BREAKING: Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap

So how the heck am I going to share this one?

I mean, worldwide chip shortage, Fujifilm announcing delays for lots of gear and unable to deliver products they announced many months ago and what not.

So telling you when the Fujifilm GFX50SII will ship is a rumor rocksolid at the moment,  but at the same time don’t be mad at me when at the date I’ll give you know there will be like 3 Fujifilm GFX50SII shipping, and then yet another biblical waiting will begin for the rest of the cameras to ship.

With that disclaimer out of the way, here is the rumor:

We haven been informed, that the Fujifilm GFX50SMKII will start shipping in September.

We also confirm once again, the the announcement itself will not take place on August 27.

Make sure to follow FujiRumors, because:

  • we have to talk more about the Fujifilm GFX50SMKII
  • we need to have discussions about more unreleased gear (to get an idea what, check out this unreleased gear timeline)
  • you might want to know about gear that has never been rumored before ;)

Fujifilm GFX50SMKII Rumor Recap:

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IT IS OVER: Fujifilm X-E4 is Fuji’s Last X-Trans IV Camera

It’s over!

Not only the Fujifilm X-E4 will be the last X series camera to come this year, but according to our sources it will also be the last one to feature the excellent X-Trans IV sensor!

The 26MP X-Trans IV sensor was used first on the Fujifilm X-T3, followed by the X-T30, X-Pro3, X100V, X-T4, X-S10 and last but not least the X-E4.

It’s still a great sensor with top-notch technology. Backside illuminated, full phase detection coverage, copper wiring for faster sensor readout. It’s the same technology we find in flagship cameras of other brands such as the Sony Alpha a7R IV.

And the future?

Fujifilm managers already hinted multiple times like in this interview and also here, that the future will bring more megapixel to the X series.

Which sensor technology will be used? Will it really be that 43 Megapixel 8K stacked BSI sensor?

Questions, riddles and enigmas that FujiRumors is trying to answer for you.

All I can say for now is that, after an explosive start in 2021, Fuji’s current quietness is only apparent. Behind the scenes great things are planed, and if you’d like to get a secret glimpse into them, following FujiRumors is the way to go.

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VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?

Fujifilm has launched its medium-term management plan called VISION2023.

It’s clear that their focus is on the healthcare business and quite frankly the mention of its imaging division at the very end of the press release you can read below, feels more like a mandatory half-hearted addendum.

That’s totally different compared to their VISION2019 plan that Fujifilm published in 2017 here, where they literally wrote:

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BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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DPReview Studio Test Scene: 150MP Phase One XF IQ4 vs Fujifilm GFX100(S) vs Sony A7RIV vs Panasonic S1R vs Fujifilm X-T4

A few days ago, DPReview has added the Phase One XF IQ4 150 Megapixel camera to their studio test scene database.

So how does this $50,000 monster compare to our humble Fujifilm GFX100 (and hence also to the brand new $6,000 Fujifilm GFX100S)?

Well, I don’t know you, but I frankly can’t see any noticeable difference, in some cases I even think the GFX100 looks better.

At high ISO on the other hand, the GFX100 clearly performs better than the Phase One XF IQ4, even though the sensor is the same (just cut bigger on the Phase One).

This might be in part merit of the excellent Fujinon GF lenses, which have no issue to take advantage of all 100 megapixels offered by the GFX100(S). On the other hand, it might also be that both cameras just resolve basically everything possible out of the DPR studio scene.

I did also add the two current highest resolution mirrorless full frame cameras to the comparison, the 61MP Sony A7RIV and the 47MP Panasonic S1R to the chart.

Where both medium format cameras simply have no issues to resolve everything out of the chart, we can see that the full frame cameras definitely show up with more false colors, moiré and artifacts in the fine details.

Just for fun I added one comparison with the Fujifilm X-T4 vs Sony A7RIV and Panasonic S1R.

Of course the Sony and Panasonic have more resolution power, but when details become really fine, and hence when all those megapixel would be really needed, in some areas the Sony A7rIV as well as the Panasonic S1R have the tendency to show more moiré, partially ruining the megapixel advantage they have, where the X-T4 shows no moiré.

As an X-Trans lover, I do hope Fujifilm will stick with it in their APS-C cameras and offer us something around 32+MP or so in the future, maybe with the Fujifilm X-H2. I am sure it would give great results.

Down below you can see some of the screenshots I took. You can head over to the DRP studio comparison tool and make your own comparisons.

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

GFX Roundup

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Fujifilm X-E4 still with 26 Megapixel X-Trans sensor (and Why I’m Happy with That)

Fujifilm X-E4

I noticed some speculation in the comments, on whether the Fujifilm X-E4 might introduce a new sensor generation.

But nope, it’s not going to happen. Fujifilm will put the 26 megapixel X-Trans sensor in the X-E4.

And quite frankly, despite it being 2.5 years old, it is still packed with Sony’s latest and greatest technology: phase detection pixels all over the sensor, back-side illuminated, copper wiring for even faster readout. It’s the best sensor Sony has to offer without going into more exotic (and expensive) terrain with stacked sensors (Sony A9 series), which allow even faster readout, but decrease dynamic range.

Yes, Sony has a 43 megapixel APS-C sensor in offer, but maybe that’s a bit of an overkill for APS-C. In my opinion the sweet spot for APS-C is somewhere around 32/35 Megapixel. It would allow for 8K video recording, be still supported by Fujinon glass and just offer a nice balance between file size, details, dynamic range, costs and just overall performance. For 50+ megapixel, it is probably better to go with the GFX system anyway.

As you can imagine, I am working on more details regarding the Fujifilm X-E4. If I have anything new, I’ll you know on FujiRumors soon.

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