DPR Fujifilm Managers Interview: Fixed Lens Fujifilm GFX, X100V Success, Skipping Full Frame was Good Decision
DPReview has interviewed four Japanese Fujifilm managers at CP+.
Down below you can get the summary of what has been said.
DPReview has interviewed four Japanese Fujifilm managers at CP+.
Down below you can get the summary of what has been said.
In Japan, the first stores are marking the Fujifilm GFX100 as discontinued, as reported by the Japanese website asobinet.
The Fujifilm GFX100 was launched back in 2019 and it was definitely revolutionary for its time, with a backside illuminated 102 megapixel sensor and IBIS, giving medium format speed and flexibility unseen until then in the digital medium format world.
But then…
… on January 27, 2021…
… just one day after the birth of my son…
… Fujifilm launched the glorious Fujifilm GFX100S: much smaller, much cheaper, much better ergonomics (in my opinion) than the GFX100.
The GFX100S was pretty much superior under every aspect to the GFX100, so much so that Fujifilm USA launched arguably their all time best advertising about the GFX100S with the subtle admission that there is almost not point in buying the GFX100 anymore (in addition to give FujiRumors a shout-out ;))
Sales for the Fujifilm GFX100 plummeted after the GFX100S announcement and since 2+ years it hardly sells anymore.
Miraculously, though, Fujifilm still kept producing it (albeit in very limited numbers) and in fact you can find it still in stock pretty much everywhere in USA and Europe. But it seems that this is going to change soon, as Japanese stores are starting to inform their customers that there won’t be any new shipments for this camera.
CP+ started today.
Fujifilm has not announced anything, but I guess we still have to digest all the stuff they launched last year, which was:
It’s fair to give Fujifilm a little break, given how busy they were in 2022.
GFX SYSTEM
What Fujifilm did for CP+, is to tease upcoming products for 2023.
They showcase a mock-up of the upcoming Fujinon GF30mm f/5.6 Tilt Shift lens, but not of the Fujinon GF110mmF5.6 Tilt Shift, which, according to the statements Fujifilm managers did during the September X summit, should also come in 2023.
They also show a silhouette of the Fujinon GF55mm f/1.7, which personally is the lens I am looking forward the most. We already shared hands-on images of the GF55mmF1.7 here.
X SYSTEM
For the X system, we get a silhouette of the Fujinon XF8mmF3.5.
The Fujinon XF8mmF3.5 became part of the Fujifilm X mount roadmap and during the X summit in May 2022.
Fujifilm did share technical sketches of the lens in May already, and we used them to compare the size of the Fujinon XF8mmF3.5 to other wide angle lenses such as the Fujinon XF14mmF2.8, the Zeiss Touit 12mmF2.8 and the Laowa 9mm f/2.8 (but the Laowa has no autofocus.
But if Fujifilm did not launch anything at CP+, to make the beginning of 2023 interesting for Fujifilm shooters are third party lens manufacturers.
We have the lovely Tamron 11-20mm f/2.8, a couple of new Voigtländer lenses, the Samyang 75mm f/1.8 as well as Sigma 23mm f/1.4 coming soon and even a couple of new AF Yongnuo lenses.
Some of those lenses are at display at the CP+ in Japan right now and you can find the images below in this article.
I will share all images in this article and below you can find the link to the sources.
Not only autofocus lenses. Also the recently announced Tokina SZ 300mm PRO Reflex F7.1 MF CF is displayed at CP+,.
It’s true, the Fujifilm X100V is hard to find these days.
But it’s actually much worst than that.
I took a look at all Fujifilm camera lines (the ones that survived, not the ones axed by Fujifilm), and we can see that the X100V enjoys great company when it comes to long waiting times.
What’s easy to find in stock are the higher end high profit margin top tier mainstream cameras.
This gives us two options on what is going on:
I don’t know you, but I’d go for Nr.2.
Now let’s look at the situation today.
X100V silver is expected to be in stock in fall 2023 at BHphoto. No time indication for the black X100V. You find only overpriced marketplace X100V cameras on Amazon. Out of stock pretty much everywhere.
X-Pro3 dura silver is expected in 2 to 4 weeks. No time indication for all other colors. Given that the X-Pro3 is slowly being discontinued, I am not very opmtistic about its future stock status.
X-E4 black is expected to ship in 6 to 10 weeks at BHphoto. No time indication for the other colors and kit combinations. We remind you the X-E4 was launched in January 2021 and the last time I’ve noticed the X-E4 in stock was back in October 2021. Not even the X100V has such a bad shipping record as the X-E4.
The Fujifilm X-T5 (both colors) is expected in 7 to 14 days at BHphoto. You can find it in stock at Amazon US and Adorama. There is 1 to 2 weeks waiting at Moment only for the black version.
The Fujifilm X-H2s is easy to find in stock. And you even get Capture One 23 for free if you buy it at Adorama.
The Fujifilm X-S10 is easy to find in stock.
The Fujifilm X-T30II is in stock in silver and the black one is expected in 7 to 14 days at BHphoto. It is in stock in both colors at Adorama here. You can find it in stock also via third party sellers at Amazon, and if you buy sold by Amazon it will ship in late February.
The Fujifilm X-H2 is expected in 7 to 14 days at BHphoto. Out of stock with no time indication given at AmazonUS, Adorama and Moment. I guess the huge chunk of 40MP sensors Fujifilm has available are used for the Fujifilm X-T5, so this inevitably means that it prolongs the waiting for the Fujifilm X-H2.
All good on the GFX front, with all cameras being easily available.
Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.
We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.
These are the results for the imaging division:
KIPON started to accept preorder two models for PHASE M645-GFX E 0.8x and PHASE M645-GFX E adapters.
Early bird discounted price for PHASE M645-GFX E 0.8x is 1080USD, retailer price would be 1350USD
Early bird discounted price for PHASE M645-GFX E is 498USD, retailer price would be 623USD
Deliver from Mar 10th to March 25th,2023
All details at Kipon.
All deals end January 8
Venus Optics announced the Laowa 19mm f/2.8 Zero-D for Fujifilm GFX.
You find many sample images at the dedicated Laowa 19mm f/2.8 page here.
More Laowa lenses for Fujifilm X and GFX are available at VenusOptics, BHphoto, AmazonUS and Adorama.
Venus Optics will launch the Laowa 19mm f/2.8 Zero-D for Fujifilm GFX soon.
It looks quite small and it will weight around 546g only. The price is set at $999 (but might change ahead of the announcement next week).
Laowa lenses for Fujifilm X and GFX are available at VenusOptics, BHphoto, AmazonUS and Adorama.
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