and GFX Series Cameras

FUJIFILM Releases New Digital Camera Control Software Development Kit

TOKYO, April 22, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK), which will help software developers integrate the functionality of FUJIFILM X Series and GFX System cameras into any applications that are currently being developed. Available on April 22, 2021 the SDK will allow developers to initiate the automatic transfer of images, from a supported Fujifilm camera, to a computer using a Windows*1 or macOS*2 operating system. Remote access to the basic controls of any supported Fujifilm camera is also supported. Information regarding the conversion of the RAW image data contained in Fujifilm’s proprietary RAF file is not provided with this SDK.
*1 Windows is a registered trademark of U.S. Microsoft Corporation in the United States and other countries.
*2 Mac is a trademark of Apple Inc. registered in the United States and other countries.

Models supported by the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK)

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Fujifilm launches FUJINON Lens XF18mmF1.4 R LM WR

Fujifilm launches FUJINON Lens XF18mmF1.4 R LM WR

Pre-order Options

→ Fujinon XF18mm f/1.4: BHphoto / AmazonUS / Adorama / Focuscamera
→ LH-XF18 Lens Hood: BHphoto / AmazonUS / Adorama / Focuscamera

-New addition to the XF interchangeable lenses for the X series of mirrorless digital cameras
-Large-diameter wide-angle prime lens that boasts XF series’ highest resolution and maximum aperture of F1.4
-Compact design for excellent portability, perfect choice for landscape photography and snapshots

Press Release

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Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10“
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF“
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B“
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM“
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9“
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9“
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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Rocket Start: Fujifilm GFX100S Beats Them All and Success Beyond Fuji’s Dreams – NEW SURVEY INCLUDED

Here is the thing:

I keep getting feedback from FR-readers all over the world, about when their local stores will be able to ship the Fujifilm GFX100S. And they all tell me the same: best pre-orders for any GFX camera. Waiting time is long.

I have one on pre-order, too, and I can confirm this also from my local store.

And although waiting is the hardest part, I also know I have tons of X series gear to photograph the wedding of my friend in July (if COVID allows) and to take epic shots of my local mountains, the Dolomites in South Tyrol.

So, I am well equipped and I can wait for the GFX100S, as my X series gear is and will always remain the best balanced system of all systems out there.

So why GFX for me?

Well, because going full frame makes no sense for my needs.

It’s really a negligible difference compared to X-Trans APS-C (and I highlight “X-Trans!”). What I miss from current FF systems is certainly not image quality, but some features like animal AF for example, a feature Fujifilm was offering as first company ever with the Fujifilm F80EXR 12 MP Digital Camera. So Fuji, just take out those old algorithms and make them fit for Fujifilm X and GFX.

If I am looking for a camera that offers me a sensible jump in image quality for my landscape photography, then I better explore the world beyond full frame, with a sensor that is 70% fuller than full frame and camera that is smaller than the full frame Panasonic S1 series and cheaper than the Sony A1.

So, for me, it just makes sense to add the GFX system to my camera bag.

And it seems that many thought this way, as the Fujifilm GFX100S is, according to our latest survey, the most owned Fujifilm GFX camera among the FujiRumors community already

Yep, you heard it right: in just a few weeks the Fujifilm GFX100S surpassed all other Fujifilm GFX cameras in terms of sales here on FR.

This is something Fujifilm wasn’t even dreaming of. Now their Nr.1 challenge will be to ship that good thing.

And since we have so many new Fujifilm GFX100S owners, I was curious to know, which system you are coming from.

Of course, those who pre-ordered the GFX100S qualify as GFX100S owners and hence can vote the survey. You can tick more than 1 box if that applies to you.

Which camear system did you own before buying GFX100S (survey for GFX100S owners only)

View Results

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Latest GFX Gear

Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More – The Best of March

Here are the most read articles on FujiRumors for March 2021.

It was a month full of breaking rumors, so while this is a top 10 articles for the previous months, it also serves well as a summary of the most important you should not have missed.

  1. Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. Top 5 Forgotten Fujinon X Mount Lenses
  3. Fujinon XF33mmF1.4 R WR Coming 2021
  4. New Firmware Updates for Fujifilm X-T3, GFX50S and GFX50R Released (and for X-T4 Coming Soon)
  5. Why the Fujinon XF33mmF1.4 R WR is not the XF35mmF1.4 MK II
  6. Fujifilm GFX50S MKII Coming 2021 with Same 50 Megapixel Sensor of GFX50S
  7. Fujifilm Manager Interview: Future X/GFX lenses, Autofocus Improvements Coming, X-Trans Benefits, Beyond Full Frame and More
  8. Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware
  9. The Royal Choice – Kate Middleton Shoots Fujifilm :: The Leica Choice – Leica Store Films Q2 Monochrom Presentation with Fujifilm and More
  10. RUMOR: Fujinon XF18mmF1.4 R WR with 62mm Filter Size

The Fastest Growing Fujifilm Group

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Fujifilm GFX100S: 10 Thoughts on Using it for Weddings, 5 Things I Don’t Like and So Sensational, it Should not Exist

There is only one positive thing in having to wait so long for my Fujifilm GFX100S: I have more time to think on which GF lens I should get.

What does not make my waiting easier, though, are all the stellar reviews the Fujifilm GFX100S is getting by photographers all around the world.

Some, like Dollar Store Creative, say it is so sensational that it should not exist and they just cry in front of those amazing files, which can be mistreated to taste and yet keep holding up no matter what.

Others, like Joseph Ellis, used it also for weddings and share their initial thoughts about it (which we will sum up for you below).

And more down below.

If you are like me, hence waiting for yours to be shipped, I warmly invite you NOT to check them out. It won’t make the waiting easier.

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Fujifilm GFX100S Roundup

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