Fujifilm Vision 2019: “We Work Toward Capturing No.1 Market Share in Premium Mirrorless Market” (Medium-Term Plan VISION2019)

Wow… now that’s an ambitious goal.

Fujifilm just published their new medium-term management plan, called VISION2019, covering a three year period from the fiscal year ending March 2018 (FY2018/3) to the fiscal year ending March 2020 (FY2020/3.).

And regarding their imaging division they write:

  • In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
  • Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
  • Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.
  • With regard to the “INSTAX” instant camera and film, expand the sales of existing products and promote its square-format products for greater proliferation. Expand printing service solutions with added convenience, e.g. incorporating AI, to boost printing demand from smartphones to maintain the upward trend in profits.
  • FY2020/3 targets: 380 billion yen in revenues, 45 billion yen in operating income and 11.8% in operating income ratio

The competition is obviously very strong, especially from Sony, who are dominating, as we can also see from the AmazonUS mirrorless bestseller charts. But it’s good to see Fujifilm so confident about their present and future products, such as the sensor stabilizied Fujifilm X-T2S and of course the Fujifilm GFX 100S.

And you know what would sound really PREMIUM, too? That XF33mmF1.0!

Now, I want you to get quickly to the comments down below, so I won’t copy & paste the entire long press release here on FujiRumors. But if you want to read more, also about the medical, documents & co solutions and goals, check out the Fujifilm page here.

Ted Vieira X-Pro2 Camera Settings :: Taking X-T2 in to Fujifilm Support :: Fuji Travel Workflow Tips :: Fuji X Ready for Pro Use? (miXed zone)

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Fujifilm X-T2 & More
BHphoto / AmazonUS / Adorama

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Fujifilm Lens Roadmap Updates to be Announced Soon

September 7 (if that’s really the date) will be a terrific Fuji announcements day :)

In addition to the Fujifilm X-E3, the Fujinon XF80mm Macro and the Fujinon GF45mm, I hear that Fujifilm will also release “lens roadmap updates“.

We already leaked the internal G-mount lens roadmap back in April here, and regarding the X-mount lens roadmap, the hottest rumored lenses are the XF200mmF2, the XF8-16mmF2.8 and the XF18mmF2 MKII.

Fujifilm Firmware Update Will Bring Improved AF-Tracking of X-E3 also to Other X-series Cameras

Fujifilm X-E3

Just yesterday we reported about the rumored improved AF-tracking of the upcoming Fujifilm X-E3.

Some people thought that this could mean there will be some hardware improvements over the X-T2 (faster processor, new sensor etc).

Well, instead of replying to everyone in the comments and on Facebook and Twitter, I think it’s better to say it in a dedicated article: the AF-tracking improvement will be software related only, and Fujifilm will deliver a nice firmware update to bring it to other X-series cameras, too.

So guys, the big Fujifilm Party on September 7 is coming… and I’m ready for an epic live blogging.

Stick around… and stay tuned on Facebook, RSS-feed and Twitter for the latest updates.:)

have a GREAT day,
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This Simple “Trick” Will Show You When Your Fujifilm Camera Has Been Made

Ok guys, if you ever wanted to know when your Fujifilm camera has been manufactured, here is a simple way to find it out :)

All you have to do is to check out the first two figures of your serial number.

So, as you can see above, my good old (and now discontinued) Fujifilm X-T1 serial number starts with “42“.

This means that my Fujifilm X-T1 has been made in 2014, in quarter 2.

To check if this is correct, I opened a random image of mine (SOOC or RAW) with the Graphic Converter EXIF tool. Here is what it shows me: 2014:06:18… or 18th of June, 2014. So indeed, quartal 2 of 2014.

So if your serial number starts with, let’s say, 71, it means your camera has been manufactured in 2017, quarter 1.

UPDATE: Thanks to the FR-community, we have solved the riddle. As from Fuji’s page in Russian here (google translated)

1st digit = Year:
1 = 2011, 2 = 2012, …

2st digit/letter = Quarter:
I quarter = 1, 5, A, S, E, J, N
II quarter = 2, 6, B, T, F, K, P
III quarter = 3, 7, C, U, G, L, Q
IV quarter = 4, 8, D, W, H, M, R

Examples of determining the year and quarter of production:

Serial number 1Txxxxxx – the first position of the number – the number “1” means 2011, the second position of the number – “T” – means the 2nd quarter, accordingly the product was produced from April to June 2011;

Serial number 03xxxxxx – the first position of the number – the number “0” means 2010, the second position of the number – “3” – means the 3rd quarter, accordingly the product was produced from July to September 2010.

The production date itself is taken as the last day of the production quarter. Ie, if the camera is produced in the third quarter, the warranty period will be counted from September 30.

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have a GREAT day,
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P.S.: and since some of you might ask about it in the comments… the wooden grip on my X-T1 is made by JBcamera Designs. Check it out on AmazonUS here and at JBcameradesigns.

Big Fujikina Event in Toyko September 7, 2017

Earlier this year, on January 21, Fujifilm launched the first “Fujikina” event in Kyoto, Japan. On that event, Fujifilm also announced the Fujifilm GFX and more.

Well, Fujifilm just officially announced a new Fujikina event, this time in Toyko on September 7, 2017. If you want, you can sign-up now for the event.

And if Fujifilm does it like last time, also this one could be a nice event to finally unveil to the world new gear, such as the rumored X-E3, XF80 Macro, the GF 45mm and maybe even more.

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Click READ MORE to read the announcement of the event:

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New Fujifilm X-T20 Firmware Ver. 1.02 is Out (but Not Yet for Official Download)… Other Fuji Cameras to Get New Firmware, too?

There is a new firmware update on the way for the Fujifilm X-T20 (and maybe for other Fujifilm cameras too?)

A FR-reader just received back his Fujifilm X-T20 from repair, and he saw that his Fujifilm X-T20 has already firmware 1.02 installed (latest official version is 1.01).

When will Fujifilm release firmware 1.02 for every X-T20 owner?

As we told you earlier today here on Fujirumors, Fujifilm will have a big Fujikina event on September 7. That could be a good date to release the latest firmware update for X-T20… but I have no rumored date for now.

What we have seen in the past, is that Fujifilm usually releases updates for several cameras on the very same day, so I wouldn’t be surprised if also other Fujifilm cameras will get an update. But also in this case, just a speculation of mine.

Anyway… whatever comes, I’m 100% focussed to give you guys the fastest udpates, the most reliable rumors and the freshest news in the Fuji world.

*** The fact that Fujirumors is consistently the first to break the news and rumors, is only made possible thanks to your support. By sharing with FR, you allow me to keep the entire Fuji World up to date (and excited) in real-time. I couldn’t do all this alone, so thanks so much for your help… and feel free to keep up sharing… I can’t wait to see what you guys spot next :)

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Big Fujikina Event in Toyko September 7, 2017

Godox XT1-F Trigger & Speedlights Reviews :: FlashQ System Review :: Fujifilm EF-X500 High Speed Sync (Flash Zone)

Godox XT1-F for Fujifilm... a Best Seller at BHphoto
Godox XT1-F for Fujifilm… a Best Seller at BHphoto

Flash

Godox is making many Fujifilm shooters very happy at the moment, and I quite regulary get emails of Fuji X and G shooters switching from other brands (such as Profoto), to Godox. And given the huge interest Godox arose amongst the Fuji community, I think it’s high time to share again a Godox-centric roundup.

But before we dive into the Godox world, some reviews from the non-Godox world (EF-X500 included)… all fresh from the internet.

For older stuff just search fro EF-X500 on fujirumors.com, and you will find links to EF-X500 reviews like the one at Robert Hall Photography Youtube and also check out fotograficoweb’s “Fujifilm EF-X500 Shoe Mount Flash Review” at fujirumors.com)

EF-X500 and FlashQ System

GODOX

  • Damien Lovegrove Godox XT1-F feedback shared at the GFX group here: “XT1F units have arrived. I have literally shot 1000s of frames now with the Godox system in HSS and normal sync using the TT350F and the X1TF. I can confirm that on balance I am finding about ⅔ of a drop off in flash output from regular sync to HSS across the AD200 and AD600 units. In some situations I’m not seeing any loss of exposure and in others a small reduction in exposure. I’m talking about going from 1/125th at f/16 to 1/500 at f/8 or 1/4000 at f/2.8 etc. I need to get out of the studio and shoot some real location portraits.”
  • David Ward Godox feedback shared at the GFX group here: “This is a follow on to my testing the X1Tf, TT350f, TT685f and V860IIf with a Fujifilm GFX. Now with the XT-2; As I expected, the X1Tf, TT350f, TT685f and V860IIf all work with the XT-2 as they did with the GFX. This confirms that the TTL flash capabilities of the latest generation Fujifilm cameras are consistent. Even though I don’t have access to an X Pro 2 its on the compatible list from Godox along with the XT-2 so there should be no surprises. The larger speedlites are big and heavy on the XT-2. I compared the TT350f and V860IIf in M mode with the flash head aimed directly at Manny. As expected considering the guide numbers, there is a one EV difference. That’s good news because it means that anytime the V860II would be firing at less than half power, the TT350 is up to the job. Naturally two AA batteries are a far cry from the Lithium Ion battery in the V860II, but the weight difference is significant. I’m going to confirm how everything works Friday on a wedding shoot. Ceremony outside so some chances for fill with CL200, or speedlites. Then CL200, and TT350 and V680II during the reception inside. As noted with the GFX, setting X1Tf TTL FEC also changes the value in the camera. With the speedlites it acts as expected. FEC in camera is additive to whatever is set via the X1Tf with no changes from the flash to the groups.”
  • Initial thoughts Godox XT1-F trigger for Fuji at maxmilne
  • Fujifilm X-PRO2: HSS, TTL & Godox TT350F at sritch
  • Godox TT350F Review – Tested on the Fujifilm X-T2 at Mitch Lally Youtube
  • Fstoppers Reviews the Godox Thinklite TT350F Flash for Fujifilm X at fstoppers
  • A FR-reader reminds regarding us the X1F transmitter, that you can get more flash power in “hypersync” if you use the x1 to trigger the flash in manual via the ft16 receiver.

And in case you missed it:

  • Godox TT350F Review (for Fujifilm) at fujirumors.com
  • First Godox XT1-F Hands On Report and Damien Lovegrove Final Godox Testing at fujirumors.com
  • Godox News: Cross Brand TTL and HSS, XT1-F Preview, Godox Products for Sale Now also at BHphoto & more at fujirumors.com

Godox/Flashpoint X1T-F controller: BHphoto, Adorama, AmazonUS
Godox/Flashpoint TT350F: Adorama, AmazonUS
Godox/Flashpoint TT685F: BHphoto, Adorama, AmazonUS
Godox/Flashpoint V860IIF: BHphoto, Adorama, AmazonUS
Godox AD200: BHphoto, Adorama, AmazonUS

Why I Prefer X-Pro1 images over X-Pro2 :: 35/2 Vs. 35/1.4 :: Remove Scratch from LCD :: X-T2 Pink Snow :: Help Me Choose 3rd Prime :: 18-55 Soft (FXF zone)

landscapes with fuji x shared by Enzio

shared by petergabriel Why do I prefer my x-pro1’s images over my x-pro2’s? 

shared by godspeed 35mm f2 vs f1.4 

shared by TopDownDriver Help! How to Remove Small Scratch from Rear LCD 

shared by dbenyakar 18-55 kit lens softness 

shared by mvlow Need help choosing third prime lens 

shared by Talia Fuji XT-2—Pink snow when shooting in jpg? 

shared by Patrick FR IBIS (in body image stabilization) Coming to Future Fujifilm X Cameras

shared by macrograFX 56mm f/1.2 – Aperture stopped clicking 

shared by Enrico XT2, strange problem, black frames.

shared by pez Accidents to the loved one Fuji

shared by quincy Wollensak Dumont Cro 50 MM f/1.5 Raptar 

shared by Sebastian Wpoint Recommandation for a >85mm landscape lens 

shared by bitbonk adapting to Pentax K mount 

shared by JLP External Field Monitor FEELWORLD 7″ FW760 and the X-Pro2 

shared by Jellicle New x100F firmware 

shared by RonReed68 How do I install the JJC Ef-XTL eyecup on the Fuji XT2 

There’s Always That One shared by ericdraven

Image by ericdraven

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5 Reasons I Left Fujifilm X-T2 for X-Pro2 :: X-Pro2 Wedding Game-Changer :: X100F, X-T2 or X-Pro2 :: Fuji Guys X-Pro2 (miXed zone)

Talking with David duChemin, and looking back at our favourite episodes! at TCSTV youtube. It’s a very interesting and entertaining talk. Watch it all. But if you want to know what gear David is using, go to minute 17:50 (hint: X-T2). And what’s the worst camera he has ever used? That will be answered at 20:50 ;)

X-Pro2 Rocks :)

Yes, the Fujifilm X-Pro2 might not sell nowhere near as good as the Fujifilm X-T2, but there are enough people out there, who love it, and prefer it over any other X-series cameras… and I will feature a few of them in today’s mixed zone.

Just one thing could Fujifilm do better: give it as much Kaizen love as to the X-T line. I’m still quite annoyed, that a recent firmware allowed the X-T2 to control ISO with command dial (as it’s possible on X100F), but they did not add this function on the X-Pro2. Seriously Fujifilm… you’ve got to fix this! And let’s hope that Fuji Guy’s Billy fight with Japan for 4K video on X-Pro2 will be successful, too.

Cover Stories

  • Fuji X-Pro2 First Impressions| Fuji X100F, Fuji X-T2, X Pro 2 – Which Fuji to Buy in 2017? at Eric Rossi Youtube
  • 5 Reasons why I left the Fuji X-T2 for the X-Pro2 at Mattias Burling Youtube
  • Fuji X-Pro2: why it became our street and wedding game-changer at camerajabber
  • Fuji Guys – FUJIFILM X-Pro2 – On The Streets Of Montreal, QC at Fuji Guys Youtube

Fujifilm X-T2 & More
BHphoto / AmazonUS / Adorama

  • X-photographer Palle Schultz shot the most boring film ever. Check it out at Palle Schultz youtube
  • Fuji X-T1 macro experiments at simonhawketts
  • What is Street Photography? The answer (and awesome images) at the Italian blog gaetanobelverde (translation)
  • Copa De Hong Kong 2017 – Vlog shot with the XT2. Mostly with XF 50-140mm in 1080 50fps, few shots with XF 18-55mm and XF 14mm in 4K, everything finally rendered into 1080p at Egill Bjarki youtube
  • Fujifilm X-T2 Buttons Customization at Ming Cai youtube
  • Adventures in Camogli at sftwins
  • Fujifilm X-A3 Review at ephotozine
  • The Great Australian Adventure (X100F and X-T2) at flixelpix
  • Fujifilm X-A10 Review at ephotozine