Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

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Fujifilm X/GFX Timeline 2021/22, Fujifilm X-H2 Rumors, End of X-TransIV, Can Fuji X Lenses Cover Full Frame Sensor – Top 10 May Posts

May was another month rich of rumors (so was April).

Let’s hope our sources will help us to make June just as exciting as the whole 2021 was so far in terms of breaking rumors.

Now let’s look at what you should not have missed in May.

  1. Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)
  2. Fujifilm X-H2 in 2022 Will Be FIRST X Series Camera with New Sensor and Processor
  3. No More Fujifilm X Series Camera Coming in 2021
  4. IT IS OVER: Fujifilm X-E4 is Fuji’s Last X-Trans IV Camera
  5. TESTED: Can Fujifilm X Lenses Cover a Bigger Sensor?
  6. Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses
  7. This Guy Sold All His Full Frame Gear for the Fujifilm X100V, Firmware 2.00 Tests and More – X100V Roundup
  8. Let’s Be Clear: Fujifilm’s Next X Series Camera will be Fujifilm X-H2 and There Won’t be Fujifilm X-T40 or X80 Before that
  9. DPR Fujinon XF18mmF1.4 Review: Gold Award!
  10. Fujifilm X-H2 with 8K DCI/UHD Video Coming 2022

All top 10 Posts so Far

  • Top 10 in April – Fujinon X Mount Roadmap Updated, Fujifilm X-H2 with 8K, Fujinon XF23/56 MKII & More
  • Top 10 in March – Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More
  • Top 10 in February – Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More
  • Top 10 in January – What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

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Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)

FUJIFILM 2021/2022
RUMORED PRODUCT RELEASE TIMELINE

Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.

Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.

But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.

And it won’t end here.

In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).

I expect that also our next call will be very interesting.

In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.

But until then, here is the most updated list of gear to come (and gear that won’t come).

X Series Gear
2021/2022

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Fujifilm Fiscal Year 2020 Financial Results: Income Down 37.8%, but Great Recovery thanks to X-S10 and GFX100S, No Mention of X-T4

Fujifilm has published its financial results for Fiscal Year 2020 (from April 1, 2020 to March 31, 2021).

So how did Fujifilm perform in the year of the COVID-19 pandemic?

In a nutshell:

  • Instax is going strong
  • broadcasting and cinema lenses suffered most due to cancellation of events (such as the Olympic games) caused by the Coronavirus pandemic
  • Fujifilm X and GFX series had a tough start but recovered greatly later in the year thanks to the Fujifilm X-S10, Fujifilm GFX100S and GF80mm F1.7 R WR, allowing a year-over-year increase in the second-half revenue

For the imaging solution, this translated in an operating income that amounted to ¥15.6 billion (down 37.8% year-over-year).

It is curious they do not mention the Fujifilm X-T4 in their reports, which hit the market in spring 2020. Maybe it’s the camera that suffered most from the pandemic, as it was released right when the pandemic started, factories were shutting down and there was the biggest uncertainty on how the pandemic would evolve.

And once the situation was getting more clear and better, Fujifilm had already a mini X-T4 on the market, the X-S10, which was smaller, more affordable, mainstream ergonomic choices and IBIS, making it probably a top pick over the X-T4 for many. Plus the X-T3 saw some substantial rebates, so if you don’t need IBIS and hate selfie screens, the X-T3 was still the better choice.

This time the bad timing was definitely not Fuji’s fault (as opposed to the X-H1 and X-T3 release timing), but mere bad luck.

Here are some excerpts:

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TESTED: Can Fujifilm X Lenses Cover a Bigger Sensor?

Fellow FR-reader Alik Griffin contacted me in regards to a test he made aimed to investigate one thing: is the Fujinon XF lenses image circle big enough to cover a larger sensor?

So he put put a bunch of Fujifilm APS-C prime lenses on the full-frame Nikon Z6 using a Fujifilm X to Nikon Z adapter to see what sort of image circle the different lenses produced.

Down below the results in short, the link to the full tests (so you can see exactly how much each lens covers) and some thoughts.

Aperture seems to be wide open on all the lenses.

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Fujifilm GFX100S Cameralabs Review (vs Sony A1): A Tremendous, Inspirational and Satisfying Camera to Use

Gordon from Cameralabs reviewed the Fujifilm GFX100S.

Here is a summary of his 20 minutes long review and you’ll find also the video down below.

In short: it’s amazing!

A more in depth comparison with the Sony A1 will follow, but some tidbits he already delivered in this review.

Summary

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IN CROP WE TRUST: The Lens I Chose to Start my GFX System Adventure and Talking 102 Megapixel Crops & Prints

My First GF Lens

So guys, the decision has been made.

In the last second, I took advantage of the €500 rebate on selected Fujinon GF lenses and I bought the Fujinon GF32-64mmF4, which was your most recommended G mount lens for landscape photography. Thanks for helping me out with the decision :).

I still don’t own it, as like everywhere on the world, Fujinon G mount lenses are a rare good.

In fact, when I went to my local store, the store owner told me that since Fujifilm launched the GFX100S, sales for GFX gear went through the roof.  He also told me that for many of his customers, the Fujifilm GFX100S is their first GFX camera and this also pushes sales for G mount lenses. That’s why they run out of stock constantly.

So I had to put myself in line, and now I wait for a lens that is harvesting 5 star reviews all over the web:

In Crop we Trust

Now, if you have read my GF lens help article, you’ll know that over the last few years, I somehow shifted from privileging dramatic wide angle shots to focusing more on compressed landscape shots.

This is why I was hesitant between getting the GF32-64mmF4 or the GF45-100mmF4 to start with.

But here is the thing: I can’t get into my frame parts of a landscape scenery that are too wide for my lens (unless I stich). On the other hand, thanks to the power of the Fujifilm GFX100S and its 102 megapixel, I can crop the heck out of my images and still get usable and printable results.

Therefore, afraid to miss out on something beautiful on the wide end, I decided to go with the wider zoom, trusting the crop-power of my GFX100S to get a more compressed look.

In fact, I am now thinking that as a second lens, I’ll probably go for the Fujinon GF100-200mmF5.6, which I got my hands on in store, and it actually surprised me how light it is for its size. “Definitely portable” I thought. It will fit well and be easy to carry in my Photohiker trekking backpack.

But of course one step after another.

In early 2021, I already supported Fujifilm by buying the XF27mmF2.8 R WR (which you can see here), the XF80mm Macro, the Fujifilm GFX100S and the GF32-64mmF4. One more 2K lens right now would mean deciding between gear and marriage. ;)

But in not too distant future, I imagine my GF lens arsenal to look like this:

Yep, no fast lenses in the lineup for now, but I have a couple of f/1.2 and f/1.4 primes on the X system, so I’ll get plenty of bokeh out of that system when I need it.

So, the Fujifilm GFX100S and the GF32-64mmF4 will mark my first steps into the G mount system. Now all I need is to get those nice packages shipped, and I hope that maybe this summer I can already hike on the Dolomites with it.

Crop & Print

I love to print. From photobooks to single images.

And sometimes I print rather big.

But even my biggest print at my home (90x60cm / 35×23 inches) looks absolutely fantastic when taken with 24 MP.

So why the heck do I need a Fujifilm GFX100S, if my APS-C gear does a great job already?

The answer is: crop!

In fact, I assume that not only for me, but also for many of you, cropping is a very fast and effective post production step we sometimes take to improve our images.

So you get it: I don’t need to print bigger. But what the GFX system allows me to do better than any other system out there, is to still print big even images that are significantly cropped.

For example, this image I took at the Gardena mountain pass with my X-T4 and XF10-24mmF4 looks great on the web. But truth is that I had to crop quite a bit to get it how I wanted, hence mostly focused on the Sasslong. And while on Instagram it still looks great, I doubt I could print it as big as I sometimes like to print.

But if my starting point would have been 102 Megapixel instead of 50MP or 26MP, then I’d know I’d still retain so much information in my cropped image, that I could still make a huge epic print out of it.

With that said, every system has its Pros and Cons. The balance Fuji’s APS-C system offers remains unmatched to me compared to full frame of medium format. But the GFX shines in an area where I love to take pictures and to print: landscape photography.

This is why I bought the Fujifilm GFX system, and I look forward to finally capture the lovely Dolomites with it ;).

Fujifilm GFX100S

Fujinon GF80mmF1.7

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All GF Lenses

Fujifilm GFX100S: I Came, I Saw, I Conquered!

What you see above is my son checking the settings of the GFX100S and wondering why the heck it’s set on SEPIA.

What you see above is my X-T4 next to the GFX100S.

What you see above is even my beer next to the GFX100S.

But what you see above, is not my Fujifilm GFX100S.

Nope, it’s the GFX100S of a very close friend*, who sold his Nikon Z gear as soon as the GFX100S was announced.

Now, we haven’t met for 5 months due to the pandemic and therefore 99% of our time we just spent it in his garden to drink a few beers (in safe distance) and talk about stuff like me and also him becoming fathers in the meantime.

But of course I also took a little bit of time to play around with his Fujifilm GFX100S (while waiting for mine).

Not much time, but enough time to understand why people go crazy about it!

As the Romans would have said: Veni, Vidi, Vici…. or I came, I saw, I conquered!

And in fact, the Fujifilm GFX100S conquered overnight the top spot as most owned Fujifilm GFX camera on among the FujiRumors community and is so far an outstanding success for Fujifilm.

The magnitude of the success goes beyond the most optimistic estimates inside the Fujifilm HQ in Tokyo. And, trust me, this is not rhetoric. Once (if) I get green light from sources, I’ll let you know more on what is happening.

So how do we celebrate Fujifilm’s biggest GFX hit ever?

Well, those who own it, celebrate by taking tons of amazing images and also sharing them in our Fujifilm GFX facebook group.

As for those, who are waiting to get their camera shipped, may this roundup help you to pass some time and looking forward to get your GFX100S even more :).

*NOTE: I was finally able to meet him after 5 months of isolation and lockdown. We met in his garden, with social distance, no hugs and kisses. Infection numbers are so low right now, that we are allowed to meet close friends and family if we do it carefully, and so I did. It was the first time he saw my son and I saw his daughter. Also consider that me and also him are both vaccinated, because we are both teachers.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujifilm GFX100S Roundup

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Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses

The Hidden X Mount Roadmap

Many people complain that Fujifilm is not updating its lens roadmap.

And since I love my community to be happy, let me take over the job that Fujifilm refuses to do.

Also, in the comments to our earlier posts some fellow FR-readers asked me if, in the light of the latest rumors, the timeline for other lenses is still confirmed or if something changed.

So let me sum it up clearly in a sort of unofficial roadmap today, by listing all future X mount lenses that we rumored so far on FujiRumors.

Of course I am working to add more lenses to the list. So definitely stay tuned on FujiRumors.

The Future Looks Good

It’s a couple of years that Fujifilm hasn’t been so active on the Fujinon X mount lens front.

Look at what we got in the last few months (late 2020 / early 2021)

And that’s not even all for 2021. In fact, surely we will get the XF33mm F1.4 R WR. But will there be even more in 2021? FujiRumors is investigating and will let you know.

Also 2022 seems interesting, thanks to two highly desired MKII lenses and an intriguing Fujinon XF150-600mm. Plus, also for 2022 I am working on more, so expect updates.

The Latest Fujinon Lenses:

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BREAKING: Fujifilm Working on Two More Fujinon MK II Lenses

Thanks to the immense kindness of one of our sources, we can now tell you that Fujifilm is working on two more MKII lenses.

The source also told FujiRumors which lenses will be updated.

Which ones?

I won’t let you wait and drop it all today. I’ll just give you guys time assemble here on FujiRumors and then I’ll let you know everything.

In the meantime, feel free to let us know in the comments which lenses you’d like to get updated.

Here are the latest and newest Fujinon lenses so far.

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