Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11

Tokina for Fujifilm X Mount

Back in March Tokina announced the release of three lenses for Fujifilm X mount, the Tokina atx-m 23mm f/1.4, the Tokina atx-m 33mm f/1.4 and the Tokina atx-m 56mm f/1.4.

Now, as reported by nokishita, the first two lenses will be announced very soon and start shipping on December 11. The lenses will be:

  • Tokina atx-m 23mm f/1.4
  • Tokina atx-m 33mm f/1.4

Viltrox vs Tokina: Same Same, but Different

We already discussed about the fact if the new Tokina lenses are just rebranded Viltrox lenses. Lots of things seem indeed to indicate that they are indeed just rebranded versions of the same lens.

However, there is a difference we should not overlook.

Viltrox started to release AF lenses for Fujifilm by reverse engineering the X mount AF lens protocols. There was no official cooperation with Fujifilm and we have reported in the past about some bugs with Viltrox lenses, that to be fair Viltrox usually worked hard on to fix, but that’s the downside of not having any direct access to the protocols.

That’s different with Tokina. In fact, shortly after Tokina announced its new three Fuji X mount lenses, Fujifilm made a statement that they opened their lens protocols and that Tokina is the first to profit from it.

By having access to Fuji’s AF lens protocols, it should be easier for Tokina to develop fast, stable and bug-free lenses that work smoothly with Fujifilm cameras and always stay up to date with Fuji’s latest autofocus algorithm changes.

I don’t know if in the meantime also Viltrox got access to Fuji’s AF lens protocols.

What I do hope, though, is that Sigma will. And there was already and official and totally public statement that Sigma made very recently, that gives us hope. Read more down below.

  • read here: Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021

via nokishita

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Notice of Fujifilm Application Software Used with macOS 11.0.1 “Big Sur”

Notice of Application Software Used with macOS 11.0.1 “Big Sur”

Nov 16, 2020
FUJIFILM Corporation

Thank you very much for using FUJIFILM products.
We have checked the performance of our application software used with “macOS 11.0.1 (Big Sur)” which was newly released from Apple. As a result, we have confirmed the symptoms described below.

We will fix the symptoms by upgrading the application software. And we plan to post the upgraded ones sequentially on our global website.
Therefore, if you plan to upgrade the OS, keep in mind that those symptoms will occur.
Your understanding is highly appreciated.

Applicable application

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The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group

I don’t know you, but when I look at an image, the first thing I notice is not how sharp it is at 400% magnification or how grainy it is at 12800 ISO.

Nope!

What first grabs my attention are subject/composition and colors. Those are the main “WOW” factors for me.

And while for the first one (subject/composition) no Fujifilm camera can help you and it’s totally up to the photographer to compose a pleasing image, when it comes to colors, Fujifilm cameras can be quite a good support for us photographers, and certainly they are for me.

Since I switched to Fujifilm (after a long journey searching for “my” system), I have quite radically changed (and speed-up) my editing-workflow thanks to Fuji’s film simulations.

I still shoot RAW+JPEG, I still adjust exposure, add sharpening here and there and make some other tweaks. But the more film simulations Fujifilm was releasing over the years, the less I found myself in the need to laboriously edit the color part of my images in order to set the right mood.

Not to talk of all those times, when the JPEG is just right out of the box, and I don’t adjust anything at all.

So yes, for me, Fujifilm film simulation make a whole lot of difference and are one of the main reasons why I love Fujifilm.

In order to celebrate Fujifilm colors, I recently launched the Fujifilm Film Simulation group, which has reached 10+K members in a very short time.

In this group, images can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors. The colors must come purely out of your Fujifilm camera (or be applied in post in Capture One / Lightroom).

It is also allowed to share images that use custom presets, which means take a film simulation and fine tune its settings in-camera (increase contrast, add grain etc), creating your own receipts to store as custom profile inside your Fujifilm camera. Those are very fun to try out!

Now, since I am in total lockdown again (see me here chilling with my dog and cat at home), I have a bit more time this weekend and I decided to use it to go though the images at our Fujifilm Film Simulation group and pick out some of the most liked shots for you.

You’ll see images taken with all kind of film simulations, but you’ll notice that Classic Chrome and Classic Negative turn out to be the most shared and liked ones (or receipts derived from those film simulations).

But also ACROS, Velvia, Provia and one of my favorites, Astia, are also present down below.

Feel free to check out the images below and to join the group if you want.

NOTE: if you join the group and share images, do not forget to tell us which film simulation you used in the description of the image.

I wish you a fantastic weekend,
Patrick

Film Simulation Images Roundup

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Fujifilm X-T200 Discontinued After Just 9 Months at Some Stores – is This The End of Fujifilm’s Entry Level Line?

 

Fujifilm X-T200 Discontinued

The Fujifilm X-T200 was announced on January 23, 2020 and started shipping in February 2020.

Now, just about 9 month after its release, some stores marked it as discontinued (see image above for example – google translated)

To my knowledge, this is not happening because an X-T300 is on the way (at least I have not heard about it). The reason is probably very simple: it did not sell well at all.

The Fujifilm X-T200 is a very fine camera for its price, but it failed in its purpose: attack the best selling camera in this price segment, the rather old and yet still strong selling Sony A6000, which was released in 2014 and is still in top selling raking at AmazonUS (currently 22th).

In the entry level segment, the Sony A6*** line is apparently unbeatable, and Fujifilm was not able to break through with excellent products like the Fujifilm X-T200 or even the X-A7.

That’s unfortunate.

The Unbeatable Sony A6000

But what could be the reason for the failure of the X-T200 and the ongoing success of the Sony A6000?

Well, in part it could be quite simple: people in the market for such a camera are usually not big photography enthusiasts and have not a huge photographic culture. They mostly just buy a camera because they want to have something that takes better pictures than their smartphones.

Those people know the Sony brand very well from their TV’s, their PlayStation’s and other electronic products that they use in their daily lives already. It’s a brand they know and associate with quality electronic products, and they therefore grab a Sony A6*** rather than a Fujifilm, which is for them a rather unknown brand they can’t relate to at all.

The Future for Fuji’s Entry Leve Line

Is this the end of the entry level line-up of Fujifilm?

Well, as we discussed in an earlier article, that shows Fujifilm’s own 2020 Fujifilm camera range pyramid, I believe that sooner rather than later the whole entry level line of Fujifilm will be dropped. It’s not a rumor, to be clear, but just my evaluation after seeing how this segment has developed over the last few years.

The only entry level line that did sell strong for a while, was the X-A line. But it looks like also that one is suffering, forcing Fujifilm to discontinue the X-A7 just 11 months after its release.

I am very pessimistic about Fuji’s entry level line, which, as we also told you already back in 2017 here, is no longer developed by Fujifilm anymore, but by the Xacti corporation. This means that already in 2017 Fujifilm struggled to justify that line any longer, and outsourcing its development was a last move to try to safe the line.

With the Fujifilm X-T200 and X-A7 failing to meet their sales targets, I am just becoming even more pessimistic about the future of those lines.

It’s a pity, I have personally recommended the X-T200 to a few of my friends, and they are all happy with it. But the market is not rewarding the best cameras for the reasons we told you above.

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Fujifilm Camera Remote 4.6.1 Released

Fujifilm Camera Remote App

Fujifilm Camera Remote 4.6.1 update has been released.

  • Support for iOS14
  • Bug Fixes and performance improvements
    *Above feature varies depending on what camera you use

You can download the iOS version at the AppStore and the Android version here.

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Fujinon XF10-24mm F4 R OIS WR Shipping November 26

Fujifilm has issued a press release, where they announce that the new Fujinon XF10-24mmF4 R OIS WR will be released on November 26.

The release date of the “FUJINON LENS XF10-24mmF4 R OIS WR”, which was announced recently as “scheduled to be released late November 2020”, has been decided.

Release date: Thursday, November 26, 2020

Looking at the XF10-24 page of BHphoto, they still mark the lens as shipping on November 19, but I guess the date will be changed soon now that Fujifilm has released an official date.

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New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents:

Fujinon XF70-300mm F4-5.6 Possibly with 67mm Filter Size

We recently published a size comparison here between the upcoming Fujinon XF70-300mm f/4-5.6 and other longer Fujinon X telephoto zooms.

In that article, we reported how FR-reader Fujiste calculated a filter size of 72mm.

Now FR-reader Xandros contacted me with his own calculations of the filter size, and according to him the filter size should be of 67mm. You can see his measurements in the image above.

As for its overall size, here on FujiRumors we calculated the length of the Fujinon XF70-300mm f/4-5.6, and we saw that it is roughly 1.5 cm longer than the Fujinon XF55-200mm f/3.5-4.8.

I guess the very compact size of the XF70-300mm f/4-5.6 will make it the strongest competitor to the good old XF55-200mm, and that’s probably the reason why Fujifilm is now heavily discounting the XF55-200mm.

What a nice lens Fujifilm gave us here!

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My Cat and my XF18-135

Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021

Here on FujiRumors we often discussed the wish for Sigma to make Fujifilm X mount lenses.

However, up until today Sigma has officially always kept a rather pessimistic position on that.

In fact, here are some of Sigma’s past statements:

Sigma CEO said here:

Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

Sigma CEO said here:

Our Mission is to Support as Many Systems as Possible, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customer

On Fujifilm’s side, initially top managers said this here:

Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

But I guess the pressure coming from the Fujifilm community was big enough, to make them change opinion later on:

We Open X Mount to Third Parties […] Kenko Tokina actually already announced three lenses for X-mount, with autofocus […] Many customers want more lenses, and we want to satisfy that need

Last but not least, here is one of the rumors we shared back in 2018:

SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%

Well, today, for the first time, we have an official Sigma statement that allows us for the first time to have hope Sigma X mount lenses could come.

In fact, when fellow FR-reader Rob (thanks for letting me know) wrote to Sigma that he can’t wait for X mount DC DN lenses, and there is no excuses not to make them since Fujifilm released their AF protocols, Sigma answered publicly on their official social media channels:

Hopefully we’ll see such in 2021.

But still be careful: they say “hopefully”, so nothing is yet set in stone.

In the past we did launch a massive survey, where we listed all Sigma lenses and did let you vote on which one you’d like to get also for Fujifilm X mount. Your top 10 Sigma-wishes turned out to be the following ones:

  1. Sigma 18-35mm f/1.8 DC HSM
  2. Sigma 50-100mm f/1.8 DC HSM
  3. Sigma 56mm f/1.4 DC DN Contemporary
  4. Sigma 16mm f/1.4 DC DN Contemporary
  5. Sigma 35mm f/1.2 DG DN Art
  6. Sigma 150-600mm f/5-6.3 DG OS HSM
  7. Sigma 10-20mm f/3.5 EX DC HSM
  8. Sigma 30mm f/1.4 DC DN Contemporary
  9. Sigma 500mm f/4 DG OS HSM
  10. Sigma 85mm f/1.4 DG HSM Art

If you want, you can check out and still vote the full survey here.

Crossing fingers some of the them will come also for Fuji X mount in 2021!

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This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print

One of facebook group I enjoy most lately is our fast growing Fujifilm film simulation group (8.6K members already!!).

What’s special about it?

Well, images shared in this group can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors, which must come purely out of the Fujifilm camera (or the film simulation can applied in post in Capture One / Lightroom).

Navigating through the group shows that film simulations are not a marketing gimmik, but a powerful tool available to all Fujifilm X and GFX shooters.

And that Fujifilm takes colors seriously is also shown by the fact that the guy, who developed the original Velvia film, is now in charge of bringing the magic of film colors into Fuji’s digital cameras. We reported about Minami-San here. A life devoted to colors.

But here is the thing.

While Fujifilm currently offers many film simulations (and is always developing new ones), the Fujifilm X/GFX community often loves to fine-tune them to taste.

On the internet you can find all possible receipts. For example, here you can find 80+ film simulation receipts to download in form of PDF.

Now, many X shooters like to save the various film simulations receipts in their 7 available custom presets. But what if 7 is not enough, because the receipts you like to use regulary are more than that?

Well, an answer could be the “Fujifilm Film Simulation Recipe Cards” developed by Oleksii Prytuhin (instagram).

Print them in credit card size (as fellow FS-member Mick did here), put them in your wallet and keep them always with you. When needed, take them out, check the settings, adjust the camera settings and you are good to shoot again.

For now the receipts available in form of flash cards are still limited, but let’s hope Oleksii will slowly extend the number of cards available.

You can check out the Film simulation receipt cards at Fuji X Weekly here.

Of course, if any FR-reader would like to continue Oleskii’s work, feel free to do so, and to share with FujiRumors. I’d be happy to dedicate it another article here on FujiRumors.

Thanks to Kiattikool for sharing this information at our Film simulation group here, to Richie for writing this article and making the PDF available, and of course to Oleksii for the nice idea and the work.

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