Major Fujifilm X-T3 and GFX100 Firmware Update Coming May/June

Let me first say things how they are.

Fujifilm NEVER announced any major firmware update for Fujifilm X-T3. The rumor of a Kaizen X-T3 update has been published here on FujiRumors a few months ago. And it was only a rumor.

Pressed by questions, Fujifilm managers later on just vaguely answered that such a firmware is “under consideration“.

Another thing is the huge update for Fujifilm GFX100. That firmware has been promised by Fujifilm back in February here. The main course of the meal: pixel shift multishot for 400 megapixel images.

Anyone salivating? ;)

Now back to the rumors.

According to our sources, both, the Fujifilm X-T3 as well as the Fujifilm GFX100 firmware updates should be released in the first half of 2020 (which May/June).

I asked if it could come out already in April, but my sources are sure it won’t be April.

And now a mandatory warning!

While I am 100% sure Fujifilm’s current plans are the ones I said above, after almost a decade of my life dedicated to Fujifilm blogging, I can tell you that if there is one thing, that can experience sudden plan changes at any time, then it’s firmware updates.

Fujifilm has a deadline, but especially with firmware updates, those can change quickly. The firmware will be released, only when ready.

And yet, the plan is to come out with both, X-T3 and GFX100 firmware within the first half of the year.

That’s it for now.

But if you want more, just keep us following us ;).

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Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa

Fujifilm GFX100 Back in Stock… with Stellar Review Ratings!

The Fujifilm GFX100 is a big success.

According to our information, just at launch, the demand was triple the (already optimistic) forecast by Fujifilm. Managers later on officially said sales are more than twice what they expected.

As a consequence, it took a long time to finally ship it, and until just recently it was not always easy to find in stock.

Now the next batch shipped from Japan, and you can find the Fujifilm GFX100 in stock again at B&H Photo, AmazonUS, Adorama and Focuscamera.

The customer reviews are excellent so far:

If you can afford it, this camera will make you very happy for sure in terms of image quality. Another topic is the ergnomic layout. Personally I wish it would have more of that retro feeling. But that’s niche, so Fujifilm wanted to go more DSLR style mainstream with this body.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Meet Fujifilm Experts at BHphoto Demo Zone on March 11 and Touch & Try Fujifilm X-T4, X100V, GFX100 and More

BHphoto will host a Fujifilm Demo Zone Event on Wednesday, March 11, where you can touch and try the latest and greatest Fujifilm gear and chat with Fujifilm experts.

So, if you want to put your hands on the Fujifilm X-T4, X100V, X-Pro3 and more, you can register for the event here.

  • Wednesday, March 11, 2020 11:00 AM ET – 4:00 PM ET
  • Speakers: Fujifilm
  • Event Type: Photography
  • Skill Level: Basic, Intermediate, Advanced
  • Location: B&H Superstore – Second Floor Photo Department
  • Address: 420 9th Avenue New York, NY 10001

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BHphoto Deal Zone with Samyang 12mm f/2 Deal

Fujifilm wins “iF Design Awards” for 10 Products and FUJIFILM GFX100 awarded with highest ranked “iF Gold Award”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):

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Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”

Recognized for design excellence, advanced performance and superior operability

** CLICK HERE to Read the Rest of the Article **

New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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Holy Crop: Fujifilm GFX100 Pixel Shift Multishot Coming via Firmware Update

GFX100 image in normal mode... imagine what will happen when you quadruple the resoultion ;)
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.

Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.

They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).

I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.

Holy crop… 400 megapixel.

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Fujifilm X-T4 First Specs, Fujifilm X100V Specs and First Image, Fuji X-T3 Firmware, No New GFX in 2020 & More – Top January Articles

January was an extremely busy month, with 92 articles shared in 31 days.

FujiRumors shared 21 rumors, and some of them surprised many of us, me included, for example the fact that the Fujifilm X-T4 will ship much earlier than everybody was expecting it.

A big thanks goes to our sources (also the new ones that joined in January). You help me to keep the worldwide Fujifilm community on fire for the upcoming releases. :)

Now, with 92 articles in 31 days, you might have missed some tidbits.

So here are the top 10 articles for January.

  1. Fujifilm X-T3 Successor Shipping in March/Early Spring 2020
  2. Fujifilm X-T4 Registered and Coming with IBIS in March, and About that 6K60p Video Rumor
  3. Fujifilm X100V: First Leaked Image (Low Res)
  4. Fujifilm X-T4 Announcement on February 26
  5. Fujifilm X100V with Improved 23mm f/2 lens
  6. Fujifilm X-T3 Firmware 3.20 and Fujifilm X-Pro3 Firmware 1.03 Released
  7. Fujifilm X100V with 2 way Tilt Screen
  8. Fujifilm X100V Full Specs Leaked
  9. Fujifilm X-T4 Coming with Selfie Flippy Screen
  10. Fujifilm X-T4 Coming with Completely New Battery
  11. No New Fujifilm GFX camera coming in 2020

Ok, there are 11 articles, not 10, but I thought the 11th is very important to know, and underline again today, as it might have passed unnoticed under the Fujifilm X-T4 and Fujifilm X100V rumor storm.

Fujifilm has a major event on February 4th. Of course, there will be a live stream here on FujiRumors.

Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

Steelsring Nikon to Fujifilm GFX AF Smart Adapter Firmware and Autofocus Improvements for GFX100 Coming in Q1 2020

Steelsring has posted an update regarding its recently released Nikon F to Fujifilm GFX autofocus adapter.

1) Contrast based AF support to F-mount compatible type G, E and AF-P lenses
2) Auto aperture control for type E lens
3) Manual aperture lever for type G lens, real-time aperture control , nonadjustable from camera body, only the current max aperture is displayed in camera.
4) Full EXIF recording for supported lenses
5) Type D lens is not supported, AF is impossible with this adapter,EXIF is recorded.
6) Lens VR/OIS support
7) Support 35mm format mode of GFX
8) F-mount lenses AF performs better than EF lenses on GFX due to different AF driving mode.

Also, they say:

BTW: A high AF performance FW update will be available in Q1, 2020 for FUJIFILM cameras , especially for GFX 100s and latest FX cameras

It’s unclear if he refers to further improvements to the adapter, or to a Fujifilm firmware improvement for Fujifilm GFX100.

Check out all details at Steelsring here.

  • 2020/01/04 Steelsring EF-NZ v1.03 Firmware Update, improved lens compatibility and EXIF info recording, download it here, for details see release notes.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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